Sainsbury Case Study: Digital Workplace Transformation in UK Retail

This report investigates workplace transformation within the UK retail industry, focusing on a case study of Sainsbury's. It examines the concept of digital workplace transformation, the importance of digital technologies in enhancing employee performance and productivity, and the challenges faced by Sainsbury's in transforming its workplace. The research employs a positivism philosophy and a deductive approach, utilizing a survey strategy with quantitative methods for data collection and analysis. Primary data was gathered through a questionnaire distributed to Sainsbury's employees, and analyzed using frequency distribution. The findings highlight the prevalence of digital workplace transformation awareness among employees, the adoption of digital technologies within the organization, and the challenges encountered during the transformation process. The report concludes with recommendations for alternative research methodologies and strategies for improving the effectiveness of digital workplace transformation initiatives. Desklib provides access to this and other solved assignments for students.

Research Project
(Workplace transformation in the UK
retail industry)

Table of Contents
.INTRODUCTION..........................................................................................................................3
Background of the research....................................................................................................3
Research topic........................................................................................................................3
Research Aim.........................................................................................................................3
Research Objectives...............................................................................................................3
Rationale.................................................................................................................................4
Research Question..................................................................................................................4
LITERATURE REVIEW................................................................................................................5
RESEARCH METHODOLOGY.....................................................................................................7
DATA ANALYSIS AND INTERPRETATIONS...........................................................................9
.Research Outcomes.......................................................................................................................16
Research outcomes is covered in PPT..................................................................................16
.REFLECTION AND RECOMMENDATION FOR ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................17
.CONCLUSION AND RECOMMENDATIONS.........................................................................18
REFERENCES..............................................................................................................................20

.INTRODUCTION
Background of the research
The workplace transformation described as rethinking of flexible workspaces in order to
accommodate different types of workers, work as well as technology. This provides various
benefits to the company in order to operate their business in effective manner which includes
empowering employees to conduct their task in better manner as it helps in increasing their
productivity and morale (Nxumalo, 2019). This makes company to develop better
communication and collaboration in the organisation which leads to innovation as well as
effective utilisation of talent in the organisation. Most of the company uses digital technology in
order to transform their workplace which helps in improving their workplace as well as improve
their operational efficiency as well as meet the goals of the organisation in better manner. In the
following research, selected organisation is Sainsbury which is a multinational retail organisation
of UK. The company is founded in 1869 by Johan James Sainsbury and its headquarters is
located in London, England, United Kingdom. The following research covers literature review,
research methodology, data analysis and interpretations, research outcomes, reflections and
recommendations for alternative research methodology along with the conclusion as well as
recommendation of the research.
Research topic
Workplace transformation in the UK retail industry.
Research Aim
To study the role of digital workplace transformation in enhancing the performance and
productivity of employees within an organisation. “A study on Sainsbury”
Research Objectives
 To identify the concept of digital workplace transformation within the UK retail industry.
 To determine the importance of digital technologies in Sainsbury for enhancing employee
performance and productivity.
 To examine the different types of challenges that Sainsbury face in transforming the
workplace for employees.

Rationale
The reason behind for the selection of this research topic is to gain the knowledge about
the workplace transformation in the organisation which helps in improving the performance and
productivity of the employees in better manner (Piercy, 2018). This will also help researcher in
order to understand the importance of digital technology and how it helps company to improve
their employees’ performance and productivity in better manner in order to achieve their
organisational goals in better manner. This will also help researcher obtain information about the
challenges that faced by the company in transforming their workplace for their employees.
Research Question
 What is the concept of digital workplace transformation within the UK retail industry?
 What is the importance of digital technologies in Sainsbury for enhancing employee
performance and productivity?
 What are the different types of challenges that Sainsbury face in transforming the
workplace for employees?

