Digital Transformation Strategies: Analysis of Hallam Consulting Group

This report provides a comprehensive analysis of digital transformation within Hallam Consulting Group, an IS/IT consultancy based in South Yorkshire. It defines the characteristics and functions of digital transformation, emphasizing enhanced customer experience, operational process transformation, data integration, and business model evolution. The report evaluates the value of digital transformation, highlighting increased efficiency, reduced costs, improved collaboration, and the creation of new business opportunities. It also discusses the challenges associated with implementing online technologies, such as the lack of IT skills, evolving customer expectations, budget concerns, and data security issues. Finally, the report differentiates between traditional and online business models, focusing on physical presence, cost structures, and marketing strategies. This analysis offers valuable insights into how Hallam Consulting Group can leverage digital transformation to enhance its market share and reputation. Desklib provides this assignment as a resource for students, offering access to past papers and solved assignments to aid in their studies.

SUCCESSFUL
INFORMATION
SYSTEM

Table of Contents
INTRODUCTION.....................................................................................................................................3
1.) Define characteristic and functions of digital transformation......................................................3
2.) Evaluate value of digital transformation in organisation..............................................................4
3.) Discuss various issues related to online technology and implementing with DT on business......6
4.) Difference between traditional and online metamorphose business...........................................7
CONCLUSION.........................................................................................................................................8
REFERENCES..........................................................................................................................................9

INTRODUCTION
Information system refer to a combination of hardware, software and various
telecommunication network that can use by people for provide beneficial data related to
business setting. It defines as an action that is used to take specific reference and providing
networks that can use by organisation for processing, filtering, create and distribute desired
data. This technology basically helps to support business operations, handling decision and
managing organisation issues. It also aids to measure performance of an organisation (Coyne,
Coyne & Walker, 2017). This report is based on Hallam Consulting Group, it is an IS/IT
consultant which is based on South Yorkshire which is focus on evaluating digital
transformation. This report discusses about define key feature of digital transformation,
evaluate value of transformation digitally related with business, several challenge that
embrace online technologies, distinction between digital and traditional transform
organisation.
MAINBODY
1.) Define characteristic and functions of digital transformation.
It determines a capability to change data according to company basic requirement and
needs. Following are features that describe it very clearly:
Enhancing customer experience: It refer a tool that can be develop by various companies
through digital communication. This technology helps to know that who are potential
customer for company? What’s their actual desire and want? How a company can engage
with their customer and so on. Most of companies are try to promote their brand via online
media and build communities that provide a suggestion regarding brand loyalty to its
customer. So that, it helps to improve customer attention and reflect understanding of
audience. These all things can do by help of digital transformation and this may help to boost
consumer experience.
Operational process transforms: As customer experience is more valuable for business, but
on this company also focus on take advantage related to digital process and performance
management of employee. Basically, automation assist people to focus on their potential
person or operational task and also include innovation and creativity with avoid repetition of
efforts.
Managing integration between data and process: This point refers that not every
organisation processes their activities digitally but sometimes a strong digital formation helps
in taking business decision which are based on some basic facts. Even processing of data can
change according to company requirement and this may result data and take proper strategic
decision.
Transform Business Model: Most of companies are not only changing their work lifestyle
but also give a description about how working process can evolve with activities of firm(Reis
and et.al., 2018, March). It can transform digital modification, creation as well as
proliferation. All these changes are beneficial for business as it requires powerful leadership
quality for business and granting benefits related to deliver global service for finance.

Key Functions of Digital transformation
Marketing & Sales: This creates implication in personal as well as professional lives. It not
only link with direct experience of customer but also engaging lot of audience. It provides
knowledge from media stories which affect culture and entertainment of society. The impact
of digital transformation is on listening problem of customer and engaging with audience,
enhancing usage of mobile phones and internet, driving new challenges related to channels of
media and so on. Thus, this helps in increase reach of business.
Finance: It determine behavioural activities of business and it generates a significant impact
on business activities on taking actions of investors and other members (Gobble, 2018).
An example related to finance is Twitter Chatter which is relate to trading transaction and
increasing market share price. It also enhancing use of social media to accommodate various
methods and channels.
Human Capital Management: This may create an implication on both function of HR and
management issue related to people. This may occur changes in administrative process with
improving innovation of technology in terms of business information and data. New
technology may assist to approach or improve talent recognition. Thus, this will create an
effect on maintaining employee relationship.
Business Law and Ethics: This can reflect an upgradation on new social and technologies.
These kinds of law affect in general, commercial issue and employment interest. Basically, it
is more complex and professional in HR and risk management.
Thus, all of these function and features are very important for ang business growth in terms
of enhancing its market share an also increase reputation of company in comparison to other
rivals.
2.) Evaluate value of digital transformation in organisation.
Digital transformation is the systematic and important application of modern technologies,
cycles, and talents throughout all degrees and abilities to create social, authority, and
functional change in an organisation, business, or environment.
The emergence of new skills revolves around the ability to become even more stealthy,
people-centered, creative, client-driven, normalised out, efficient, and prepared to encourage
liberties to change life as normal & tap into large data and new, increasingly unstructured
data sources – and govt incomes, with a lot as a key empowering agent (Gong & Ribiere,
2021).
Digital Transformation endeavours and techniques are regularly more pressing and present in
business sectors with a serious level of commoditization.
Potential values of online conversion in Hallam Consultancy Group

