Leading Through Digital Disruption: Case Study Report on Radio Shack

This report analyzes the challenges and opportunities of digital disruption, using Radio Shack as a case study. It examines the company's need for digital transformation to remain competitive, addressing threats like market competition and outdated strategies. The report outlines a plan for Radio Shack, covering key areas like capturing insights, making fast decisions, acquiring talent, creating a digital-ready culture, steering collaboration, and fostering ethical leadership. It provides a roadmap for Radio Shack to adapt to digital changes, improve operations, and increase profitability. The report emphasizes the importance of leadership in driving change, engaging employees, and leveraging technology to achieve business objectives. It also covers the need to address internal and external factors to ensure successful implementation and customer satisfaction, offering strategies for adapting to the evolving digital landscape.

LEADING THROUGH
DIGITAL DISRUPTION

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Case for change............................................................................................................................3
TASK 2............................................................................................................................................4
Capture insights...........................................................................................................................4
TASK 3............................................................................................................................................5
Make fast decisions......................................................................................................................5
TASK 4............................................................................................................................................5
Acquire and engage talents..........................................................................................................5
TASK 5............................................................................................................................................6
Create a digital ready culture.......................................................................................................6
TASK 6............................................................................................................................................7
Steer Collaboration......................................................................................................................7
TASK 7............................................................................................................................................8
Create ethical leadership style.....................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
In market there is an emerging digital technologies which are coming up and this
transformation is known as digital disruption. Innovation is very essential so that there is going
to be higher functioning and the company will be able to compete with the competitors which are
present in the market. Radio Shack which was founded in 1921 and is having its headquarters in
Fort Worth, Texas. The company is not having a strong base and customer share in the market
which needs to be developed by getting in the right techniques and measures so that there is
going to be higher operations.
TASK 1
Case for change
Digital transformation is very important for Radio Shack to have in the organization
which is going to make the performance of the company be higher and the losses can be
recovered easily. Radio Shack is having a lot of competition present in the market which is going
to impact the working of the organization and well as the market share is going to reduce.
Digitalization is the new technique which has been added in the market and needs to be
considered so that there is going to be effective working which would be present. Digitalization
is going to make the sharing and communication be higher and that is good for the overall
development and working of the company.
Threats
There is a lot of risk which comes with limited information and experience of digital
transformation which is going to make the performance and reputation of the company fall in the
market. Faulty digital transformation is also going to make the processing and procedures get
affected which is not going to be good for a long run of the business in the market (Bjelland,
2021). Limited budget is another threat and challenge which Radio Shack is going to face which
is going to be required to get in digital transformation and also the structure of working in the
company is going to be improved as well.
Achievements of objectives
Leadership, capabilities building, upgrading tools, communication, etc. is going to be
higher in a business if there is right use of digital transformation which is going to be considered
in the business so that the company will be able to grow. Changes in the future are going to come

in the company easily which is going to make the working better and make sure that there is
good working and performance of the business in the competition which is growing rapidly
(Cowhey and Aronson, 2017).
TASK 2
Capture insights
For any techniques to be included in the working of the organization to be able to develop
and work effective there must be good implementation and also have the right budgets as well so
that there is going to be higher competitive advantage. Getting in information technology and
communication tools in Radio Shack is going to be very helpful and good working for the
organization to have. Cloud storage and project management tools is also going to be good for
the development and higher profit margins and business market shares to be increased again. The
company is having a lot of experience, but they lost a lot of customers because they did not adapt
to the changes and measures which were required in order to make sure that the customers are
having a higher satisfaction level (Templeton and et.al., 2019). It is important to have the right
measures and methods to be able to operate effectively so that there is going to be right working
and making sure that there is right macroeconomic factor present in the firm.
Competition is increasing in the market which has to be well managed and analysed so
that there is going to be right working. Trends and knowledge of the customers is also increasing
which is going to impact the profit margins and working so that there is going to be higher
operations. Company has to make sure that they are taking steps according to the competition
which is present in the market so that there would be higher performance. Tesco, Sainsbury's and
other competitors have raised in the market which is going to make the standards of the company
be higher which is good for the overall development of the firm (Ringberg, Reihlen and Rydén,
2019). Company needs to have a balanced vision and customer experience in the organization so
that there is going to be higher and better operations which would take place. The capital income
of the organization has fallen because of the lack of digitalization which is present. That would
make the working and functioning of the company be affected the most therefore there are
alliances being made by company. This is to make the working and productivity higher which is
going to be according to competitors in market.

