Digital Business Transformation: A Strategy for Competitive Success

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Added on 2023/06/12

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Organisations must digitally transform themselves to succeed in today's competitive industrial
context
“Digital business transformation as a winning strategy”
Tesco is the UK based multinational supermarket chain that offers products such as ice-
cream, food, tea, vitamin supplements, personal care etc. The company has huge efforts in
transforming the business digitally for the upscaling performance of the business operations
(Urbach and Röglinger, 2019). The digital payment, digital supply chain are the key examples of
the company transition towards the digital technology in their operation which has made the
Unilever leading competitive consumer goods company. But what difference does the digital
transformation create in this industry for the success in today's competitive market.
No matter what a vision of company is for future, it must involve the digital
transformation in order to prosper in the competitive market of the retail industry. New and
transformative technologies are rapidly emerging into the workplace after the Covid-19 enabling
the business like Tesco to innovate and thrive in fast growing digital age world. The importance
of digital transformation to the business is it assist in responding fast to the disruption in work
and circular economy of the business (Zapata, Berrah and Tabourot, 2020).
It is completely evident in the new digital age world that technology is not a choice, but a
fundamental business tactic that must be interwoven into business operations to attain the
success in the competitive industries (Mugge and et. al., 2020). Digital transformation has
enabled the better collaboration, leadership within and between the organisations and most
importantly has introduced the concept of more personalized structure for the higher customer
engagement. 90% of the organisations of the world are working through cloud technology. For
example in Unilever, the digital transformation has resulted into the higher employees innovation
and productivity, better insight of the data across the world, all of this assist and support the
businesses to grow and perform to their full capabilities to get back to their profit numbers after
the Covid-19.

Security is also the top priority for the businesses the digital transformation help the
business to protect their business functioning, strategies from been stolen by the competitors.
This in turn help the company to succeed in the competitive business environment (Zaki, 2019).
Thus, for the progressive business it is essential to implement a security strategy using the digital
technology across the networks to provide the best services in market.
Thus, the re-imagination of the traditional business structures in the form of the digitally
transformed and digital age equip businesses with the advanced tools helps to stand up from the
competitors and also to meet the changing business requirements.

REFERENCES
Books and journals
Mugge, P and et. al., 2020. Patterns of digitization: A practical guide to digital
transformation. Research-Technology Management, 63(2), pp.27-35.
Urbach, N. and Röglinger, M., 2019. Introduction to digitalization cases: how organizations
rethink their business for the digital age. In Digitalization cases (pp. 1-12). Springer,
Cham.
Zaki, M., 2019. Digital transformation: harnessing digital technologies for the next generation of
services. Journal of Services Marketing.
Zapata, M.L., Berrah, L. and Tabourot, L., 2020. Is a digital transformation framework enough
for manufacturing smart products? The case of Small and Medium
Enterprises. Procedia Manufacturing, 42, pp.70-75.