BM 565 - AI-Driven Digital Transformation in Modern Business Practices

This report delves into the transformative power of Artificial Intelligence (AI) in modern business practices, particularly within the context of digital transformation. It emphasizes the importance of AI in optimizing business operations, enhancing customer experiences, and driving growth through innovative technologies. The report highlights how AI facilitates automation, improves decision-making, and enables businesses to adapt to rapidly changing market conditions. It further discusses various AI applications, including machine learning, natural language processing, and predictive analytics, and their impact on different business functions such as customer service, supply chain management, and data security. The analysis also covers the technological platforms and software used in AI implementation across diverse organizations, including Google, Amazon, and Microsoft. The report concludes that AI is a crucial tool for businesses seeking to enhance efficiency, improve competitiveness, and achieve sustainable growth in the digital age, especially after the COVID-19 pandemic.

BM 565 Digital
Technology and
Business

Table of content
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
1.1 Why you deem this topic to be of importance.......................................................................3
1.2 How this topic has developed................................................................................................4
1.3 A detailed description of the technology used in this topic and what it is used for?.............4
1.4 What technological platforms and software are used in the topic. What type of business
and organisation uses the technology?........................................................................................5
1.5 How is it used as a business tool and is this effective?.........................................................6
Part 2................................................................................................................................................6
2.1 Relation to this course content and discussion on the nature of the relationship between
digital technologies and both old and newly emerging theories on business and management
structures and practices?..............................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Digital technology is the important tool and system which helps in generating the resources
and also in managing the process of the data with their variable nature and also through the
innovative approach and digitalisation. This implies to have all the curriculum learning with the
technological nature which upheld and manages the intellectual growth and functions. In this
report there will be undertaken the Digital Transformation which us driven by the Artificial
Intelligence in all business practises. It will manage the ways in which the functionality and the
differences are being undertaken to maintain all such business and their effective culture. As
Artificial Intelligence (AI) is mainly the technical and the innovative technological advancement
in computer and also in robots which helps n managing and also in controlling all the general
activities and task that need all the human intelligence and also the discernment. It helps in
demonstrating all the robotics and machines through which the human activities are being
aligned and taken in measures (Allen, 2017). This report will cover the importance which
Artificial intelligence and also the role in all the transforming the effective digitalised business. It
will manage all the application and the other importance in the business practises. Further it will
also provide the expansion in international in large scale business through artificial intelligence.
TASK
1.1 Why you deem this topic to be of importance.
There is been observed that all the business operations play a vital role as this helps in
management and also in generating the growth. There can be accomplish that all such
modernisation is required to be needed to manage the general process and the digital working
adaptability (Kedziora and KIVIRANTA, 2018). This topic is mainly being important so as to
manage the growth in the business and also to opt the enhancement features with which the
quality and their optimum performance are being upheld. Their lies that all the digital
transformation will maintain the growth and also helps in generating new features ion the
company and their working. The Artificial intelligence is all set of new era with which the digital
growth and the advancement and the adverse nature if working are being taken through which
the companies will manage their work to be with innovative technology. The business is moving
and switching towards the smart work rather than hard work. It will help in optimising and

managing all the internal operation and the business programs to be successfully opera table. All
the worker efforts will be reduced as the machines will manage all the working and the
functional tasks. This also gains to provide the digital transformation with which the artificial
intelligence can be maintained as this is a cognitive approach and helps in delivering the ideas to
all the customers. Artificial intelligence helps in regulating and managing the business practises
and also to effectively attain the fast changing market space. So this topic can be seen important
as it will help in engaging and maintaining the productivity and also the affordable profitability
through which all the growth and the optimum innovative techniques can be taken(Ghobakhloo,
2020).
1.2 How this topic has developed
It can be seen that all the emergent growth and the technological advancement is the
emergent topic and issues in all the countries. With the global expansions and increased trade
relation between the countries there is required to manage the effective nature in which the
companies will manage their working to be smartly done and also to make all their transferring
of details and the information in easy and quicker manner. Other than this the main reason which
the companies will adhere that all the business and the organisation are required is the protection
of all the details and the data of the company and for this the innovation and the technological
advancement is served to be important (Nambisan, 2017). It is the fastest blooming topic and
also helps in managing the growth and pace in the business environment. This topic is made as
the Artificial intelligence is an important key element in the business and it is highly profitable
for all the companies and their growth. This is the systematic intervention which manages and
maintain all the digitalisation and the practises with which the relation in the company and their
growth can be maintained. So as to analyse and manage the meaning of this term and also to
effectively regulate all the topics this Artificial intelligence is developed for the growth of the
business practises and working.
1.3 A detailed description of the technology used in this topic and what it is used for?
There is adhered and covered the topic for the discussion which is “The Digital
Transformation driven through the Artificial intelligence in successful business”. This is a
well-known advanced system which impetrates to manage the technological advancement
for the computer and their growth. It also applies to frame and continue all such human
behaviour and intelligence that regulates the technology and their computer system working.

