Best One: Analyzing the Impact of Digital Technology on Operations

This project examines the impact of digital technology on the business operations and marketing of "Best One," a grocery retailer with over 550 stores in the UK. The project begins with an introduction outlining the need for digital communication and mobile applications to enhance customer engagement and streamline internal processes. It defines aims and objectives, including improving sales by 10% and investigating the use of digital technologies in marketing and operations. The project management plan covers the scope, risk management, and cost and quality control measures. A Gantt chart illustrates the timeline for various activities, from defining aims to data analysis and recommendations. The action plan details supportive personnel, data collection locations, and review dates. Research methodologies include qualitative and quantitative approaches, with primary and secondary data collection methods. Primary data is collected through questionnaires distributed to employees, while secondary data utilizes journals, articles, and online sources. The project addresses data analysis, recommendations, and self-reflection, providing a comprehensive overview of the transformation of business activities through digital technology. The project aims to investigate the needs of digital technology in different areas of Best One, analyze how business activities get improved by using digital technology in the organization, and identify the impact of digital technology on Best One.

Managing Successful Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Aims and Objectives...................................................................................................................1
TASK 2............................................................................................................................................2
Project management plan............................................................................................................2
TASK 3............................................................................................................................................3
Time line.....................................................................................................................................3
Action plan..................................................................................................................................4
TASK 4............................................................................................................................................5
Research Methodologies.............................................................................................................5
TASK 5............................................................................................................................................8
Data analysis...............................................................................................................................8
TASK 6..........................................................................................................................................13
Recommendation.......................................................................................................................13
TASK 7..........................................................................................................................................14
Self reflection............................................................................................................................14
CONCLUSION..............................................................................................................................14
REFERENCES .............................................................................................................................15

