Digital Transformation and Innovation Management: Ocado Group Plc

This presentation delves into the realm of digital transformation and innovation, providing a comprehensive analysis of strategies and practical applications. It begins by defining digital transformation and its significance, emphasizing the role of innovation in business practices. The presentation then explores the challenges faced by Ocado Group Plc, a case study, in meeting customer demands, and proposes hyper-automation as a solution to enhance the supply chain and predict customer needs. Key concepts such as the business model canvas and customer journey maps are introduced to visualize organizational structures and customer interactions. Furthermore, the presentation outlines the design thinking process, offering a structured approach to problem-solving and innovation. An implementation plan is also presented, including a timeline for the adoption of digital strategic initiatives. The presentation concludes by highlighting the importance of key strategic activities, resources, and partnerships in the context of business model canvas, providing a holistic view of digital transformation and innovation management.

Innovation Management
& Digital Transformation

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
REFERENCES................................................................................................................................1

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Speaker Notes:

It aid business houses in nurturing a long-lasting sustainable innovation practices within an
organisation. Digital transformation can be described as a practice which use varied virtual
technologies for creating new products or modifying the existing ones. This approach led to
lessen operating expenses as well as inefficiency of business organisations.
It also consists of innovation ideas whereby digital technology is involved. It also comprises of
business model canvas for better understanding of innovative business idea.
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Managers of Ocado Group Plc have analysed that they are facing issues in fulfilling the demands
of their customers on a timely basis despite using digitalised practices.
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This hyper automation can help managers of Ocado Group Plc in enhancing their supply chain as
well as cater customer needs on a timely basis. Use of cognitive analysis will aid managers in
mitigating the risk in context to human intervention. It also help them in predicting customer
demands and enhance their supply chain. For implementing this idea, prototype application will
be formulated which showcase the automation process in an effective manner.
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Speaker Notes:
Business model canvas can be understood as a visual representation in regards with organisation
model as well as highlights significant strategic factors. It also provide an outline in context to
goals as well as objectives of a business organisation. It helps in visualising building blocks for
starting a business encompasses of customer, specified route to market, defining value
proposition and finance. Business model canvas of Ocado Group Plc is mentioned below:
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Speaker Notes:
A customer journey map can be understood as a diagram which is used for depicting stages
through which customers move for making an interactive communication with an organisation
which initiates from buying products to solving grievances with the aid of media tools. It is
needed for ensuring that organisational managers will not miss out any chance in accordance
with making interactions with customers at any single stage. Customer journey map regarding
Ocado Group Plc is as follows:
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Speaker Notes:
It is a cognitive approach which can be used for solving a problem with an intention of making
improvements in products and services. Design thinking process in relevance with Ocado Group
Plc are as follows:
Stage 1: Empathize – At this stage, mangers of Ocado Group Plc research the problem for
gaining an emphatic concern about the customer needs.
Stage 2: Define – At this phase, problem statement is formulated by managers of Ocado Group
Plc in regards with human-centric manner.
Stage 3: Ideate- At this stage, by identifying the problems faced by people such as issues in
lacking in making predictions regarding customer needs, managers of Ocado Group Plc ideate
an innovative solution for their problem.
Stage 4: Prototype- At this phase, aim of managers of Ocado Group Plc for identifying best
possible solution in regards with identified problems.
Stage 5: Test – At this stage, ultimate goal of managers of Ocado Group Plc is to adopt hyper
automation processes in managing their enhancing their supply chain as well as predict customer
needs which will help them in making their supply chain more effective.
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Speaker Notes:
It is imperative for managers of Ocado Group Plc to formulate an implementation plan for
successful adoption of activities in an effective manner. Schedule for implementing the digital
strategic business initiative are as follows:
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Business model canvas provides a visual representation to organisational managers which
encompasses of key strategic activities, resources and partners.
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