Leading Through Digital Disruption: Radio Shack Case Study Report

This report examines the challenges and opportunities of digital disruption, using Radio Shack as a case study. It analyzes the need for change, the importance of capturing insights, making fast decisions, acquiring talent, and creating a digital-ready culture. The report explores how Radio Shack can navigate digital transformation by focusing on key areas such as talent acquisition, ethical leadership, and collaboration. It identifies threats like competition and limited budgets while emphasizing the need for innovation and customer satisfaction. The report also highlights strategies for decision-making, employee engagement, and adapting to market trends. Overall, the report provides a comprehensive analysis of how organizations can lead through digital disruption and achieve business objectives.

LEADING THROUGH
DIGITAL DISRUPTION

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Case for change............................................................................................................................3
TASK 2............................................................................................................................................4
Capture insights...........................................................................................................................4
TASK 3............................................................................................................................................5
Make fast decisions......................................................................................................................5
TASK 4............................................................................................................................................5
Acquire and engage talents..........................................................................................................5
TASK 5............................................................................................................................................6
Create a digital ready culture.......................................................................................................6
TASK 6............................................................................................................................................7
Steer Collaboration......................................................................................................................7
TASK 7............................................................................................................................................8
Create ethical leadership style.....................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
In market there is an emerging digital technologies which are coming up and this
transformation is known as digital disruption. Innovation is very essential so that there is going
to be higher functioning and the company will be able to compete with the competitors which are
present in the market. Radio Shack which was founded in 1921 and is having its headquarters in
Fort Worth, Texas. The company is not having a strong base and customer share in the market
which needs to be developed by getting in the right techniques and measures so that there is
going to be higher operations.
TASK 1
Case for change
Digital transformation is very important for Radio Shack to have in the organization
which is going to make the performance of the company be higher and the losses can be
recovered easily. Radio Shack is having a lot of competition present in the market which is going
to impact the working of the organization and well as the market share is going to reduce.
Digitalization is the new technique which has been added in the market and needs to be
considered so that there is going to be effective working which would be present. Digitalization
is going to make the sharing and communication be higher and that is good for the overall
development and working of the company.
Threats
There is a lot of risk which comes with limited information and experience of digital
transformation which is going to make the performance and reputation of the company fall in the
market. Faulty digital transformation is also going to make the processing and procedures get
affected which is not going to be good for a long run of the business in the market (Bjelland,
2021). Limited budget is another threat and challenge which Radio Shack is going to face which
is going to be required to get in digital transformation and also the structure of working in the
company is going to be improved as well.One of the biggest threats which the company is facing
is that it has limited product and customer wants new and innovative products so the company is
getting thereat from the competitors because customer of Radio shock is switching to other
companies (Kane and et.al 2019). Globalisation has become a threat for the company; due to
appearance of many companies customers have wide range of products.

Achievements of objectives
Leadership, capabilities building, upgrading tools, communication, etc. is going to be
higher in a business if there is right use of digital transformation which is going to be considered
in the business so that the company will be able to grow. Changes in the future are going to come
in the company easily which is going to make the working better and make sure that there is
good working and performance of the business in the competition which is growing rapidly
(Cowhey and Aronson, 2017).Company needs to provide training to the employees and also they
have to communicate their goals and business objectives with the employees so that they can
assist the company in attaining the end goal.
TASK 2
Capture insights
For any techniques to be included in the working of the organization to be able to develop
and work effective there must be good implementation and also have the right budgets as well so
that there is going to be higher competitive advantage. Getting in information technology and
communication tools in Radio Shack is going to be very helpful and good working for the
organization to have. Cloud storage and project management tools is also going to be good for
the development and higher profit margins and business market shares to be increased again. The
company is having a lot of experience, but they lost a lot of customers because they did not adapt
to the changes and measures which were required in order to make sure that the customers are
having a higher satisfaction level (Templeton and et.al., 2019). It is important to have the right
measures and methods to be able to operate effectively so that there is going to be right working
and making sure that there is right macroeconomic factor present in the firm.
Competition is increasing in the market which has to be well managed and analysed so
that there is going to be right working. Trends and knowledge of the customers is also increasing
which is going to impact the profit margins and working so that there is going to be higher
operations. Company has to make sure that they are taking steps according to the competition
which is present in the market so that there would be higher performance. Tesco, Sainsbury's and
other competitors have raised in the market which is going to make the standards of the company
be higher which is good for the overall development of the firm (Ringberg, Reihlen and Rydén,
2019). Company needs to have a balanced vision and customer experience in the organization so