INTRODUCTION
Developments is a need of any type of business and firms develops these changes by
considering these as a project in whole organisation (Faria, 2014). Use of digital mobile
technologies is prior a business to run all activities more smoothly and communicate with all
stakeholders in a better manner. This whole project is based on “Best One” which is a grocery
retailer having more than 550 stores in the UK. Digital communication for file and data sharing
is must for cited organisation, and mobile application is also a requirement for them to enhance
customers. This project will gather information from employees for developing digital
technologies in stores. This project will produce aims & objectives, project management plan,
Gantt Chart, primary and secondary research on research topic. After this, it analyse findings
and data on recommendation will be based. At the end of this report a self reflection will be
given which explain self experience while conducting this research.
TASK 1
Aims and Objectives
Research Title:
How digital technology has transformed business activities in operations and
marketing. Case study on “Best One”.
Objectives of the project:
This research project is having objectives which are mentioned in below presented points;
 To investigate needs of digital technology in different areas of Best One.
 To analyse how business activities get improved by using digital technology in the
organisation.
 To identify the impact of digital technology on the Best one.
On the basis of these objectives research will be done to identify the needs of digital
technologies to improve sales and marketing area. As best One is having more than 550 stores in
the UK it is required for them to take a further step and improve their business operations by
using digital technologies.
Aims of the project:
Aim of this project to make a better change in Best One which can help to them to
improve their sales, marketing and operational activities. Main aim of Best One is to improve
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their number of customers by 10% till to end of the year. Most of the organisations which are
working in retail sector are using digital media to communicate with customers and stakeholders
so it is essential for Best One also to use digital technology. This project will investigate the
extent of digital technologies use in marketing and operations.
TASK 2
Project management plan
A management plan can help to conduct this research project in an appropriate manner,
as in this project different type of activities has to be done so it is essential for the researcher to
conduct this research in as per project management plan.
Scope of the research project: This project is covering all aspects of the organisation,
mainly focusing on the business operations and marketing which enhance sales of organisation
(Bell, 2014). This research will be based on sales, marketing and operational departments. It is
essential to identify those areas in which company can implement digital technology or those
areas in which company can implement digital technology which can help to them to make a
better change in sales and marketing.
Risk Management: It is essential to identify hidden risks and ways which can help to
reduce impact on risk on this project. Major risk is related with this project is appropriate data
collection so it is essential for researcher to focus on this portions which can help to conduct this
research in appropriate manner which can help to get better data and information from targeted
audiences (McNeil, Frey. and Embrechts, 2015). Another risk behind this is over costing and
over timing, it is essential to conduct this research in a particular time frame which can help to
get appropriate results as per current situations of Best One. As per the above mention cost, this
whole research will be done under this which can help to the researcher to get a better result in
pre determined cost.
Cost Control: It is essential to accomplish this project in a particular cost, so some cost
control measures can be used in this. By allocating budget in different aspects of project can help
to make a proper control on over costing of project (Songini. and Gnan, 2015). As different
activities will be done in this project, it has a huge need of finance allocation for this project. To
conduct this research Pound 120 will be appropriate which is 10% more from recent research
project.
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Quality Control: It is essential for researcher to manage quality in their work which can
help to get better outcomes from data which is collected by primary and secondary data sources.
Inspection is best technique which can help to get quality results in all parts of the project, Gantt
chart, primary, secondary research, data analysis etc. it can help to researcher to get a quality
work by members involved in this research.
TASK 3
Time line
Time allocation for different activities is essential which can be done by using Gantt
Chart which can help to present time frames for different activities. It can support to researcher
to arrange activities one after one which is required. Most organisation are using Gantt chart to
implement a project in actual conditions. All activities are allocated in a time frame which can
help to researcher which can help to conduct activities in an appropriate manner. An activity
chart is produced here;
All activities has to be conducted in the above presented format which can help to
conduct activities one after one. In starting 15 days aims and objectives are determined after it
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project management plan, primary and secondary data will be gathered. At last of this research
data analysis and recommendation will be conduct.
Action plan
An action plan is here to manage all activities in an appropriate manner which can help to
conduct all activities as per the time frames (McNiff., 2016). A proper action plan is here in
below mentioned points;
Supportive persons: For aims and objective determination it is essential to communicate
with an experienced person who has worked on a project digital communication. Researcher has
to communicate with data analyser to conduct a better primary research which can help to him to
make develop a better questionnaire.
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Location of Literature review: As per research objectives most of the data will be
collected from internet sources which are authenticate and based on true factor.
Meetings: As this research is based on primary and secondary data so it is essential to
determine interview and meeting dates by which can survey can be scheduled on right time.
Location of data collection: All data will be gathered in an actual organisation location
which can help to employees to get an idea for digital development in the organisation.
Data inputting process: All of data have filled by employees in printed questionnaire
which can help to researcher to make a quick analysis on all informations.
Review dates: All gathered information and data will be reviewed in between 21 to 23
November which is scheduled in Gantt chart.
TASK 4
Research Methodologies
Now it is essential to determine all methodologies which can help to conduct this
