Planning and Use of Digital Technologies in Business Report

This report investigates the influence of digital technologies on a regional college in the greater Manchester area, focusing on business expansion and service improvement. It analyzes various digital business approaches, including e-commerce, social media, and artificial intelligence, and their impact on key performance indicators (KPIs). The report explores how digital technologies support knowledge planning, business network development, client interaction, marketing, information sharing, decision-making, and performance management. It assesses the effectiveness of digital technologies in achieving college objectives such as increased productivity, cost reduction, data security, effective communication, and versatile working. Finally, it proposes a transformational digital strategy plan, including understanding digital marketing channels, setting objectives, identifying target audiences, encouraging digital channel use, and measuring strategies to support the implementation of digital technologies within the college.

PLANNING AND USE OF
DIGITAL TECHNOLOGIES
IN BUSINESS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
PART – 1.........................................................................................................................................3
LO – 1..............................................................................................................................................3
Analysing range of digital business approaches within regional college for promoting new.....3
business growth
Relationship between contemporary approaches to digital business and their impact on meeting
KPIs successfully
.........................................................................................................................................................3
LO – 2..............................................................................................................................................5
Investigating the effectiveness of the use of digital technologies to achieve the regional colleg
objectives.....................................................................................................................................5
LO – 3..............................................................................................................................................6
Transformational digital strategy plan to support the implementation of digital technologies...6
within the regional college...........................................................................................................6
PART – 2.........................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
In the present contemporary world, novel technologies are increasingly playing a crucial role
in both the communities and in the economy(Ranta, 2021). For the purpose of remaining
competitive, businesses are required to continuously update along with up skill the competences
of their employees. Based on this, the main aim of the current research report is to explore the
influence of a range of digital technologies on the workplace which is the regional college in
greater Manchester area. The college is planning to expand and double the size of campus. As
assistance to the managing direction in developing strategy, the report will evaluate the manners
in which the digital technologies will support the aim and services of the business plus enables
communication with the customers, promote their business for encouraging people to visit their
site. The report will also develop a transformational strategy for supporting the execution of
digital technologies and will design a mobile application for supporting digital strategy.
PART – 1
LO – 1
Analysing range of digital business approaches within regional college for promoting new
business growth
Importance of digital business to regional college in global context
The present era is being embarked by profound technological development. Digital
technologies are becoming more powerful, getting quicker and are less expensive(Badawy,
2020). They are also merging in different manners in companies for maximizing the efficiency
and potential. Because of the covid19 pandemic and present global context, there is an important
influence on the worldwide economies and thus, digital business environment is the main focus
for companies (Chaffey, 2019). With the use of digital technologies such as cloud computing,
customer centric technologies, Gmail and other video conferencing tools, it is becoming quite
easy for the companies to carry out operations effectively.
Range of digital business approaches
 Transactional e-commerce sites – It is being referred as an electronic storefront for a
brick-and-mortar retailer that desire to sell directly to the general public. These sites
enable the users to purchase things online. These e-commerce sites support the company

through supplying data to the clients who indicates to purchase products(Goestjahjanti,
and et.al., 2022).For example, Amazon, Argos and Ebuyer.
 Portal or media sites and social networks – These are being defines as the web-based
platforms which collects data form varied sources into a single user interface and offers
the users the most pertinent data for their context. It includes social media platforms such
as Facebook, Instagram, twitter, YouTube and so forth. Such kind of sites plays a crucial
role in educating and informing the mass with the current happenings across the world
and newest updates (Bocij, Greasley and Hickie, 2018).
 Service oriented relationship building sites – The primary aim of such kind of sites is
nothing but to deliver data for encouraging purchase and to set connection with the
clients. in this, products are not accessible for purchase online rather data is provided to
the clients by the websites and email marketing for guiding the decision related to
purchase(Holzinger, and et.al., 2019). The main contribution of the firm is motivating the
offline sales and development of leads and enquiries. Such kind of websites can also offer
an assistance to the existing clients through presenting them with data which is of their
interest. For example, Accenture, British Gas.
 Cloud computing – It is being referred as the on-demand delivery of information
technology resources over internet which involves, database, storage, servers, networking
and analytics.
 Artificial intelligence – Artificial intelligence such as Chatbot can be utilized by the
college for offering automated replies to queries of the potential students and can support
them in performing fundamental activities on the website of the college.
 Data analytics – It is defined as the process of investigating the data sets for finding trend
and drawing conclusions. In the college it can be used for offering data in regards with
the age and gender of the users and interest being expressed by them across their online
ravel.
Relationship between contemporary approaches to digital business and their impact on meeting
KPIs successfully E-commerce sites: Increasing E-commerce sites due to digitalisation the companies are
gaining huge importance because the work can be done online and no need to meet the
customers personally. The e-commerce provide variety of complex companies products