TASK 3
Make fast decisions
To be able to get in the right changes in the organization there must be effective
acceptance of the changes which are going to be required. The mindset is going to be set which
has to change in order to be able to get in digital transformation factor in Radio Shack. The
competitors of Radio Shack has already got in the technological changes and measures in order
to make sure that the customer satisfaction and productivity of the company is going to be higher
(Gomber and et.al., 2018). There has to be 360 degree learning and changes which would be
required in the company to be able to make sure that the changes are coming in easily which is
good for the reputation and brand image. Behaviour of the internal and external factors of a firm
have to be understood in order to make sure that there are right actions and measures which are
taking place. Technology is evolving very quickly therefore Radio Shack must make sure that
there are right actions and decisions which are being taken so that there is going to be higher
brand value Radio Shack would be able to develop over time.
Radio Shack is going to make the performance of the company be higher when they
would be able to make the right decision and actions which are going to be taken so that there is
effective working and performance which is going to be present. Market has already got in
digitalization and Radio Shack is still working on it but from others experience the company will
be able to make the right changes and improvement which is required by the company. Before
the changes come in business the mistakes have to be analysed and solved so that there would be
no further damage which Radio Shack must have making the organization be able to have higher
performance (Yeh and Walter, 2017). Flexibility has to be added in Radio Shack to make sure
that the changes in the organization are coming in easily and making the profitability be higher
so that the company will be able to profit from it.
TASK 4
Acquire and engage talents
When there are changes which are coming in an organization, it is important to make sure
that there are right actions, engagement and management which is going to be present. The
employees do not agree to change that quickly therefore it is important for the organization to
make sure that there is effective working and productivity which is going to be present. The

payment of the employees must increase so that there is going to be higher motivation level
which would be present in the workers which is good for the overall development. HR of Radio
Shack needs to be redesigned which is going to make the organization be able to have talented
employees who have experience in transformation of digitalization which is going to be present
(Villarreal, 2017). Digital experience and knowledge has to be present in the employees which is
going to make the overall development of the company be even much higher.
Relationship of the employees and internal factors has to be strong in order to make sure
that there is right engagement which is present in the market. Recruitment has to be higher and
skills have to be developed accordingly so that there is effective working and productivity is
going to be higher than well. There is a reputation which Radio Shack is having for themselves
in the market which needs to be successful for the overall working so that the company will be
able to have a better behaviour and operations which would be present (Evanschitzky and et.al.,
2020). There must be face to face decision- making and interactions which would make the
clarity be higher and training is going to be given accordingly so that there is higher working and
the performance level of the company is going to be increased as well.
TASK 5
Create a digital ready culture
There should be good involvement of employees when decisions in Radio Shack is being
taken so that there is going to be higher operations and functioning which would be present.
Formal and informal leadership styles must be included in the performance so that there is
effective working and employees are going to be loyal and faithful in the business as well. All
employees of Radio Shack have different takes and cultural background therefore it is important
for the company to have a strong culture which is being followed making the performance level
of the company be higher. Leaders must understand the employees on a personal and a
professional background so that there is going to be effective working which would be there
(Larson and DeChurch, 2020). Digital transformation requires a lot of attention and skill to make
sure that the business is being able to implement these changes which is going to be effective
working and the productivity is going to be increased as well.
Leaders of the company have to make sure that there is a good balance of beliefs and
values between all the employees which would be present so that there is effective working and

performance that is present. Flexibility has to be present in the leaders to make sure that there is
good working and the employees are satisfied with the changes which are coming in. Supporting
the employees is important so that there is going to be right implementation from which the firm
will be able to perform well. Formally the leaders need to understand the working and make
changes according to employees and management which is going to make the performance level
higher. Culture of role, power, persona and task has to be done effectively so that there is going
to be higher performance and working which is going to be present so that the company will be
able to develop around accordingly.
TASK 6
Steer Collaboration
Effective communication and working as a team is essential so that there is going to be
higher performance and working which is going to be present. There has to be a good sense of
direction which has to be present making the organization be able to make the right decisions and
working which is present. Contribution of all the employees has to be considered and making
sure that there is effective working and understanding that can be built (Snow, Fjeldstad and
Langer, 2017). Radio Shack has not included the workforce in the decisions but have thought
from their side and taken fewer actions according to the modern market. Changes are important
but for that there must be good discussion which must be considered that is going to make the
company be able to have the right working. Resources have to be right so that the changes can
come in easily and that would make the standards and reputation for the organization increase.
Leaders visibility has to be higher that is going to have higher contribution of the
organization so that the organization will be able to have the right working and performance
which is present. Digital transformation is a huge step towards being able to achieve the loyalty
and trust of the customers which is going to impact the working of the organization. Business in
the market has to make sure that there is effective working and competitive advantage which the
business has gained in the market in order to be able to have higher profits. There has to be a
common interest which has to be present in the organization to be able to use platform which is
going to be higher operations which is going to be present (Loonam and et.al., 2018). Tracking
the software's which are being installed in Radio Shack is very important so that there is going to
be effective working and performance of the company can be higher.

