How Digital Technology Transformed Business Activities: An Analysis

This report examines the transformative impact of digital technology on various business activities, with a specific focus on the multinational e-commerce corporation, eBay. The report delves into how digital tools and resources, including cloud computing, have reshaped marketing, accounting, human resources, and operations. It provides an overview of digital technologies and their significance in enhancing business performance, competitiveness, and efficiency. The report includes a literature review discussing the benefits of digital technology, such as improved communication, cost control, quality management, and risk mitigation. The research methodology encompasses research design, philosophy, approach, strategy, and techniques, including the use of questionnaires and thematic analysis. The study aims to evaluate the role of technology in company growth, analyze its influence on operations, and develop strategies for implementing digital technologies to boost efficiency within eBay. The report also includes a reflection on the findings and recommendations for future implementation.

MANAGING SUCCESFUL
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
BACKGROUND.............................................................................................................................1
LITERATURE REVIEW................................................................................................................1
AIMS AND OBJECTIVES.............................................................................................................4
RESEARCH METHODOLOGY.....................................................................................................4
Research Design..........................................................................................................................4
Research Philosophy...................................................................................................................5
Research Type.............................................................................................................................5
Research Approach.....................................................................................................................5
Research Strategy........................................................................................................................5
Research Techniques...................................................................................................................5
Sampling.....................................................................................................................................6
Research Questions.....................................................................................................................6
GANTT CHART.............................................................................................................................6
RESOURCES..................................................................................................................................7
QUESTIONNAIRE.........................................................................................................................8
DATA AND RELATION VARIABLES........................................................................................9
DATA COLLECTION METHOD..................................................................................................9
DATA ANALYSIS........................................................................................................................10
CONCLUSION AND RECOMMENDATION.............................................................................18
REFLECTIVE REPORT...............................................................................................................18
REFERENCES..............................................................................................................................19

TITLE: How digital technology has transformed the various business activities like marketing,
accounting, Human resource and operations.
INTRODUCTION
Digital technologies are considered as electronic tools, resources which are general
through process data. Companies are responsible to use such type of technologies in order to
expand their business in international market and maintain performance as well. Digital
marketing is having impact on activities of business. Present report it based on eBay which is
multinational e-commerce corporation (WHAT IS DIGITAL TRANSFORMATION AND WHAT
DOES IT MEAN?. 2017). It provide online facilities to their customers in order to meet their
target. The headquarter of cited firm in situated in US country and it has approx, 12,600 number
of employees. As it is biggest online shopping store and varieties of goods and services available
on it. Members of such organization needs to opted such technologies for the purpose of attain
their set of target. They can use some innovative and creative ideas in order to attract large of
customers. Through this firm can promote their goods and services in across the national
boundaries.
BACKGROUND
According to Luo, Sun and Wang, (2011) this can be stated as that the digital technology
is having great significance in the development of an business. This provides an competitive
advantage in the market to counter act the profitability of other competitors in marketplace. The
digital technology can be implemented in different department of the company according to need
of new up gradation in the operations. E bay is engaged in developing various types of strategies
related to the digital technology which will help in increasing the effectiveness of the functions
effectively.
LITERATURE REVIEW
As per the view of the Amit and Zott, (2010) this is reviewed that scope of research
project related to the implementation of digital technology in the different areas of the E bay
company can be beneficial for enhancing the performance of the company in many folds. This
investigation report is having wider scope of development as the technology is changing
continuously in the modern era according to the developing newer trends in marketplace and the
new needs in among the customers and competitors. This helps in increasing the profitability of
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firm in many folds as the research will find out appropriate finding which helps in developing
various strategies to implement various types of the software related to technology in
functionality of the E bay like cloud computing, accounting software etc.
As recommended by Short and et. al., (2010) it can be reviled that digital technology is
having significant role in the development of toady businesses. This contribute in higher
efficiency in the functionality of the firm. The new digital technology in modern world can be
implemented in every division of the firm to enhance the effectiveness of department through
developing good communication, reducing the work overload in working environment which
will increase the profitability of firm to large extent.
As stated by Maglio and Spohrer, (2013) this can be concluded that Performance in
operations of E bay is largely affected by the various factors which can be controllable or
uncontrollable by the firm. Technology up gradation in the functions of the company is an
another aspect of development of the performance standards in the functionality of the firm in
many folds. This helps in increasing the level of action through reducing the wastage of
resources and time which bring higher effectiveness in different operations. Like for example the
E bay is developing higher sales through using social networking sites as promotional tools, the
company has also develop mobile application to increase the connectivity with the customers of
the company. This largely influence the performance level of the firm.
According to the views of McGrath, (2010) this can defined as that Risk management is
an another benefits of the implementing new technology in the actions of the firm. The digital
technology helps in identifying the risk associated in functions and also helps in developing
strategies to fight with the consequences of the wrong actions in practice of the firm. The digital
technology can be beneficial in determining various risk associated with the decision of the
managers in developing newer strategies and functions in the various departmental operations of
E bay.