 In this company, the advanced change brings more noteworthy proficiency and
adequacy of existing worth chains, and realignment is significant, and freedoms to
make new worth. Simultaneously, test for occupants is potential - and logical -
replacement of business centre. The conventional limits of organizations are
advancing, it might shrivel or extend. Moreover, the serious scene is advancing and
new contenders, frequently from neighbouring or even various ventures, are presently
arising. At long last, intricacy of activities is flooding because of higher speed and
combination of new innovation like machine, correspondence of Internet innovation.
 It brings down the expense of cooperation –
Every single monetary framework and market cooperation’s bring about costs for data
trade, coordination, shielding, implementing, and so forth (Komninos and et.al.,
2021). Digitalization can bring down these expenses and in this way release esteem;
the more trades, higher expected advantages for company. More open data will
diminish data unevenness between market members, which showcases more liquid
and impact contest.
 The construction of data trade will change extensively -
Hallam can moving from a prevalently one-sided and reciprocal trade. As such,
people and market members may be associated with a huge number of networks that
effectively structure, develop, and afterward break up once more. Subsequently, the
quantity of associations in monetary and cultural frameworks develops dramatically
for organization.
 Clients-
For the Hallam, commitment is must related to its audience, the advanced change
brings more prominent straightforwardness, less data unevenness, and new client
advantages like items and administrations, more noteworthy accommodation and
decision, new encounters, and lower costs. Simultaneously, these chances are joined
by potential expenses, for example, intellectual and additionally unmistakable
speculations, learning, data and movement over-burden, and dangers like loss of
protection and execution vulnerability.
Some other benefits of digital transformation for Hallam consulting group-
1. It decreases costs because of time investment funds in processes.
2. Business can decentralize creation by working with portability and far off
correspondence.
3. It works on functional effectiveness and usefulness (Azarenko and et.al., 2018,
September).
4. This makes way for new business openings and income streams, empowering the
making of new items and administrations.
5. It speeds up reaction to changes popular on the lookout.
6. Company creates an upper hand for an organization by having option to upgrade
nature of the items fabricated.

7. It drives a way related to life of development, setting business to expect any
interruption.
8. It further develops coordination and inside joint effort by working with
correspondence between offices.
9.This engages dynamic by developing information examination (Big Data).
10. It draws in new ability, encouraging the acknowledgment of frameworks and
arousing interest of particular experts.
3.) Discuss various issues related to online technology and implementing with DT on
business.
It refers to the change of an online firm that is required for given the opportunity in a highly
competitive environment. The term "digital" refers to how an organisation is designed to
modify, innovate, & reinvent itself in the face of traditional methods. "Transformation" refers
to how an organisation is built to change, drive innovation, and reinvent itself in the face of
traditional approaches. Furthermore, as the Hallam group becomes more information and
linked, there are crucial factors that assist firms establish great digital transformation
strategies. It can gain a variety of advantages by continuing in this route.
Hallam group make process improvements and adopt new technology (Smirnov and et.al.,
2019, April). However, many of these consultancies didn’t have lofty goals in mind they
were simply forced into making these changes to make their future goals secure.
 Lack of IT skills is a major challenge. Behind every successful digital conversion
there is a dedicated, highly-skilled IT team. However, building this team is getting
harder for all companies like Hallam group. As more companies pursue new
technologies a labour deficit is developing day by day. To avoid this challenge,
this consultancy group should consider hiring outside experts and software
consultants to supplement your in-house team. In addition, it should focus on
better understanding their customers, slashing development costs and developing
service provider partnerships through low-code platforms.
 People nowadays are aware of just how much they can accomplish with their
laptop & cellphone. As an outcome, customers are more discriminating and
exacting than they have ever been. Touch - free checkout options, for example, are
no longer accessible. Businesses can concentrate on the technology that best suits
the needs & desires of their customers. This allows them to learn about what each
individual wants as well as the present competitive forces.
 There's one more key element to consider when it comes to budget concerns.
Hallam is bound to make judgments that provide little to no advantage while
increasing their expense and timeframe if they don't have a strategy in place. By
focusing on long-term transformation goals and applying these objectives to create
a feasible project plan. As a result, the organisation must have a thorough
understanding of the digital technologies.

