Research Report: Digital Transformation in Business Environment

This report presents a research project focusing on digital transformation within the context of A One Communication. The project encompasses both primary and secondary research methods, including surveys and literature review, to explore the implications of digital technology on business growth, particularly for SMEs. The research examines the stages of digital transformation, challenges of integrating emerging technologies, and the impact of digital tools on organizational performance. Data analysis involves a questionnaire with various themes, followed by the interpretation of the responses using frequency analysis and graphical representations. The findings highlight the positive impact of digital technology, the importance of IT tools, and the challenges firms face, such as cost and training. The report concludes with a discussion of the research outcomes, emphasizing the value of digital technology for business operations and long-term success.

RESEARCH PROJECT

Table of Contents
TASK 2............................................................................................................................................1
P3 Conduct primary and secondary research using appropriate methods...................................1
P4 Appropriate analytical tools, analyse research findings and data.........................................3
TASK 3............................................................................................................................................4
P5 communication of research outcomes....................................................................................4
TASK 4............................................................................................................................................8
P6 Effectiveness of research methods applied for achieved research objectives........................8
P7 Alternative research methodologies.......................................................................................8
REFERENCES..............................................................................................................................10
.......................................................................................................................................................11

TASK 2
P3 Conduct primary and secondary research using appropriate methods
Primary research is a kind of research through which researcher collects the data in a
better manner. It is prepared to meet some particular and unique requirements (Schmidt and
Cohen, 2013). It is kind of new research which is carried out to give answer to particular
problems. Under this includes surveys, focus groups, observations, questionnaires etc. On the
other hand in secondary research data is collected with the help of books, journals, internet
sources and many others. Under this research, researcher collect information and also data to
gather relevant and accurate information.
Stages that organisations have to go through for digital transformation
Digital transformation refers to profound of business transformation and also the process,
activities, models and competencies to leverage opportunities and chances of digital technology.
In order to making the business successful, each and every business firm uses digital
technologies in an effective manner (Anderson, 2013). Use of the digital technology provides
business with wealth opportunity and also choice. It is helpful in making the business and its
activities profitable. It is a change which is associated with an application of the digital
technology in aspects of society of human. Under this there are six main stages are included that
A One Communication company go through for the digital transformation:
Identifying transformation objectives- Under this, it is necessary for business firm to
determine its objectives of transformation. It can be related to enhancing sales, increasing
productivity, making the market share share increased. With the help of this company can give
the good experience to people (Brabham, 2013). There are some transformation objectives are
given below:
 Increasing digital consumers and experience of end- user in order to make improvement
in loyalty. Transform the process of business.
Study technology enablers in market- In this stage, there is a need to aware about
leverage and enablers of technology at market. Company should have knowledge about the
technology enablers.
1

Visualize future platform for digital business- The foundational enablers of technology
can utilized the assemble high- distributed and virtualised platform eco- system of the demand
services. Firm should identify about future advantages to business from digital technology.
Master digital services life cycle- Under this, there is a need to determine those products
and services which need to be transform.
Organize for digital business innovation- In this, it is the responsibility of managers
better digital technology to provide better experience to people.
Execute an agile journey to future platform- Under this, it is essential that firm should
implement the new digital technology for proving the better future outcomes to business.
Implications of digital technology on SMEs
On the basis of view point of Clarkson, 2013 Digital technology plays a necessary role in
making the small business better. Digital communication and small scale business examines
adopting new technologies through small enterprises through get over from all the barriers.
Digital technology is helpful in making the business process easier and also attracting the large
number to consumers in a better manner (Apulu and Latham, 2011). Technology provides better
advantages to people and firm can make improvement in its business process in an effective as
well as better manner. Implication of digital technology on the business can be negative and also
positive. There are some of the positive implications of digital technology on small business are
given below:
 IT will be helpful in making the business process as well as activities better.
 Attract more consumers.
 Provide better experience to customer.
 Efficiency of business will be improved.
 Time will be save (Kehoe and Mateer, 2015).
Negative implications
 Cost of operations can be enhanced.
 Need to provide training to employees. Complexities can be arise.
Challenges of integrating emerging technologies within organisations
Emerging technologies give the opportunities and also challenges for the businesses. The
business provides the better opportunities to business such as increasing productivity of business
2

firm in an effective or better manner (Wymbs, 2011). There are some challenges in emerging
technologies given below: Demand of training enhanced- When firm will integrate the new technology, then there
will be need to provide training to staff members is that they can use that in a proper
manner. Cost- Cost of business operations can be enhanced and it is a main challenge for small
companies because they have not much fund. For purchasing and implementing the new
technology, there will be need of more finance to A One Communication organisation.
 Complexities- For technology, up-gradation is necessary otherwise it develop the
negative affective of business (Clarkson and et. al., 2013). In addition to this many big
complexities will be arise.
P4 Appropriate analytical tools, analyse research findings and data
QUESTIONNAIRE
Name:
Age:
Gender:
Occupation:
Q1) Does digital technology impactful for business growth?
a) Yes
b) No
Q2) Which digital tool is effective for increasing performance level of an organisation?
a) IT tools
b) Analytical tools
c) Operational tools
Q3) What are the implications of digital technology in A One Communication company?
a) Better experience to customer.
b) Attract more consumers.
c) Improve business efficiency
Q4) Does digital technology provide give competitive advantage to business of A One
Communication?
3

