Digital Transformation Project Report: Victorinox's Business Strategy

This report examines Victorinox's digital transformation, focusing on project management and the impact of digitalization on its business operations. It begins with an introduction highlighting the increasing importance of digital tools and technologies in modern business environments. Task 1 outlines the project's aims and objectives, emphasizing the need for organizations to adapt to changing consumer needs and technological advancements. It includes a project management plan covering cost, scope, time, quality, risk, and communication aspects. A breakdown structure and Gantt chart are provided to illustrate project stages and timeframes. Task 2 delves into research methodologies, including quantitative and qualitative approaches, and Task 3 focuses on data analysis and the formulation of recommendations. The report concludes with a reflection on the value of undertaking research to meet objectives. The report emphasizes the importance of adapting to the digital landscape to enhance operational efficiency, brand image, and customer engagement, providing a comprehensive analysis of Victorinox's digital strategy.

MANAGING
SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives....................................................................................................1
P2 Project management plan covering aspects of cost, scope, time, quality, risk and
communication............................................................................................................................2
P3 Breakdown structure and Gantt chart to provide stages and time frames..............................4
TASK 2............................................................................................................................................6
P4 Carry out research with help of quantitative and qualitative methods of research...............6
TASK 3............................................................................................................................................8
P5 Analysis of research and data with appropriate tools and techniques ..................................8
P6 Appropriate recommendations in context with research to draw valid conclusion.............14
TASK 4..........................................................................................................................................15
P7 Reflection on the value of undertaking research to meet objectives....................................15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
In modern scenario, it has been found that various new tools and technologies are taking
place of old ones in a rapid manner. Hence, it is mandatory for management of organisations to
keep on adapting changes from time to time maintain the sustainability at marketplace. This
activity continuously aid company to grow and also helps in improvising both productivity and
profitability. By looking at past it can be understood that doing business in an appropriate
manner has become more complicated because of rapid increase in competition. In today's world,
digital tools, techniques and technologies has given many opportunities to firms like, storing data
safely and securely for a long period of time (Crane and Matten, 2016). Apart from this, it also
aid in analysing current and previous situations. Managers and leaders can take many sort of
decisions by looking at these analysis that has been done new technology. In this report,
Victorinox which is a famous small business enterprise that is delivering services and products to
consumers like watches and etc which been taken. Also, assignment includes contrary number of
research methods for finding out different sort of conclusion and recommendations so that
organisation can hit targets.
TASK 1
P1 Project aims and objectives
In today's world, it has been found that consumers requirements and needs gets changes
from time to time. Thus, management keeps on analysing the alterations and adapt them if
needed to improvise quality of goods and services. Continuous development of tools, techniques
and technologies improvise traditional segments that organisations are following from a long
time. Management adapts digitalisation to reduce workload from manpower. Away from this,
new technology also helps in gaining proper brand image and goodwill. Organisation's can
collect data and keep them in different storage devices like hard disks and etc. But, in modern era
management uses cloud storage which helps in carrying data and away from this is also cost
efficient (Pinto, 2015). Away from this, digitalisation also uses in doing different sort of
promotions of goods. Like, organisation can use various social media's like YouTube, Facebook
and etc. apart from this, technology also helped organisation in making communication easier in
between employees and it also gives opportunities to customers to grab the details of services.
For an example: online stores can help consumers in getting knowledge of products while sitting
1