TASK 7
Create ethical leadership style
Behaviour and attribution of the employees and the leaders will have to change in order
to make sure that there is effective working and performance which has to be maintained.
Culture of the company is going to change and the manpower in the company is going to be
different all together which has to be maintained so that there is going to be effective working
and performance which is going to be there. Employees will have to be given equality and the
right time to be able to adapt to the digital transformation so that there is going to be higher
working and activities are going to be there so that there is good brand value which Radio Shack
can have again. Communication, listening, strategies, etc. of the leaders and employees are going
to changes so that there is going to be effective changes which are going to be leading.
Motivation has to be provided to the employees and that is going to make the performance and
standards of the company be higher than the competitors in the market. Explanations and logical
thinking and practical experience will be required as well in order to make sure that the business
will be able to overcome their losses in the market (Sacolick, 2017). Goals and objectives of the
business are going to changes as well which has to be considered so that there is good working
and efficiency which is going to be there. It is essential for the company to have the right
benefits which is going to make the company have the right knowledge and changes will be able
to come in the company easily and make the organization be able to operate effectively.
CONCLUSION
From the above report it can be concluded that there must be effective measures and
changes got in the organization so that there is going to be effective working and performance
which is going to be there. Digital transformation is important in all businesses so that there is
going to be effective working and the profit margins are going to be controlled. Right leadership
style and measures have to be taken so that there is going to be effective understanding of the
culture which is going to be there in the business. Performance of the company has to be
maintained so that there is higher working and productivity which is going to be present.

REFERENCES
Books and Journals
Cowhey, P.F. and Aronson, J.D., 2017. Digital DNA: disruption and the challenges for global
governance. Oxford University Press.
Evanschitzky, H and et.al., 2020. Digital Disruption in Retailing and Beyond. Journal of Service
Management Research. 4(4). pp.187-204.
Gomber, P and et.al., 2018. On the fintech revolution: Interpreting the forces of innovation,
disruption, and transformation in financial services. Journal of Management
Information Systems. 35(1). pp.220-265.
Larson, L. and DeChurch, L.A., 2020. Leading teams in the digital age: Four perspectives on
technology and what they mean for leading teams. The Leadership Quarterly. 31(1).
p.101377.
Loonam, J and et.al., 2018. Towards digital transformation: Lessons learned from traditional
organizations. Strategic Change. 27(2). pp.101-109.
Ringberg, T., Reihlen, M. and Rydén, P., 2019. The technology-mindset interactions: Leading to
incremental, radical or revolutionary innovations. Industrial Marketing
Management. 79. pp.102-113.
Sacolick, I., 2017. Driving Digital: The Leader's Guide to Business Transformation Through
Technology. Amacom.
Snow, C.C., Fjeldstad, Ø.D. and Langer, A.M., 2017. Designing the digital organization. Journal
of organization Design. 6(1). pp.1-13.
Templeton, G.F and et.al., 2019. Information technology firms: Creating value through digital
disruption. Communications of the Association for Information Systems. 44(1). p.35.
Villarreal, I.G., 2017. The digital economy in the age of disruption. Organisation for Economic
Cooperation and Development. The OECD Observer. p.1Y.
Yeh, S.T. and Walter, Z., 2017. Determinants of service innovation in academic libraries through
the lens of disruptive innovation. College & Research Libraries. 77(6). p.795.
Online
Bjelland, O.L., 2021. Digital transformation – Is cyber threat really the greatest risk of all?.
[Online]. Available Through: <https://corporater.com/en/digital-transformation-is-
cyber-threat-really-the-greatest-risk-of-all/>.