ALR733 Advertising Report: Analysis of Traditional & Digital Media Use

This report provides a comprehensive review and analysis of advertising practices, focusing on the interplay between traditional and digital media channels. It examines the shift in marketers' budget allocations towards digital platforms while acknowledging the continued reliance on traditional media. The report delves into key aspects such as media buying strategies, creative strategies, and the integration of marketing communications (IMC), considering how objectives and target audiences influence advertising decisions. Examples from 2018 advertising campaigns are used to illustrate the discussion, highlighting both the advantages and challenges of each approach. The analysis covers the background information, reports, optimization and planning of buying media and creative strategies. The report concludes with recommendations for effective advertising practices in the evolving media landscape.

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ADVERTISING PRACTICE: REVIEW AND ANALYSIS REPORT
Student’s Name
Professor
Date

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TABLE OF CONTENT
REVIEW SUMMARY……………………………………………………………………….3
INTRODUCTION…………………………………………………………………………….3
BODY REPORT: Media Buying
 Background Information……………………………………..4
 Report and Optimization of Buying Media……………………6
 Buying Media Planning……………………………………….7
Creative Strategy
 Background Information………………………………………8
 Reports of Creative Strategy…………………………………..9
 Planning of Creative Strategy…………………………………11
CONCLUSION…………………………………………………………………………………..11
RECOMMENADTION…………………………………………………………………………11
Reference List……………………………………………………………………………………14

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REVIEW SUMMARY
The report study provides the better overview of different procedures of advertising
campaigns. Many markets system needs a good development of the traditional mode of
advertising to help expand a long-term plan for the business system. Human experiences of
transforming marketing system are developed through innovation with new technologies. A
better interface of buying media is discourse by developing increasing good reality to people.
Buying media generates better outlook of traditional channels. With this outlook, the initiative of
brand promotions helps in experimenting digital forms of promotions in the market system.
Equally, functional diversity in the creative strategies has increased the relevance of traditional
forms of advertising. Creative modes of advertising products have help in executing the good
plan. Different modes of advertising products have been reported to follow the traditional
channel. Digital advertising procedures are planned based on information presented on
traditional media.
INTRODUCTION
The increasing popularity of the social media and network has depleted traditional means
of advertising. The developments of digital networks are facilitated by the effectiveness of the
information technology in the capital market structures (Bergemann and Bonatti, 2011).
Advertising campaigns are spearheaded favorable cognitive approaches of recognizing different
models of the business system. Many businesses across the world rely on different media
marketing products especially internet platforms. Traditional models were designed to markets
different products until they reach potential customers. With the digital technology, new methods
have evolved to replace old ones. As such, the formation of many markets system is developed
based on information technology to help provide effective services in short period of time.

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Traditional media of advertising were relatively slow compared to digital modes of advertising
products (Tiago and Veríssimo, 2014). Media buying and creativity strategy can demonstrate
these procedures in the capital markets.
Media buying establish an important program where purchasing process effectively
happens. Media buying define important global strategies that help the business system to
actively engage in the international markets with the digital advertising procedures (Bergemann
and Bonatti, 2011). Traditional channel is the basis of the digital advertising plan especially with
the different solutions designs by buying media. Equally important, the capital strategies provide
some better media for engaging online advertising programs based on the effectiveness of sales
in the projected channel. Traditional means of advertising products are applied in creating
strategic means of advertising products using digital platforms. Creativity is the part of different
digital platforms developed to advertise a product (Tiago and Veríssimo, 2014). The central
objective of this report is to illustrate how digital advertising procedures use traditional channels.
As such, buying media and creative strategies can help define these experiences in the marketing
system.
BODY OF REPORT
Media Buying
 Background Information
The effectiveness of the buying media raises a lot of questions for the digital space
concerns on effectiveness, brand safety, and viewers' ability of different advertising platforms.
The capital markets strategies indicate that digital media buyers are most interested in the
premium content of the product to evaluate the brand safety (Moriarty et al., 2015). The

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programmatic transparency should generate some betters insights according to competent
procedures in the media buying. The concern on these procedures tends to assess different
strategy applied in the placement of quality and targeted content in the marketing campaigns. In
this case, different strategies of the buying media require that business management groups have
a good understating of its clients (Harik, Google Inc, 2013). Digital planning platforms help in
measuring the effectiveness of buying media based on the tactical applications of digital
networks. Marketing reports provide that the buying of the media generates some better flow
with the traditional channels of advertising.
An example of 2018 advertising campaign on buying media involves “Change the Way
You See Disability” ESSC launched in Southern California. The primary theme of this campaign
was to enable different social changes in realizing better market strategies of offering support
services.
Programmatic media provides better models of applying traditional channel while
conducting a digital advertising. Many advertising agencies have the better plan of realizing
transparency in the cost of marketing products, especially with the traditional media platforms.
Digital information system designs wide margin the marketing system when there is the
application of traditional channel (Moriarty et al., 2015). The potential clients in the buying
media are effectively reached by setting some low cost while consulting marketing agencies. In
many cases, the activities of gauging success in the purchasing space are developed through
measuring impressions of the new campaign on advertising procedures. For this reason, the
marketing process provides some good content for the users to access while making adjustments
on data system (Harik, Google Inc, 2013). The new ways of advertising goods and services are
designed through better planning on current strategies.