at home. Mostly, digitalisation improvises all activities which are related operations and these
alterations which has been adapted by company are for betterment only (Schaltegger and Wagner
eds., 2017).
Topic: How digitalisation improvises operations of organisations.
Background of project:
In new era, technology takes place of old ones. Thus, it is mandatory for organisations to
adapt those changes right on time so that better opportunities can be grabbed. With the help of
this, companies can hit their targets in a short period of time. Also, it can aid in gaining
advantages at competitive world by which rivalry can be given to competitors. Every single time
if an organisation makes changes they implement them for positive aspects. But, it is not
necessary that decision that has been made by management while making modifications bring
positive change only it can also carry negative impacts as well(Pekuri and et. al., 2014). Cloud
storage can be stated as most of organisations are using to store data that do not need any hard
disk. Data stays stored online safe and secured. This data which is stored it can be utilised for a
long period of time like manager can use data while analysing past and present situations. This
may help them in making effective decision.
Aims: Analysing the impact of digital technologies in order to transform business operations
Objectives:
 To identify effectivity of digital technology on operations of the business.
 To analyse implementation of digital technology on activities of business. To find business needs in adapting new technology to transform.
Research questions:
 How digital technology affects in transforming business operations?
 Why it is mandatory to modify business activities?
 What kind of changes technologies can bring in business operations?
P2 Project management plan covering aspects of cost, scope, time, quality, risk and
communication
It is mandatory for organisations to make a project plan by which targets can be hit in a
short period of time (Peters, Blohm and Leimeister, 2015). A plan helps in various ways like
pulling out costs of various activities to attain goals and objects, it also aid in setting time frame
for every single action. Mainly, firms forms these kind of plan to grab or gain advantages in
2

competitive world, gives opportunities like long term benefits and etc. Basically, Manager is the
one who makes these project management plan (Storey, Basterretxea and Salaman, G., 2014).
These programs gives opportunities to them find out many things like costs, quality, resources
and risks that management can face at time of hitting targets. Victorinox is looking for
approaches by which it can enhance profitability and also expand its business at both domestic
and international level. To achieve this desired objective manager can use various new tools,
techniques and technologies. Before coming to any sort of decisions which is in regards to
finalise the project there are some elements that needs to look forward by management and these
are as follows: Scope of project: It has been examined that consumers tastes gets changes from time to
time. Away from this, technology is also rapidly altering in a rapid manner. Thus,
management of firm needs to look at these modifications that company is facing at
marketplace and take proper decisions right on time. Selling products through online
become much easier for companies like Victorinox to reach to consumers. Management of risk: Every change brings risk with it in organisation. Thus, it is
mandatory for management to look into these risks so that it do not harm much to
company. Victorinox may face so many problems while expanding its business at
international level. So, manager should resolve these issues right on time so that firm can
attain targets. Quality control: Sustainability becomes important for organisation in today's world.
Management can improvise and become a leading one. Victorinox deliver quality
products to consumer thus, it is essential for them to keep on improvising standards of
their goods so that consumers do not looses trust from them. Continuous implementation
of this process will directly enhance profitability of the company (Drucker, 2017). Cost: This king of projects cost much to organisation thus, it is mandatory for companies
to have ample number of investors so that no issues can come across in terms of funds in
executing plan. Victorinox faces problems in influencing investors from time to time as
it is a small business enterprise. Time: Management needs to finish all the project related activities right on time. Delay
in this may cost them huge if tasks do not get hit in given time frame. It is mandatory for
Victorinox to make its employees capable to complete the given responsibilities in time
3

this may help them in improvising both productivity and profitability of them (Larson
and Chang, 2016).
 Communication: This can be stated as one of the main element because if
communication in between employer and employee or transferring of information is
proper than possibilities are there that set objective can get attain in an efficient and
effective manner.
All of the above mentioned factors may easily help a manager in making or forming a
project management plan. Complete and proper execution of a plan can hit targets or objectives
in a short period of time. Supervisor of Victorinox can achieve goals by looking out risks, saving
cost, improving quality and etc in a project management plan (Torry, 2017).
P3 Breakdown structure and Gantt chart to provide stages and time frames
It is vital for management to doing proper research in regards to set objective. This helps
manager to pull out data related to goal that has been set by supervisors. Data which has got
collected by doing research may aid in making effective decisions in context of organisation. An
action plan that has been formed by management gives directions to employees and even to
employer by which they can hit targets right on time. These plans removes wastage of resources
and also reduces costs while executing various activities (Ali and Shukran, 2016). While forming
a research it carries various steps and these are mentioned beneath:
 Determine the objectives
 Literature review
 Elucidation of issues
 Specify important concept of project
 Target people and make them respondents in regards to take feedbacks
 Develop plan
 Investigation of data
The above mentioned points or steps comes under a research. Therefore, management
will use same steps to implement digitalisation at workplace. Proper execution of these steps
may aid in finding data which is related to set objective. Victorinox's supervisor are trying to sell
their products through online (Wang and et. al., 2017). Thus, it is essential for them to look into
every aspect by which they can come to a solution. These solutions will give them proper
knowledge to executives that if doing online business is good or bad for them. For doing this,
4

