Samsung: Digital Transformation and Profitability Analysis

This research project investigates the impact of digital transformation on Samsung's profitability. The report begins with an introduction outlining the research aim, questions, objectives, and significance. A comprehensive literature review examines the concept of digital transformation, its advantages for Samsung (including enhanced flexibility, improved customer satisfaction, reduced risk, and continuous improvement), and the challenges faced during implementation (organizational culture, expenses, resource availability, and lack of strategy). The research methodology details the research philosophy (interpretivism), approach, strategy, and instruments used. The findings, data analysis, and presentation are followed by a discussion section that interprets the data. Finally, the conclusion summarizes the key findings, offers recommendations, and discusses implications for further research. The report includes an extensive reference list supporting the analysis and findings. The report analyzes the concept of digital transformation and its impact on a company's profit.

Research Project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Research aim and rationale...............................................................................................1
1.2 Research questions...........................................................................................................1
1.3 Research objectives..........................................................................................................1
1.4 Significance of research...................................................................................................1
CHAPTER 2: LITERATURE REVIEW.........................................................................................2
2.1 Introduction of Literature review.....................................................................................2
2.2 Main Body........................................................................................................................2
2.3 Conclusion of literature review........................................................................................5
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................6
3.1 Research philosophy.........................................................................................................6
3.2 Research approach............................................................................................................6
3.3 Research Strategy.............................................................................................................6
3.4 Research Methodology.....................................................................................................6
3.5 Research Instrument/Tools...............................................................................................7
3.6 Sampling...........................................................................................................................7
3.6.1 Identifying Population and Research Site.....................................................................7
3.6.2 Sampling Strategy.........................................................................................................7
CHAPTER 4: FINDINGS (DATA ANALYSIS & PRESENTATION).........................................8
CHAPTER 5: DISCUSSION (DATA INTERPRETATION).......................................................10
CHAPTER 6: CONCLUSION, RECOMMENDATION & IMPLICATION FOR FURTHER
RESEARCH...................................................................................................................................19
6.1 Conclusion......................................................................................................................19
6.2 Recommendation ...........................................................................................................19
6.3 Implication of further research.......................................................................................19
REFERENCES..............................................................................................................................21
.......................................................................................................................................................34

TITLE:
“To determine the impact of digital transformation process in order to increase
profitability level of Samsung. A case study on Samsung.”
CHAPTER 1: INTRODUCTION
1.1 Research aim and rationale
Research aim: “To determine the impact of digital transformation process in order to
increase profitability level of Samsung. A case study on Samsung.”
The main purpose of conducting a research on chosen topic is to analyse how digital
transformation aid a company in achievement of its goals, in systematic and efficient manner
(Barnett and Salomon, 2012). By understanding this concept, researchers get benefits to provide
effective suggestions to companies in handling their complexities and enhancing business
performance.
1.2 Research questions
 What is the main concept of digital transformation process?
 What are the advantages of digital transformation process for Samsung?
 What are the challenges that can be faced by the Samsung at the time of implementing
digital transformation process?
1.3 Research objectives
 To determine the concept of digital transformation process.
 To determine the major advantages of digital transformation process for Samsung.
 To access the challenges that can faced by the Samsung at the time of implementing
digital transformation process.
1.4 Significance of research
The importance of this research is to analyse the impact of digital technology procedure
which help company in increasing income and profitability level (Bennett and Segerberg, 2011).
With the help of digital technology, they can easily promote their desired products and services
among domestic as well as international customers.
1

