Summative Assessment 1: Digital Transformation at Marks and Spencer

This report presents a comprehensive case study on Marks and Spencer's (M&S) digital transformation initiative. It begins with an overview of M&S, its market position, and the drivers necessitating digital change, including competitive pressures and evolving customer expectations. The report then delves into key aspects of the transformation, such as capturing market insights through techniques like PESTLE and SWOT analysis, and leveraging technologies like Google Analytics and email surveys. It examines decision-making processes, including real-time data analysis and problem-solving approaches supported by AI and big data. Furthermore, the report explores talent acquisition and engagement strategies, focusing on attracting and retaining skilled employees through referral programs and social media. It also addresses the role of leadership in fostering a digital-ready culture and the use of collaboration tools to enhance decision-making. The report concludes with an assessment of the challenges and opportunities associated with M&S's digital transformation journey.