according to customers needs and wants with reasonable prices with different
brands(Budd, and et.al., 2020). The e-commerce played a key performance role in
increasing the companies profits and sells due to buying in bulk in worldwide operations. Social media: The KPIs of every company shows a huge demand and huge growth in the
online marketing or selling products to the target customers with use of various online
social platforms for example Instagram, Facebook, Twitter etc(Al Maamari, 2021). due to
increasing use of social medias the company’s digitalisation becomes important for
increasing the sells. Artificial intelligence: Artificial intelligence has increased the performances of each and
every industries due to less cost of production and increase sell or productivity and profits
of the company. KPIs of each companies has shown an increase in huge competitions due
to increase in the ways of producing the products with efficiency. Business network: KPIs of the companies shows Artificial intelligence helps in better
connectivity of the businesses like providing facilities to connect the world for businesses
purposes through phones, and other mediums. Increasing revenue through digital marketing: All the firms revenue has increased due
to using of digital technologies in a business for smooth functions. Decision making: All the decisions of the company has improved due use of more
specific data and relevancy in data for maintaining records correctly with use of digital
marketing. Performance management: They KPIs of each performances has increased due
efficiency in work and huge revenue earning with low cost of producing the goods.
All the approaches of digital business are successfully meetings all the KPIs like the colleges
are meeting their full target on proper time. The efficiency of the work is maintained due to use
of digitalisation and avoiding human errors. The efficiency of each student in the college is also
increasing due to the more advance use of digital medias for educating them giving them proper
training of all the skills that every student needs to develop. After evaluating all the
performances of each branch and areas the performances are increasing due to ease in learning
new skills with different methods and monitoring the performances is easy due to all the
student’s data are collected and gather in the computer for measurements in future.

You need to be more specific on how they are meeting KPIS’s discuss how DT supports
knowledge planning in developing business networks and interacting with clients. Discuss how it
meets marketing KPI’s and how they can be measured. Discuss its role in sharing information
and how this can support decision making KPI’s and how it supports performance management.
LO – 2
Investigating the effectiveness of the use of digital technologies to achieve the regional college
objectives
 Increases productivity: Using digital technology increases the productivity of work
easily because through digitalisation the efficiency of work can be increased like
expanding of regional college need proper planning, organising, controlling etc and it can
be done through online marketing easily(Rolandsson, and et.al.,2020).
 Reduces cost: Expansion of business need huge cost like new buildings, appointment of
new teachers or other members for handling the students in each area and other resources
too. Using advance and more agile digital technology helps in reducing a lot of cost like
finding the resources which are needed online, analysing the sources accurately which are
needed to fulfil the plan etc. It helps in reducing the cost of overall expenditures which
are required for the business.
 Data security: The important data related to funding and any other legal documents need
to be stored securely and businesses can only do this by using digital transformation for
securing all its important data with some locks and security codes so that the owner have
to power to handle those important data. Due to use of paper work and any uncertainty
will create huge loss of documents or data and creates huge problems with the help of
digital transformation this problem can be solved easily.
 Effective communication: The digitalisation or using of online platforms helps in
speeding up the process of communication like emails, calls, Skype, Google meet etc.
The businesses use this communication sources for communicating important things or
meetings with people outside the areas easily. The college authority can directly contact
to the owner and director of the team for any problem arises in conducting any kind of
activities or any misconduct of activities by anyone in the college.
 Versatile working: This digitaltechnologies in the business has made the business
versatile in all the activities because one human being is good at only one work and have

the capacity of doing the one work at a time with certain limits. The digital technologies
has no limits of working with complete accuracy in work and no capacity. Due its
multitasking techniques and methods the rate of digital transformation is increasing on
rapid rate.
LO – 3
Transformational digital strategy plan to support the implementation of digital technologies
within the regional college
Transformational digital plan helps to focus on long term goals with the help of new
technologies and smart and innovative ways of producing the products and services. The strategy
of digital plan is to use the artificial intelligence in a way to produce best optimum outputs.
Digital transformational plan Understanding the channel: The first and foremost way is to understand the channel of
digital marketing which is to be used by the business so that the work can be done
efficiently like the college wants to expand its business so it has to measure which area
need the higher education more or which areas need more improvements etc(Waspodo,
2018). So that correct channels of digital marketing can be used for example social
medias, various websites to get all the information related to the business services etc. Setting objectives for future channels of digital marketing: All the objectives are
planned and set according to the future goals and artificial intelligence techniques plays a
crucial role by advertising the products and services of the company and gathering all the
information for the future uncertainty to safeguard the business. Identifying and target audience: After objectives and channels are selected the next step
is to plan or identify the students for the colleges like the college has many subjects and
in which field or academics the college has to expand is decided. The identification are
done by gathering data of the students through online exams and questionnaire so that all
the data can be summarized and target students are grouped together for further action. Encouraging the use of digital channels:The manager is after identification has decided
the channels of marketing is applying the digital methods in practical life and
encouraging its fellow members to participate in the groups and encouraging students to