LITERATURE REVIEW
The concept of digital workplace transformation with in the UK retail industry
According to view of Marotta (2022), Digital workforce Transformation refers to the idea
to innovation of the technology in business which helps to utilize the technologies in business
models to more productive and also helps to provide customers value. It is the term of change the
environment of the business with innovation of technologies. A digital workforce transformation
helps to improve the productivity and overall process of the company digitally. In relation to UK
retail industry, it is helps in provide the products and services online which is helps to improve
the performance of the company. It is also maintain and manage the employee performance and
helps to store the data of the company.
In the opinion to Reuschke, Mason, and Syrett (2022), it is refers to the process of using
the technologies to create the business more effective and creative. Digital workforce
transformation can change the overall process of business which helps to develop the business as
digitally transforms. It is helps to change the culture, financial activities, environment of the
business. In relation to UK retail industry, Digital Workforce transformation helps to create the
new innovation in the company which helps to attract the customers. It is also helps to provide
the online services to their customers. It is helps to increase the flexibility, revenue, productivity,
performance, employee satisfaction etc.
Importance of digital technologies in Sainsbury for enhancing employee performance and
productivity
According to view of Rauf, and Karjaluoto (2019), Digital Technologies helps t improve
the communication, social networks, collaboration, data analytics, staff, experience of customers
etc. in relation to Sainsbury, digital technologies helps the company by providing too many
benefits which helps to create the workplace transform digital. It is helps to improve the
performance of the employees of the company by using technologies. Digital technologies helps
to improve the employees productivity. In today's generation technologies play a vital role in any
company or organization which helps to change the overall activity of the company.
In the opinion to Todorov, and Akbar (2018), Digital technologies define as the too,l or
system which helps to collect the information about the company. It is also helps to connect with
friends and family by providing technologies which includes social media, video calls, mobile,
etc. in relation to Sainsbury, digital technologies helps the company in many ways including

customer experience, employee performance, services etc. digital technologies helps to improve
the overall performance of the employee and also helps to improve the productivity of the
employee.
The different types of challenges that Sainsbury face in transforming the workplace for
employees
According to view of Arnetz, and et.al (2019), there are many challenges in Digital
transformation which every company faces like lack of knowledge about the technologies,
employees skills, networks, security and data, finding the right technologies, maintaining
customer loyalty etc. these all are challenges which is faced by the Sainsbury's in transforming
the workplace of employee because many employees having no knowledge about the
technology.
In the opinion to Lott (2020), Digital Workplace transformation is the term opf
technologies where the company can faced many challenges to improve their performance or
employee productivity. In Case of Sainsbury, the company face many challenges to improve the
productivity of employee like there are some employee in the company who has no knowledge
about the technologies and they don't know how to use the technologies which can affect the
company performance and growth. Digital transformation in the workplace is necessary but it is
successful when the employee are able to understand that how to use it.

RESEARCH METHODOLOGY
Research philosophy- It is an important part of research methodology which is classified
into two categories includes positivism and interpretivism. Positivism philosophy has been
selected for the mention research which is helps to analysis the numerical data and collects the
information about the topic of research (Mertens, 2019). It is also helps to collect and achieve the
research aim in fewer times.
Research Approach- It is refers to the nature of the research questions. It is the term of
plan and which is divided into two parts which includes inductive and deductive. The following
research is selected the deductive approach which helps to analysis the quantitative data of
overall advertisement which impact on the UK retail industry by its consumer purchasing
behaviour (Zhan, and et.al., 2018). This approach also helps to understand about research and
evaluate the data information in the easy and simple way.
Research Strategy- It is refers to the strategy which includes the case studies, survey,
grounded theories, observation and many others. In the mention research, researcher are selected
the survey strategy which helps to provide the quantitative data by collect the overall information
about small and large samples of the research (Imai, 2018). The survey strategy helps to know
about the overall process of the topic and collects the data.
Research choices- there are two types of research choices which includes qualitative and
quantitative. In the following research, researcher selecting the quantitate methods which is helps
to provide the numerical data. Numerical data helps to analysis and understand the statistical data
(Darling-Hammond, and et.al., 2020). This research choice helps to collects the information of
the research topic and provides the accurate data.
Time horizon- it is define as the two categories which includes longitudinal and cross-
sectional. In the following research, researcher select the time horizon's cross-sectional category
which is helps to collect the research information in fewer time and helps to offers many
competitive advantages (Gass, Loewen, and Plonsky, 2021). This category derives the research
information more reliable and valuable.
Data Collection- The data collection is available in two categories that are primary
research and secondary research. In the following research, researcher selected both categories to
analysis the research information in valuable and reliable way (Hollin, and et.al., 2020). It is also