As there is seen Artificial intelligence provides all such nature of working in which the
machines work faster and skilled like the human brains and make the work easy for all.
Computers are mainly the capability of all the machines and the computers through which
the human brain characteristics are managed and also the replicating intelligence are being
taken with which the machine lerarniogn and the deep learning can be fairly applied(Tekic
and Koroteev 2019). Artificial intelligence helps to contract all the algorithms and the
constructed human plans and the growth which depicts the performance and the applied
nature of working. Machine learning can also be said as the technological advancement
which helps in maintaining the improvement in the digitalised areas and the human
intelligence region. It helps in solving all the yask with which the daily commute, check and
the chat with their effective social media feeds are being taken. Some of the applications that
are being taken through AI helps in managing the business with some of the main examples
which are like the fingerprints, voice automation, voice search, security surveillance,
fingerprints sensor, business forecasting and many more. Artificial intelligence helps in
removing all the error from the company. and this maintain all the work to be done with
great efficiency. This helps out in applying all the wok to be taken and managed according
to be further nature of management and requirements with proper advancement (Schwaferts
and Baldi, 2018).
1.4 What technological platforms and software are used in the topic. What type of business and
organisation uses the technology?
All the Artificial intelligence software and the tools that helps in the growth and the
effective management of the company will be imported through different techniques and
working. This involves the techniques that can manage the work and their management are
like the Periscope data, Salesforce Einstein, Infosys Nia, Symantec and so on. Infosys Nia
underlines all such problems which are that are faced by the company through all the
contract engagement and also by evaluating the consumersthorugh which the company face
all management. Symantec is an important technique which is used by the company so as to
frame and manage all the cyber security through which the wiper and the management are
being taken. There is been seen that all such consume behaviour and their records can be
taken and the data can be protected through all the cyber security. It focusses on regulating
and managing all the AI security system.

There can be seen that so many organisations are nowadays using the AI system as it
involves the Google, Amazon, Microsoft and all other companies. Google generally use this AI
system so as to manage and maintain the natural language, processing image, translation and the
other data structuring and functions. Microsoft underwent to all the AI instalments through
which they manage the deploy solutions and also concludes to have apply the predictive analysis.
Amazon applies to have the customer facing app through which they effectively apply all the
automate consumer management (Wiesböck and Hess, 2020). All such platforms will rely and
manage the organisations to rely and apply the growth with the effective enriching of the
customizers management and engagement.
1.5 How is it used as a business tool and is this effective?
All the AI can be used as the business tools as mentioned thereunder:
 It helps in managing all the customer services and utilising all the data with the
customers and their predictive analysis.
 All the online search, online retailing and the other applied artificial intelligence is
being taken to manage the target market.
 AI improve the supply chain and all the machine learning with their effective
forecast and the optimal time.
Part 2
2.1 Relation to this course content and discussion on the nature of the relationship between
digital technologies and both old and newly emerging theories on business and
management structures and practices?
Digital advancement and the technological growth is the effective areas which gives and
manages all the small, Medium and the large scale business practises to be properly applied.
Artificial intelligence is a known modern technological growth which helps in reducing the
human efforts and also manage the autonomous working. It helps to manage the investment and
also in digital transformation with all applicability and results. All such digital advancement will
provide the talented and the skilled engineers to maintain the transformative powers and the
other features and goals. This manage the IT areas and also the strategies with the technology
and the operations. All such digital transformation will have diversified the areas and the
transformation with which the applications and the speech recognition process can be applied.

All the supply chain management will help in providing the benefits like the finger prints in the
suppliers, self-driving cars, market automation, sales force automation and many more. These are
all empowered to manage the autonomous and the other fluency of working through which the
business growth and function can be taken. At the time of COVID-19 their observed that
artificial intelligence manages to have the safety and the security. There is been seen that in B2C
and B2B all the impartment if the robotics and the automation is been seen through all the
Traditional methods and services (Yablonsky, 2018).
Thus, there are so many organisations which use the AI as their importee techniques which are
like Amazon, Google, Microsoft and many more. All the platforms are maintained through
several organisation and this enrich and make the customer engagements through which the
automate areas and the working capability are underlined. The artificial intelligence is an effect
five new methods that regulates and manage all the efficiency in the human behaviour and
privates and this also complies to provide the business advancement in digital manner and
practises. This creates a fluency in the organisation and also the regularisation in general
working nature.
CONCLUSION
It is concluded form the above analysis that digital technology is the emergent techniques
and the advancement which is been taken to manage the effective growth and practises. All the
business implies to focus on digital advancement to make their work optimised in better manner.
Artificial intelligence is the machine learning equipment and the technology that helps to manage
all the human brain working and also to gain the operational growth. It provides all the growth
and the productivity through which the cost effective strategy and the positive directions are
being given it also make the business sustainable. The machine learning technology features to
promote and engage the sustainable effective nature of working.

REFERENCES
Books and Journals
Allen, J.P., 2017. Technology and inequality: concentrated wealth in a digital world. Springer.
Ghobakhloo, M., 2020. Determinants of information and digital technology implementation for
smart manufacturing. International Journal of Production Research, 58(8), pp.2384-
2405.
Kedziora, D. and KIVIRANTA, H., 2018. Digital Business Value Creation with Robotic Process
Automation (rpa) in Northern and Central Europe. Management (18544223), 13(2).
Nambisan, S., 2017. Digital entrepreneurship: Toward a digital technology perspective of
entrepreneurship. Entrepreneurship theory and practice, 41(6), pp.1029-1055.
Schwaferts, D. and Baldi, S., 2018. Digital transformation management and digital business
development. In Business Information Systems and Technology 4.0 (pp. 147-159).
Springer, Cham.
Tekic, Z. and Koroteev, D., 2019. From disruptively digital to proudly analog: A holistic
typology of digital transformation strategies. Business Horizons, 62(6), pp.683-693.
Wiesböck, F. and Hess, T., 2020. Digital innovations. Electronic Markets, 30(1), pp.75-86.
Yablonsky, S., 2018. A multidimensional framework for digital platform innovation and
management: from business to technological platforms. Systems Research and
Behavioral Science, 35(4), pp.485-501.