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 Reports and Optimization of Buying Media
Digital platforms of advertising products define some effective procedures for analyzing
traditional models before directing their capital on these channels (Harik, Google Inc, 2013).
Digital advertising campaigns are facilitated by the modern advancement of information
technology to generate some good measures of results in the long-term planning. Buying media
helps in designing better reporting and improvement of an individual activity. In most cases,
traditional channels are applied in the business initiatives since they provide better sequences of
extending business services in the international platforms. The main advantage of applying
traditional channel is that they increase the participation of every member in the business system.
The advertising campaigns are spearheaded by multiple traditional channels that help in
positively impacting on the business system (Leeflang et al., 2012). Importantly traditional
channel develops some creativity, agility, and insights in the new media of advertising.
The increased application of new technology is designing some differences in the various
purchase approaches in buying media (Harik, Google Inc, 2013). The report study indicates that
traditional channel of advertising products helps in enhancing efficiency, optimization, reporting,
and pricing process. Many software helps in consolidating real-time automated process in buying
media. Recent advertising procedures provide better experiences in tracing functionality of
different media. In most cases, the automated process of reporting is developed through the
representation of data in different platforms. As such, there is a better consolidation of data
especially for the buying media strategies using digital advertising platforms. As such, typical
optimization of the buying media process happens when there is limited real-time data
representation (Leeflang et al., 2012). In this case, traditional channels are used to reach targeted

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clients, especially with digital advertising programs. Therefore, digital campaigns on advertising
products are effective when there is the incorporation of traditional channels of buying media.
An example of 2018 advertising campaign on buying media was #TideAd on commercial
super bowl. The advertising campaign helped in generated important facts of advertising
products on social media platform. Multiple scenario on this marketing campaign have better
representation of traditional channel of advertising.
 Buying Media Planning
The market system is composed of a different mix of media platforms that helps
advertiser's to have a better planning of goals in with campaign strategies (Tsimonis, and
Dimitriadis, 2014). Buying media planning require innovation of new technology to present
effective procedures of the understanding target audience. In many cases, the research process
designs some better consumers behaviors based on demographic factors. In many cases, these
factors are enhanced by the location of the different market structure. The buying media have
designed some better inventory process that helps in allocating the different traditional channel
in the advertisement procedures (Dewan, and Ramaprasad, 2014). A good summary of the
request proposal from the clients helps in defining different campaigns models based on
purchasing programmatic. With these preparations, there are effective ways of engaging key
online platforms of developing an advertising plan.
In most cases, the impression rates in the establishments and guaranteed inventory
programs generate a better proposal in the plan to incorporate traditional channel in the
applicable budget line (Tsimonis, and Dimitriadis, 2014). The budget developed by digital

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networking on advertising strategies indicates that secure means of buying media are enhanced
through traditional media. As such, the process of placement of orders generates some good
social network of connecting the remote client with servers and opportunities in buying media. In
most cases, the creativity of the current means of advertising products causes some traffic in
accessing potential customers. The associate media type generates some placements on a
granular level that help the digital campaign to succeed in the management system (Dewan, and
Ramaprasad, 2014). Importantly different planning procedures are reconciled to generate
effective financial campaigns on modern and traditional media.
Creative Strategy
 Background Information
Creative strategy is used in developing an opinion of advertising products in through
online platforms. In most cases, the creativity strategy helps in driving sales of products in the
current online platforms (O'guinn et al., 2014). Importantly, there is need to design effective
media of increasing sales of products per unit time with revolutionizing society. In most cases,
traditional means of advertising products are not effective than digital platforms. The creativity
strategy provides some better conceptual framework where small business can thrive even with
traditional means of advertising products. Different marketing strategies are developed based on
creativity with the workforce of an organization. Online media of advertising products are
supported by different traditional channel in the market system. For example, much small
business invests digital marketing strategies since there are supported by ideas on YouTube,

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Twitter, and Facebook (Jugenheimer, Sheehan and Kelley, 2015). With these websites system,
there is the higher chance of increasing business performances and advertising programs.
Equally important, traditional marketing has a significant contribution to the
establishment of strong digital networking platforms. Creative strategies are developed by
benefits perceived by local audiences like magazines and mailbox (O'guinn et al., 2014). The
advantage of traditional marketing strategies is that they easily define target audience to
incorporate desired household items. The innovation knowledge with many marketers is gotten
from a traditional material which acts as references. The creativity of digital advertising
strategies applies traditional models to design an effective campaign in the business system.
Information technologies have helped establish simpler ways of accessing marketing strategies,
especially to remote people system (Jugenheimer, Sheehan and Kelley, 2015). In the current
strategies of advertising products of an organization, there is a different social media platform
that helps people to have a better understanding of marketing procedures. As such, the traditional
mode of advertising information is the basis to the current one.
For example, a better creativity was developed in the 2018 advertising campaigns on “A
Giant Story.” Digital market strategies had better animation on this video clip to review the
important of developed brand. In most cases, such campaign are spearheaded by business owner.
 Reports of Creativity strategies
The ability with marketers to design effective campaigns of advertising products uses
traditional channels. In many cases, these traditional channel act as motivators' factors to the
cognitive load of instrumenting marketing strategies (Armstrong et al., 2015). Importantly,
suggested of methods of encoding memories of digital planning in the marketing procedures are