As stated by Bhimani and Willcocks, (2014) it can be reviewed that the technology helps
in controlling the cost in the different operations. Cost control is the important aspects of the
technological implementation in working environment of the E bay. The newer technology bring
efficiency in the functions like for example the cloud computing is technology used to store their
data and share with other employees of the company which helps in time management and also
reducing manual work and reduces cost too.
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As recommended by Dao, Langella and Carbo, (2011) it can be reviled that digital
technology is having significant role in Quality control of the production sand operation in the
working environment of other organisation. The E bay is developing various technology in the
production and the other functions of the operations in order to manage the quality standards in
the work place of the firm. This helps increasing the satisfaction level of the customers and helps
in development of the firm.
As stated by Gunasekaran and Ngai, (2012) it can be observed that the technologies is
have great relevance in managing the Administration functions of the firm effectively. New
digital technology like the Cloud computing in the functions of the E bay helps in administrating
the activities through sharing, storing the data effectively. This also provide an accessibility to
the data at any time at any palace to the suer which helps in increasing the accessibility and
reliability to the software by the users of the company in practices.
According to the view of Heizer, (2016) it can be stated that Communication can be
enhances and more efficiently developed in the internal as well as external environment of the
company E bay through maintaining various new digital technology in the workplace. This helps
in bringing higher efficiency in sharing information through developing an efficient
communication system. Social networking sites and email marketing is an use of digital
technology to convey the message of the company to the customers which helps in building
relations of trust between the consumers and the E bay and helps in development of the
marketing department in the actions.
As per the views of Peppard and Ward, (2016) this can be recommended that Storage
and distribution in the E bay company can be en enhanced through implementing and
developing an effective digital technology in the working environment of firm. The internet of
things is a new tends in they modern era of the digital technology which helps in integrating the
functions of the firm and brings higher efficiency in the storage and distribution of the services to
the customers by E bay more efficiently.
As stated by Zikmund and et. al., (2011) this can be observed that Production can be
enhanced through implementing various type of the technology in the operation of the company.
This helps in increasing the effectiveness of the production through developing various
technology that controls quality and cost of the operation in the working environment of the E
bay. Artificial intelligence in the new digital technology which helps in controlling the quality
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standards and cost of the production to large extent and helps in development of their firm in
many folds.
AIMS AND OBJECTIVES
Aim: To evaluate the transformation in various operation of the E bay by implementing
the digital technology and cloud computing in the working environment.
Objectives:
 To analyse the role of technology in growth of company.
 To evaluate the influence of digital technology in the operations of the company.
 To analyse the interrelationship between the technology and the different department
functions in the E bay.
 To develop various technological strategies implementation in brining efficiency in
functions of E bay.
RESEARCH METHODOLOGY
Research methodology is an approach used by the researcher in order to collect the data
related to the investigation topic and analyse the information effectively through use of various
methods to find out relevant findings related to the topic. In this particular investigation the
researcher is responsibly developing research methodology by defining various tools and
technologies which will be utilised by finder to investigate the relationship between the
technology and the departmental functions of E bay company (Bernard and Bernard, 2012). The
investigator is developing various tools like research design, philosophy. Approaches and
strategies in order to collect relevant data and analyse them effectively for getting accurate
results which will be helpful in implementing the new strategies in practice related to the
different digital technology. These tools and techniques developed by researcher are defined
below.
Research Design
Research design is the approach used by the researcher in developing guidelines to find
out appropriate results related to the research topic. The types of researcher design can be
exploratory or descriptive in nature (Gill and Johnson, 2010). Both types of design is having
significant related to the research issue. In this particular investigation finder is using descriptive
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research design in order to analyse the problems and issue faced in the organisation can be
analysed in depths and can be concluded in an appropriate findings for investigating topic.
Research Philosophy
This can be defined as the various philosophies which are used by the researcher in
developing appropriate result related to the defining relationship between the technology and the
internal functionality of E bay (Gioia, Corley and Hamilton, 2013). In this research the finder is
developing interpretevism research philosophy in order to interpret the variables and its links
with the other variable in findings.
Research Type
The selection of research type can be determined thorough the types of data collected
from by researcher. If the finder is using secondary sources of data and aiming to develop facts
in relationship to the research topic than qualitative research type will be appropriate. While
analysing the primary data collected from the responses of participants in market survey will be
develop through the implementation of quantitative research type to evaluates the findings
appropriately.
Research Approach
This can be defined as the pathway selected by an investigator to find put the effective
results related to the issue or problem in the organisation related to the technological
implementation in practice and its relationship with operational efficiency of E bay. The finder is
using deductive approach trough analysing the important writings articles and theories to provide
an authenticate results to the findings.
Research Strategy
In this particular research project, finder is developing questionnaire in order to analyse
the quantitative data collected from the various resources to find out appropriate results related to
the topic of investigation (Venkatesh, Brown and Bala, 2013). This will helps in developing
various strategies by the researcher in order to develop an significant connection between
technology and cloud computing with the efficient of internal functions of E bay.