CHAPTER 2: LITERATURE REVIEW
2.1 Introduction of Literature review
This part of research is considered as most crucial that helps in analysing view point of
various researchers, for addressing the main issues of a study. Here, project makers can use
various external and internal sources for gathering adequate amount of data on a specific topic
(Boons and Lüdeke-Freund, 2013). It includes books, scholarly articles, government and
business census report etc. In context with present research, here articles are extracted from some
authenticate websites to understand the concept of digital transformation in business.
2.2 Main Body
Main concept of digital transformation process
According to Chatzoglou and Chatzoudes (2016), it has been evaluated that digital
transformation helps an organization in conducting business functions as well as operations in
effective manner. Along with this by adopting digital transformation an organization able to
serve customers in appropriate way, it will also help in reducing wastage in production process.
This wills also manager of company able to develop products and services in effective and
appropriate manner according to need as well as demand of customers. In respect of writer, in
past time company promote its products and services by using print media due to which they not
able to attract more and more potential customers in effective manner (Dabbagh and Kitsantas,
2012). But now by using effective digital technology they able to conduct advertisement and
promotional activities in effective manner. Moreover, by this they also able to cover more
potential customers by using digital media such as Facebook, Instagram, Twitter and many more.
By this company also able to take feedback and suggestion which help them in developing
strategies and plans in effective and efficient manner.
Advantages of digital transformation process for Samsung
According to perception of Davila, Epstein and Shelton (2012), it has been identified that
transformation of business into digitalisation proves beneficial for all organisations, in enhancing
their profitability. By applying this concept, Samsung can easily handle its complex functions
more appropriately. In this regard, some major advantages respective company can gain by
digital transformation are given as beneath:
2

 Enhance flexibility and efficiency: For any organisation digital first approach means
lowering the expenditure on offline marketing. It increases the efficiency in such a
manner that it offers endless opportunities to the organisation in terms of customer
service. Also enhances flexibility by providing much flexible cloud environment that
leads to low expenditure to that organisation with fastest way to respond to their customer
queries with focused messages as they expect to do so that can be obtain through data
driven marketing technique (Doppelt, 2017). So, organisation must bring and utilize
digital channels like website, social media channels, emails, search engines to enhance
the flexibility and efficiency of the organisation. Improve customer’s satisfaction: Digital transformation enables the organisation to
satisfy their customer at highest degree. Today almost every customer today expects a
professional customer service to revert within one to two hours irrespective of whether
it’s weekends or weekdays. Provided, it increases the accessibility of an organisation by
being on demand for all day a year. It is tested that any organisation that provides ease of
accessibility and personalisation to their customer will emerge as the winner for long run.
Moreover, today customer doesn’t rely on single channel for their answer. They browse,
shop online, share feedback through mobile application and seek answer from the
organisation. Reduce risk factors: Digital access by an organisation reduces risk factors for the
customer. As it provides tracking of their product in case of online shopping, customer
can compare their choice with other options available on the online platform of an
organisation. Customer can check the trend of their choice of product, whether it will be
useful and pocket friendly or not (Erevelles, Fukawa and Swayne, 2016). It provides easy
access to customer to check and enquire about the product and business as well so that
they can make smart choice. Along with this in context of respective company by
adopting digital transformation or technology they able to conduct its manufacturing
process in more effective and efficient way. By this they also able to reduce wastage
during the process of manufacturing of products and services.
 Continuous improvement: Digital transformation helps the organisation to improve time
to time by receiving feedback from their customer. It increases the relation with
customer. As organisation receives feedback from their every sale it increases the
3

chances of enhancing their work performance that can help an organisation to achieve
their ultimate goals and also to provide ultimate satisfaction to their customer which will
leads to the organisation to be king in long run (Martello, Watson and Fischer, 2016).
Through, digital technology and media organisation can get improving suggestions and
feedback from their customer that will help them to make effective and strategic plan.
Challenges faced by the Samsung during implementation of digital transformation process:
As per the views of Tiersky (2017), it has been analysed that digital transformation refers
to an effective way be which a company can create new ideas for running business efficiently. In
context with Samsung, as it deals in electronic market where customers desire to get more
innovative products. Therefore, through digital transformation, this company can create and
apply more new ideas for enhancing its productivity (Nakamura and Chow-White, 2013). But
this may arise various difficulties also for implementation of digital transformation. It includes: Organizational culture: This refers to the culture adopted by an organization in order to
adopt conduct work or business operations in effective and appropriate manner. If culture
of a company will proper as well as efficient they able to adopt changes and enhance
productivity in best manner. In respect of respective company when they implement
digital transformation at workplace they face issues related to culture such as they have to
develop strategies accordingly so that they conduct work in effective manner (Noe and et.
al., 2017). Along with this sometime employee of Samsung not able to cope up with
change in proper manner that leads to decrease in productivity of employees as well as
company. So it is responsibility of manager at respective company to develop strategies
in appropriate way so that they can adopt digital technology properly such as they can
provide training and developing accordingly. Change is expensive: It related to factor in which are related to expenses in order to
adopt things in effective and appropriate manner. It is necessary for all organization to
develop budget and strategies in effective manner so that they can conduct process in
effective manner. In respect of respective company when they adopt digital transform
they face issues related to expenses. This is so because what they develop as a budget
they nit able to conduct work accordingly and in effective manner (Patiar and Wang,
2016). Thus it is necessary for Samsung to develop appropriate and effective budget so
4

