Analyzing Digital Transformation: A Case Study of EasyJet

This case study examines the digital transformation initiatives at EasyJet, focusing on the key drivers influencing this change. It begins by defining digitalization in the workplace, highlighting its impact on reducing costs, improving supply chains, and enhancing marketing efforts through technologies like artificial intelligence. The study investigates how these drivers have specifically affected EasyJet, considering the role of internet connectivity, AI, software, and digital tools in their operations. It also addresses risk management, communication strategies, and resource planning within the project. The research utilizes a work breakdown structure and Gantt chart to manage project timelines and responsibilities, aiming to provide strategies for EasyJet to leverage digital technology for increased efficiency. The analysis draws from existing literature to contextualize the findings and proposes recommendations for optimizing digital technology use within the organization.

Managing a Successful
Business Project

Table of Contents
Introduction.................................................................................................................................................3
Project Aims and objectives....................................................................................................................3
Project management plan.........................................................................................................................4
Work break down structure.....................................................................................................................8
Gantt chart...............................................................................................................................................8
Literature Review....................................................................................................................................9
Research methods and strategies...........................................................................................................12
Data Analysis........................................................................................................................................24
Ethics.....................................................................................................................................................25
Limitations............................................................................................................................................25
Recommendations.................................................................................................................................26
Reflection..............................................................................................................................................26
Conclusion.................................................................................................................................................27
References.................................................................................................................................................28
Appendices................................................................................................................................................30
Project log book.....................................................................................................................................30

Introduction
Workplace transformation is the process of creating a flexible work environment.
Basically, it is about using latest and updated techniques so that the employees can learn in an
efficient manner. In current period of time, workplace transformation has become highly
important in order to ensure future enlargement of the company. Now, there is requirement of
flexible workspaces which can support proper communication between employees and
employers. In this regard, organizations are adopting latest and updated technology in order to
maintain positive environment at workplace. To ensure success of the company, organizations
are appointing skilled and efficient employees who can contribute in the success of the
organization in an efficient manner (Meske, 2019). The present study is based on the higher level
of understanding of the role of digital transformation practices in transforming the working
environment of a company. Currently, the companies are likely to use digital techniques so that
they can interact with the employees. For this purpose, they use various digital platforms like
Zoom, Google meet and more. The study will cover the impact of digital technology on
workplace transformation.
Background information of company
Easy Jet is a multinational company of London. It is a low cost airline which is
headquartered at London. It operates international and domestic schedule on 1000 routes within
more than 30 countries. The company is looking forward for expansion since its establishment in
1995. It is owned by several private investors and known for offering services at reasonable
price at different parts of the world. However, the COVID-19 outbreak has affected the
functioning of the organization. The main aim of the organization is to offer effective returns to
the stakeholders.
Project Aims and objectives
Project Aim: “The role of key drivers influencing digital workplace transformation” A case
study on EasyJet.
Research Objectives:
 To understand the concept of digitalization at workplace.

 To identify the impact of key drivers on digital transformation of Easy Jet
 To develop significant strategies in order to make significant use of digital technology to
increase the efficiency of EasyJet.
Research Questions
 What is the concept of digitalization at workplace?
 What is the impact of key drivers on digital transformation of Easy Jet?
 What are the significant strategies in order to make significant use of digital technology
to increase the efficiency of EasyJet?
Project management plan
Main Activities Action Plan
Scope plan In this, the plan of the overall project is
determine significantly. In current context, the
major objectives are:
To identify the significance of digitalization at
workplace.
To evaluate the key drivers of digital
transformation within easy jet.
To assess the impact of digital technology on
digital transformation within the company.
There will be use of quantitative evaluation
methods & tools so that the viable
recommendations can be drawn

Budgeting Budgeting refers to determining the cost for the
entire project which is determine by the project
team. It is important to determine the cost at
the time of beginning of the project and the
budget needs to approve by the project team
(Crawford, 2021). For present project work,
there is a budget of 150 Euro has been
determined. The major components of budget
are internet connection, travelling allowances,
Microsoft office and more.
Time frame Determine time frame is crucial for the project
team members in order to determine the
estimate deadlines of project. In this context,
the project team member need to stay aware
with the deadline so that they can perform the
assigned work accordingly for the attainment
of predefined research aims and objectives
(Silvius and et. al., 2017). By determining time
frame, it is possible to make proper utilization
of the available resources. In reference of the
given project, the estimated deadline is is 3
months. Here, the activities of work break
down structure plays an important role in
setting deadline efficiently.
Risk management Risk management is a significant element of
project management plan. In each and every
project, certain amount of risk is associated.
For successful and timely completion of
project work, there is requirement to have
proper risk management plan (Kerzner, 2017)
. It helps in minimizing the uncertainties so

