This business project examines the impact of digital technology on the growth and development of Continental Consulting Limited, a UK-based research consultancy. The project aims to determine how upgrading technology can enhance business performance and competitiveness. It includes a project management plan covering cost, scope, time, quality, communication, risk, and resources. The research employs both qualitative and quantitative methods, including surveys and interviews with employees and managers. Data analysis focuses on evaluating existing technology, identifying implementation challenges, and providing solutions to improve customer satisfaction. The project also reflects on the value of the research in meeting objectives and supporting sustainable organizational performance, ultimately recommending strategic technology implementations for Continental Consulting Limited.