Comprehensive Report: Leadership in the Digital Age (2024)

This report provides a comprehensive analysis of leadership in the digital age, examining the critical role of digital technology in business transformation. It explores the importance of organizational and worker adaptation to digital changes, emphasizing the need for updated skills and qualifications. The report delves into leadership capabilities and behaviors, highlighting the significance of effective communication and strategic decision-making in a globally diverse environment. It also introduces tools for personal evaluation, such as SWOT analysis, to assess strengths, weaknesses, opportunities, and threats. Furthermore, the report discusses the impact of digital leadership on organizational performance, including communication, confidence, and creativity. A personal development plan is also developed to assist individuals in enhancing their leadership skills, making this report a valuable resource for understanding and navigating the challenges and opportunities of modern leadership.

Leadership in a Digital Age

TABLE OF CONTENTS
LEADERSHIP IN DIGITAL AGE.................................................................................................1
INTRODUCTION...........................................................................................................................1
Business Transformation.............................................................................................................2
Importance of Organization and Worker to Implement Digital Transformation in Business
Processes......................................................................................................................................3
Leadership Capabilities and Behaviour.......................................................................................4
Tools for Personal Evaluation......................................................................................................5
Personal Analysis (SWOT)..........................................................................................................6
Personal Development Plan.........................................................................................................8
CONCLUSION..............................................................................................................................13

LEADERSHIP IN DIGITAL AGE
In current time there are different tools and technologies are used by the leaders to
improve their leadership skills in order to improve their impact and influence on the business
operations and employees. Various technologies like digital technology are used by the leaders to
effectively lead the organization without any major failures. Contribution of digital technology is
huge in leading the organization effectively. Digital leadership is mainly considered as
contribution of a leader in transition related to knowledge society and technological knowledge.
A leader have to deal with different challenges that are need to be implemented as per new and
innovative digital Technology. in organization in order to keep company performing effectively
in business organization. There are different practices are performed by leader in organization
that are related to the digital technology. In Digital age leaders are more concerned about team
working and for this process they are using innovations and creativity in their work to gain
effective performance in the target market. For example Leaders like Mark Zuckerberg and Elon
Musk are two most famous leaders who are leading their organization with effective
implementation of Digital Technology in organization.
INTRODUCTION
Leadership can be considered as action of leading and directing group of or an organization. In
other words leadership can be explained as research area and practical sill encompassing the
capability of individual person to lead and guides other individuals, teams or an complete
organization. In current time there are different technologies are used by the organization to
improve the performance of leader in order to provide better direction and guidance to the people
of company (Lejeune, Beausaert and Raemdonck, 2018).
This report is explaining the importance of digital technology for leadership of an
organization. Different models and theories of leadership will be used in the report to develop
understanding about decision making process of a leader in an organization. Specific framework
will be used in the report for the self analysis process that can be used by individual person to
evaluate personal skills that are required for the leader of company. The relation between digital
technical leadership and enhanced performance of organization. The examples of leadership
capabilities and behaviour that can be applied to the management of geographic dispersed teams
will be analysed in report. Various contemporary issues of professional practices, research will
be analysed to evaluate the role of digital technology to improve the business transformation of
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an organization. A personal development plan will be developed in the report that can be used by
an individual to develop skills that are required in a leader.
Business Transformation
Within digital leadership the leader's role is to central within driving the the decision process
tha can make the process as well as change .Digital leadership gives can uses the digital
leadership style regarding transforamtional leadership as well as uses the digital technology. It is
defined as the competence regarding a leader that can use the digital technolgy s that they can
easily create value to the organisation. Digital leadership is consider as a direct influence to the
business model within telecomuncation industry (Press.Sheninger, 2019). Every firms needs
leaders that can make the decsions as well as also embrqace the digtal opportunites .The firm
uses digtial leadership assests such as email,websites, educational videos to acheove the
objectives of business. By using the digtakl leadership the firms can cultivate a digital cfultre tha
able the emlpoyees to get the best out of their tools. With the help of the digital leadership it
explains the staff members can interact woth the customers and dat to record as well as digita
cultre also includes the training of the employees that ehance the profitability. The use digital
tools within the workplace is to increase the producitvity of the employees as digital leadership
assures the employees to reduce the task without wasting time within past. By the help of the
digital platform there are various opportunties to meet the prospects and communicate with
them. Suh as by the help of the social media, the staff members have to acess to more leads
regarding the opportunity for more consumers (Press.Sheninger, 2019).