that the project can be completed effectively.
In context of the given project, several risk has
been identified which are mentioned below.
 Time is the most significant constraint
which was faced by the investigator.
 Market research.
 Gathering proper response from the
individuals
 Inefficiency in terms of attainment of
pre-defined project aims and objectives.
There is requirement to mitigate the risk by
adopting significant strategies. In this regard,
the researcher is required to appoint full time
efficient and capable employees who can easily
deal with issue related of research project. To
deal with such issues, a proper gantt chart and
work breakdown structure will be prepared to
track the progress of the project in timely
manner. Additionally, market research is also
an important part of the overall project
management. Here, the information can be
easily gathered through Google forms another
forms. Additionally, quantitative methods are
implemented to understand key drivers of
digital transformation within the organization.
Online service and peer reviews, journals and
more will be undertaken to gather detailed &
in-depth information for the accomplishment
of project work.
Communication plan Communication is highly important for the

attainment of research goals and objectives.
Communication plan is useful in terms of
delegation of tasks and responsibilities
appropriately (Bjorvatn and Wald, 2018)
. It helps the researcher in maintaining proper
flow of information among the project
management team. For this purpose,
questionnaire has been prepared to collect that
formation from the employees of EasyJet. This
communication will help setting strategies for
the success of project work.
monitoring plan Apart from determining objectives, monitoring
the success and growth of project is also
important to make necessary improvements in
project in timely manner. Here, preparing gantt
chart and work breakdown structure is helpful
in assessing the progress and growth of project
efficiently.
Resource plan Resources are a crucial and the most
significant part of project execution. Without
availability of key resources, it is quite difficult
for the researcher to accomplish the research
related roles and responsibilities. In context of
the present research work, there will be
requirement of ample of resources which could
be financial or nonfinancial. In terms of non
financial resources, there will be requirement
of laptop, fast internet connection Google
forms, skilled and efficient Labor and more.

Work break down structure
It is a tool that is often used for completing a project in timely manner. Here, the entire
project is divided into small components so that the project can be accomplished as per
deadlines. The main aim of WBS is to reduce down the complexities of the overall project work
(Oleinik, 2018). WBS helps in making the entire project manageable and simple. In context of
the present project, WBS is given below:
Gantt chart
This is a graphical tool that included starting and ending date of project along with the
roles & responsibilities of project team members. It is a significant way to show different
activities. It helps the team members to plan the work according to the deadlines (Cicmil and et.
al., 2017). In addition, it is also helpful in proper allocation of resources so that the project can be
completed successfully. In this context, the gantt chart is given below:

Literature Review
Concept of digitalization at workplace
According to Annapurna and Murty, 2019, in current time, digital transformation has
affected the business organizations in a profound way. Since the industrial revolution in 18th

century, innovation has been promoted significantly. Creativity is highly important in order to
develop new softwares and tools to increase the work efficiency of the employees. The
industrialization has been increased the mass production due to which the quantity of production
also got improved. Here, organizations have adopted significant technologies to promote the
well-fare of the workforce. the major drivers for a company to facilitate digitalization at
workplace are mentioned below:
Reducing cost of production: Digitalization has been reduced down the overall cost of
production. It is analyzed that digital transformation is helpful in implementation of new
technology. The main purpose of using new technology is to minimize the efforts, cost and time.
Improving supply chain: Supply chain and logistics management of the organization
has also been improved due to use of digital tools. Additionally, digital tools can be utilized to
review the stock management, inventory and many more.
Improving marketing and promotion: Marketing is one of the other significant
example which can be improved by the utilization of digital tools & techniques (Baumgartner,
Hartl and Hess, 2021). For this purpose, human labor are likely to work at minimum wages with
the use of digital techniques. Digital evolution has also enhanced the marketing and promotion
efforts of the company. Rather than using print media, the organizations are likely to use latest
and updated tools & techniques in an efficient manner. In this, employees utilize various social
media platforms like Face book, Instagram, YouTube and more. Now, digital marketing
techniques are used in order to promote the products & services in an efficient manner. Through
digital marketing techniques, it is possible to gain the attention of ample of customers
significantly. In this regard, various tools such as Google analytics, trends and more are used. It
is analyzed that the recent & updated tools are useful in order to analyze the market trends so that
the efficient products and services can be produced accordingly.
Artifical intelligence: It is one of the most essential driver of digitalization. Now, the
companies are likely to use advanced & updated technology so that the pre-defined goals can be
attained. Through the use of AI, it is possible to manage the data & information in an efficient
manner. Here, the data can be used for taking suitable decisions in the future period of time. The
digital workplace is beyond from the physical office. High quality workplace is related to sharing