researcher can pick up respondent from ample number of targeted people. It is important for
investigator to make these respondent feel good that the information that they are giving will stay
secure. Company will use random sampling method in which 20 respondent are going to get
selected in context of research. Collected information can easily help Victorinox in making
better decisions in regards to expand business in online sector (Upward and Jones, 2016).
It has been found that a researcher fixes time of every single activity which is related to
investigation this helps them in taking effective decisions right on time. These decisions which
has been taken by management may aid making favourable conditions for Victorinox. Data
which has been collected by some primary resources will help in formulating questionnaire. This
questionnaire have 10 questions. Apart from this, 20 respondent are being chosen who will
answer all the questions as per their perceptions. It has been located that technology changes at
marketplace in rapid manner. Thus, it becomes more difficult for management while adapting
digitalisation as it needs proper research and under this report all the data needs to be properly
mentioned in a detailed manner (Pearlson, Saunders and Galletta, 2016). Action plan which has
been formed by investigator can easily understood by below given figures.
5

TASK 2
P4 Carry out research with help of quantitative and qualitative methods of research
It pulls up output in an effective way if researcher uses authenticated sampling method
through the whole process (Introducing Research Methods. 2017). Basically, it has been found
that there are two sorts of researches and these are primary and secondary methods.
Both of these elements aid in bringing out data which is related to desired objective. This
helps them in pulling out recommendations and also aid in making determinations. Victorinox,
uses both of these methods in different manner. It depends upon researcher that which method is
more useful on various perspectives (Kim and Min, 2015). Away from this, there are other
methods as well that supervisors can use and these are mentioned beneath:
 Qualitative method
 Quantitative method
 Analytical method
To grab positive results investigators mostly uses quantitative and qualitative method.
Away from this, researcher uses secondary and primary resources in getting detailed data in
context of investigation (Alotaibi and Liu, 2014).
 Primary data: This type of element is mostly used by investigators to pull out detailed
information. Mainly, this type of factor helps in getting relevant, new and fresh data in
regards to research. Investigators can use ample number of strategies under this and one
of most common method is questionnaire which is being chosen in this report as well.
Away from this, other methods are taking interviews, surveys and etc. Herein, manager
or investigator of Victorinox chose 20 respondent who will answer the questionnaire as
per their perceptions. This will help organisation in taking decisions right on time to hit
desired target.
Questionnairie
6

Name:
Gender:
Age:
Contact no.:
Email-id:
Q1) Can adaption of new technology may aid in gaining advantages in competitive world?
 Yes
 No
Q2) Can new technology may create favourable conditions for company for a long period of
time?
 Yes
 No
Q3) Do digitalisation put impact on business activities?
 Yes
 No
Q4) For Victorinox is it important to pick up digitalisation as per current scenario?
 Yes
 No
Q5) Is it mandatory for Victorinox to make alterations in operational activities?
 Yes
 No
Q6) Does Victorinox have proper funds and resources so that they contain huge data?
 Yes
 No
Q7) How digitalisation will put impact on business operations of Victorinox in future?
 Positive
 Negative
 Can't say
Q8) Is business activities valuable for Victorinox in order to minimise cost?
 Yes
7

 No
Q9) What mode can be used by Victorinox while doing promotions?
 Traditional method of marketing
 Modern method of marketing
Q10) Recommendations in order to implement digitalisation in Victorinox?
Secondary data: There are many sources by which researcher can use in order to collect data in
context of desired goal. This type of method can contain social sites, magazines, articles of
outsiders and etc.
Case study one: In order to grab attention of consumers management can put ample number of
efforts like improvising quality of products and services. Motive of organisation is to increase its
brand image and goodwill at marketplace.
Case study second: Victorinox have uniqueness in their watches. Thus, people who are
innovative and thinks different from other mostly gets attracted to them. Under this kind of
situation, it is mandatory for the company to make watches with keep in mind of common
people. In order to grab attention of ample number of consumers firm can use different social
sites to do promotions of its commodities (Maylor, Blackmon and Huemann, 2016).
These activities, in order to adapt digitalisation may create favourable conditions for
Victorinox.
TASK 3
P5 Analysis of research and data with appropriate tools and techniques
Q1) Can adaption of new technology may aid in gaining advantages in
competitive world?
Frequency
Yes 17
No 3
Q2) Can new technology may create favourable conditions for company for a Frequency
8

