Exploring Digital Tourism: Virtual Travel & Staycations in UK & China

This report examines the growing trends of virtual travel and staycations, particularly in the UK and China, highlighting the factors driving their popularity such as the COVID-19 pandemic, technological advancements, and the desire for cost-effective and time-efficient travel alternatives. It discusses the advantages of both virtual travel, including accessibility, cost savings, and time efficiency, and staycations, such as stress-free packing and exploration of local areas. The report uses secondary research from sources like Visa Guide, Travel Pulse, and Sage Pub to support its analysis, and considers vodcasts as a suitable digital output for the tourism industry due to their engaging visual format. The conclusion emphasizes the increasing demand for these modern travel practices and their overall benefits to individuals seeking convenient and accessible travel experiences.

Digital Tourism

Table of Contents
 INTRODUCTION
 Travel and Tourism
 Virtual Travelling
 Staycations
 Origin of Virtual Travelling and staycations
 Increased demand for staycations and virtual travel in the UK and China
 Reasons behind popularity of modern travelling practices in UK and China
 CONCLUSION
 Question 1: What research did you undertake to create your news report? What sources
did you find useful and why.
 Question 2: How did you identify your digital output (vodcast, podcast or stories) as
best suited to the tourism industry? What research influenced your choice?
 REFERENCES

INTRODUCTION
Virtual travel and staycations are highly preferred modern form of travelling
which is common among people in their current travelling practices. For instance, virtual
travel is referred to use of technological elements in going through a virtual experience of
destination and not actually visiting it. On the other hand, staycation is determined as
travelling practice which includes attending any sort of event or festival during the day and
not staying at the place by consuming accommodation service. This report presentation will
be comprised of insightful knowledge and understanding of modern travelling practices
including virtual travel and staycations. Furthermore, it will highlight major and primary
factors associated with modern existing travelling practices adopted by people in society.

Travel and Tourism
Travel and tourism industry is
determined as one of the largest industry or sector
in business environment comprised of immense
number of business units. For instance, these
business organisations engaged in travel and
tourism industry are serving various different
services to travellers and tourists. In addition to
that, these service include accommodation, Food
& Beverages, Lodging, tour guide, etc. which
facilitates a traveller in delightful experience.

Virtual Travelling
Virtual travel is one of the most preferred form of
travelling in existing scenario of environment. For instance, it
includes virtual visit to that particular location with the use of
technology without actually visiting the same.
The most popular places taken into consideration in virtual
travelling is considered as free ride to Disney world, virtual
museums, gallery tour, Google street view, etc.
Therefore, virtual travelling has various different advantages
which are as follows:
 Accessibility
 Cost saving
 Time efficient

Staycations
There are various characteristics of this
particular travelling practice which are as follows:
 Time Duration
 Distance
 Expenses
Advantages of Staycations
 No-stress packing
 Facilitates in exploration of local spots
 Cost efficient

Origin of Virtual Travelling and
staycations
These modern travelling practice are highly preferred by travellers and tourists in the
current scenario of travel and tourism. For instance, people find it way more comfortable to attain
a virtual overall experience of places and locations with the use of Virtual reality technology.
There are various factors or aspects influencing modern travelling practices which are as follows:
 Advancement of Technology
 Busy and hectic schedules of people
 A slight break from daily routine
 Easy access and cost efficiency

Increased demand for staycations and
virtual travel in the UK and China
The maximum rise in demand for staycations and virtual travel is observed in
large economic nations including UK and China. For instance, people in these economic
nations are observed to be tend towards consideration of these travelling practices
frequently and often. As these economic nations are developed and leading in terms of
businesses as well as technology, there has been a rapid increase in demand for these
modern travelling practices. Furthermore, technological development and developed
economic nations have been resulting in influencing increase in demand for Virtual travel
and staycations in UK and China.

Reasons behind popularity of modern
travelling practices in UK and China
 COVID-19 pandemic or crisis
 Unavailability of travelling
opportunities
 Technological development and
Digitalisation of travelling

CONCLUSION
From the above mentioned news report, it could be concluded that there has been
increased demand for virtual travelling and staycations in UK and China. For instance,
COVID-19 pandemic or crisis, Unavailability of travelling opportunities, and
Technological development and Digitalisation of travelling are determined as factors
influencing increasing demand for these travelling practices. In addition to that, cost and
time efficiency, busy and hectic schedules, technological advancement, etc. are some of the
major advantages associated with Virtual travelling and staycations. Therefore, these
travelling practices results in being beneficial to people in every possible manner.

Question 1: What research did you
undertake to create your news report?
What sources did you find useful and why.
In order to carry out this particular research, secondary research approach has been
taken into consideration. For instance, it includes use of information and knowledge that has
been already published on any available source of information over the interest or any book
or magazine.
There are various reasons behind consideration of secondary research which are as follows:
 Less time
 Lesser cost
 Wide range of information

Continue
Referring to information sources taken into consideration, Visa Guide has been
determined as platform of secondary information which further facilitated in providing
insightful knowledge regarding practice of Virtual travelling by people in society. For
instance, it included advantages associated with this practice of travelling as well as several
characteristics of the same.
Travel Pulse contributed towards information regarding the practice of staycation
preferred by people in society. In addition to that, it was inclusive of characteristics of
determined travelling practice as well as advantages associated with the same. On the other
hand, Sage Pub is referred to source of information which contributed with information
regarding increasing demand for staycations and virtual travelling with increasing preference
of people towards the same.