knowledge, collaboration, creating a connected environment and more. It is about providing
facilities to each & every employee so that they can perform better at workplace. Basically,
digitalization at workplace is all about including multiple aspects like social & collaboration
tools, cloud storage tools, knowledge management system, documentation and more.
It is monitored that digital workplace is likely to create a centralized hub for employees
in order to access the information and perform work related responsibilities. Due to the
digitalization, the work pattern has been changed. Now, it is not just a physical workplace.
Technological evolution is significant in order to ensure success & growth in the future period of
time.
Impact of key drivers on digital transformation of Easy Jet
According to Kalatian, 2019, Digitalization has become highly important in current
period of time. It caused ample of benefits to the industries such as increasing productivity,
operations and more. For this purpose, there are ample of digital technologies are utilized in
business like artificial intelligence, robotics, softwares and more. Key drivers put a significant
impact on digital transformation within the company. In terms of digital transformation the major
key drivers are internet, artificial intelligence, software, tools and more. Internet is also a crucial
part of business. It is quite difficult to run the business organizations without presence of digital
technology. Companies are likely to implement innovative & creative techniques to get
competitive edge in market place. With use of internet, it is possible to stay connected with target
audiences. In this regard, several social media platforms like Face book, Instragram and more are
likely to use by the companies so that they can connect with the potential audiences significantly.
Apart from this, artificial intelligence is also utilized in the business organizations so that the
information can be managed properly. In context of Easy Jet, they use efficient technologies
such as internet, softwares, tools and more. Here, the internet technologies are utilized by the
company so that they can interact with target audiences in significant manner. In addition,
internet is significantly use by the organization with an aim to enhance the business presence
significantly. There are other tools also adopted by the business entity with an aim to manage the
data & information appropriately (Reader, 2017). The implementation of digital transformation
is introducing digital transformation in business. Now, the company is able to attain the prep-
defined business goals & objectives in significant manner.

Strategies in order to make significant use of digital technology to increase the efficiency of
EasyJet
According to McKeown and et. al., 2018, Now, digital technologies have become a
crucial part of each and every company. To ensure long-term sustainability of every
organization, it is significant to make use of latest and updated technologies. The rise of fin tech
sector has been reduced down the requirement of physical spaces. Now, the companies are likely
to operate business activities virtually. In this regard, they adopt various tools like softwares,
tools, internet and more so that the business organizations can attain pre-defined goals within
stipulate period of time. Implementing digital technology is not easy. Employees need to have
proper knowledge & information so that they can cope up with latest and updated techniques.
For this purpose, the company is required to arrange necessary training programs so that the
overall efficiency of the workforce gets improved. In addition to this, they are likely to
implement monetary & non-monetary techniques with an aim to keep the employees motivated
to complete the assigned work in timely manner (Hadavinejad, 2019). In context of Easy Jet,
they are likely to arrange necessary training & development programs so that with an aim to
increase the knowledge base of workforce. Here, the training program will help in improving the
efficiency of the employee so that they can contribute in success of the company in significant
manner. Further, they also need to offer various monetary benefits in terms of incentives, bonus
and more with an aim to keep the employees motivate & inspired for the betterment of the
company. Therefore, implementation of significant strategies will help in attainment of business
objectives effectively.
Research methods and strategies
In research methodology, research onion framework is utilised to collect and analyse the
data in a proper and efficient manner. In this context, different types of research methods are
mentioned below:
Research philosophy: It is the most significant part of the overall research study that is
related with collection of wide range of data and information regarding specific phenomenon.
Basically, two types of research philosophies are adopted by the investigator which are
Interpretivism and positivism (Catalano, 2020). In current context, positivism approach is more
suitable to get reliable and authentic results in an efficient manner.