long period of time?
Yes 14
No 6
Q3) Do digitalisation put impact on business activities? Frequency
Yes 15
No 5
Q4) For Victorinox is it important to pick up digitalisation as per current
scenario?
Frequency
Yes 14
No 6
Q5) Is it mandatory for Victorinox to make alterations in operational activities? Frequency
Yes 17
No 3
Q6) Does Victorinox have proper funds and resources so that they contain huge
data?
Frequency
Yes 14
No 6
Q7) How digitalisation will put impact on business operations of Victorinox in
future?
Frequency
Positive 14
Negative 3
Can't say 3
Q8) Is business activities valuable for Victorinox in order to minimise cost
products and services?
Frequency
Yes 14
9

No 6
Q9) What mode can be used by Victorinox while doing promotions? Frequency
Traditional method of marketing 3
Modern method of marketing 17
Q10) Recommendations in order to implement digitalisation in Victorinox?
Thematic analysis
Theme1 : Digitalisation help in gaining advantages in competitory market.
Yes No
0
2
4
6
8
10
12
14
16
18 17
3
Interpretation:
From the above graph, as per 17 respondents it has been concluded that digitalisation can
easily help organisation in giving competition to competitors. It can be stated as updated
technology gives various opportunities to company. On other side, 3 respondents did not agreed
with this,
Theme 2 : New technologies helps in gaining profit for a long period of time at marketplace
10

Yes No
0
2
4
6
8
10
12
14
16
14
6
Interpretation: Above graph is clearing the status that 20 out of 14 respondents are in favour and
rest of them are not. But still, it is showed positive situation.
Theme 3 : New technologies are putting impact on business activities.
Yes No
0
2
4
6
8
10
12
14
16 15
5
Interpretation: It has been concluded from above graph that 70% of respondent are in favour of
adapting new technology. By this, management can clearly improvise quality of products and
services.
Theme 4 : Brining new technology at Victorinox at current situation.
11

Yes No
0
2
4
6
8
10
12
14
16
14
6
Interpretation: From above given graph, 14 respondent gave positive answers and stated that yes
Victorinox needs to adapt changes from time to time so that better results can be gained and set
targets can get hit right on time. Apart from this, 6 responders were not in favour of this context
and stated that they do not pick new technologies at this moment.
Theme 5 : Victorinox needs to change in operational activities with new technology.
Yes No
0
2
4
6
8
10
12
14
16
18 17
3
Interpretation: Above graph is showing results that effective implementation of new and updated
technology is needed while making alterations in operations. 17 respondents were in favour and
3 were not.
Theme 6: Victorinox needs proper funds and resources by which data can be stored for a long
period of time.
12

Yes No
0
2
4
6
8
10
12
14
16
14
6
Interpretation: From above mentioned graph, more than 70% of respondents stated that
Victorinox have proper funds in adapting new technologies so that better results can be gained
right on time in future.
Theme 7: Digitalisation affecting operations management in decision making of future.
Positive Negative Can't say
0
2
4
6
8
10
12
14
16
14
3 3
Column C
Interpretation: Graph that has been mentioned above is showing results in which 14 respondent
gave positive reviews in regards to digitalisation, 3 of respondent said it won't affect operation in
future and rest of them said that they do not know.
13

