Impact of Digitalisation on Business Activities: Nail Salon Case Study

This report delves into the digital transformation of a nail salon, exploring the impact of technology on its business activities. It begins with an introduction to digitalisation and its significance, followed by a project plan outlining aims, objectives, and research questions. The report then details the project management plan, including cost, scope, time, risk, and quality control considerations. It explains work breakdown structures and Gantt charts as essential project management tools. Furthermore, it covers research methodologies, including primary and secondary data sources, and analyzes the collected data to provide recommendations for enhancing performance and profitability. The report also includes a self-assessment of the work undertaken, reflecting on the learning achieved throughout the project. The overall aim is to illustrate how digital technology can reshape business operations, specifically within the context of a nail salon, and offer actionable insights for improvement.

Managing Successful
Business

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................1
P1 Project aim and objectives.....................................................................................................1
P2 Project management plan.......................................................................................................3
P3 Explain a work breakdown structure and a Gantt Chart .......................................................4
TASK 2............................................................................................................................................1
P4 Research tools and techniques...............................................................................................1
TASK 3............................................................................................................................................3
P5 Research analysis...................................................................................................................3
P6 Recommendations of research and data for a valid conclusion.............................................1
TASK 4............................................................................................................................................1
P7 Self performance and learning of the work undertaken.........................................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Digitalisation is a process for converting data into digital format, in this information in
organized into bits. The output is in the form of image, sound, signal, document by generating
series of number. It is called digital representation. By this firm achieve high market share. In
current environment. In this assignment Nail salon is selected, it is a speciality beauty salon thus
offers nail care services to their customers like manicures, nail enhancement, silk or fibreglass
wraps, polish and pedicures (Lai and Ong, 2010). They also provide skin care services to their
potential consumers. Industry estimates almost 40% nail salon technicians are work in United
State and Vietnamese women. Under this report covers project aim and objectives and
conducting small scale research for know digitalisation impact on salon. Develop a project plan
in order to understand research cost, time, communication and resources or many more.
P1 Project aim and objectives
Digitizing mean analogue source material converted into numerical format. This is very
important for an organisation for data processing, transmission and storage because it allow all
kind of information formates to be carried with same efficiency and intermingled. Through
digitalisation company has gain competitive advantages at market place. Through this,
management of company are able to improve employees performance and their productivity in
order to achieve goals and objectives in given time frame. They create awareness about
transformation phase which use to come up with changing strategies and plan for driving growth.
Big company use latest technology at their work place but the small company can not afford
innovative new technologies, so it is very important for small-scale company to run their
business activities in innovative way thus provide competitive advantages to them. Also small
business unit rely on technology for completing daily activities in an effective manner.
Management of an organisation promote innovation at their work place, for this they
empower their employees and motivate them for participation in firm decision making process.
Through this, they are able to enhance workers capabilities and productivity which help them to
produce quality of services for their clients (Lin and Chen, 2012). It is a human resource
manager responsibility to conduct training and development program for their employees in
order to increase their knowledge and skills. By this, skilled employees easily understand latest
technology and machinery at work place and completing their task according. So that , it is very
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important for an organisation to manage employees capabilities and performance which affect
their business performance. Human resource manager organise event for their staff member, in
which they provide information related to latest technology and innovation. Nail salon follow all
these activities at their store which help them to provide quality of services to their customer
which increase market share. Through this, company build strong positive image in clients mind
and enhance their perception positively (Introducing Research Methods, 2017).
Salon manager use some technology like collective couponing, appointment filling
program, QR code, mobility, geo location program, automated loyalty program, online client
survey, hair colour management, integrated marketing, webcams and many more at their work
place. Thus affect salon performance and profitability for long period of time. All these
technology can use by company to manage their operation, marketing, accounting, human
resource activities or many more. Manager of Nail salon can develop strategies and plan in order
to select appropriate digital techniques which increase employees productivity. Company use
social media platform for promoting their product and services offers, because on this large
number of clients are easily available (Shang, 2012). So that, firm has easily approach their
potential customer. This promotion mode save time and resources of the firm. Nail salon use
various marketing activities activities like selling, distribution, pricing, promotion, information
management etc. for increasing their profitability.
