This report provides an in-depth analysis of leading through digital disruption, using Lebara, a London-based telecommunications company, as a case study. The report explores the challenges Lebara faces, including financial and competitive threats, and outlines its objectives for digital transformation, such as improving services and increasing internal collaboration. It examines techniques for capturing insights from competitors, macroeconomic trends, and partners, as well as approaches for making fast decisions. Furthermore, it analyzes strategies for acquiring and engaging talent, emphasizing the importance of creating a digital-ready culture through effective leadership. The report also discusses how formal and informal leaders can foster this culture, emphasizing the importance of communication, values, and employee involvement. The report concludes by highlighting the key attributes and behaviors that company wanted their leaders to build a culture of digital transformation company.
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