Theme 8: In minimization of cost goods and services without compromising with quality
Victorinox is doing modifications in technology at operational department.
Yes No
0
2
4
6
8
10
12
14
16
14
6
Interpretation: From above comprehended graph, it has been examined that 20 out of 14
respondent are in favour of adapting new tools, techniques and technologies from time to time.
This part can easily aid in grabbing good competitive advantages at marketplace. Rest of
respondents did not agreed and said that digitalisation won't affect cost of goods and services.
Theme 9: Mode can be used by Victorinox in context of promotional activities.
Traditional Modern
0
2
4
6
8
10
12
14
16
18
3
17
Column B
Interpretation: It has been summarised from above mentioned graph that Victorinox should adapt
modern modern tools and techniques of marketing so that ample number of consumers can get
14

attracted. In this graph, more than 70% of respondents gave positive reviews and rest of them did
not.
P6 Appropriate recommendations in context with research to draw valid conclusion
Victorinox, already have a good brand image at domestic marketplace of United
Kingdom. Hence, it is not necessarily need to make any changes if organisation is enhancing its
business at domestic level only. It has been examined that if company wants to hit its desired
targets than proper implementation of a plan is mandatory in nature. In present scenario,
organisation has already gained a good image in front of its consumer. Thus, it is not essential
for them to make any sort of alteration. But, as customers moods and taste gets changes in a
rapid manner it is important for Victorinox to adapt those changes in technologies so that quality
of products and can be utilised in order to satisfy its users. Cloud storage can used in many
context. Like, storing data, securing and etc. Motive of companies while adapting this type of
technology is to keep data safe from hacker.
TASK 4
P7 Reflection on the value of undertaking research to meet objectives
It has been examined that whenever researcher conducts an investigation he/she faces so
many problems or issues. Proper analysis needs formed in a proper manner so that complications
can be resolved right on time. Failure, in this may lead organisation to create losses for it and
also it can also decrease goodwill and brand image at marketplace. While doing this research
there were ample number of problems that has been made by me. These issues made me
confused while making decisions. Away from this, I was also not been able to finish the research
right on time. I faced some other issues as well like increase in cost, allocating resources and etc.
Investigation of taking time that's why I took only 20 respondents in my research report that did
not aid me in finding out resolutions which I was expecting. Away from this, I already planned
every single thing which was related to investigation but some how I was not able to resolve
issues right on instance that wasted both money and time. But, in the end I managed all activities
that helped me in finishing the research report. While creating this report, many social sites
helped me out in various situations where I had confusions. Lastly, I finished this project by
using all resources and funds in an appropriate manner so that better results can be gained right
on time.
15

CONCLUSION
From the above comprehended research report, it has been concluded that investigators
can easily hit targets of an organisation by doing proper analyses of marketplace. Various tools,
approaches, techniques and technologies can be used by researcher in pulling out proper and best
results of investigation that he/she have done. Investigator uses different internal and external
resources in collecting detailed data so that target can get hit in effective and efficient manner.
This type of report, can easily help management in taking decisions in regards to increase
business at both domestic and international level of market.
16

REFERENCES
Books and Journals
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Pinto, J. K., 2015. Project management: achieving competitive advantage. Prentice Hall.
Schaltegger, S. and Wagner, M. eds., 2017. Managing the business case for sustainability: The
integration of social, environmental and economic performance. Routledge.
Peters, C., Blohm, I. and Leimeister, J. M., 2015. Anatomy of successful business models for
complex services: Insights from the telemedicine field. Journal of Management
Information Systems. 32(3). pp.75-104.
Pekuri, A., and et. al., 2014. Managing value creation: the business model approach in
construction. International Journal of Business Innovation and Research. 8(1), pp.36-
51.
Storey, J., Basterretxea, I. and Salaman, G., 2014. Managing and resisting ‘degeneration’in
employee-owned businesses: A comparative study of two large retailers in Spain and
the United Kingdom. Organization. 21(5). pp.626-644.
Drucker, P. F., 2017. The Theory of the Business (Harvard Business Review Classics). Harvard
Business Press.
Larson, D. and Chang, V., 2016. A review and future direction of agile, business intelligence,
analytics and data science. International Journal of Information Management. 36(5).
pp.700-710.
Torry, M., 2017. Managing God's business: Religious and faith-based organizations and their
management. Routledge.
Ali, I. and Shukran, K., 2016. Managing supply chain risks and vulnerabilities through
collaboration: Present and future scope. The Journal of Developing Areas. 50(5).
pp.335-342.
Wang, W., and et. al., 2017. Managing component reuse in remanufacturing under product
diffusion dynamics. International Journal of Production Economics. 183. pp.551-560.
Upward, A. and Jones, P., 2016. An ontology for strongly sustainable business models: Defining
an enterprise framework compatible with natural and social science. Organization &
Environment. 29(1). pp.97-123.
Pearlson, K. E., Saunders, C. S. and Galletta, D. F., 2016. Managing and Using Information
Systems, Binder Ready Version: A Strategic Approach. John Wiley & Sons.
Kim, S. K. and Min, S., 2015. Business model innovation performance: When does adding a new
business model benefit an incumbent?. Strategic Entrepreneurship Journal. 9(1). pp.34-
57.
Alotaibi, Y. and Liu, F., 2014. An empirical study of a novel managing customer power model
and business performance in the mobile service industry. Business Process Management
Journal. 20(6). pp.816-843.
Maylor, H., Blackmon, K. and Huemann, M., 2016. Researching business and management.
Palgrave.
Online
Introducing Research Methods. 2017. [Online]. Available
through :<https://www.skillsyouneed.com/learn/research-methods.html>.
17