Customers: Driver of Digital Transformation
All the activities that are performed in the business organizationare based on the
providing better services to the customers. So, the customer are the main driver of the digital
transformation with in an organization. The digital transformation that are performed in the
organiztion are focused on customers. The main target of digital transformation is to provide best
services to customer in order to provide them higher satisfaction in the purchasing process.
Online seling of products are also consdier as vital for most of the business such as tools like
customer realtionship management software ,staff members can track the past purchease of the
customer as well as able to perosnalise the offers that can be provided to the customers in future
as per theri interest.
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When the customers comes to the physcial store the innovation regarding digital tools
assit employees to serve more efficiently. Such as Giant tablets can gives the inforamtion such
as stock level as well as postion of products within the store that can be easy find for the
workers. That reflects that they have more hours to serve the customers.
Importance of Organization and Worker to Implement Digital Transformation in Business
Processes
This is important for the business organization to get support to the organization in order
to imaplement digital changes and processes in the organziation. By getting support from
employees and senior leval managr leadership of organization can implement digital technology
with in the business poriocedure. Through the use of digital tools,firms enables wokers to see the
stock level of each good as well as its lcoation within their stores ,i can also enahces the
productivity of the staff members. Within past , workers can gives the customer support as
when the consumers visit at their physical sotre or customer calls but today there are various
channel by which consumers can reports. The agents of the customer support are now attend the
complaints on social media live chats and emails (Rimmer, 2018).
Through this approach staff memebers makes the consumer's reduces the churn rate and
makes them more happier. With the improvement of technolgym,customers place an order
online and thet delivered at their home.Digital leadership provides a wider reach by online
services. Wit the help of digital leadership serve the consumers better with the help of the digital
tools these consumers will be more satisfied as they can make more money from customers.
Digitalization As change in the Role of People
Digitalization is mainly consideras change in the organizational operations from the
internal and external perspectives. This process of transformation force the leadership to change
in the role of employees and workers in organization. Digital technology change their work not
replace them with other people. By learning the use of digital technology employees can easily
work with new technology. This is how digital transformation can be explained asn change in the
role and jobs of people in company.
Need of Qualification and Skills with Process of Digitalization.
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With the change in the business procedure according to implementation of the digital
technology. This is major issue of employees that they will be replaced with other people with
required skills and qualification but there is no need of changing the employees with other. Only
requirement of the process is to providing them effective training to make themaware of the
digital process that will beimplemented in the companie's operational processes.
Leadership Capabilities and Behaviour
This is basically required for the people to make effective changes in the business processes
to implement innovative methods in the business procedure. The behaviour of the leadership can
direct the performance of the organization by implement various changes in the company
business process in the target market. Digital technology can be considered as one of change or
innovation in business. By working effectively organization can make certain changes in the
business procedures to address various opportunities of the market place (Dahmarde,
Khodabakhshi, and Rad, 2018). Leadership is required to consider all the social and ethical
consideration in order to implement better practices through digital technology. In the current
time globalisation is one of the main objective of the business organization. This is important for
the business organization to work on the international level to earn more profit in the business
process. There are some challenges with concept of globalisation process. The main challenge is
related to the management of operation and effective communication with high geographic
diversity (Routledge.Gee, Schulte and Matsumoto, 2019).
This high diverse geographical business can reduce the effectiveness between the leader
and various teams of organization. To reduce this issue leader can use digital technology that can
help them to implement effective communication with these teams around world. Digital
technology is one of the fastest growing trend in the business processes. This is also important
for the leader to develop knowledge of technology to know more about the business process of
organisation around the world. For example to communicate data and information with global
teams leader can use digital technology to effectively transfer data and information with higher
precision and speed. This high precision in data and information and speed of communication
can improve the effectiveness of communication between the leader of organization and various
teams that are located in the different part of world. This is not only about the transfer and
communication of data it is also related to real time processing of information and data with
accurate figures.
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This is how by implementing digital technology and making better understanding of Digital
technology leader of organisation can maintain their positive impact and influence on the
employees of organization. The behaviour of leader is most important for the implementation of
the digital technology in the transformation process of the business organization. By considering
all the factors of organization leader can get different perspectives of the employees and this can
help them to get better understanding of work pace environment regarding change in the
organization. By making certain changes in behaviour and approach leader can deal with
different conditions and situations with in the work place related to the implementation of the
digital technology in organization.
