Analyzing Digital Technology's Influence on Rolex's Business

This project analyzes the impact of digital technology on Rolex, a leading watch company, examining its influence on marketing, operations, accounting, and HR. The assignment includes a project management plan, Gantt chart, and breakdown framework to ensure successful execution. It employs both qualitative and quantitative research methods, including literature reviews and questionnaires, to gather data and assess the effectiveness of digitalization. The research explores the scope, time, resources, and risks associated with the project, providing recommendations based on the findings. The project aims to understand how digital technology can enhance business practices, improve efficiency, and support the company's growth in the digital era. The analysis includes a detailed examination of the project's aims, objectives, and research questions, along with an evaluation of the project's outcomes and recommendations for future improvements. The study also addresses limitations, such as time and budget constraints, and reflects on the overall research process.

Managing A Successful
Business Project

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives................................................................................................................1
P2 Project management plan........................................................................................................2
P3. Breakdown framework and Gantt..........................................................................................4
TASK 2............................................................................................................................................5
P4. Small scale research by applying the qualitative and quantitative method...........................5
TASK 3............................................................................................................................................8
P5 Interpretation and evaluate the project outcome.....................................................................8
P6 Recommendations on findings.............................................................................................16
P7 Reflection on the research....................................................................................................16
CONCLUSION..............................................................................................................................16
REFERENCES .............................................................................................................................18

INTRODUCTION
With the new technology and advancement in the system, the world is inclining toward
then digitization. This is helpful in the sector of business in regard of satisfying consumers as
well as deploying the business. The digital technology have supported the business activities
through accessing a platform for collecting the data and storing them the operation records in
more conveniently (Onetti and et. al., 2012). The assignment discuss the use of information and
digital technology in Rolex which is one of the leading watch company dominating the entire
watch market. By examining the scope, time, communication and Gantt chart of time
management, it will analyse the adequate method of creating a successful business project.
TASK 1
P1 Aims and objectives
To suits the recent era of business, it is essential to build alternative environment to meet
the trends of a business. This assist in segmenting the traditional market more effectively within
a period of time. The management of Rolex company is responsible for the decision which
determine the positive as well as negative result of enterprise. The cloud technique can aid in
conveying the information which is made for pace transformation of data from one to another
server.
Tittle: How digital technology changed the business practices: marketing, operational,
accounting and HR.
Topic: The Digital Technology Impact on Business
Aims: The assignment is aiming on evaluation of effectiveness of digitalising process on the
organisation. This study will investigate the potential impact of Posh Nosh through evolving a
internal digital technical procedure (Loebbecke and Picot, 2015). Few aims of the project are as
below:
 To understand the sectors in which the company can evolve the process of digitization
that can avail them more effective and quick service of supplying an order to the focused
group of clients. The organisational possible changes through considering the varies and evolving digital
procedure within the enterprise.
Objectives:
 To examine the implication of digital technology in organisation.
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 To study the requirement of transformation activities of business. To assess impact of digital technology on practices transformation of business.
Research questions:
 How is the implication of business technology is done in an organisation?
 What is the needs of transformation of activities of business?
 How is the transformation of business activities being impacted by the digital
technology?
P2 Project management plan
The successful business plan can be accomplished with the help of organising and
managing all activities in adequate way (Weller, 2011). It is important to maintain the resources,
time, scope, risk, quality and cost of study for effective planning and execution of strategy. For
maximising the effect and expansion plan of company, this component should be monitored by
the researcher which is discussed as below:
Scope of the project
The nature of the scope of the respected project is very high as modern era provide
several chance to grow and support the business to increase the profitability. The project have to
decide the scope to achieve the success which include the Gantt Chart, Breakdown structure,
analysis of data and many other valuable steps.
Management of Risk
The major risk of project is the completion of exact time that have been set by the
researcher which can be attained by interpretation of data, analysis etc. on time. The second
threat that come in the matter of completion is cost. It is 10% more than the last assignment
which have been assumed 350 Pounds. Overcosting can restrain the study.
Cost
Before managing a business assignment, it is necessary to determine the probable cost of
overall practices that will be undertook by the researcher for completion. The repos will require
the software specialist, Gantt chart and questionnaire cost which will require more funds. The
examiner have assumed the amount that will be needing is 350 pounds in which they have to
complete the entire task otherwise it will be impossible to meet the final outcome.
