Implementation of Digital Disruption: Marriott Hotel Case Study

This project investigates the implementation of digital disruption and transformation within the hospitality industry, using Marriott Hotel as a case study. The project begins with an introduction to the aims and objectives, focusing on understanding digital transformation and the challenges it presents. It outlines a project management plan covering cost, scope, time, quality, communication, risk, and resources. A Work Breakdown Structure (WBS), Gantt chart, and time frame with stages of completion are provided. The research employs both qualitative and quantitative methods, including a survey. The findings are presented with appropriate results, using tools and techniques to analyze data. The project concludes with recommendations based on the data analysis, and a reflection on the learning and performance throughout the research process. The project highlights challenges such as lack of knowledge and the importance of skilled employees for successful digital transformation.

Managing a Successful
Business Project

Table of Contents
Title: To identify implementation of digital disruption and transformation to face major
challenges in hospitality industry – A Case Study on Marriott hotel..............................................4
LO 1.................................................................................................................................................4
P1 Aims and objectives for research project...............................................................................4
P2 Project management plan with cover cost, scope, time, quality, communication, risk and
resources......................................................................................................................................5
P3 WBS, Gantt chart and time frame with stages of completion................................................7
LO 2.................................................................................................................................................9
P4 Small scale research with apply qualitative and quantitative research methods ...................9
LO 3...............................................................................................................................................13
P5 Appropriate results with using tools and techniques...........................................................13
P6 Communicate appropriate recommendations with data analysis results.............................14
LO 4...............................................................................................................................................15
P7 Reflection to take value regarding learning and performances...........................................15
REFERENCES..............................................................................................................................17

Title: To identify implementation of digital disruption and transformation to
face major challenges in hospitality industry – A Case Study on Marriott
hotel.
LO 1
P1 Aims and objectives for research project
Background
In the different enterprises, core disruptive and transformative force is existed that is
human. When customers are disrupted, businesses are also disrupted. In order to implement
digital technology, it can be stated that every industry face major challenges. This is because,
changes take place with new tools and techniques. However, challenges impact negatively on the
functions and operations of industry (Majchrzak, Markus and Wareham, 2016.). Businesses are
also disrupted so that it is important to reduce these challenges with using effective tools and
techniques. Hence, it is important to create proper shape to operate resist change. Furthermore,
businesses can consider smart innovation so that technology enable to make creative results at
workplace.
Rationale
With respect to implement digital technology implementation in Marriott, it can be stated
that manager able to reduce their issues regarding different aspects such as data handling,
transformation solution, etc. (Damodaran and Burrows, 2017). In order to conduct present
research, challenges also identify that could be occurs in the business with implementation of
digital disruption and transformation. It assists to make solution regarding issues and problems
that occurs due to digital technological implementation. On the basis of effective results, it can
be stated that chosen enterprise able to deliver successful outcomes.
Aims and Objective

Aim: To identify implementation of digital disruption and transformation to face major
challenges in hospitality industry – A Case Study on Marriott hotel.
Objectives:
 To understand concept of digital disruption and transformation in hospitality industry.
 To identify major challenges that face by Marriott to implement digital technology.
 To interrelate digital disruption and transformation to face challenges in hospitality
businesses. To recommend ways through major challenges of hospitality industry could be reduced
easily.
Research questions
 What do you understand concept of digital disruption and transformation in hospitality
industry?
 What are the major challenges that face by Marriott to implement digital technology?\
 How to interrelate digital disruption and transformation to face challenges in hospitality
businesses?
 What are recommendation will you provide through major challenges of hospitality
industry could be reduced easily?
P2 Project management plan with cover cost, scope, time, quality, communication, risk and
resources
In order to consider effective project management plan, there are several tools exist that
implement to develop successful plan. With the help of planned activities and develop research,
activities determines in which researcher need to concentrate to attain desired results (Rasli,
Zulkefli and Basir, 2018). On the basis of project management plan, organisation also able to
communicate results and meet with systematic work performances. Following are certain tools
consider at workplace: Cost: In order to conduct present research, there are several activities consider by
researcher to perform functions and operations. With the help of aims and objectives,
researcher set their outcomes. Total £780 budget has been set to accomplish desired
results in the business. These amount assists to collect primary and secondary
information regarding business (Saunders and Bezzina, 2015).