that they conduct work according to digital transformation in effective and efficient
manner. Resource availability: For adopting and conducting any activity resources are essential
so it is necessary to develop strategies in respect of resources. This is so because if there
is no availability of resources in proper manner then company not able to conduct work
or activity in effective and efficient way. Along with this it is necessary that company
must select their resources according to need of customers as well as budget of company.
In context of Samsung when they decide to adopt digital transformation in effective
manner then they need to develop strategies accordingly (Pearlson, Saunders and
Galletta, 2016). Moreover through this they must decide requirement of resources. The
respective company must select their resources according to budget so that they conduct
other activities in effective and appropriate manner.
 Lack of strategy: In order to implement any thing in effective and appropriate manner
most essential factor is strategy if there is lack of strategy or plan an organization not able
to operate its business in effective and appropriate manner. By developing proper strategy
a company can know its requirements and issues which they may face in future. In
respect of respective company it is essential for them to develop appropriate strategy
because of they operate its business function without strategy they may face various
issues such as reducing in productivity (Postill and Pink, 2012). Along with this lack of
strategy also leads to decrease in productivity and market interest. Thus it is necessary for
respective company manager to conduct work according to strategy which leads to
expansions of business at international level.
2.3 Conclusion of literature review
It has been concluded from the literature review that to bring efficiencies in business it
becomes essential for every organisation to transform their business into digitalisation. Through
this process, they can increase productivity of workplace as well as gain chance to easily attains
their future goals and objectives. But lack of proper resources and strategy may arise barriers in
digital transformation (Quan-Haase and Young, 2010). Therefore, to transform business it is
necessary for companies to formulate effective policies and strategies, so that such barriers can
be removed.
5

CHAPTER 3: RESEARCH METHODOLOGY
3.1 Research philosophy
This part of research states the way under which information should be gathered and
analysed effectively. In general, researchers used two types of research philosophy that are-
interprivitism and positivism. In context with present research, investigators have used
interprivitism research philosophy for gathering relevant data on digital transformation. It helps
in finding appropriate data according to situation and condition of research (Rummler and
Brache, 2012). It is essential for respective company researcher to adopt effective and efficient
research philosophy so that they get outcome which is according to the research objective and
situation.
3.2 Research approach
It refers to a plan and procedures which focuses on a single concept and brings values in
the study. It mainly divided into two main categories that are- approaches of data collection and
data analysis. Here, for data collection researchers can use qualitative and quantitative techniques
(Wang and et. al., 2016). While, for analysing the data inductive and deductive approaches are
used. In context with present study, for collecting the information researchers have used
qualitative technique that requires inductive approach for analysing.
3.3 Research Strategy
It refers to a step-by-step plan of action which gives direction to conduct a research in a
systematic manner, within a given time-frame. For this purpose, in present research, project
makers have determined overall priorities of Samsung in order to determine if it accomplishes
the goals by digital transformation or not. This strategy helps in conducting research activities
more effectively.
3.4 Research Methodology
Research method refers to a strategy or tool which can be adopt by a researcher in order to
conduct their plan in effective manner. By adopting this, researcher able to investigate problems
and issues in effective and efficient manner (Wheelen and et. al., 2017). This will conducted by
adopting various steps such as identification of plan, select appropriate method, develops
strategy and many more. Research method is of four type’s i.e. descriptive, co relational, quasi-
experimental and experimental. Along with this it will help researcher as well as respondent in
6