Quality
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The quality of work should be more appropriate and factual for which the researcher is
undertaking the primary data evaluation, Gantt chart , breakdown structure and other things. The
company will require the interpretation of data which would be helpful for the enterprise in
regard of getting statistics.
Time
The time is the major things which is require to take into consideration by the researcher
to get the analysis as well as interpretation to submit on the time. According to the final date, the
project should be completed within 41 days (Zhao, 2012).
Resources
It is also the signifiant part, as the resources are one of the most important assets helps in
completion it on time in more effective manner. It will human resource for the collection and
interpretation of data, financial resources for collecting primary data and increase the quality of
project, technological resource to conduct and interpret the data in software and many other
accordingly.
Communication
Each strategies and business project require the communication process for appropriately
interact with the peer who is involved in project as well as communicate with employee and
organisation itself to gather data. Researcher can use the tools of media such as smart phone,
email ,new media, social sites or video conference through which they can convey every
message and information.
Through complying all these little elements and managing these factors, the company can
implement the digital process and researcher can attain their business project successfully. This
have impact the business activities more positively weather these are interlined with marketing,
accounting as well as human resources.
Here is the proper management strategy explained as below for accomplishing the results
on time:
Task Mode Task Name Durations Start Finish Predecessors
Manually
Scheduled
Pursuit of Topic of
Research
9 days 17/10/17 15/09/17
Manually Building Research 5 days 27/10/17 24/09/17 1
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Scheduled objectives and aims
Manually
Scheduled
Literature Review 9 days 04/11/17 07/10/17 1, 2
Manually
Scheduled
Research
Methodology
4 days 16/11/17 12/10/17 1, 2
Manually
Scheduled
Data Analysis 12 days 23/11/17 02/11/17 2,3
Manually
Scheduled
Conclusion &
Recommendation
6 days 03/10/17 10/10/17 3, 5
Manually
Scheduled
Task Submission 1 day 11/10/17 11/10/17 6
P3. Breakdown framework and Gantt
Framework of breakdown decide the performance through eliminating them in minor
tasks for properly completion of the project more easily and appropriately in form of
hierarchical. Through forming a chart of breakdown of activities and management of the study
can done in an effective way which can accomplish the whole project within a particular period
of time in order to get the desired result (Break It Down: Using the Work Breakdown Structure to
Start Projects, 2017). This aid in recognising the future division in regard of project to the
administration team of assignment. In order to complete the Rolex company study, this is
essentials to identify the major deliverables, in which, this is distinguished is various sub strata
which can help in achieving the goals of the enterprise. This is very necessary for the cited
organisation to segregate the whole project and determine the secduale of time which is very
important for meeting the final outcome of the report. This is majorly used in assigning the
whole document in various different factors along with time, risk and cost management which is
essential to comply. This also helps in understanding the upcoming threats of organisation which
can restrain the development of whole report. In order to avoid this, the researcher require to
manage, analyse and collect the data properly. Hence, it is useful activities for a researcher or
organisation to undertake the practice of developing a breakdown structure of entire activities
which is going to be held.
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TASK 2
P4. Small scale research by applying the qualitative and quantitative method
To measure the impact of digital technology on the business activities in order to sustain
in market and expanding the business, the research will use both quantitative and qualitative
method that can lead the entire report toward effective collection of data. It is important for the
company, Rolex for getting to the different operational, HR, marketing and other aspects of
business. For the use of qualitative data, it will investigate various journals, newspapers,
magazines, newsletters, books and research papers and other secondary data related to the topic
that can lead the researcher to the precious outcome and studies linked with the cited tittle.
For the quantitative research, it is essential to come up with new and fresh data related to
digital technology in order to reach the facts and statistics of implementation of the technologies
in business activities as well as measure their impact, new questionnaire will be fulfilled by the
employee of Rolex company. The data should be primary to meet the new results, Thus both the
qualitative and quantitative research is necessary for coming to the outcome of the respected
assignment. Secondary data have been mentioned in the literature review.