support the use of new digital methods or techniques and give more innovative ideas for
expanding the business through digital transformation for expanding the business. Measuring the strategies or channels: After all the planning and executions the
strategies are compared with each other in real life that those strategies which are best
suited like those strategies has more outcomes and less cost or has huge efficiency and
which has not so that the best one is picked up to save the overall cost and increase the
productivity of work. All the pros and cons are described and after measurements the
final strategy is selected. Checking and observing the competitors’ strategies: The main step in the digital
transformational plan is to check its rivals’ actions and plans. The best way of protecting
the own business from the rivals is to observe their actions and methods or strategies so
that manager of the college or team can change its pattern of education or methods of
digital techniques like online teaching, online course for the students who are did not
come to colleges daily or adding new course of learning for developing the students’
skills etc so more students are attracted towards the college. Developing the strategies: Last step is to develop the strategies or existing plan which is
lacking the performances or decreasing the efficiency of the performances. The strategies
which are increasing the cost and inefficient are developed or replaced with the new
strategies to increase the performances and makes the expansion process of the firm
efficient(Chen, and et.al., 2022).
The digital transformational plan is implemented in the college so that all the business
expansion activities can be fulfilled easily with proper schedule and with full accuracy.
Nowadays for any strategies or business plan or any activity the business needs to adopt this
business development plan so that it can remain competitive in the global world and increase the
profits of a firm.
CONCLUSION
From the above report it has been conclude that due to globalisation and increasing
competition in the world the use of digital technologies has played crucial role in every field of
work. The digital technologies used by regional college so that it can expand its business with
the help of range of digital approaches like e -commerce sites, social medias and various

websites so that they can reach out the students worldwide and increase their efficiency in work.
Furthermore, it has been concluded that digital transformation is effective in the business
operations like increasing the productivity, reducing cost, etc so that the work can be done with
full efficiency. It also has been conclude that using the digital strategy plan for increasing the
performances of the business with proper steps and schedule helps the manager to plan its
efficiency in an effective way. Lastly, the mobile application strategy is selected so that the work
can be done with more ease in an organisation.

REFERENCES
Books and journals
Ranta, V., Aarikka-Stenroos, L. and Väisänen, J.M., 2021. Digital technologies catalyzing
business model innovation for circular economy—Multiple case study. Resources,
Conservation and Recycling, 164, p.105155.
Badawy, S.M. and Radovic, A., 2020. Digital approaches to remote pediatric health care delivery
during the COVID-19 pandemic: existing evidence and a call for further research. JMIR
pediatrics and parenting, 3(1), p.e20049.
Goestjahjanti, and et.al., 2022. E-Commerce Site of SMEs Customer Satisfaction: How the Role
of Brand Leadership?. International Journal of Social and Management Studies, 3(2),
pp.153-163.
Holzinger, and et.al., 2019. Causability and explainability of artificial intelligence in
medicine. Wiley Interdisciplinary Reviews: Data Mining and Knowledge Discovery, 9(4),
p.e1312.
Budd, and et.al., 2020. Digital technologies in the public-health response to COVID-19. Nature
medicine, 26(8), pp.1183-1192.
Al Maamari, N.K.S. and Bhuiyan, A.B., 2021. CONCEPTUAL FRAMEWORK BETWEEN
THE E-SERVICE, DIGITAL TRANSFORMATIONS ATTRIBUTES AND
EFFICIENCY OF THE DIGITAL TRANSFORMATION, OMAN. American
International Journal of Economics and Finance Research, 3(1), pp.39-56.
Rolandsson, and et.al., 2020. Digital Transformations of Traditional Work in the Nordic
Countries. Nordic Council of Ministers.
Waspodo, B., Ratnawati, S. and Halifi, R., 2018, August. Building Digital Strategy Plan at CV
Anugrah Prima, an Information Technology Service Company. In 2018 6th International
Conference on Cyber and IT Service Management (CITSM) (pp. 1-4). IEEE.
Chen, and et.al., 2022. How Does Insurer’s Mobile Application Sales Strategy Perform.
Chaffey, D., 2019. Digital Business and E-Commerce Management: Strategy, Implementation
and Practice. 7thed. Harlow: Pearson.

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