order to understand research in effective and appropriate manner. It is also important or essential
for studying about human growth as well as for development.
3.5 Research Instrument/Tools
Research instruments refers to the tools or technique which are used by a researcher in
order to collect information or data related to topics of researcher. It can be of various types such
as questionnaires, scale, graph and many more. Without appropriate research instrument
respective company not able to identify effective data and information, which are essential for
identifying findings and outcomes in proper manner (Wu and et. al., 2016). Instrument which can
be used by an organization in order to collect data are questionnaires, interview, group discussion
and many more.
3.6 Sampling
3.6.1 Identifying Population and Research Site
Under this part, a researcher has to decide population and research site in order to collect
appropriate information according to topic of research (Tiersky, 2017). Population refers to type
of sample size or peoples from which researcher of an organization decide to select their sample
size in appropriate and effective manner. Along with this research site refers to location or place
where they will conduct research. There is various type of research site, some major of them are
hospital, research institutes and field research and many more. It is essential for a research to
adopt these factors in effective and appropriate manner so that they conduct their wok in
effective as well as essential.
3.6.2 Sampling Strategy
Sampling strategy refers to the process which is used by a researcher in order to identify
sample in effective manner as well as conduct research in proper way. By this researcher able to
find out outcome according to need and demand of research. There are major four method or
strategies through which respective company able to collect data or information in effective
manner such as simple random sampling, stratified sampling, cluster sampling, multistage
sampling and systematic random sampling (Zairi, 2012). It is essential for respective company to
adopt appropriate sampling strategy so that they able to find out appropriate strategy according to
research and situation.
7

3.7 Ethical consideration
This section is also play important role in effectively carry out the activities to attain
positive outcomes. In this various issues faced by the investigator while performing its activities.
As time and cost are the main issue that faced by the investigator. Along with this, researchers
have to keep information secure and confidential. If they didn’t follow ethical consideration they
may various issues related to legal practices such as they have to give fine or get punishment or
may be both. This is necessary because while conduct researcher ask and fill many personal
information of respondents which can be misused so it is necessary for researcher to adopt it.
CHAPTER 4: FINDINGS (DATA ANALYSIS & PRESENTATION)
QUESTIONNAIRE
1.) Are you aware with the concept of digital transformation in business? Frequency
 Yes 25
 No 5
2.) Do you think that digital transformation aid Samsung in increasing its
profitability and market share?
Frequency
 Yes 18
 No 12
3.) What are the major advantages Samsung can gain by transforming its
business into digitalisation?
Frequency
 Enhance flexibility and efficiency 12
 Improve and increase customer satisfaction 10
 Reduce risk factors 8
4.) What will be the major challenges faced by Samsung while implementing
digital technologies in business?
Frequency
 Managing organisational culture 8
 Lack of resource availability 10
 Lack of Strategy 12
8

5.) What are the main techniques Samsung can adopt to overcome from
challenges of digitalisation?
Frequency
 Organise training program 10
 Arrange proper resources & funds 12
 Formulate effective strategies and policies 8
6.) Which is the most appropriate media channel Samsung can use to promote
its business in international market?
Frequency
 Facebook 6
 You Tube 8
 Instagram 9
 LinkedIn 7
7.) Does digitalisation give support to Samsung in attaining its future goals
and objectives more appropriately?
Frequency
 Yes 20
 No 10
8.) Do you think that Samsung needs to make digital transformation in
business?
Frequency
 Yes 22
 No 8
9.) Which factor assists Samsung to move its business into digitalisation? Frequency
 Intense competition 10
 Increase demand of customers 9
 For expansion of business 11
10.) Provide recommendation to Samsung for attaining its future goals and
objectives in beneficial manner…
9

10

CHAPTER 5: DISCUSSION (DATA INTERPRETATION)
Theme 1: Digital transformation is a wide concept
1.) Are you aware with the concept of digital transformation in business? Frequency
 Yes 25
 No 5
Interpretation: Today digitalisation has become one of the known concept that brings attention
of all businesses in increasing their productivity. Through digital transformation they can bring
innovation in business and expand business more easily. According to the survey on 30
respondents as shown in above figure, it has been interpreted that among them 25 are much
familiar with this concept. They have possessed knowledge how digital transformation bring
efficiencies in business. While remaining 5 are not much aware with the same.
11
Yes No
0
5
10
15
20
25
25
5
Column B