Research Design
This is made in order to get the factual and systematic outcome of entire process. The
researcher optimize one of these research deign which are conclusive and exploratory
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(Introducing Research Methods, 2017). This analyst will use the descriptive design of research
for making it more logical and statistical.
Research Philosophy
To understand the nature, knowledge and various aspects, the philosophy of research is
being used. The main concepts are interpretivism i.e. depend on concept of constructivism and
empiricism which is the objectivism concept. To get the logical and factual information, it will
explicate the interpretivism method.
Data Collection
This research type is both qualitative and quantitative which which require both existing
and new data for analysis. There are two types of data i.e. Primary: for which through survey
method new data will be analysed, other is secondary: for which study of existing information
would be made such as newsletters, magazines, books, research etc.
Sample Size
It refer to the universe of researcher for analysing the study on which the data collection
is made. To get the fair representation, non-random sampling process is done and the size of
population is 20 employee of company from which the questionnaire data is collected.
Data Analysis
To meet the appropriate outcome of the research, this is used for evaluating primary data.
Two kinds of thematic analysis is used which is semantic and latent. This research used the
graphical interpretation method for the proper outcome (Westerman, Bonnet and McAfee, 2014).
Limitations
There are various limitations of research which can restrain the growth and completion of
the project which involve time, efforts, money and many other. The large sample size, in case of
big project to get the fair representation of sample is one limitation. The other is time
management which is major threat as the processes consumes a lot of time. The other threat is
money restriction, in case of over expense in one things, the budget routine will ruin entirely.
QUESTIONNAIRE
Name:
Age:
Gender:
1. Is digital technology process is favourable for business?
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a) Yes
b) No
2. Do these activities support Rolex in increasing benefit?
a) Yes
b) No
3. Is digitalisation needed for Rolex according to recent rapid and advance increase in
technology?
a) Acceptable
b) Not so much applicable
4. Do the process of digitization create positive influence?
a) Yes
b) No
5. Is such activities are necessary for businesses transformation?
a) Agree
b) Disagree
6. Does Rolex have adequate method of data storage?
a) Yes
b) No
7. What are long term effects on organisation by transformation activities?
a) Positive
b) Negative
c) Neutral
8. Is this assisting in constricting entire divisions of enterprise and trim red tap-ism?
a) Yes
b) No
9.Which technique of Marketing is appropriate according to the present era?
a) Modern marketing
b) Traditional marketing
10. Suggest any recommendation related to implementation digitalisation decently?
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TASK 3
P5 Interpretation and evaluate the project outcome
Interpretation
The data presentation helps in concluding the outcome of entire report which can aid in
coming up with the appropriate decision related to the cited project (Too and Weaver, 2014).
The data of Rolex is collected from 20 respondents of United Kingdom:
1. Is digital technology process is favourable
for business?
Yes 13
No 7
Yes No
0
2
4
6
8
10
12
14 13
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After the technological advancement, the digitation have become essential in the
business for meeting more better practices in Rolex (Thomas and Cornuel, 2012). 13 out of 20
employee agrees on the factors that company is favoured by the digitization whereas 7 of them
believes that there is no changes that company occurred after the advancement of technologies.
2. Do these activities support Rolex in
increasing benefit?
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Yes 14
No 6
Yes No
0
2
4
6
8
10
12
14
16
14
6
Technologies have included by the business industry for increasing their basic benefits as
it provide ease in work (Sparrow, 2012). According to the respective figures, it is clear that 14
out of 20n worker believes that the digitization he company in increasing the profitability as well
as expansion through gaining more potential buyer whereas the 6 employee disagree with the
fact and believes that the expansion of organisation have no relation with the
3. Is digitalisation needed for Rolex according
to recent rapid and advance increase in
technology?
Acceptable 10
Disagree 10
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Acceptable
Disagree
0 2 4 6 8 10 12
10
10
Change is required either in the structure or technologies used by the organisation. Rolex
is one of the luxury brand of watch which recommand to walk one step further from the entire
world. 10 out of 20 respondents disagree with the facts that for increment it is required to
advanced its technologies (Scherer and Palazzo, 2011). Whereas 10 believes that the with the
changes the organisation should alter their ways and methods.
4. Do the process of digitization create positive
influence?
Yes 16
No 4
10