Tools for Personal Evaluation
There are different tools can be used for the personal evaluation of skills and capabilities.
The most common tools that are used for personal evaluation are SWOT analysis.
SWOT analysis is a personal evaluation tool that is used by individual person and organization
to find strengths, weaknesses, opportunities and threats that are related to individual person. In
the personal development process this is important for the individual person to known their
personal skills, weaknesses, opportunities and threats to improve the effectiveness of the
personal development plan (PLANNING, 2018). The SWOT analysis is a strategic planning
technique that is used by a person to identify various assets that are related to their own
personality.
Impact of Digital Technical Leadership on Performance of Business Organization
The impact of leadership is huge on the performance of organisation form both internal and
external perspectives. Effective leadership can improve the operations of company that can lead
the whole organization to success. There are different aspects of leadership for a business
organization. This aspects of leadership are important to maintain the effectiveness of
organization in the market place by enhancing the internal performance of company in the
market place (Tattum and Tattum, 2017). Aspects of leadership are Excellent communication,
confidence, honesty and creativity. All these aspects of leadership can be enhanced by utilisation
of digital technological skills in leadership skill.
Digital technology can improve knowledge of leader which is important to develop better
communication skill. By implementing digital technology in the leadership process effectiveness
of delegation process can be improved. Effective factual data can also improve the confidence
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level of leader by providing them with better evaluation of organization and market data. By
learning digital technology different type of knowledge can be efficiently collected to improve
personal innovation and creativity to implement different innovative changes in the organization
to get better result from business operations. This is how Digital technical leadership can
improve the overall performance of organization by improving knowledge, confidence, creativity
and ability to delegate task with in the company. This is how digital technical leadership can
improve the effectiveness of leader and provide them ability to improve the performance in the
global market by different innovative and creative changes and developments.
Pros and Cons of Digital Leadership
Pros
1. It can improve the control of leader over organizational operations and employees.
2. Provide high capability to leader to take effective decisions.
3. This can save time and cost for organization.
Cons
1. This technology is costly on initial stage.
2. It requires basic knowledge of computer to learn this technology. It can change the
system of the organization management.
3. This also can affect the traditional approaches of leadership
Personal Analysis (SWOT)
Strength Weaknesses
 Effective communication
 Critical thinking
 Creative thinking
 Patience
 Listening Skills
 Intuition
 Stage presence
 Speaking skills
 Poor organization skills
 Procrastination
 Making assumptions
 poor confrontation skills
 Problem solving skills
 Analysis skills
 Poor consistency
 Lack of Technical skills
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 Quick learner
 Honesty
 Relatable
Opportunities Weaknesses
 Learning from other leaders
 Taking leadership courses
 Learning digital technology can
improve the leadership skills of
individual person.
 Too much pressure at a time
 Technical failure
 Other leaders in industry
Strengths
As per the personal analysis process there are some personal strength are evaluated that
can be really helpful to improve the performance of the organization in the target market. This
strengths also can help the leader to implement and utilise the technological skills like digital
technological skills. Quick learning skills and, creative learning and innovative thinking can be
really helpful to lead the organization with high efficiency. As a leader this skills can improve
the strategies that are implemented by leader in organization to generate higher benefits from the
target market.
Effective communication- This can be explained as the effectively share and transfer ideas and
informations.
Critical thinking- This can be considered as effective evaluation of various situations with in
organization operations.
Creative thinking- Creative thing is known as implementation of various new ideas in the
thinking process to develop better effective plans in the end.
Patience- This is important for the leader to wait for right time in order to reduce the complexity
of different processes.
Listening Skills- This skill can be considered as ability to gain knowledge from other people who
are more intelligent and effective in leading organization.
Intuition- This can be explained as capability to understand different things intensively.
Stage presence- It can be considered as ability of person to make communication with many
people.
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Speaking skills- This skill can be explained as ability to transfer the information and data to the
Listener.
Quick learner- It is known as capability of person to learn new process much faster then other
people.
Honesty- This is all about being loyal with other people in organization.
Relatable- This can be explained as capability of person to understand relation between different
things of organization operation and actions.