Theme 2: Digital transformation helps in increasing profitability of Samsung
2.) Do you think that digital transformation aid Samsung in increasing its
profitability and market share?
Frequency
 Yes 18
 No 12
Interpretation: Digital transformation gives various advantages to organisations in improving
their operational activities and bring innovation in business. According to the above mentioned
graph, it has been interpreted that 18 respondents out of 30 believe that digital transformation aid
Samsung in increasing its profitability. This would help respective company in achieving high
competitive advantages as well through which market share can also be increased. While rest 12
participation didn’t believe the same, they think it will only help in promoting the business
nothing else.
12
Yes No
0
2
4
6
8
10
12
14
16
18
18
12
Column F

Theme 3: Reducing risk factors is the best opportunity of digital transformation
3.) What are the major advantages Samsung can gain by transforming its
business into digitalisation?
Frequency
 Enhance flexibility and efficiency 12
 Improve and increase customer satisfaction 10
 Reduce risk factors 8
Interpretation: Digital transformation give various benefits and opportunities to companies like
enhancing flexibility and efficiency, increase customer satisfaction, reduce risk factors etc. As
per the given graph it has been analysed that 12 out of 30 respondents believes that increase in
flexibility is major advantage factor for Samsung. While 10 participants are in favour with the
concept of improving and increasing customer satisfaction. Other than this, remaining 8
13
Enhance flexibility and efficiency
Improve and increase customer satisfaction
Reduce risk factors
0
2
4
6
8
10
12
12
10
8
Column B

respondent states that reducing risk factors will prove more beneficial for respective company
after digitally transforming its business.
Theme 4: Managing organisational culture is the major barrier in digital transformation
4.) What will be the major challenges faced by Samsung while implementing
digital technologies in business?
Frequency
 Managing organisational culture 8
 Lack of resource availability 10
 Lack of Strategy 12
Interpretation: There are various factors present in business environment of Samsung that arise
barriers in bringing digital technologies. It includes dealing with changes in organisational
culture, lack of resources, effective policies and more. As per perception of 8 respondents out of
30, it has been interpreted that managing changes in organisational culture is the major barrier
for Samsung. It brings difficulties in business in running smoothly that arise occurrence of
14
Managing organisational culture
Lack of resource availability
Lack of Strategy
0
2
4
6
8
10
12
8
10
12
Column E

employee resistivity. Other than this, 10 respondents believe that lack of resources may arise
issues for transformation of business into digital panel. While, rest 12 participants think that lack
of strategy may bring inefficiencies in the same.
Theme 5: Arrange proper resources is the best technique for digital transformation
5.) What are the main techniques Samsung can adopt to overcome from
challenges of digitalisation?
Frequency
 Organise training programs 10
 Arrange proper resources & funds 12
 Formulate effective strategies and policies 8
Interpretation: It has been interpreted from this graph that 10 out of 30 respondents think that
for digital transformation Samsung needs to organise training programs first. This would help in
enhancing skills of workers to work with new technologies and reduce chance of their resistivity
also. While major portion of respondents i.e. 12 are suggested to arrange proper resources and
15
10
12
8
Organise training programs
Arrange proper resources &
funds
Formulate effective
strategies and policies

funds for reducing those factors that may bring barriers in implementation of digital concept.
Other than this, remaining 8 respondents have advice to formulate effective strategies and
policies for the same.
Theme 6: Instagram is the best media channel for promoting business
6.) Which is the most appropriate media channel Samsung can use to promote
its business in international market?
Frequency
 Facebook 6
 You Tube 8
 Instagram 9
 LinkedIn 7
16
Facebook You Tube Instagram LinkedIn
0
1
2
3
4
5
6
7
8
9
6
8
9
7
Column B

