Digital Transformation Strategy for Palletways: A Detailed Report

This report provides a comprehensive analysis of Palletways, a major logistics company, focusing on its digital transformation efforts. The report begins with an overview of the UK transportation and logistics industry, highlighting its competitive nature and the importance of digital technologies. It then critically evaluates Palletways' digital transformation initiatives, examining how the company has adapted its business model, increased online presence, and engaged employees to embrace digital change. The analysis includes an assessment of the company's market analysis and customer engagement strategies. The report concludes with specific recommendations for further progressing Palletways' digital transformation, including suggestions for hiring digitally-skilled candidates, leveraging digital technologies, and adapting to changing customer demands. The report emphasizes the importance of digital transformation for gaining a competitive advantage in the modern business environment and ensuring long-term success.

Digital transformation of
Individual Company

Contents
INTRODUCTION...........................................................................................................................................3
MAIN BODY..................................................................................................................................................3
Industry overview....................................................................................................................................3
Critical evaluation of the organization’s digital transformation efforts...................................................4
Recommendations for progressing digital transformation efforts further..............................................6
CONCLUSION...............................................................................................................................................7
REFERENCES................................................................................................................................................8

INTRODUCTION
The transportation and logistics industry in the United Kingdom is highly competitive
with the presence of various national as well as international companies. The organizations
provide various kinds of services such as transportation, distribution, supply chain etc. Logistics
is defined as the sector which deals with the detailed organization as well as obtaining and
distributing products to the appropriate place and in appropriate quantities (Andersson and et.al.,
2018). The logistics and transportation industry serves as one of the major contributors to the
overall economic development of a country as it creates various employment opportunities and
national income. Organization chosen for this report is Palletways, which is a large logistics
company providing distribution services. The company was founded in the year 19964 and is
held privately. The report includes an overview of the industry as well as a critical evaluation of
the company’s efforts for digital transformation. The report also includes recommendations for
progressing digital transformation efforts further.
MAIN BODY
Industry overview
Logistics Industry refers back to the movement of products and information between the
issuer and the receiver. Furthermore, the demand for logistics via major companies has elevated.
This will encompass technology-based supply chain, statistics analytics and other distinctly
evolved software program technology in logistics function. The logistics enterprise quarter is
certainly one of the largest industries in Europe, which represents simply below 7% of the whole
GDP and employs greater than 7 million people.
UK is the wide market area where businesses are highly influenced by its resources for
customers desires. The country has large monetary advantage and a great economic stability in
terms of demand and supply, inflation and GDP percentage mainly in foremost countries like
Netherlands, Germany, France and others. The country has immense suppliers chain and known
for logistics facilities which consist low cost warehouses with open spaces and wide area of
logistics control. The company desires to expand these facilities into the global area but its has
affected by Brexit control in terms of huge cost of transportation and loading charges that tends
to rise ion cost of the products. In recent year, UK movers or carriers are not entitled to

cabotage transport within UK territory because of amendments regarding brexit control in future
years.
Increasing globalization is using change in the enterprise through more opposition, fee
pressure and consolidation (Vial, 2019). Historically tremendous cognizance has been given to
the fee of products with lesser attention of the value and agility of transportation. The
fundamental undertaking dealing with L&D organizations is the way to provide an green and
cost effective service within potential constraints thru elevated use of innovative operational and
technological solutions (Jackson, 2019). Two different major factors need to be vital to L&D
carriers’ strategy. As a primary contributor to the worldwide carbon footprint, L&D carriers
should deliver a cheap however sustainable distribution answer managing fuel expenses and
minimizing environmental impact – a key tenet in their strategy. Also, a Providers’ ability to put
into effect technology to each enhance performance and quality of service (thru integration) is
mandatory if they may be to develop with the fee constraints within the industry.
Furthermore, the aggressive panorama continues to evolve and present a further strategic
challenge. The UK marketplace establishing to extra opposition has ended in giant pressure on
prices, emphasizing the need for companies to distinguish on provider to improve long term
viability (Logistics and Distribution, 2020). This coupled with their customers in search of more
technology driven methods of minimizing L&D prices has had a double effect. Internationally,
as freedom of alternate increases and exchange flows shift to the growing world companies are
pressured to redress their geographical footprint to position for growth. Therefore, it can be said
that the transportation and logistics industry form an important component that contributes to the
overall economic development of a country.
Critical evaluation of the organization’s digital transformation efforts
Digital Transformation is the adoption of virtual technology to transform services or
companies, thru changing non-virtual or manual approaches with digital techniques or changing
older digital generation with newer virtual generation. Adopting and adapting to digital is greater
than an afterthought in commercial enterprise today (Lewrick, Link and Leifer, 2018). To live
competitive and applicable, it is crucial for organizations to start and progress their transition to
digital transformation. With virtual disruptors snapping on the heels of many industries,
fulfillment will come to the corporations that make sure their team of workers is professional