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transmitted through the mail. Reports indicate that traditional strategies have enhanced effective
campaigns of advertising products with three channels. Firstly, there had been a better plan of
downsizing economic system through interactions medium of customers provided in the market
system. Many people were able to access advertising information to formulate a concrete
patronizing of the brand. Public interests provide relevant information for the new brand of a
product. Secondly, there is better campaign in the print media and radio presentation plan for
advertising programs (Tsimonis, and Dimitriadis, 2014). These programs are developed by an
expensive model that aims at distributing different products of business to people. Thirdly, the
traditional channel provides a better system for measuring digital advertising procedures in the
long run performances of the business system.
Digital marketing applies techniques to traditional models to establish the effective
trading system. Based on individual knowledge on business performances, it appears simpler to
create a better campaign on the new brand (Bergemann, and Bonatti, 2011). Benefits of digital
marketing come along with provided traditional channel of a business structure. Some of these
benefits involve following factors based on different advertising strategies. Firstly, there is
effective in accessing both international and local audiences based on designed campaigns for
marketing products. Importantly, these locations are determined by the creativity of accessing
geographical, age and individual interests in the market system. Secondly, digital platforms
design effective platforms of advertising sales of products (Tsimonis, and Dimitriadis, 2014).
These media involves YouTube video and blog post for those who like reading. With the
creativity in the marketing strategies inconveniences cases are rarely experienced in the digital
advertisements. Equally digital means of communications are cost effective especially with
effective tools of campaigning on a new brand of product.

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 Planning of Creative Strategies
Recent research studies provide that a better introduction of a new brand in the in the
market system is enhanced by better plan and skillful decision making in the market system.
Many business structures are ready to invest on their energy, time and resources to increase
effectiveness and success the business system (Bergemann, and Bonatti, 2011). Creativity skills
come when the organization needs to take better steps in supporting and ensuring business
growth in the long-term plan. Digital marketing provides diverse implementation skills in the
creative strategy that would record a significant growth of the business. Effective strategies in
the market system are developed by strategic delivery to design advertising strategies.
Importantly, creative strategies have helped many businesses to have a good understanding of
goals and objectives of the business organization (Tsimonis, and Dimitriadis, 2014). With such
creativity, many businesses are able to align traditional channel with the digital mode of
advertising new products.
2018 advertising campaign design better collaborative stereotype on LinkedIn: “In It
Together” as a traditional marketing channel. Powerhouse campaigns on these media have help
in featuring new products in different social media platforms.
Creative planning in the advertising plan has helped many small businesses expand in the
long term. Planning strategies are developed through creating better marketing system for the
positive people to react (Bergemann, and Bonatti, 2011). In this case, it will be easy for industry
to engage large marketing content without forcing new brand in the markets. Campaigns require
that the business system have a highly responsive in the online media of communicating such as
chat, emails or phone. Planning on digital planning requires that real changes in the modern
forms of advertising to re-invent on traditional brands (Armstrong et al., 2015). In most cases,

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this plan is developed through increasing emphasis on old brands for modern use. With these
efforts, many people will have the classical feeling to use modified traditional products. Good
innovation strategies are perceived through offering trusted services in long-term objectives.
CONCLUSION
Briefly, digital advertising procedures applies traditional channel to enhance effective
marketing of new products. Many business structures require some better enlightens on new
technology to help increase performances in the business system in the long-term consideration.
Key communication skills help in establishing critical planning, especially to the focus groups.
The research market helps in the positioning of the new brand in the larger markets based on the
effectiveness of the campaigns procedures. The method of analyzing buying media with respects
to different appeals methods helps in realizing opportunities with the new brand. Importantly, the
transformation of the traditional mode of advertising to modern ones is facilitated by creativity
strategies in the business structures. As such, traditional modes of advertising are used applied in
developing the current campaign of introducing the new brand in the market structure.
RECOMMENDATIONS
Digital campaigns on new brand should successfully met institutions goals as an integral
role in detailed marketing researching. Targeted audiences should be reached by information
through mailbox or different browser provided (O'guinn et al., 2014). New media of adverting
products should be effective in the short planning of the business system while a traditional
model establishes an important framework of the capital market. The process of placing products
in the business system should be facilitated by different campaigns on leverage benefits of
business organization. Many media platforms should have inventory procedures of designing