Interpretation: For promoting business into digital platform, a company can use various media
channels like Facebook, You Tube, Instagram, LinkedIn and more. As per the mentioned graph,
it has been interpreted that 6 out of 30 respondents believe that Facebook is the best promotional
channel for Samsung. While, 8 participants think that through You Tube it can show innovation
in business and bring awareness among customers more rapidly. Other than this, 9 respondents
are in favour with Instagram and remaining 7 with LinkedIn.
Theme 7: Digitalisation helps Samsung in attainment of its future goals
7.) Does digitalisation give support to Samsung in attaining its future goals
and objectives more appropriately?
Frequency
 Yes 20
 No 10
Interpretation: Digitalisation bring various opportunities to both national and international
organisations in running their businesses more profitably. It includes increase in customer
17
Yes No
0
2
4
6
8
10
12
14
16
18
20
20
10
Column G

satisfaction, expansion of business, enhance profitability and more. According to the perception
of 20 respondents out of 30, it has been interpreted that through digital transformation Samsung
can attain its future goals more easily. While remaining 10 doesn’t go with same.
Theme 8: Samsung needs to digitalise its business
8.) Do you think that Samsung needs to make digital transformation in
business?
Frequency
 Yes 22
 No 8
18
Yes No
0
5
10
15
20
25 22
8
Column K

Interpretation: In order to stay competitive and bring innovation in products and services, it
becomes highly essential for Samsung to move its business into digitalisation. It has been
interpreted from this above graph that 22 respondents out of 30 also believe the same. They are
in favour with digital transformation concept for Samsung to bring efficiencies in operational
activities. While, remaining 8 respondent doesn’t believe the same.
Theme 9: Expansion of business is the major factor of digital transformation
9.) Which factor assists Samsung to move its business into digitalisation? Frequency
 Intense competition 10
 Increase demand of customers 9
 For expansion of business 11
19
Intense competition
Increase demand of customers
For expansion of business
0
2
4
6
8
10
12
10
9
11
Column C

Interpretation: According to this mentioned graph, it has been interpreted that out of 30
respondents, 10 believe that expansion of business is the main factor that assist Samsung to adopt
concept of digital transformation. While 9 participation think that to stay competitive in
international market, respective company needs to digitalised its business. Other than this,
remaining 11 respondents are in favour with increase in demand of customers to get more
innovative products, assist Samsung for same.
CHAPTER 6: CONCLUSION, RECOMMENDATION & IMPLICATION
FOR FURTHER RESEARCH
6.1 Conclusion
It has been concluded from this overall research that for attainment of success and stay
competitive, organisations have to adopt the concept of digital transformation. Through this
process they can not only bring efficiencies in business, but also can become able to attain future
goals more successfully. Here, for digitally transform the business, it is essential for organisation
to identify factors that come as barriers in implementation of the same. Through this process,
they can gain more benefits of digitalisation and run business smoothly.
6.2 Recommendation
As it is identified from this research that when a company digitally transform its business
then it has faced various challenges. In context with present company i.e. Samsung, lack of
resources and effective strategies are come as barriers that effect its process of digitalisation.
Therefore, it is highly recommended to respective organisation to concern on following main
strategies to overcome from barriers:
 Arrange adequate amount of funds and resources by attracting investors to make
investment in its project. For this purpose, managers should prepare effective plan that to
be presented in front of company’s stakeholders. This would help in ensure stakeholders
that digital transformation aid Samsung in enhancing its profitability ration, which would
prove beneficial for them also.
 As changes in operational activities may impact on organisational culture negatively
therefore, managers of Samsung must pay attention to develop policies for reducing the
chance of employee resistivity. This would can be possible if they make proper
20

discussion with workers about how digital transformation will prove beneficial for
company. Along with this, by organising learning programs where workers can develop
skills to work with new technology also help in managing organisational culture.
6.3 Implication of further research
For understanding the concept of digital transformation more, researchers will conduct
further investigation in identifying the factors the assist companies for digital transformation.
This would help in determining the necessity of digitalisation in business and providing better
recommendation to companies, for attainment of future goals and objectives more successfully.
21