inside the satisfactory practices of the virtual age. Moreover, this alteration has to be weaved into
the material of the organization and championed with the aid of management to have most effect.
The respective company, Palletways, has adopted various ways in order to implement
digital transformation. The company has worked on and revised its business model by
implementing the latest technology (Magistretti, Dell’Era and Petruzzelli, 2019). Besides this, in
order to engage with a greater number of customers, the company has increased its online
presence across various social media platforms such as Facebook, Instagram and Twitter. This
has helped the company in engaging with a greater number of customers as well as attracting
potential customers as well. In order to ensure digital transformation, Palletways Group analyses
the market as well as the needs and demands of the customers. This way, it has been able to build
a strong community and thus retain existing clients.
Besides this, the company involved its employees in the overall decision-making process
as well as while implementing the change. This has not only helped the company in enhancing
its overall performance in the market but also, in becoming a digitally transformed brand. Before
implementing the new technology, the company conducts research as this helps it in
understanding the recent trends of the market in an effective manner.
One of the exquisite benefits of going digital is the potential to tune metrics and examine
the records that is received throughout digital advertising efforts (Marques and Ferreira, 2020).
More to the point, the usage of these insights allows businesses to optimize their techniques and
processes for even higher consequences. In organizations, matters matter greater than most -
prices and revenue. It’s possible to make large adjustments to both by using integrating
information-based insights into the agency tradition. Many human beings fear exchange. The
idea of the whole organization creating a large digital transformation can be a frightening
prospect for a staff from leadership to access-level personnel. All processes and strategies, all the
way down to the middle structure and business enterprise subculture need to be addressed.
However, in that, there's a possibility for cohesion at some stage in the workforce. To maximize
the possibilities of a hit transfer, there needs to be strong communication (Sousa and Rocha,
2019). Therefore, it can be said that digital transformation has become an important component
for the overall success of the company. As a result, it is able to attract a greater number of
customers as well as satisfy their needs and preferences in a technically advanced manner.

Recommendations for progressing digital transformation efforts further
From the above analysis of the respective company, Palletways, there are some
recommendations that it should implement in its system in order to ensure more effective
functioning. The company is recommended to hire candidates who are willing to work in a
digitally transformed working environment. This will help it in enhancing its overall
performance and gain a competitive advantage. Invest, leverage and use digital technology which
might be confirmed to be powerful and efficient. It brings the company, brand and enterprise
towards humans. Digital transformations could only take a pace towards high consumption for
agency to move build strong business performance and find all the ways to take leads and a
initiative to create positive impact on technological advancement. Social media is finding a large
way to develop business profession with new aspects as it has global reach. Business
organization should act with effective tools in order to analyse an overall impact on performance
tools like timecamp, Tick, Toogi are useful to check on every individuals working aspect as per
the instructions thy have been obliged for. Using digital services makes the business powerful in
times and be effective at workplace.
A business could only perform favorable image into society by taking correct actions
towards security and safety. This has made a serous issue into the world because of loosing u h
variants and contexts which has an impact on business culture and ethics to work. Security
systems are now not a huge issue because of effective technological power over systems and
software. Which are useful in restricting inappropriate networks to come in between. In this
regard VPN connections are a useful components. These protect the network, mainly if the
agency is hooked up via public Wi-Fi offerings. Make positive that each one its connections are
secured by VPNs. Organizational activities could take a lead into the market and its success via
digital sources as it is the only way to connect directly with customers and market trends.
Organization must enable a prioritization in adapting these technologies an creates positive
aspect towards its technological environment. The higher the technology advancement, the
higher would be its growth. Customers are convenience by fashion, trends, preferences. These
are the only factors which authorize the use of digital aspect at regular basis. Digitally, a
company influence its shareholders, investors as well as government to create a name into the
market by finding its capability to stand and eligible to grow into future.

Modifications are necessary to cope up with dynamic environment and uncertainties
within a specified time as customers change their demands very quickly. These changes could be
be verify and transform through e-commerce and online selling which provides an opportunity
to connect with public at first place. Through these modifications, organization could be much
reliable to stand with their rivals an give them a reason to change in their policies. Therefore, it is
not an ease to enable commercial facilities as it is affected by many legal control and authorial
concern. For instance, society rules and regulations, ethics, and sound positions are taken into
considerations so that no business or society could not suffer with losses or disruptive
circumstances.
CONCLUSION
From the above report, it can be concluded that digital transformation has become an
aspect for all organizations operating across different industries. This is because it helps them in
gaining a competitive advantage against competitors as well as enhance overall performance.
there are various measures that can be adopted in order to implement digital transformation
across various organizations. Some of the same can include an increase in the overall presence
across social media platforms as well as implementing latest technology. Therefore, it can be
said that digital transformation is essential for an effective functioning and gaining a competitive
advantage against rival brands in the market.

REFERENCES
Books & Journals
Andersson, P. and et.al., 2018. Managing digital transformation. SSE Institute for Research,
Stockholm School of Economics.
Hsu, C. C., Tsaih, R. H. and Yen, D. C., 2018. The evolving role of IT departments in digital
transformation. Sustainability. 10(10). p.3706.
Jackson, N. C., 2019. Managing for competency with innovation change in higher education:
Examining the pitfalls and pivots of digital transformation. Business Horizons. 62(6).
pp.761-772.
Lewrick, M., Link, P. and Leifer, L., 2018. The design thinking playbook: Mindful digital
transformation of teams, products, services, businesses and ecosystems. John Wiley &
Sons.
Magistretti, S., Dell’Era, C. and Petruzzelli, A. M., 2019. How intelligent is Watson? Enabling
digital transformation through artificial intelligence. Business Horizons. 62(6). pp.819-
829.
Marques, I. C. and Ferreira, J. J., 2020. Digital transformation in the area of health: Systematic
review of 45 years of evolution. Health and Technology. 10(3). pp.575-586.
Sousa, M. J. and Rocha, Á., 2019. Digital learning: Developing skills for digital transformation
of organizations. Future Generation Computer Systems. 91. pp.327-334.
Vial, G., 2019. Understanding digital transformation: A review and a research agenda. The
Journal of Strategic Information Systems. 28(2). pp.118-144.
Online
Logistics and Distribution. 2020. [Online]. Available through:<
https://www2.deloitte.com/uk/en/pages/business-and-professional-services/solutions/
logistics-and-distribution.html>.