Digital Transformation Project: NVR Publishers' Strategy Analysis

This project analyzes the digital transformation of NVR Publishers, a Sri Lankan publishing company facing decline due to the proliferation of mobile devices and the rise of digital media consumption. The project examines the research problem, problem statement, research aims, questions, and objectives, along with the justification, significance, and scope of the dissertation. It includes a literature review using PESTLE analysis and Porter's Generic Model to assess the macro-environment and competitive dynamics. The research methodology outlines the conceptual framework, hypotheses, operationalization, research design, and data collection methods. The project explores the profile of respondents, analyzes interview findings, tests propositions, and provides conclusions, recommendations, limitations, and suggestions for future research. The study aims to understand how NVR Publishers can adapt to the digital landscape and restructure its culture, offering insights into the shift from print to digital media and the strategic adjustments required for survival in the evolving market.

Table of Contents
Chapter: 01................................................................................................................6
1.1 Background:.....................................................................................................6
1.2 Research problem:............................................................................................7
1.3 Problem statement:...........................................................................................7
1.3.1 Research aim:.............................................................................................7
1.3.2 Research question:.....................................................................................7
!.3.3 Research objectives:...................................................................................8
1.4 Justification:.....................................................................................................8
1.5 Significance:.....................................................................................................8
1.6 Scope of dissertation:.......................................................................................9
1.7 Structure of research:........................................................................................9
1.8 Conclusion:.......................................................................................................9
Chapter 02- Literature review.................................................................................11
2.1 Introduction:...................................................................................................11
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2.2 Theories and Models......................................................................................12
2.2.1 PESTLE Analysis:...................................................................................12
Political:............................................................................................................13
Economic:.........................................................................................................14
Social:................................................................................................................15
Technology:.......................................................................................................15
Environment:.....................................................................................................16
Legal:.................................................................................................................17
2.2.2 Porter’s Generic Model...............................................................................17
Role of NPV publisher Leadership:.....................................................................19
2.3 Empirical research:.........................................................................................20
2.4 critical analysis on the literature study:..........................................................20
2.4 Chapter Conclusion:.......................................................................................22
Chapter 03- Research Methodology:.......................................................................23
3.1 Introduction:...................................................................................................23
3.2 Conceptual framework:..................................................................................23
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3.2.1 Independent variables:.............................................................................23
3.2.2 Dependent variables:................................................................................23
3.3 Rationalization of conceptual framework......................................................24
3.3.1 Independent variables...............................................................................24
Convenience:.....................................................................................................24
Usability:...........................................................................................................24
Digital content:..................................................................................................24
Accessibility:.....................................................................................................25
3.3.2 Dependent variable:.................................................................................25
Adaption of new technology:............................................................................25
3.4 Research hypotheses:.....................................................................................25
3.5 Operationalization..........................................................................................26
Operationalizing Convenience:.........................................................................26
operationalizing usability:.................................................................................26
Operational Accessibility:.................................................................................26
Operationalizing Digital Content:.....................................................................26
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Operationalization of new technology:.............................................................27
3.6 Research design:.............................................................................................27
3.7 Sampling techniques......................................................................................27
3.7.1 Description of population:...........................................................................27
3.7.2 Description of Sampling techniques:.......................................................27
3.8 Data collection instrument:............................................................................27
3.9 Method for test data:......................................................................................28
3.10 Chapter conclusion:......................................................................................28
Chapter 4:................................................................................................................28
4.1. Introduction:..................................................................................................28
4.2. Profile of Respondents:.................................................................................29
4.3 Analysis of Interview Findings:.....................................................................29
4.4. Testing Proposition:......................................................................................30
4.5. Conclusion:....................................................................................................31
Chapter 5.................................................................................................................32
5.1. Introduction:..................................................................................................32
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5.2. Achievements of Objectives:........................................................................32
5.3. Summary of Findings:...................................................................................33
5.4. Recommendations:........................................................................................33
5.5. Limitations:...................................................................................................34
5.6. Future Research:............................................................................................34
References:..............................................................................................................36
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Dissertation
Chapter: 01
1.1 Background:
There has been a significant drop in the publishing sector in Sri Lanka in recent
years, which may be attributed mostly to the proliferation of mobile devices
accessible on the market, which has aided in the rise in the consumption of digital
media. Historically, the primary source of revenue for NVR publications, which
has continually published a comprehensive portfolio of conventional print-based
magazines and gathered a big proportion of readers, has been the company's
advertiser base. While these Advertisers are creating cash for the magazine, they
are also gaining an edge in the market by advertising their goods and services to
the large number of people who read the magazine. Despite experiencing growth in
the magazine market sector in Sri Lanka, NVR Publishers has not been able to
offset its significant losses in the print component of the company, owing to rising
printing costs as a result of inflation and a number of other issues. Since the year
2015, NVR Publishers' print advertising income has decreased dramatically, and
the company has been forced to rely on its internet advertising arm to try to make
up for the losses. However, this has not proven to be effective.