REFERENCES
Books and Journals
Barnett, M. L. and Salomon, R. M., 2012. Does it pay to be really good? Addressing the shape of
the relationship between social and financial performance. Strategic Management
Journal. 33(11). pp.1304-1320.
Bennett, W. L. and Segerberg, A., 2011. Digital media and the personalization of collective
action: Social technology and the organization of protests against the global economic
crisis. Information, Communication & Society. 14(6). pp.770-799.
Boons, F. and Lüdeke-Freund, F., 2013. Business models for sustainable innovation: state-of-
the-art and steps towards a research agenda. Journal of Cleaner production. 45. pp.9-19.
Chatzoglou, P. and Chatzoudes, D., 2016. Factors affecting e-business adoption in SMEs: an
empirical research. Journal of Enterprise Information Management. 29(3). pp.327-358.
Dabbagh, N. and Kitsantas, A., 2012. Personal Learning Environments, social media, and self-
regulated learning: A natural formula for connecting formal and informal learning. The
Internet and higher education. 15(1). pp.3-8.
Davila, T., Epstein, M. and Shelton, R., 2012. Making innovation work: How to manage it,
measure it, and profit from it. FT press.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
Erevelles, S., Fukawa, N. and Swayne, L., 2016. Big Data consumer analytics and the
transformation of marketing. Journal of Business Research. 69(2). pp.897-904.
Martello, M., Watson, J. G. and Fischer, M. J., 2016. Implementing a balanced scorecard in a
not-for-profit organization. Journal of Business & Economics Research (Online). 14(3).
p.61.
Nakamura, L. and Chow-White, P. eds., 2013. Race after the Internet. Routledge.
Noe, R. A.and et. al., 2017. Human resource management: Gaining a competitive advantage.
New York, NY: McGraw-Hill Education.
Patiar, A. and Wang, Y., 2016. The effects of transformational leadership and organizational
commitment on hotel departmental performance. International Journal of Contemporary
Hospitality Management. 28(3). pp.586-608.
Pearlson, K. E., Saunders, C. S. and Galletta, D. F., 2016. Managing and using information
systems, binder ready version: a strategic approach. John Wiley & Sons.
Postill, J. and Pink, S., 2012. Social media ethnography: The digital researcher in a messy
web. Media International Australia. 145(1). pp.123-134.
Quan-Haase, A. and Young, A. L., 2010. Uses and gratifications of social media: A comparison
of Facebook and instant messaging. Bulletin of Science, Technology & Society. 30(5).
pp.350-361.
Rummler, G. A. and Brache, A. P., 2012. Improving performance: How to manage the white
space on the organization chart. John Wiley & Sons.
Wang, G. and et. al., 2016. Big data analytics in logistics and supply chain management: Certain
investigations for research and applications. International Journal of Production
Economics. 176. pp.98-110.
Wheelen, T. L.and et. al., 2017. Strategic management and business policy (p. 55). Boston:
pearson.
22

Wu, L. and et. al., 2016. Smart supply chain management: a review and implications for future
research. The International Journal of Logistics Management. 27(2). pp.395-417.
Zairi, M., 2012. Measuring performance for business results. Springer Science & Business
Media.
ONLINE
Tiersky. H., 2017. Challenges to digital transformation in the enterprise. [Online]. Available
through: <https://www.cio.com/article/3179607/e-commerce/5-top-challenges-to-
digital-transformation-in-the-enterprise.html>.
23

Research Proposal Form
Name:
Number:
Centre Name:
Tutor:
Date:
Unit:
Proposed title: “To determine the impact of digital transformation
process in order to increase profitability level of Samsung. A case
study on Samsung.”
24

Section One: Title, objective,
responsibilities
Title or working title of research project ( in the form
of a question, objective or hypothesis)
“To determine the impact of digital transformation
process in order to increase profitability level of
Samsung. A case study on Samsung.”
Research project objectives (e.g. what is the
question you want to answer? What do you want to
learn how to do? What do you want to find out?):
 To determine the concept of digital
transformation process.
 To determine the major advantages of digital
transformation process for Samsung.
 To access the challenges that can faced by
the Samsung at the time of implementing
digital transformation process.
Section Two: Reasons for choosing this
research project
Reasons for choosing the project (e.g. links to other
subjects you are studying, personal interest, future
plans, knowledge/skills you want to improve, why
the topic is important):
The main reason behind carry out the research
activities is to determine the impact of digital
transformation process in order to increase
profitability level. With the help of this, company can
easily enhance their productivity level.
Digital transformation is directly contribute in
enhancing the productivity level of the company
25