Aim: “ How digital technology has transformed business activities”.
Objectives:
 Identify digitalisation impact on company performance.
 Analyse relations between employees and technology.
 Implementation of latest technology at work place. Recommend how digitalisation transform company activities in order to enhance their
performance and profitability.
Research question:
 Does innovation affect firm internal environment?
 Identify various digital technology method used by Trenky Flenky Nail Salon?
 Does digitalisation can affect marketing, finance, human resource and operational
activities of an organisation?
 Does firm provide high quality of services to their clients?
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 How digitalisation can improve customer's satisfaction?
P2 Project management plan
Management plan is a formal document which are used by company for manage project
implementation at work place. It provide a way, how project should be execute, control, monitor
and completed in an effective manner. It is like communication vehicle that help to completing
task in specify time period (Gebauer, Edvardsson and Bjurko, 2010). Project management plan
does not include schedule and list of activities for conducting research. Some important main
point which consist are as follows:
 Develop management plan of configuration and changes.
 Management plan for process improvement and requirement.
 In this plan include schedule, human resource, project scope, cost and quality.
Trenky Flenky Nail Salon provide skin and nail care services to their customers, for this they
preferred skilled and professional employees. Thus help them to provide better services in order
to gain high marketing. Trenky Flenky Nail Salon use project management plan as a tool which
ensure that all activities are underlying change with in an organisation. These plan involve
various factor like cost, scope etc. that deals through skilled and experienced workers (How
digital technology could benefit your business, 2016). Some important factor which cover in
project management plan are detail as follows: Cost: For implementation of project, money is primary requirement for effectively
completion of work. So that, company think about this and develop budget accordingly.
They make list and allocate resources according to needs and wants in order to gain
competitive advantage at market place (Eckerson, 2010). Trenky Flenky Nail Salon also
consider this factor and develop plan for investing money. On every step of research,
different type of requirement has been occur thus affect overall performance and outputs.
This procedures include investment in formulation of strategies and plan, education,
training and development program etc. Scope: It is refers to business goals, objectives and purpose of an organisation. Trenky
Flenky Nail Salon identified their scope which help them in implementing research
activities in an effective manner. Trenky Flenky Nail Salon develop project plan for
changing their store culture and implemented it at their work place in order to enhance
employees productivity and overall performance.
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 Time: Time is a very crucial factor of the whole project management plan. Task are
completed in given time period are very important for an organisation. Through this they
are able to manage all activities effectively. Trenky Flenky Nail Salon need to execute
latest technology at work place in an appropriate time through this they are able to
achieve project scope and achievements in an effective manner. Risk: Use of new technology at work place increase risk of uncertainly which affect
company performance and their profitability (Den Hertog, Van der Aa and De Jong,
2010). Digitalisation can affect marketing, financing, human resource, operation
activities in an organisation in two ways positively and negativity. It required many effort
by management in order to completing task in specific time period. New technology
increase risk of fail implementation process, unskilled employees, change barriers and
many more.
 Quality control: It is a very important factor for an organisation in order to satisfy clients
needs and want. Company want to produce quality product and services in order to
enhance customer's satisfaction. A project planner must be consider quality of
performance as well as outcomes. For planing project management plan, they need to
understand all requirement in order to produce quality product and services. Trenky
Flenky Nail Salon ensure quality performance of all workers which help them to build
positive brand image at market place. For successful obtain it, company need to provide
training to their workers.
P3 Explain a work breakdown structure and a Gantt Chart
A work break down structure is organize work into manageable sections. It is define as
deliverable oriented hierarchical which decomposition work to be executed by project team
member in specific time period. It is a graphical representation of all product task in an organise
chart. A Gantt Chart is create for track project work in respect of time. For this researcher
prepare bar chart to analyse, which task use how many time for completion. Gantt chart is a
mostly used chart in project management. It is useful in planing, defining the all sequence of
work that required completion (Ahmed Dine Rabeh, Jimenez-Jimenez and Martínez-Costa,
2013). Mostly the chart display horizontal bar chart. Different lengths of horizontal bar represent
the project timeline which include work sequences, start and end time, duration and many more.