Magazine sales have also decreased as a result of the fact that many readers
consider carrying a magazine around to be an inconvenience. Because the
magazine alone weighs approximately 2kg, readers find it inconvenient to make a
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trip to the store to purchase the magazine and then carry it around wherever they
go to read the magazine. A significant portion of the company's loss is also
incurred as a result of the costs associated with delivering the magazines to each
and every outlet in Sri Lanka, as well as some international outlets in countries
such as the United Kingdom, Australia, Dubai, Paris, and certain outlets in India,
for which the company is responsible for all courier charges.
1.2 Research problem:
“Decline in publishing industry of Sri lanka due to proliferation of mobile devices”
1.3 Problem statement:
Decline in print publishing.
1.3.1 Research aim:
In a world in which customers are always on their mobile devices sharing stories,
blogs, images and tweets, NVR publishers finds itself as being at a severe
disadvantage when attempting to compete in this ever-changing and demanding
market sector. The customer expects ease and amusement in every facet of their
life and at every time, and NVR magazines, if they wish to continue existing in the
future, should be able to deliver what the consumer wants and needs and be ready
to do so.
1.3.2 Research question:
When organization is considered towards the digitalization?
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How the change will affect the culture of NPV publisher and how they restructure
the culture?
!.3.3 Research objectives:
NVR Publications has to take action to better understand and track the ways in
which customers connect with the company's various brands and content. And
design efficient tools such as social media platforms and similar processes to entice
the consumer to engage in these platforms (apps) to share material, and the
organization has to be able to offer incentives to customers who participate in these
types of activities.
1.4 Justification:
Sri Lanka's publishing business is on the verge of collapse owing to the
proliferation of mobile devices in the market, which has led to a rise in digital
media consumption. It has long been the primary source of revenue for NVR
publications, which has been consistently publishing a comprehensive portfolio of
conventional print-based periodicals and has built a big readership. Advertisers get
an edge in the market by advertising their products and services to the magazine's
large audience while also generating cash for the publication. While magazine
sales in Sri Lanka are on the rise, NVR Publishers is still suffering from substantial
losses in the print sector of its business due to rising printing expenses due to
inflation and other causes. In recent years, NVR publishers' print advertising
income has decreased significantly, forcing them to rely more on their internet
advertising arm to offset these losses. So, moving toward digital media is
beneficial step for reviving in the market
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1.5 Significance:
Significance of this study is that digital media enable consumers to maintain
friendships beyond time and location. It allows folks who are socially or
geographically isolated to interact with others who share their interests. You can
read new when ever in your free time on your mobile phone and the cost for the
printing and paper will cut off due to this digitalization.
1.6 Scope of dissertation:
Basically, we are focusing on the digitalization of print media of Siri lanka to
reduces the expenses of paper and printing which have big burden on the
government, now a days the world shifted toward new era of technology.
1.7 Structure of research:
This study is consisting of introduction, literature review. Research methodology,
data analysis, discussion, conclusion and then recommendation at the end of study.
1.8 Conclusion:
In this chapter we concluded that he publishing industry in Sri Lanka is in a state
of steep decline mainly due the proliferation of mobile devices that are available in
the market that has helped the rising of consumption of digital media. For NVR
publications which has been steadily publishing a robust portfolio of traditional
print-based magazines and has amassed a large segment of readers in the past, the
main source of income has been its advertiser base. These Advertiser’s while
generating revenue for the magazine, gains an advantage in the market by
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advertising their goods and services to the extensive readership of the magazine.