a) Agree
b) Disagree
Q5) What are the benefits of implementing digital technology at workplace?
a) Increasing productivity
b) Enhancing sales
c) Attracting consumers
Q6) What are main challenge which firm can face from executing of digital technologies?
a) Cost
b) Resources
c) Manpower
Q7) Is digital technology valuable for operations of A One Communication company?
a) Yes
b) No
Q8) What are the main steps which A One Communication which company can use by
implementing digital technology?
a) Identifying transformation objectives
b) Visualize future platform for digital business
c) Select appropriate technology
Q9) Is digital technology contribute towards long- term success of an organisation?
a) Yes
b) No
Q10) Recommend some ways by which A One Communication company can increase its
business related activities along with operations.
TASK 3
P5 communication of research outcomes
Theme 1: Digital technology impactful for business growth
Q1) Does digital technology impactful for
business growth?
Frequency
Yes 20
4

No 10
Yes No
0
5
10
15
20
25
Interpretation: From the given image, it can be summarised that 20 out of 30 respondents
give their views in the favour that digital technology impactful for business growth. As per these
respondents effective use of digital technology contribute in success and growth of firm. They
said that use of technology save time and cost of enterprise and at the same time enhance
efficiency of production process. Rest 10 respondents said that digital technology does not
contribute in growth and success of enterprise.
Theme 2: Digital tool is effective for increasing performance level of an organisation
Q2) Which digital tool is effective for
increasing performance level of an
organisation?
Frequency
IT tools 15
Analytical tools 10
Operational tools 5
5

IT tools Analytical tools Operational tools
0
2
4
6
8
10
12
14
16
Interpretation: From the given picture, it can be concluded that 50% respondents said
that IT tools are the effective ones for enhance the performance level of firm. Further 10 out 30
respondents said that analytical tools are the main tools that enhance performance of business
and help in achieve their set goals and objectives in an effective manner. Rest 5 individuals said
that operational tools help in enhance performance of business enterprise.
Theme 3: Implications of digital technology in A One Communication company
Q3) What are the implications of digital
technology in A One Communication
company?
Frequency
Better experience to customer 10
Attract more consumers 8
Improve business efficiency 12
6

Better experience to customer
Attract more consumers
Improve business efficiency
0
2
4
6
8
10
12
14
Interpretation: From the above given graph, it can be summarised that10 out of 30
respondents said that one of the major implication of digital technology is that it help firm in
offer better experience to customers. All this help organisation in retain customers for along time
period and at the same time provide various other long term benefits. 12 out of 30 respondents
give their views in the favour that digital technology improve efficiency of business activities.
Theme 4: Digital technology provide give competitive advantage to business of A One
Communication
Q4) Does digital technology provide give
competitive advantage to business of A One
Communication?
Frequency
Agree 25
Disagree 5
7

Agree Disagree
0
5
10
15
20
25
30
Interpretation: From the given image, it can be concluded that 25 out of 30 respondents
said that effective use of digital technology provide an competitive benefit to firm. As per these
individual firm can collect huge amount of information about the needs and requirements of its
customers which support firm in make products as per their specific requirements and all this
provide competitive benefit to firm.
Theme 5: Benefits of implementing digital technology at workplace
Q5) What are the benefits of implementing
digital technology at workplace?
Frequency
Increasing productivity 20
Enhancing sales 7
Attracting consumers 3
8

Increasing productivity Enhancing sales Attracting consumers
0
5
10
15
20
25
Interpretation: From the above given graph, it can be concluded that 20 out of 30
respondents give their views in the favour that one of the of use digital technology is that it
increase productivity of enterprise and all this increase profits of firm. Further 7 individuals said
that it enhance sales of company's product which increase market share of firm rest 3 concluded
that it help in attract large number of products.
Theme 6: Main challenge which firm can face from executing of digital technologies
Q6) What are main challenge which firm
can face from executing of digital
technologies?
Frequency
Cost 15
Resources 10
Manpower 5
9

Cost Resources Manpower
0
2
4
6
8
10
12
14
16
Interpretation: From the above given image, it can be summarised that 50% respondents
give their views in the favour that cost is one of the major challenge which a firm face in
execution of digital technology. Further 10 respondents give their views in the favour that
resource is one of the major challenge which a company face in execution of digital technology
in business activities.
Theme 7: Digital technology valuable for operations of A One Communication company
Q7) Is digital technology valuable for
operations of A One Communication
company?
Frequency
Yes 26
No 4
10