 One of other challenge is data security. Successful integration of digital
technologies requires a transformation in security which is a top most challenge
faced by many organizations embarking on an online metamorphism journey.
 It not only enables flexible scaling, but it also forces providers to more extensively
interface with one another and incorporate into Hallam activities' operations in
order to give continual adjustments, hence enhancing the organization's
successfulness for long-term transformation.
 A typical goal for digital transformation business models is to create a unified
customer experience (Lederer, Knapp & Schott, 2017, March).
 When all available data is collected and centralized, it becomes easier for
customer support agents to solve their audience query and requests timely and
efficiently.
4.) Difference between traditional and online metamorphose business
 In Traditional business physical presence is necessary and it also serves people locally
providing services or products. They have to visit customer for selling product
(Sulova, 2020). Whereas in case of digital transformed organization individual in any
corner of world can sell their products to its customer digitally without knowing them
or even meeting with personally.
 The costing in traditional business is more than in digital business as in traditional
organisation seller have to reach consumer through any source of traveling for selling
product. Whereas in online transformed businesses costing of reaching to customer is
very negligible this is major cost saving platform. Traditional businesses have limited
funds and possibilities, thus digital enterprises do not need to spend more than on
their marketing programmes. Blogs, social media attention, content adverts, and other
digital marketing strategies are examples. This business change is frequently used by
conventional marketing. They must also manage other forms of marketing, such as
print advertisements and booklets.
 In traditional business there is need to have an office where an audience can come to
see product and to know more about product, while in digital business a customer can
see all product related information through mobiles and other source of digital
technology.
 No matter how simple the digital business is but in traditional business always shines
bright in terms of reputation or in other sense. The major problem is that of quality of
business items in traditional business, customer can see and check product personal
before purchasing whereas in digital business it is not possible for them to check
audience personally before purchasing. Today as money is everything and time is
money. When it comes to save time and money in this fast life, digital organisation
are all time favourites for people. They can shop in their workplaces by just going
through it and make easy transactions. Person can order or buy items anytime while
traveling while roaming, wandering and also, they can do payment in ant mode of
payment options. It is also available 24×7 (Riasanow and et.al., 2018).
 Similarly, traditional & online marketing are equally vital. To reach you, digital
marketing takes advantage of every touch point you have with the internet.
 Most people's daily routines include spending several hours on the internet. A clever
use of digitally weaves promotional messaging into every cable platform.

 Traditional marketing has been underestimated by marketers as social media has
grown in popularity. It can, however, play an important role in a consumer's daily life.
By subsidising content fees, traditional media adds value. Programs on television and
radio, low-cost periodicals, and opportunities to win stuff are all available.
 Digital transformed organization have many platforms to sell. There products like
Facebook, twitter, YouTube, etc — are already free and the content is provided by
other users, hence content doesn’t require sponsorship to ensure continued content is
available to users. And in traditional approach user needs to find out potential
audience and their needs. These differences surely do not uplift any of the two but it
clearly tells the nature of both kinds of businesses.

CONCLUSION
It is being conclude that from above essay that, online transformation is an important
tool in this digital world as due to new innovations it can helps many businesses for run their
organisational activities in a fast or smooth manner across world wide area. It is best way for
engaging various customer in terms of selling items and satisfying their needs and wants. It
aids to business leader minimising cost of operational tasks and driving working capital.
Above essay define various implication of this innovation in Hallam group of consultancies.
This may help in increasing business competition with various innovation in this disruptive
world. It also assists in leading strategic decisions in terms of its growth and reputation.

REFERENCES
Books and Journals
Coyne, J. G., Coyne, E. M., & Walker, K. B. (2017). Accountants and tech: a game changer?
To be successful in the future, management accountants must understand and be able to use
the latest technology and information systems. Strategic Finance. 98(9). 41-49.
Reis, J., and et.al., (2018, March). Digital transformation: a literature review and guidelines
for future research. In World conference on information systems and technologies (pp. 411-
421). Springer, Cham.
Gobble, M. M. (2018). Digital strategy and digital transformation. Research-Technology
Management. 61(5). 66-71.
Gong, C., & Ribiere, V. (2021). Developing a unified definition of digital
transformation. Technovation. 102. 102217.
Komninos, N., and et.al., (2021). Digital Transformation of City Ecosystems: Platforms
Shaping Engagement and Externalities across Vertical Markets. Journal of Urban
Technology. 28(1-2). 93-114.
Azarenko, N. Y., and et.al., (2018, September). Formation of innovative mechanism of staff
training in the conditions of digital transformation of economy. In 2018 IEEE International
Conference" Quality Management, Transport and Information Security, Information
Technologies"(IT&QM&IS) (pp. 764-768). IEEE.
Smirnov, S., nd et.al., (2019, April). Economic relations modification during the digital
transformation of business. In World Conference on Information Systems and
Technologies (pp. 415-421). Springer, Cham.
Lederer, M., Knapp, J., & Schott, P. (2017, March). The digital future has many names—
How business process management drives the digital transformation. In 2017 6th
International Conference on Industrial Technology and Management (ICITM) (pp. 22-26).
IEEE.
Sulova, S. (2020). Data Management Challenges In The Context Of The Digital
Transformation Of Business. Economic Science, education and the real economy:
Development and interactions in the digital age, (1), 599-609.
Riasanow, T., and et.al., (2018). Clarifying the notion of digital transformation in is literature:
A comparison of organizational change philosophies. Available at SSRN 3072318.