A Report on Digital Transformation at Mercedes-Benz Company

This report provides a comprehensive analysis of the digital transformation journey undertaken by Mercedes-Benz. It begins with an overview of the company's history and introduces the concept of digital transformation, emphasizing the integration of digital technologies across various business areas. The report delves into the implementation stages of digital transformation at Mercedes-Benz, exploring the company's proactive approach to adopting new technologies. It also identifies key competitors like Audi and examines the role of Artificial Intelligence, particularly the AI-powered MBUX system, in enhancing the customer experience. The report further explores the factors influencing digital transformation, such as leadership and culture, and addresses challenges faced during implementation, like the need for adequate knowledge and training. It assesses the impact of these changes on productivity, profitability, and sales, concluding that digital transformation has significantly improved the company's operations and customer engagement. The analysis highlights the importance of voice-activated virtual assistants and other innovations. References are provided for further reading.

Digital Transformation at Mercedes
Company

Table of Content
 Introduction
 History of Mercedes
 Digital transformation
 Implementation of digital transformation in Mercedes
 Different competitors
 Artificial intelligence at Mercedes Benz
 Factors of digital transformation
 Challenges that faced by company in implementing digital transformation
 Productivity of Mercedes Benz
 Profit and sales at Mercedes

Introduction
Digital transformation refers to implementation of digital
tools and techniques in whole management to transform
its management process in better way. In this presentation
the company is Mercedes Benz is German automotive
marque from late 2019 onwards and known for its luxury
vehicles and commercial cars.

History of Mercedes Benz
Mercedes is a multinational
automotive organization
which is headquartered in
Germany. It is founded in the
year 1926 and the founders
are Karl Benz and Gottlieb
Daimler.

Digital Transformation
Digital transformation
refers to an activity of
integrating digital
technology in business
areas.
This enables fundamental
changes in an organization
in operating and delivering
value to its customers.

Implementation of digital
transformation in Mercedes
Implementation stages of digital transformation in Mercedes are
described below:
 Usual operations: In this stage, business tends to continue its
usual operations as it pertains no insight regarding
perspective or desires of customers.
 Proactive recognition: Here, requirements of transformation
is recognised by firm hence, it initiates to experiment with
various types of digital technologies.

Different competitors
Audi- This is main competitor of Mercedes Benz is Audi
which is German international company that designs,
produces and market different luxury vehicles.
It is known for its engineering and capacity and that will
leads to tough competitor to Benz.

Artificial intelligence at Mercedes Benz
In the company Mercedes Benz
using AI technology in following
way-
Mercedes Benz has launched AI-
Powered OS in its fleet of A cars
and that makes new innovation
done by the company and that
lead to amazing driving
experience to its costumer.

Factors of digital transformation
In the company Mercedes Benz there are following ways
through which digial transformation has impact the
management of organization in some ways-
 Leadership and culture- This factor also leads to
company in many ways and could lead to whole
management in providing best opportunities to the
employees.

Challenges that faced by company in
implementing digital transformation
Lack of knowledge- Through certain innovation
technology and new development in the company
requires accurate knowledge among top management and
employees.
As not everyone knows about the concept of digital
transformation.

Productivity of Mercedes Benz
Following are the ways through which this change has
impact the productivity-
The functions of company is well organized as it is big
organization and the impact of digital transformation
has put positively influence and that leads to success
in the management.

Profit and sales at Mercedes
Company has achieves good profit after implementation
of innovation in different forms as it facilitates in
better experience in the costumers.
Its profit has been improves to certain level and its cost
has also increased due to heavy investment.