 Risk: In the research, limited time and cost are major risks that create negative impact on
the functions. Due to facing this issue, researcher unable to get positive responses from
their respondents. On the basis of these risks, it need to consider that proper and effective
information must be gather at workplace to attain desired results (Nakata, 2015). Scope: In order to conduct the research, there is wide scope to consider digital
technologies. Increment in revenue and profits require maintain effective functioning. As
results, innovation assists to create different strategies to target different people in
creative manner (DeTombe and Weber, 2015). Time: In order to accomplish desired results and outcomes, time is also important
consideration on which researcher need to focus. On the basis of each activity time, it can
be stated that findings will be develop successfully. There is around 2 weeks taken to
accomplish desired results (Lee, 2016). Quality: Quality is also important parameter that used by researcher to maintain standards
in results and outcomes. Hence, they need to collect primary data to obtain fresh and
relevant information in the business unit. As results, organisation able to meet with goals
and targets easily. Furthermore, secondary information also gather from proper published
resources that need to attain creative work performances. It is more suitable technique to
create systematic results (van der Rest and Schwartz, 2016). Communication: Communication is one of the important perspective that assist to
maintain more desired results at workplace. On the basis of proper communication,
researcher able to develop their successful program with different respondents. It helps to
gather relevant information in enterprise (Jung and Yoon, 2015).
 Resources: With respect to focus on effective research, it can be stated that there are
different types of resources must be carry. On the basis of aims and objectives, these
informations could be gather from primary and secondary data. There are primary and
secondary information will be gather to obtain proper and effective results in the business
(Subramanian, Gunasekaran and Gao, 2016).

P3 WBS, Gantt chart and time frame with stages of completion
Illustration 1: Work break down structure
§
Task
Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Research Project 1 day Mon 6/18/18 Mon 6/18/18
Auto
Scheduled Planning 1 day Mon 6/18/18 Mon 6/18/18
Auto
Scheduled Finding of the topic 3 days Mon 6/18/18 Wed 6/20/18
Auto
Scheduled Statements of problems 1 day Tue 6/19/18 Tue 6/19/18 1
Auto
Scheduled
Time frame and
allocation of resources 2 days Tue 6/19/18 Wed 6/20/18 2
Auto
Scheduled Implementation 1 day Mon 6/18/18 Mon 6/18/18
Auto
Scheduled Literature review 5 days Thu 6/21/18 Wed 6/27/18 3
Auto
Scheduled
Selection of correct
research methodologies 1 day Wed 6/20/18 Wed 6/20/18 4
Auto
Scheduled
Data analysis and
interpretation 2 days Thu 6/21/18 Fri 6/22/18 5

Auto
Scheduled
Evaluation of results and
outcomes 2 days Thu 6/21/18 Fri 6/22/18 5
Auto
Scheduled Project closer 1 day Mon 6/18/18 Mon 6/18/18
Auto
Scheduled
Giving conclusion and
recommendation 1 day Tue 6/19/18 Tue 6/19/18 6
Illustration 2: Gantt chart

Illustration 3 Network diagram
LO 2
P4 Small scale research with apply qualitative and quantitative research methods
1 Do you understand the meaning of digital disruption and transformation ?
 Yes
 No
2 Is digital technology help of Marriott hotel in increasing speed of business operation ?
 Yes
 No
 Can't say
3 Which kind of challenges majorly faced by corporation at the time of digital transformation
and implementation ?
 Lack of knowledge
 Invest high level capital
 Insufficient time
 Regular update
4 Do you agree that digital technology helps in increasing customer satisfaction and
communication ?

 Strongly agree
 Agree
 Disagree
 Strongly disagree
5 Is digital disruption and transformation helps to Marriott hotel in facing major challenges
regarding business operation ?
 Satisfied
 Can't say
 Dissatisfied
6 Do you agree that digital technology helps to business unit in improving performance and
business activities ?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
7 Recommend the strategy through which Marriott hotel can overcome the challenges ?
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Theme 1: Employees are aware about the meaning of digital disruption and transformation
Do you understand the meaning of digital disruption and
transformation ? Frequency
Yes 18
No 2

Interpretation: By this section it has been assessed that many of the respondents in the survey
are well aware about the meaning and concept about digital disruption and transportation. From
the survey, out of 20 employees of Marriott hotel, 18 respondents said that they are well aware
about the digital transformation and disruption. On the other hand only 2 respondents are aware
about the same concept. Thus, from this collected data it has been analysed and assessed that
many of the workers are aware about these concepts that means, Marriott hotel is effectively
using this technology in its working and business operations.
Yes No
0
2
4
6
8
10
12
14
16
18
20
Frequency

Theme 2:Digital technology help of Marriott hotel in increasing speed of business operation
Is digital technology help of Marriott hotel in increasing speed of
business operation ? Frequency
Yes 15
No 3
Can't say 2
Yes
No
Can't say

Interpretation: While this question asked in the survey from the 20 employees of Marriott hotel
then many of the respondents said yes upon the statement that digital technology help of Marriott
hotel in increasing speed of business operation. From 20 employees of Marriott hotel, 15
respondents said yes upon the statement. On the other hand 3 employees said no and 2
employees said can't say. Thus, by this collected information it has been analysed that digital
technology actually helps to business in increasing the speed of business activities and operation.
Theme 3:Challenges majorly faced by corporation at the time of digital transformation and
implementation
Which kind of challenges majorly faced by corporation at the time of
digital transformation and implementation ? Frequency
Lack of knowledge 13
Invest high level capital 3
Insufficient time 2
Regular update 2
Lack of knowledge
Invest high level capital
Insufficient time
Regular update