that there is going to be higher and better operations which would take place. The capital income
of the organization has fallen because of the lack of digitalization which is present. That would
make the working and functioning of the company be affected the most therefore there are
alliances being made by company. This is to make the working and productivity higher which is
going to be according to competitors in market.
To capture the insight about the competitors, Radio shock can help from the research &
development department of the company, whose main work is to collect the new trend of the
market and also keep an eye on the strategies of the competitors (Petry, 2018). For example – if
the Sainsbury started giving discount on its product so Radio shock has to remain active in the
market and be ready with their next step so the loyal Customer does not switch to Sainsbury.
TASK 3
Make fast decisions
To be able to get in the right changes in the organization there must be effective
acceptance of the changes which are going to be required. The mindset is going to be set which
has to change in order to be able to get in digital transformation factor in Radio Shack. The
competitors of Radio Shack has already got in the technological changes and measures in order
to make sure that the customer satisfaction and productivity of the company is going to be higher
(Gomber and et.al., 2018). There has to be 360 degree learning and changes which would be
required in the company to be able to make sure that the changes are coming in easily which is
good for the reputation and brand image. Behaviour of the internal and external factors of a firm
have to be understood in order to make sure that there are right actions and measures which are
taking place. Technology is evolving very quickly therefore Radio Shack must make sure that
there are right actions and decisions which are being taken so that there is going to be higher
brand value Radio Shack would be able to develop over time.
Radio Shack is going to make the performance of the company be higher when they
would be able to make the right decision and actions which are going to be taken so that there is
effective working and performance which is going to be present. Market has already got in
digitalization and Radio Shack is still working on it but from others experience the company will
be able to make the right changes and improvement which is required by the company. Before
the changes come in business the mistakes have to be analysed and solved so that there would be

no further damage which Radio Shack must have making the organization be able to have higher
performance (Yeh and Walter, 2017). Flexibility has to be added in Radio Shack to make sure
that the changes in the organization are coming in easily and making the profitability be higher
so that the company will be able to profit from it.
Value driven approach
This approach will help the company to know market trends, competitors and their
strategies of survival. With the help of value driven approach, Radio shock can make proper
strategies to enhance their technology and also provide better customer satisfaction.
TASK 4
Acquire and engage talents
When there are changes which are coming in an organization, it is important to make sure
that there are right actions, engagement and management which is going to be present. The
employees do not agree to change that quickly therefore it is important for the organization to
make sure that there is effective working and productivity which is going to be present. The
payment of the employees must increase so that there is going to be higher motivation level
which would be present in the workers which is good for the overall development. HR of Radio
Shack needs to be redesigned which is going to make the organization be able to have talented
employees who have experience in transformation of digitalization which is going to be present
(Villarreal, 2017). Digital experience and knowledge has to be present in the employees which is
going to make the overall development of the company be even much higher.
Relationship of the employees and internal factors has to be strong in order to make sure
that there is right engagement which is present in the market. Recruitment has to be higher and
skills have to be developed accordingly so that there is effective working and productivity is
going to be higher than well. There is a reputation which Radio Shack is having for themselves
in the market which needs to be successful for the overall working so that the company will be
able to have a better behaviour and operations which would be present (Evanschitzky and et.al.,
2020). There must be face to face decision- making and interactions which would make the
clarity be higher and training is going to be given accordingly so that there is higher working and
the performance level of the company is going to be increased as well.Digital HR leader can help

the company to attract new talent towards the company. Such kind of HR will make the entire
hiring and recruitment process with the help of technology. Apart from this, Hr will provide
training and leadership to the employees with the help of technology. Digital HR leadership
willleverage technology on the employees so that they can fulfil their each and every task
effectively and also maintain a healthy balance between their work life and personal life. With
the help of technology HR can anytime solve the issue of employees and maintain healthy work
environment so that others also get motivated towards their work. Technology has made the
work of HR easier now they can conduct all the hiring and recruitment process virtually. Apart
from this, HR can easily provide training to new Employees virtually. So the entire recruitment
process has become easy for the HR. Along with this HR can easily make planning, policies and
controlling in the organisation.
TASK 5
Create a digital ready culture
There should be good involvement of employees when decisions in Radio Shack is being
taken so that there is going to be higher operations and functioning which would be present.
Formal and informal leadership styles must be included in the performance so that there is
effective working and employees are going to be loyal and faithful in the business as well. All
employees of Radio Shack have different takes and cultural background therefore it is important
for the company to have a strong culture which is being followed making the performance level
of the company be higher. Leaders must understand the employees on a personal and a
professional background so that there is going to be effective working which would be there
(Larson and DeChurch, 2020). Digital transformation requires a lot of attention and skill to make
sure that the business is being able to implement these changes which is going to be effective
working and the productivity is going to be increased as well.
Leaders of the company have to make sure that there is a good balance of beliefs and
values between all the employees which would be present so that there is effective working and
performance that is present. Flexibility has to be present in the leaders to make sure that there is
good working and the employees are satisfied with the changes which are coming in. Supporting
the employees is important so that there is going to be right implementation from which the firm
will be able to perform well. Formally the leaders need to understand the working and make