through which Samsung can easily capture larger
market share.
Section Three: Literature sources
searched
Use of key literature sources to support your
research question, objective or hypothesis:
This report is undertake by using different sources
like appropriate books, journals, articles and many
more. All these are help researcher to gather
relevant data and information towards the research
topic.
Boons, F. and Lüdeke-Freund, F., 2013. Business models
for sustainable innovation: state-of-the-art and
steps towards a research agenda. Journal of
Cleaner production. 45. pp.9-19.
Davila, T., Epstein, M. and Shelton, R., 2012. Making
innovation work: How to manage it, measure it,
and profit from it. FT press.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g. research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing
the report):
In this research, different activities are involved to carry out the activities.
With the help of this investigator can easily find out the better solution of
he study. In this context, there are some activities that includes in the
project:
 Determine the title
 Aims and objectives along with questions
 Literature review
 Research methodology
 Questionnaire preparation
 Data collection
 Data analysis
 Conclusion and recommendation
How long this will take:
Milestone one:
Target date (set by tutor):
Milestone two:
26

Target date (set by tutor):
Section Five: Research approach and
methodologies
What type of research approach and methodologies
are you likely to use and why?
For this research, investigator use qualitative
research method which help in determining the
actual issue in the theoretical form. Apart from
this, inductive research method is also used b
the investigator that may contribute in gathering
the relevant data.
What your areas of research will cover:
Present research will includes the impact of the
digital transformation which directly contribute in
enhancing the profitability level of the company at
market place.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been
or will be submitted for another qualification and is
appropriate.
Agreed: (name):
(date):
Comments and agreement from project
proposal checker (if applicable)
Comments (optional):
I confirm that the project is appropriate.
Agreed: (name): (date):
27

Research Ethics Approval Form
All students conducting research activity that involves human participants or the use of
data collected from human participants are required to gain ethical approval before
commencing their research. Please answer all relevant questions and note that your
form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor.
Before completing this form, we advise that you discuss your proposed research
fully with your Unit Tutor. Please complete this form in good time before your
research project is due to commence.
Section 1: Basic Details
Project title: “To determine the impact of digital transformation process in order to increase
profitability level of Samsung. A case study on Samsung.”
Student name:
Student ID number:
Programme:
School / College:
Intended research start date:
Intended research end date:
Section 2: Project Summary
Please select all research methods that you plan to use as part of your project (Please tick):
• Interviews:
• Questionnaires:
• Observations:
• Use of Personal Records:
• Data Analysis:
• Action Research:
• Focus Groups:
• Other (please specify):
28

Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants? Who are the participants? Tick all that apply:
Ages 12-16:
Young People aged 17–18:
Adults: More than 20
How will participants be recruited (identified and approached)?
Describe the processes you will use to inform participants about what you are doing:
How will you obtain consent from participants? Will this be written? How will it be made
clear to participants that they may withdraw consent to participate at any time?
Studies involving questionnaires: Will participants be given the option of omitting questions they
do not wish to answer? Please tick:
Yes:
No:
If No please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed
consent to be observed. Please tick:
Yes:
29

No:
Will you debrief participants at the end of their participation (i.e. give them a brief explanation of the
study)? Please tick:
Yes:
No:
Will participants be given information about the findings of your study? (This could be a brief
summary of your findings in general). Please tick:
Yes:
No:
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998).
Yes:
No:
Who will have access to the data and personal information?
During the research:
Where will the data be stored?
30

Will mobile devices such as USB storage and laptops be used?
Yes:
No:
If yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers?
Yes:
31

No:
If yes, please provide further details:
Section 5: Ethical Issues
Are there any particular features of your proposed work which may raise ethical concerns? If so,
please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise as a result of
your research. Please consider/address all issues that may apply. Ethical concerns may include,
but are not limited to the following:
• Informed consent.
• Potentially vulnerable participants.
• Sensitive topics.
• Risks to participants and/or researchers.
• Confidentiality/anonymity.
• Disclosures/limits to confidentiality.
Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
• Reporting.
• Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes: No:
32

I have discussed the ethical issues relating to my research with my Unit Tutor: Yes: No:
I confirm that to the best of my knowledge:
The above information is correct and that this is a full description of the ethics issues that may
arise in the course of my research.
Name:
Date:
Please submit your completed form to Moodle
33