Digital News Report: International Tourism Management Analysis

This report explores the impact of digital tools and media, particularly social media, on international tourism management. It examines the increasing demand for staycations and virtual travel, especially in countries like China and the UK, driven by factors such as rising hotel prices and pandemic-related travel restrictions. The report identifies social media stories and television as key digital outputs for the tourism industry, enabling the sharing of travel experiences and promoting destinations. It concludes that social media plays a crucial role in attracting customers, offering real-time experiences, and boosting the growth of tourism companies. The analysis is supported by references to various sources discussing tourism trends, globalization, and the impact of distance on tourism.

INTERNATIONAL TOURISM
MANAGEMENT

TABLE OF CONTENTS
• INTRODUCTION
• Question 1: What research did you undertake to create your news report? What sources
did you find useful and why.
• Question 2: How did you identify your digital output (vodcast, podcast or stories) as
best suited to the tourism industry? What research influenced your choice?
• CONCLUSION
• REFERENCES

INTRODUCTION
Digital Tourism basically involves the ways of using digital
tools for the purpose to manage, organize and enjoy the
experience of travelling.
It basically involves a set of systems that also comprises of
digital transformation in order to change the way a travel
industry and the way individuals travel.

QUESTION 1: WHAT RESEARCH DID YOU
UNDERTAKE TO CREATE YOUR NEWS REPORT?
WHAT SOURCES DID YOU FIND USEFUL AND
WHY.
Staycation is basically considered to be a period that involves a family or individuals stays a particular place
and involves themselves in leisure activities within a distance of their home and generally do not involve any kind
of over night accommodation. A virtual tour basically involves the simulation of an existing location with the
support of the help of various images and sequential videos. In order to prepare the digital report there are various
sources that helped in preparing and doing the analysis in order to under stand the increased in demand for the
virtual travel and stay cat ion in countries like China and UK. In context to China and UK, the demand for the stay
cation increased after the rise in the hotel prices during the time of pandemic. The concept of stay cation received a
strong growth and huge popularity not only in nation but also in various other countries and the main reason
involves the pandemic restrictions on travel and regarding the safety concerns of the customers who are travelling
abroad.

Question 2: How did you identify your digital output (vodcast, podcast or
stories) as best suited to the tourism industry? What research influenced
your choice?
In context to the research, the best suited digital output which will suit the tourism
industry is Social media stories and TV. In context to social media stories, it is
basically a function that allows user to provide short information, status messages,
telling a story or using time limited clips running in a sequence. The story feature
is available on various social media platforms such as Instagram, Facebook,
Snapchat etc. In context to tourism industy, the social media enables the young
generation to share their most significant memories of travelling. In context to
tourism industry, they uses social media stories for the purpose to establish a
simple advertisement and also encouraging people to share their real life
experiences with the help of stories. In context to travel industry, the social media
platforms and stories plays a very important role and the use of social media is
increasing day by day.

CONCLUSION
• From the digital report, it could be concluded that social media plays a very important role in tourism sector. It
has also been determined that how and what factors have influenced the increase in demand for stay cation in
countries such as UK and China. In addition to that it helps in analysing the important of digital format in
tourism industry and how the use of social media helps in boosting up the growth of various companies. In
addition to that it helps in analysing how various companies of tourism uses social media platforms and social
media stories for the purpose to attract customers and offering them real time experience of the various
destinations and popular places.

REFERENCES
• Stausberg, M. and Aukland, K., 2018. On dragons and elephants: Religion in domestic
and international tourism in China and India.
• McKercher, B., 2018. The impact of distance on tourism: a tourism geography
law. Tourism geographies, 20(5), pp.905-909.
• Timothy, D.J. ed., 2019. Handbook of Globalisation and Tourism. Edward Elgar
Publishing.
• Mou, N., Yuan, R., Yang, T., Zhang, H., Tang, J.J. and Makkonen, T., 2020. Exploring
spatio-temporal changes of city inbound tourism flow: The case of Shanghai,
China. Tourism management, 76, p.103955.