Research Techniques
The investigator can make use of different techniques in order to analyse the collected
data effectively (Gliner, Morgan and Leech, 2011). In this particular research project the
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researcher is developing thematic analysis on the basis of various questions asked in the
questionnaire to the different respondents. Person is making thematic analysis to develop an
appropriate findings related to the variables in the research subject.
Sampling
Sampling is the selection of people and candidate for getting responses over the questions
of questionnaire in order to complete the survey effectively. This is the selection of sample size
from the related population (Yvonne Feilzer, 2010). The researcher is carrying out survey from
the sample size of 20 participants getting reviews from employee, customers, higher executives.
Research Questions
 What is the role of digital technology on the performance of the E bay?
 How the digital technology can be helpful in brining efficiency in the different operation
of the organisation?
 What is the interrelationship between the functionality of organisational department of E
bay with the digital technology and cloud computing?
 What are the strategies developed by E bay to implement different software in the
working environment of company?
GANTT CHART
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RESOURCES
The various resources to the data collection can be primary or secondary sources for the
researcher. While selecting the sources of information the finder should responsibly make
decision about the available sources of data which is related to the respective research topic. The
researcher can make use of books and journal, different writings of publishers, other magazines
articles in order to collect qualitative data which helps in developing various hypotheses and
facts for the making an interrelationship between the digital technology and the different
departments of E bay. While the investigator can also make use primary sources of data
collection through surveying the responses of the different candidates who can determine an
significant relationship between technology and the operation of firm. Investigator should select
appropriate candidates like customers, employees etc. while collecting primary data from the
survey through development of questionnaire for particular research.
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QUESTIONNAIRE
QUESTIONNAIRE
Name:
Gender:
Age:
Q1. Is digital technology is really beneficial in development of company?
 Yes
 No
Q2. Is there is signifiant link between the Digital technology and efficiency in operations of E-
bay company?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Q3. Is the digital technology is efficient in controlling the cost and quality of operations E bay?
 To large extent
 To small extent
 Does not influence at all
Q4. Which type of digital technology is installed by E-bay in the operations of company?
 Administration technology
 Storage technology
 Technology in production
 Communication technology
Q5. Which are the areas where company can most importantly implement to digital technology
in actions?
 Marketing
 Production
 Accounting
 Human Resource
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Q6. What are the various type of software and technology installed by E bay in practice?
 Cloud technology
 Mobile Application
 Internet of thing
 Artificial intelligence
 Data Analytics
Q7. What are the various benefits of the digital technology to different departmental operations
of E bay?
 Bring efficiency in marketing strategies
 Helps in maintaining data effectively
 Helps in controlling administration with efficiency.
Q8. Recommend the ways for improving technology in the actions and functionality of E bay
company?
DATA AND RELATION VARIABLES
In this particular research report data is collected related to the cloud computing and
digital technology which will influence the internal functionality and operation of the company.
In this particular research the researcher and finder is trying to achieve an significant relationship
between the variables that are discusses in respective report. There are two variable that
influence each other in the working environment of the E bay which are discussed in his
particular investigation. The two variables in this particular investigating topic is the
implementation of digital technology and the efficiency in the operations. Investigator is finding
out interrelationship between the operational functionality and the technological implementation
working surrounding of the E bay.
DATA COLLECTION METHOD
In this particular investigation researcher is used various types of data collection
approaches either collecting primary data or secondary data related to research topic. Qualitative
data analyse is followed the finder in order to analyse the secondary data collected from books
and journals. While researcher has between developed questionnaire in order to collect primary
data related to the efficient of the digital technology on operations of company through receiving
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various responses form the candidates which is an defined group of customers, employees,
higher executives and managers of E bay and other stakeholders. In this particular investigation,
finder is used both open ended questions for receiving recommendation from the participants and
the close ended question in order to get an limited and appropriate responses to the questions
from the respondents in its questionnaire. The researcher is using quantitative data analysis
approach in order to analyse the responses of the candidates participates in the survey.
DATA ANALYSIS
In this respective the research project the researcher is analysing the data both
implementing the quantitative as well as qualitative approach to data analysis. Researcher is
carrying out an survey with helps of development of quantitative related to the research topic i.e.
the interrelationship between the installation of digital technology and the effectively of the
different operations of company. The researcher selected 20 participants for carrying out this
particular survey and data collection to find effective results and finding for the research topic.
Researcher selected different customers of the company, higher executives of the E bay, mangers
from each functional department of company and employees of E bay in order to collect the view
of all the related stakeholders to analyse the effect of digital technology on functionality of the
company tat wider context.
Theme 1: Engagement of E bay company in implementation of digital technology.
Q1. Is digital technology is really beneficial
in development of company?
Frequency
Yes 14 (70%)
No 6 (30%)
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