Weaknesses
In the personal analysis process some weaknesses also has been evaluated that can reduce
the effectiveness of leader in processing of leading organization. The poor organization skills can
reduce the productiveness of company by messing up all the process that are performed with in
the organization. Digital technology one of the most common in the current marketplace. This is
most important for them to learn this skill in order to meet all the demands of current business
and market. Some other skills that are critically need to be considered are- Making assumptions,
poor confrontation skills, Problem solving skills, Analysis skills, Poor consistency, Lack of
Technical skills.
Making assumptions can reduce the practical implementation of different plans with in
the work place. Problem solving skills are also need to be developed because this is important for
the leader to provide solution to different problems that are important for organization to solve.
This is also role of the leader is to perform analysis of target market and internal functions to
keep the operations effective to meet requirement of the market place to improve the marginal
profit for company. So, this weakness of leader is critical to develop. Consistence is most
important for leader to encourage, influence and motivate all the employees of organization to
maintain their performance best as possible. This is are some weaknesses that are need to be
developed in leader of company.
Poor organization skills- This can be explained as lack of management of various tasks through
out a process.
Procrastination- This is known as action of delaying different tasks with in organizational
processes.
Making Assumptions- Making assumptions can be explained as make perception about
something before meeting with situation.
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Poor Confrontation Skills- This can be explained as lack of capability to put own opinion in front
of others.
Problem Solving Skills- This is all about capability of person in solving different problems with
in organization.
Analysis skills- This skill can be explained as understanding a situation and critically consider
various aspects of situation.
Poor Consistency- This is known as ability to perform with constant success rate.
Lack of Technical skills- This can be explained as lack of core knowledge about technical
processes
Opportunities
By developing different skills leader can utilise various skills to improve current business
strategy and tactics. This utilisation of opportunities can improvise the decision and actions of
leader that can improve the consistence and effectiveness of leader in company. There are
different leaders are setting various examples that can be learned by the leader to learn new skills
and develop knowledge of leadership. This knowledge and skills can improve the performance of
leader within the organization. Learning Digital technology is one of the most important
opportunity for the leader because this skill can provide them capability to take effective decision
in order to make various changes and in business processes and strategy to improve the future the
possibilities in the future. By developing this skill leader can encourage and motivate their
employees to take initiative to develop and gain knowledge of digital technology.
Threats
There are different threats has been evaluated in the personal analysis process that can affect
the performance and accountability of leader in business organization and whole industry. The
threats that are evaluated in the personal analysis processes are Too much pressure at a time,
Technical failure and Other leaders in industry. This are the threats that are evaluated in the
SWOT analysis process. The comparison of leader with other leaders of industry can reduce their
credibility and influence over the employees of company. This also can reduce their reputation in
organization. Technical and business failure also can affect the consistence and effectiveness of
leader in leading complete organization with high effectiveness,
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Personal Development Plan
Personal development plan is a process that is used to create as action plan which is based
on values, reflection, awareness, goal setting, planning and personal analysis for personal
development to gain success in personal and professional career. This processes could be related
to education, relationship and self improvement process. There are different stages are used in
the personal development plan to effectively develop required skills for personal and
professional development. This steps of personal development plan are- developing clear vision
for the development process, considering personal strengths and utilise them to improve and
develop required skills and areas of personality, Making the outline of the personal development
plan that will be followed in the process to develop and improve some skills and the last step of
the personal development plan is reviewing process and adaptation of improved skills and
capabilities. This is how complete development process can be performed.
There are different skills need to be developed in order to achieve higher productivity as
leader in the business organization. In the personal development process some objectives are
decided that will be used to develop complete personal development plan (Lejeune, Beausaert
and Raemdonck, 2017). These objective are based on the weaknesses and opportunities which
are found in the personal analysis process, some of main objectives of the personal development
plan are- to improve the knowledge of digital technology to improve leadership skills to provide
better leadership to the business organization, this is also important to develop some other skills
that can help the person to become an effective leader. For example skills like organization
skills, Procrastination, Making assumptions, confrontation skills, Problem solving skills,
Analysis skills, consistency in performance and the main objective of the personal development
to improve personal Technical skills to gain higher efficiency to lead the organization in the right
manner.
The complete personal development plan will be focused on this skills. These skills can
be classified in two categories which are- short term goals and other can be included in long term
goals. The goals that can be achieved in few months can be considered in short term goals. The
skill which can take more than a year can be considered in long term goals. For the personal
development plan short term goals and long term both are included in same manner and only
difference between these goals is about the time line that is decided to develop all skills.
Short Term Goals
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