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The horizontal line also represent how much time taken by task for completion. The horizontal
line is proportional to time. Also project work are visible on vertical bar.
Work-break down structure(WBS): WBS is a mainly use to divide complex project
activities into manageable part, so that it can be completed in given period of time. In work break
down structure various elements are include some are information, product, services and many
more. By using this method, management of the company know about cost estimation and
control it in an effective manner in order to manage all businesses activities. Project planner
managing,controlling, monitoring all hierarchy division rather then supervising whole project
activities. Thus, for Trenky Flenky Nail Salon work break down structure can be used in order to
breakthrough all business activities into manageable unit (Chesbrough, 2010). This help
company in implementation of new technology at work place. Through this, they executing
changing in their organisation culture and performance. All these helps in workers development
and make then capable to except changes which are executed at work place. Below has given
work break down structure of Trenky Flenky Nail Salon project plan by forming it in several
forms. All these form are responsible for completion of project in given time frame in desired
manner.
llustration 1: Work break down structure
(Source: Work break down structure, 2018)
A Gantt Chart: It is a graphical depiction of all project activities schedule. It is a type of
bar chart, that shows start and finish dates of several element of research project plan, thus
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includes dependencies, resources, task and milestones. A Gantt chart is a easily to understand
and construct. These method are used for complex project those are not easy to execute within
specific time period (Crane and Matten, 2016). Following are some suggestions for Trenky
Flenky Nail Salon in order to create Gantt chart are mansion below:
 Use weeks as a unit of time.
 They are include all activities like mid task review and final task due as milestones.
 They are to show some detail about their work related to new technology implementation
at workplace.
 Prepare appropriate delays and include that in planning chart.
 They must update and review its Gantt chart after certain period( two weeks).
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TASK 2
P4 Research tools and techniques
Business research is conducted for getting more data and information on a provided topic.
Collecting of data and information on the context of enterprise is necessary for making a
decisions. Services quality of HR can measure by collecting information and data (Smith, 2011).
Research for collecting a data by using various sources like as primary and secondary data which
are mentioned below in detail: Primary sources: It is a way of original data collection by a researcher for study.
Process used while gathering a information are experimentation and observation.
Collected data is a original used for the purpose of study.
Questionnaire
Name:
Age:
Gender:
Occupation:
E-mail:
Contact number:
Q1) According to your opinion, does digital technology affect company performance?
 Yes
 No
Q2) How digital technology create impact on Trenky Flenky Nail Salon?
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 Better treatment
 High customer satisfaction
 Time management
Q3) Does innovation effect internal environment of the organisation?
 Yes
 No
Q4) What digital technology tools or methods can Trenky Flenky Nail Salon use for their
marketing and promotional activities?
 Social media
 Broadcasting
 Internet
 Blogs & Articles
Q5) How does human resource promote innovation at their workplace?
 Training and development
 Motivation
 Communication
 Event organise
Q6) Does Trenky Flenky Nail Salon are providing quality services to their customers?
 Agree
 Disagree
Q7) How can Trenky Flenky Nail Salon improve their accounting system?
 Digitalization
 Innovation
 Manpower resources
Q8) In which functions, digitalization is supporting Trenky Flenky Nail Salon?
 Marketing
 Accounting
 Human resources
Q9) Through digitalization company can improve their customer satisfaction?
 Yes
 No
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Q 10) Recommend how digital technology transform business activity in order to enhance their
performance?
 Secondary sources: Collecting of data by magazines, data surfing, newspapers and other
external sources are known as secondary data. It is a process which is very easy and saves
time along with that it is cost effectiveness (Smith, Binns and Tushman, 2010). But this
information is not reliable because this data is gathered by primary sources which is
already obtained by someone.
TASK 3
P5 Research analysis
Theme 1 Effect of digital technology on Company performance.
Q1) According to your opinion, does digital technology affect company
performance?
Frequency
Yes 22
No 8
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