Project Logbook for the chosen
organisation: The Marriott Hotel
Name of the learner: Name of the Supervisor:
Project Title: Managing Business
Successful
Date:
Update of weekly research/ tasks
achieved (Account for a minimum
of six weeks with dates)
What have you completed?
Did you fulfil Task requirements?
Are you on track and within
deadlines set?
Did you need to make any changes
to your project management
plan?
Comments
The allotted project asked
to examine the effect of
CSR action in achieving
sustainable targets.
Yes
Yes, I accomplished entire
task in a set time frame and
assure that each target is
attained impressively.
Yes, if there is any recent
alterations in policies and
strategies of regulatory
body then certain
modifications will be made
in overall plan.
Any risks and / or issues identified?
 Did you identify risks/issues
with a lack of skills required
for undertaking research
tasks?
 Did you identify any
additional risks/issues that
have an impact on the project
management plan?
Yes, at the time of directing
distinctive surveys I
accomplished that there are
definite problems with my
communication abilities.
Most of the individuals are
still not alert about
effectiveness of CSR
activities and its influence
on their life. They need to
be aware by proper
sessions.
Problems encountered
18

 What barriers did you face?
 How did you overcome them?
There are certain
difficulties which i faced
and they were related to
time as well as ethical
problems.
I scheduled all actions and
ensured that all task are
completed in that defined
time duration. Also the
ethical problems were
addressed by utilizing valid
content with owner
permission.
New Ideas and change of project
direction
More training and
development opportunities
has to be provided to
individuals to upgrade their
skills and knowledge.
What Have I learnt about myself
this week?
 How did I feel when I had to
deal with tasks/problems?
 How well have I performed?
What did I contribute?
 What can I improve on next
week?
I realised that all troubles
as well as problems are part
of growth.
The senior managers
guided me in an effective
way which aided me in
improving my own
performance and enhance
contribution level.
There are certain analytical
skills which needs to be
upgraded and this is only
possible when I keep on
learning.
Tasks planned for next week
19

 Which tasks are priority?
 Have you set aside sufficient
time for completion?
These are the task which
had to be conducted in a
set time duration to achieve
maximum efficiency such as
collection of data.
Yes, there is sufficient time
duration which has been
kept aside by me to
complete all the
modification and
rectifications.
Project plan status to date (on,
ahead, behind)
Up to date
Supervisor comments to address
Signature of the Supervisor and
date:
Template for Performance Review
Template to be attached with the
report by the learner:
 What was the Project supposed to accomplish?
There are certain targets which are associated with CSR activities
conducted in Marriott hotel, such as achievement of all sustainable
objectives.
 Did the project succeed in its aims/ how do you know?
Specifically, please outline any evaluation and assessment
undertaken.
Yes, CSR activities aided in achieving all the objectives in more
effective manner. There are many benefits such as betterment in
image of company, etc.
 What things do you think worked well and why? Evaluate all
aspects of the project (e.g initial inception, project activities and
project outcomes) from a range of perspectives.
With the aid of project management plan I was able to outline
each and every activity in a effective manner. This allowed me in
20