Primark Project Management: Plan for Digital Technology Adoption

This document presents a project plan focused on integrating digital technologies into Primark's business operations to improve communication, marketing, HR, and overall performance. The project aims to address issues related to internal and external stakeholder communication, declining departmental performance, and customer dissatisfaction. The plan includes clearly defined objectives, scope, cost analysis, risk assessment, a work breakdown structure, and a Gantt chart outlining the project's timeline and stages. Qualitative and quantitative research methods, such as surveys and interviews, were employed to gather data and insights from employees and managers, informing the project's strategies and implementation. The project's success will be measured by analyzing employee conflict reduction, customer feedback, and return on investment. The document also includes a communication plan to keep stakeholders informed of the project's progress. Desklib provides access to this and other solved assignments.