changes according to employees and management which is going to make the performance level
higher. Culture of role, power, persona and task has to be done effectively so that there is going
to be higher performance and working which is going to be present so that the company will be
able to develop around accordingly.
As the main motive of leaders is to motivate and encourage the employees towards their
individual goal. So it is the duty of leader to make employees aware about the importance of
digital culture and how with the help of digital culture they can complete their task easily. With
the help of digital culture employee can produce more innovative and quick work, this will get
them more promotional offers(Sheninger, 2019). Apart from this, leader can aware the
employees about the transparency in the work. When the organisation will adopt digital culture,
situation of conflict will get decreased and employee will get more transparency in the work.
Digital culture is very important in the present time where most of the organisation is giving
training and various learning opportunities to their employees with the help of technology and
digital culture (Al Qalhati and et.al 2020). This process is also not expensive for the organisation
as well and employees also get flexibility to learn something new especially new skills and
knowledge.
TASK 6
Steer Collaboration
Effective communication and working as a team is essential so that there is going to be
higher performance and working which is going to be present. There has to be a good sense of
direction which has to be present making the organization be able to make the right decisions and
working which is present. Contribution of all the employees has to be considered and making
sure that there is effective working and understanding that can be built (Snow, Fjeldstad and
Langer, 2017). Radio Shack has not included the workforce in the decisions but have thought
from their side and taken fewer actions according to the modern market. Changes are important
but for that there must be good discussion which must be considered that is going to make the
company be able to have the right working. Resources have to be right so that the changes can
come in easily and that would make the standards and reputation for the organization increase.
Leaders visibility has to be higher that is going to have higher contribution of the
organization so that the organization will be able to have the right working and performance

which is present. Digital transformation is a huge step towards being able to achieve the loyalty
and trust of the customers which is going to impact the working of the organization. Business in
the market has to make sure that there is effective working and competitive advantage which the
business has gained in the market in order to be able to have higher profits. There has to be a
common interest which has to be present in the organization to be able to use platform which is
going to be higher operations which is going to be present (Loonam and et.al., 2018). Tracking
the software's which are being installed in Radio Shack is very important so that there is going to
be effective working and performance of the company can be higher.
Collaboration can only work better when the employees communicate with each other.
Fort the digital collaboration, company can use Go to meeting, through this digital platform
employee can communicate with each other and also they can discuss the work with the senior
management as well. The biggest advantage of this tool is that it is not so expensive and do not
consume more time. But there is a disadvantage that company has to provide trainingto its
employees for the usage of this tool. Collaboration will also help the organisation to conduct
various teamwork and different task to the Employees so that with the help of proper
communication that can easily complete the given task within the time duration (Florkowski,
G.W., 2018). Collaboration can be done by sending emails and letters to all the employees so
that know what exactly they have to do in the organisation apart from this with the help of
collaboration and teamwork employees get to work with each other and it is one of the best way
to learn for those who have recently joined the organisation or would not have any kind of
Experience so by working in a team that get many opportunities to learn with those people who
have experience and different skills so that they can further use such knowledge and skill and it
will definitely help them in their near future.
TASK 7
Create ethical leadership style
Behaviour and attribution of the employees and the leaders will have to change in order
to make sure that there is effective working and performance which has to be maintained.
Culture of the company is going to change and the manpower in the company is going to be
different all together which has to be maintained so that there is going to be effective working
and performance which is going to be there. Employees will have to be given equality and the

right time to be able to adapt to the digital transformation so that there is going to be higher
working and activities are going to be there so that there is good brand value which Radio Shack
can have again. Communication, listening, strategies, etc. of the leaders and employees are going
to changes so that there is going to be effective changes which are going to be leading.
Motivation has to be provided to the employees and that is going to make the performance and
standards of the company be higher than the competitors in the market. Explanations and logical
thinking and practical experience will be required as well in order to make sure that the business
will be able to overcome their losses in the market (Sacolick, 2017). Goals and objectives of the
business are going to changes as well which has to be considered so that there is good working
and efficiency which is going to be there. It is essential for the company to have the right
benefits which is going to make the company have the right knowledge and changes will be able
to come in the company easily and make the organization be able to operate effectively.
The great man theory - this theory believes that excellent leaders are made not born. This theory
states about the intelligence, confidence and skills of the employees. This theory developed in 19
century this theory States about unique individuals who have natural attributes and intellectual
apart from this they have extraordinary leadership abilities so that they can inspire other and
motivate them towards their job and specially their goals and motives. According to this theory it
is states that great leaders are born it is impossible to made such great leaders. The story speaks
that if any individual who come into the world and they must possess some different
characteristics and traits which is not common in other people and therefore they become great
leader and they inspire other people to work effectively so that they can obtain their and goal. As
per this theory every organisation must possess such people who have inbuilt qualities such
successful leader present in the organisation then the other workforce automatically get
motivated and perform their task enthusiastic early because they see a great inspiration and front
of them therefore this theory plays a very important role in the management specially in the
organisation because every organisation wants to get success and therefore the word such big and
successful leaders for that other employees can also perform effectively and Organisation can
easily attend all the goals objectives and missions.

CONCLUSION
From the above report it can be concluded that there must be effective measures and
changes got in the organization so that there is going to be effective working and performance
which is going to be there. Digital transformation is important in all businesses so that there is
going to be effective working and the profit margins are going to be controlled. Right leadership
style and measures have to be taken so that there is going to be effective understanding of the
culture which is going to be there in the business. Performance of the company has to be
maintained so that there is higher working and productivity which is going to be present.

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