research in a batter manner (Saldanha. and O'Brien, 2014). Qualitative and quantitative are two
methods in which a research can be conducted but now it is essential to determine which can be
more beneficial for this type of research, an explanation is here for these two identified methods:
Research methods:
Quantitative research method: This is research method which is used in to gathering
information in numerical figures (Quantitative and Qualitative Research Methods. 2017.). In this
type of research most of the research questions are based on to gather information in numerical
data like “how much” and “how many”. Mostly close ended questions are asked in this research
which help to get an exact number. Most of these type of researches are used in to collect
marketing and sales related information form targeted audiences which can help to the researcher
to get an exact information, analyse and give recommendations.
Qualitative research method: This is a research method which is not based on numerical
data, it is usually based on words and pictures to take reviews of targeted audiences and people
in the research (Taylor, Bogdan. and DeVault., 2015). Most of these research are used to get
views and opinion of targeted people on a particular issue and topic which can help to researcher
and data analyser to make recommendations on the basis of it. Interviews, post cards,
questionnaire are methods by which data can be collected from targeted audiences.
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Data Collection Methods:
Primary and secondary are two main data collection methods which can be used in to
both research methods to collect information from employees in Best One. A small description is
given here on primary and secondary data:
Primary data collection method: This is a data collection method which is used to gather
fresh information from targeted sources. Interviews, questionnaire, observation and portfolios are
some methods which can be used in to data collection (Cleary, Horsfall. and Hayter., 2014).
Primary data collection methods can be used in to both qualitative and quantitative research
methods. But it is prior to select a sample size which has to be authenticate and trustworthy to
represent a community. So it is essential for the researcher to use his skills to determine and
select a sample size against their research.
Secondary data collection method: This is method in which secondary data is used to
gain information and data on the basis of objectives (Matthews. and Ross., 2014). Relevant data
is used in this research which can help to the researcher to make a better change in the
organisation. Published journals, news paper articles, internet blogs, data published by
government, sales and marketing reports of a company for a particular market etc. can be used in
this data collection method. Most of the informations are available on internet, but it is essential
to use authentic sources which can help to the researcher to get most relevant data and
information from government and other websites.
Primary research will be used to gather informations from employees which can help to
identify findings against research objectives. A questionnaire is using in this to ask questions
from employees based qualitative research methods. So a questionnaire is here to identify needs
of digital technology implementation, improvement in business activities and impact of digital
technology in Best One. This questionnaire will be asked on 20 employees which are trustworthy
and authentic to get an appropriate information.
Data collection from primary method
Questionnaire
Name:
Age:
Gender:
Q1. Are you having a need of data/ file sharing in between team and to other store of BEST
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ONE?
Yes
No
Q2. What options have you opted for communication and data sharing?
Mailing system
Bluetooth
Q3. Are you having need of change in file sharing?
Yes
No
Q4. Do you think that cloud technology will help you in file and data sharing?
Agreed
Strongly Agreed
Neutral
Disagree
Strongly disagree
Q5. Is company having a need of communication with customers by digital technology?
Yes
No
Q6. Which way can help better in marketing of products?
Mobile application
Social media communication
Both
Q7. Do you think these digital communication format can enhance the sales and marketing of
product?
Yes
No
Data collection from secondary method
According to Hashem. (2015) , cloud computing is a need of each and every organisation
to compete in their targeted market. It enhance capabilities of the organisation because it
provides a larger space of data storage and person who are permitted to access this cloud can
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access these data from anywhere by using internet (13 Biggest Challenges When Moving Your
Business To The Cloud. 2017). An organisation can use this cloud computing technique in
accounts, finance, organisational policies and techniques which has used by organisation for
productions. In the area of HRM it also can be used and employees can use this cloud computing
in data sharing also which can help to share urgent files.
As per the views of the Bennett. (2014), digital technologies are the base of organisations
which are working in the modern market. Use of digital application are having potential to
enhance the capabilities of organisation in production and deliveries to their target market.
Mobile applications can be used by companies to take orders from their customers and
promoting their new products in their targeted market which can help to improve their business.
Android mobile application can help to the retail companies to take orders from their regular
customers.
TASK 5
Data analysis
Analysis of data collected from primary method
Theme 1: Need of file sharing in BEST ONE stores.
Q1. Are you having a need of data/ file sharing
in between team and to other store of BEST
ONE?
Frequency
Yes 16
No 4
8
Yes No
0
2
4
6
8
10
12
14
16
16
4

Findings: Around 80% of people which are involved in this research has marked on yes option
which proves that employees are having a need of medium for data and file sharing.
Theme 2: Options which you have used for communication and data sharing.
Q2. What options have you opted for
communication and data sharing?
Frequency
Mailing system 12
Bluetooth 4
Both 4
Findings: Around 60% of sample size said that they are using mailing system to send files but
20% people said that they are using Bluetooth technology for file and data sharing. 20%
employees are using both technology according to suitability of them.
Theme 3: Change in file sharing medium.
Q3. Are you having need of change in file
sharing?
Frequency
Yes 18
No 2
9
Mailing system Bluetooth Both
0
2
4
6
8
10
12
12
4 4

Findings: As 20 empl9oyees are involved in this research and 18 employees which are 80% of
total sample size has said that they are having need of change in file sharing medium. They want
some fast technology in file sharing.
Theme 4: Effectiveness of cloud technology in file sharing.
Q4. Do you think that cloud technology will
help you in file and data sharing?
Frequency
Agreed 6
Strongly Agreed 6
Neutral 2
Disagree 4
Strongly disagree 2
10
Yes
No
0 2 4 6 8 10 12 14 16 18
18
2