Digital Transformation & Business Management: A Unilever Study

This dissertation examines the impact of digital transformation on business management, focusing on a case study of Unilever. It investigates the integration of digital technologies within the company's operations and its effects on performance, productivity, and organizational culture. The research employs both primary and secondary data, including questionnaire-based surveys, to assess the relationship between digital transformation and business performance. The study aims to identify the needs for digital transformation within Unilever to address inefficiencies and enhance productivity, while also exploring the advantages and challenges associated with implementing digital strategies in a multinational corporation. The findings contribute to understanding how digital transformation can improve collaboration, decision-making, and customer engagement in global companies.