Despite enjoying growth in the magazine market segment in Sri Lanka, NVR
publishers is yet to offset its heavy losses in the print portion of business, since
printing costs have been increasing due to inflation and various other factors. Since
the year 2015 NVR publishers print advertising revenue has declined drastically
and have had to use its website advertising arm to try and offset these losses, but
this has not proved to be effective. Magazine sales also has seen a decline because
as many readers look at carrying the magazine around as an inconvenience and the
magazine alone weighs about 2kg, readers find it inconvenient making a trip to the
store to buy the magazine and carrying it around where ever you go. A large
portion of the loss to the company is also in the form of delivering the magazines
to each and every outlet in Sri Lanka and some outlets overseas as well to countries
such as the United Kingdom, Australia, Dubai, Paris and certain outlets in India ,all
the courier charges have to be borne by the company. In a world where consumers
are always on their mobile devices sharing stories, blogs, photos, tweets NVR
publishers sees itself at a distinct disadvantage in trying to compete in this ever
changing and demanding market segment. The consumer is looking for
convenience and entertainment in every aspect of their lives and at every moment
and NVR publications should be able and ready to provide what the consumer
wants and needs if they were survive in the future. From an organisational
perspective NVR publication will have to redesign its company culture to suit the
changes that will have to be made as well, taking in to account the digitisation of
the company and its publications there will be new roles created and old positions
made redundant in certain aspects. NVR Publications also needs to take steps in
understanding and tracking how the consumer interacts with its brands and its
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content. And develop effective tools such as social media platforms and such
mechanisms to convince the consumer to share content and the company has to be
able to provide incentives to consumers who engage in these activities.
Chapter 02- Literature review
2.1 Introduction:
The printing sector in the U.S. and elsewhere is declining, therefore publishers are
turning to digital. Due to internal and external circumstances and the nature of
business in Sri Lanka, most publishing enterprises are closing down. The
organization's total profits are suffering due to the worldwide crisis and the
country's poor economy. NVR Publishers observed that print media is less
accessible to target groups during the epidemic, whereas digital reading is popular.
This has caused a decline in hardcopy sales, hurting income. Print media is
disappearing slowly due to digital reading. More and more users are opting to read
online, using apps like Kindle, or merely listen to books via Audible. Bookstores
worldwide had to close because to the epidemic.
The organization's decision makers infused technology and innovation into its
value proposition, making the magazine more accessible to the appropriate target
market. However, it needs new ideas to increase its company operations. NVR
Publishers' strategic choices must increase income, boost brand image, and use its
strategic assets to spur technology-driven innovation and entrepreneurship. This
report assesses the company's strategy and value proposition. It will analyze the
industrial and macro environment and utilize appropriate models. It identifies the
organization's place in the industry life cycle, strategic competencies, competitive
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dynamics, and strategic gap. It will also examine the organization's leadership and
effectiveness, and form a rational and critical conclusion based on the analysis,
fitness of the current strategy to meet future problems, and the role of leadership.
The publishing business is now undergoing a transformation from a primarily
print-based to a primarily digital-based norm. Rethinking NVR Publications’
product lines and key strengths as a result of this digitalization. This article will use
a qualitative case study to figure out why NVR Publications should go digital and
why now is the right moment to go digital. Print media is under attack from online
publications at a time when print media is losing value to digital publishing firms.
There is a strong correlation between the number of people who read periodical
publications and their ability to provide timely and accurate information to the
public in their respective industries. We may thank younger generations for the
growth in mobile readership for the fact that magazines have long been a
cornerstone of society. Consequently, how can a magazine publication be relevant
and inventive in the publishing industry in the future? In order to reach new
customers, NVR publishers will have to change their digital platforms.
2.2 Theories and Models
2.2.1 PESTLE Analysis:
In the present macro-environment, a PESTEL study will highlight operational
issues, assess current and future market trends, and expose the influence of
external forces on the business (and the results of that can be utilized for
the SWOT analysis). There are macro-environmental elements that can influence
Porter's Five-Forces micro-environment aspects, which in turn influence the
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