Research Report: Digital Workplace Transformation at BBC

This report presents an analysis of the digital workplace transformation within the BBC, focusing on the key drivers, challenges, and potential solutions. The research includes an examination of the concept of digital workplace transformation, an assessment of the key drivers influencing it within the BBC, and an evaluation of the challenges faced during implementation. The research methodology employed a combination of qualitative approaches, including thematic data analysis of responses from 30 employees. The findings highlight the importance of resource allocation, change management, and attracting talent. The report recommends that the BBC prioritize resource management, understand the implications of digital transformation, and foster a supportive corporate culture through training and opportunities. References to relevant literature are also provided.

Research project

Table of Content
 Aim and objectives
 Research methodology
 Data analysis
 Recommendations
 References

Aim and objectives
 Aim: The aim of current investigation is to analyse the key drivers
influencing digital workplace transformation within UK mass media sector.
A study on BBC.
 Objectives:
 To understand the concept of digital workplace transformation.
 To assess the key drivers that influence digital workplace transformation
within BBC.
 To evaluate the challenges faced by BBC while implementing digital
transformation at the workplace.
 To recommend the appropriate strategies required to overcome the barriers
to digital transformation.

Research methodology
Methodologies Description
Research type Qualitative
Approach and Philosophies Inductive and Interpretivism
Data collection Both primary and secondary
Data analysis Thematic data analysis
Sampling 30 employees of BBC organization.

Data analysis
 Theme1: Maximum number of
respondents are aware of DT
concept
Theme2: Every participant has
share their views over this where
scarcity of resources is major option
selected by them.
0
5
10
15
20
25
30
Yes
No
Total
0
5
10
15
20
25
30
Digital process and vision
Scarcity of resources
Security and compliances
Recruitment of technical experts
Total
0
5
10
15
20
25
30
Yes
No
Total
0
5
10
15
20
25
30
Digital process and vision
Scarcity of resources
Security and compliances
Recruitment of technical experts
Total

Continued….
Theme 3: Change management
is the most favourable options
selected by employees of BBC
Theme 4: Based on responses gathered
attracting best candidate attention is
most selected option for key drivers
for DWT
0
5
10
15
20
25
30
Project management
Operations
Change management
R&D
Data and Analytics
Total
0
5
10
15
20
25
30
Consumer expectation or
experience
Grabbing attention of best
talent
Requirement for cost
management
Total
0
5
10
15
20
25
30
Project management
Operations
Change management
R&D
Data and Analytics
Total
0
5
10
15
20
25
30
Consumer expectation or
experience
Grabbing attention of best
talent
Requirement for cost
management
Total

Continued….
Theme 5: : Decentralisation of
the operational work and better
worker experience is most
selected option
Theme 6: Efficient corporate
culture can understand as major
chance during execution of DWT
0
5
10
15
20
25
30
Decentralised operations
Minimises overhead and
risks
Better employee
experience
Total
0
5
10
15
20
25
30
Better workplace culture
Reduction of overhead
Easy team working
Total
0
5
10
15
20
25
30
Decentralised operations
Minimises overhead and
risks
Better employee
experience
Total
0
5
10
15
20
25
30
Better workplace culture
Reduction of overhead
Easy team working
Total

Continued….
Theme 7: Most of the employee’s feel wonderful while working in
digital culture
0
5
10
15
20
25
30
Wonderful
3-D Column 2
Neutral
Bad
Total
0
5
10
15
20
25
30
Wonderful
3-D Column 2
Neutral
Bad
Total

Recommendations
 Based on the project it is recommended to the BBC to first arrange all the
resources in order to implement their Digital workplace transition process.
 It is important for them to understand what is the requirement of this and
how will it affects their organisational aspects.
 it is one of the major things that they should consider is to have corporate
culture where everyone is ready for such change for that it is also
important for the firm to provide training and other opportunities to their
employees.

References
 Kissmer, T. and et.al., 2018. Knowledge workers' expectations towards
a digital workplace.
 Williams, S. P. and Schubert, P., 2018. Designs for the digital
workplace. Procedia computer science. 138. pp.478-485.
 Weritz, P., 2022. Hey Leaders, It’s Time to Train the Workforce:
Critical Skills in the Digital Workplace. Administrative Sciences. 12(3).
p.94.