Role of Digital Transformation in Retail Performance During Covid

This literature review examines the crucial role of digital workplace transformation in enhancing organisational performance, particularly within the retail industry during the Covid-19 pandemic. It highlights the challenges faced by retail organisations lacking digital transformation strategies and underscores the importance of adopting such strategies to improve performance and productivity. The review draws on various sources, including academic articles and industry reports, to explore the conceptual framework of workplace transformation and address key research questions related to its impact during the pandemic. Desklib provides access to this and other solved assignments for students.

Research Methods
Important role of digital workplace transformation in improving
the organisational performance during the time of Covid 19

Table of Contents
• Background of the project
• Research rational with justification
• Research aim
• Research objectives
• Research questions
• Literature review
• References

BACKGROUND OF THE PROJECT
• The hit of the global pandemic has created various problem for the
company to operate their business in effective manner.
• To perform the business operation and to gain success it is very important
for the organisation to adopt the strategy of digital workplace
transformation.

RESEARCH RATIONAL WITH
JUSTIFICATION
• The major motive behind conducting the present research is to carry out in
depth information about the importance of workplace transformation at
the time of global pandemic Covid 19 for an organisation.
• This topic is selected for the current research is to know the impact of
pandemic on organisational performance and productivity.

Research Aim
To identify the important role of digital workplace transformation in
improving the organisational performance during the time of Covid 19: A
study on retail industry

Research Objectives
• To understand the conceptual framework of work place transformation with the
organisation
• To discern the challenges faced by retail organisation in absence of digital
workplace transformation during the time of Covid 19
• To identify the important role of digital workplace transformation in improving the
organisational performance during the time of Covid 19

Research questions
• What is the conceptual framework of work place transformation with the
organisation?
• What are the challenges faced by retail organisation in absence of digital
workplace transformation during the time of Covid 19?
• What is the important role of digital workplace transformation in improving the
organisational performance during the time of Covid 19?

LITERATURE REVIEW
• According to the view McCarthy, Sammo and Alhassan (2021), in the current age of
digitalisation workplace transformation is becoming the vital concept.
• As per the view of SINGH, MONDAL and DAS (2020), the hit of global pandemic was worse
for the companies.
• As per the view of Meske (2019), t dig ital workplace transformation plays a very
important role in improving the performance of the workforce at the time of Covid 19 pandemic.

References
• Selimović, J., Pilav-Velić, A. and Krndžija, L., 2021. Digital workplace transformation in the financial
service sector: Investigating the relationship between employees' expectations and
intentions. Technology in Society. 6.. p.101640.
• Mićić, L., and et. al, 2022. Defining the digital workplace: A systematic literature review. Strategic
Management.
• McCarthy, P., Sammon, D. and Alhassan, I., 2021. Digital Transformation Leadership Characteristics:
a Literature Analysis. Journal of Decision Systems. pp.1-31.