helps in reduce the cost and provides the reliability information which helps to achieve the
objectives of research report.
Data Analysis- It is the term of research forms which is available in such forms includes
frequency and thematic distribution. In the following research, researcher select the frequency
distribution which helps to collects and calculate the data which is based as numerical and solve
it in easy and simple way (Harari, and Lee, 2021). It is helps to analysis and calculates the
numerical data and information about the research topic.
Sampling- It is define as the term of provide sampling which can be classified into two
categories which includes probability and non-probability. In the following research topic,
researcher are selecting the probability sample which helps to get the accurate information about
the research topic (Duncan, and et.al., 2018). It is helps to collect the right and huge data
information about the topic. In this research 20 respondents are taken using probability sampling
in order to collect information about the research aim and objectives. These respondents are
employees of Sainsbury who helps in operating the organisation in better manner.

DATA ANALYSIS AND INTERPRETATIONS
Primary Research
Questionnaire
Q1 Do you know about the concept of digital workplace transformation?
(a) Yes
(b) No
Q2 Is your organisation transforms its workplace by using digital technologies.
(a) Yes
(b) No
Q3 In your opinion which digital technology helps organisation in improving the
productivity and performance of their employees.
(a) Cloud-based collaboration tools
(b) The Internet of Things
Q4 According to their opinion what type of challenge that your organisation faced in
transforming their workplace?
(a) Lack of professionals
(b) Improper knowledge and skills of employees
Q5 Do you think that digital workplace transformation will help your company to
improve performance and productivity of their employees.
(a)Yes
(b) No
Figure 1 The concept of digital workplace transformation
Q1 Do you know about the concept of digital workplace
transformation?
Frequency
(a) Yes 18
(b) No 2

18
2
Yes
No
Illustration 1: The concept of digital workplace transformation
Interpretation- According to the above graph, it has been analysed that 18 respondents has said
yes as they know about the concept of digital workplace transformation. On the other hand 2
respondents have said no which means that they do not know about the concept of digital
workplace transformation.
Figure 2 Organisation transforms its workplace by using digital technologies.
Q2 Is your organisation transforms its workplace by using digital
technologies.
Frequency
(a) Yes 12
(b) No 8

12
8
Yes
No
Illustration 2: Organisation transforms its workplace by using digital technologies.
Interpretation- As per the above graph, it has been interpreted that 12 respondents have said yes
which means that they think that their organisation transform their using digital technologies
whereas 8 respondents has said no which means that they think that their organisation does not
transform their workplace by using digital technologies.
Figure 3 Digital technology that helps organisation in improving the productivity and
performance of their employees.
Q3 In your opinion which digital technology helps organisation in
improving the productivity and performance of their employees.
Frequency
(a)Cloud-based collaboration tools 10
(b) The Internet of Things 10

10 10
Cloud-based collaboration tools
The Internet of Things
Illustration 3: Digital technology that helps organisation in improving the productivity and
performance of their employees.
Interpretations- According to the above graph, it has been interpreted that 10 respondents has
said that cloud based collaboration tools are the digital technology that help organisation in
improving the productivity and performance of their employees. On the other hand, 10
respondents have said internet of things is the digital technology which help organisation to
improve the productivity and performance of their employees.
Figure 4 Challenge that your organisation faced in transforming their workplace
Q4 According to their opinion what type of challenge that your
organisation faced in transforming their workplace?
Frequency
(a)Lack of professionals 11
(b) Improper knowledge and skills of employees 8