Digital Workplace Transformation: Employee Engagement and Productivity

This report investigates the significant role of digital workplace transformation in enhancing employee engagement and productivity within the UK retail industry, using Waitrose as a case study. It identifies key drivers, challenges, and digital strategies adopted by Waitrose, employing a quantitative research approach with survey data analyzed through frequency distribution. The research explores the conceptual framework of digital workplace transformation, its impact on employee engagement, and the challenges faced in its absence, ultimately recommending investments in technology and employee training to improve productivity and overall organizational performance. The report also includes a reflection on the research process and suggests alternative qualitative methodologies for future investigations. Desklib provides access to this and many other solved assignments to help students in their academic journey.

Unit 11: Research
Project
To identify the significant role of digital workplace transformation
in order to enhance employee engagement and productivity within
UK retail industry

Content
• Introduction
• Research aim and objective
• Research question
• Literature review
• Research methodology
• Data analysis and finding
• Reflection
• Alternative research
methodology
• Conclusion
• Recommendation
• References

INTRODUCTION
• Workplace transformation is one of the vital business strategies which
provide various benefits to the company.
• Workplace transformation is a process of rethinking a working
environment which is more flexible as well as smooth. It is an
arrangement of various work, workers, technology and network which
are aligned together in order to improve the functioning of the business
(Vallicelli, 2018).

Research aim and objective
• Research aim:
• To identify the significant role of digital workplace transformation in order to enhance
employee engagement and productivity within UK retail industry: A study on Waitrose.
• Research objective:
• To understand the conceptual framework of digital workplace transformation and key driver
used within organisation
• To identify the significant role of digital workplace transformation in order to enhance
employee engagement and productivity within Waitrose.
• To discern the challenges faced by Waitrose in absence of digital workplace transformation
• To recommend some of the digital strategy adopted by Waitrose in improving employee
engagement and productivity

Research Question
• What is the conceptual framework of digital workplace transformation and key driver used
within organisation?
• What ate the significant roles of digital workplace transformation in order to enhance
employee engagement and productivity within Waitrose?
• What are the challenges faced by Waitrose in absence of digital workplace transformation?
• What are the digital strategy adopted by Waitrose in improving employee engagement and
productivity?

Research rational
•The main rationale behind this investigation is to examine the role
of digital workplace transformation in an organisation.
•It has been indentified that at the time of COVID-19 the digital
workplace transformation has gained major focus and many
organisation has adopted this business strategy in their workplace

Literature review
What is the conceptual framework of digital workplace
transformation and key driver used within organisation?
• According to the view of Turner (2019), digital transformation can
be referred as a procedure of using various technology and
network in the work place in order to improve the business
operation and function.
• With the existing of digital technology company change and
modify their overall business surrounding so that they can earn
competitive advantage from the competitors.

Literature review
What ate the significant roles of digital workplace
transformation in order to enhance employee
engagement and productivity within Waitrose?
• As per the view of Maltseva (2020), there are various
significant role of digital workplace transformation which
assists in making an effective engagement. The role of
digital workplace transformation within Waitrose is as
follow:

Literature review
What are the challenges faced by Waitrose in absence
of digital workplace transformation?
• In the eye of Trenerry and et. al (2021), in the absence of
workplace transformation within the organisation there
were many challenges which company face which impact
their productivity and performance in negative manner.

Literature review
What are the digital strategy adopted by Waitrose in
improving employee engagement and productivity?
• As per the view of Nienaber and Martins (2020), there are
various types of digital transformation strategy adopted by
Waitrose in their workplace which help them to make a
effective employee engagement as well as increase
productivity level.

RESEARCH METHODOLOGY
• Research philosophy: Positivism
• Research approach: Deductive
• Research strategy: Survey
• Research choice: Quantitative data
• Data collection: Primary and secondary
• Data analysis: Frequency distribution method
• Sampling: Probability sampling

DATA ANALYSIS AND INTERPRETATIONS
Q1) What are the major key
drivers that should be focused by
Waitrose while implementing
digital workplace transformation
within their organisation?
Frequency Percentag
e
a) Connection and collaboration 9 30
b) Human resource 8 27
c) Technology 7 23
d) Communication 6 20
30%
27%
23%
20%
Key drivers
while implementing
digital workplace
transformation
a) Connection and collaboration b) Human resource
c) Technology d) Communication