Digital Transformation Strategies and Analysis for Tate & Lyle

This report provides a comprehensive analysis of Tate & Lyle's digital transformation journey. It begins with an introduction to the company and its market position, followed by an examination of the case for change and the importance of capturing market insights. The report then delves into key strategies, including making fast decisions, acquiring and engaging talent, creating a digital-ready culture, and steering collaboration through various tools like Slack and Yammer. The role of leadership in fostering digital transformation is also explored, highlighting the importance of communication, influence, and trust-building. The report concludes by summarizing the key findings and emphasizing the significance of digital transformation for Tate & Lyle's competitiveness. It covers various aspects like change management, talent acquisition, and the role of leadership in implementing digital strategies. The report also suggests the use of collaboration tools like Slack, Yammer, and Chanty for effective decision-making within the organization.

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Table of contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Task 4 - Acquire and Engage Talents..........................................................................................3
Task 5 -Create a Digital-Ready Culture......................................................................................4
Task 6- Steer Collaboration.........................................................................................................5
Task-7 Select your Leader...........................................................................................................5
CONCLUSION................................................................................................................................6
REFRENCES...................................................................................................................................8

INTRODUCTION
The company in the report is Tate and Lyle. It is a supplier of food and beverage
ingredients to the industrial market. It is headquartered in London, England, UK. This report will
discuss about the concept of digital transformation with respect to today’s need. Along with this
an analysis regarding the internal and external including market will with reference to change is
also included in the report. This report will also throw its light on human resource with regard to
brining changes and cultural aspect. Concept of collaboration and leader’s role in terms of skill
use is also included in this report.
MAIN BODY
Task -1 The case for change
This report is based on Tate and Lyle which is British multinational company an global supplier
of food every rich ingredients to the market. it was originally a sugar refining business but from
the year 1970 it began to diversify more and more and eventually divesting its sugar business in
2010. This company specialising in the converting raw material such as tapioca into ingredients
that add test, texture and also the food and beverage nutrients.
There are various digital transformation that are bring by the Tate and Lyle and one of them was
taking their business online where they open their own website where businesses within the
industry can take order from the company and it will be directly deliver to their workplace
(Malter and Rindfleisch, 2019). they are also using the social media platforms to attract new
businesses who are looking for the suppliers of sugar an other ingredients within the food and
beverages. there are some threats that are faced by the companies COVID-19 that is not letting
their business open and they are facing losses. Their main objective is to attract customers during
the pandemic through online.
Task 2 Capture insights
There are various technology that can be used by the Tate and Lyle that can be helpful for them
too take growth and they can attract more businesses who can buy raw material from them. one
of them is can within the their supply chain management and also the inventory management that
can be helpful for them to manage raw material within the inventories so they can supply in
future. There are some ways coming and able to capture insights about their competitors,
partners and micro economic trends. to take competitive advantages it is necessary company to
overcome with the new product and services, new technology implementation can be a beneficial

and it is a part of microeconomic trend. They can collaborate with the partners to expand their
business as well.
Task 3 make fast decisions
There are various approaches that can be used by the leaders and managers of the Tate and Lyle.
Study about the market can be a best strategy that could be used by the leaders and managers to
identify the new market trends and according to it they can take fast decisions and adopt the
changes. there are some proper change management process that could be used by damn too
implement changes successfully and it can be possible have they used chain management theory
like lewin’s Change management model that can help them too implement change effectively
and they can take decision trade effectively (Hanna and et.al., 2019). Another by strategy that
could be used by the leaders and managers of the company are taking help of marketing team
who are already working within the market and they are having good knowledge of markets and
they can provide necessary information about the changes in the market and company can take
decision effectively and adopt changes at a competitive advantages within the market where their
operating their business and they can show their presence.
Task 4 - Acquire and Engage Talents
Tate and Lyle can use the techniques for acquiring and engaging the talent needed for the
digital transformation that are:
Create a dialogue
Digital transformation in the company is a team game so for encouraging the employees
the company can ask the employees for the feedback such as what king of changes they like to
see in the company, is they like to opt for the cloud technology or they like to increase the use of
social media platforms more (Kane, 2019). This will help in winning the employees for the
transformation process.
Flexibility is the key
The company can engage the employees by making the digital transformation in the
terms of more flexibility and adaptability. This can be like providing the employees with the
option of working from home or allowing the employees to use the technology they prefer the
most. The company need to encourage the collaboration for the transformation.
Allow the employees to experiment

It is a known fact that transformation involves the departure of the comfort zone for the
employees. The company can make a culture where the employees can experiment without
fearing of the consequences if anything goes wrong. The experimentation environment will help
the employees to embrace the transformation.
Show the benefits of the change
The company can show the employees how the digital transformation will benefit the
company along with aligning the transformation with the goals of the company (Gobble, 2018).
This will help the employees to look at the benefits on how their daily work will get easier with
the transformation. This will improve the engagement of the employees.
Hire the right people
The company can hire the employees who are aware of the benefits of the digital
transformation and this will help to eliminate the doubts in the minds of the existing employees
from the conversation with them. The hired employees can talk about how the transformation
will make the things easier and smoother. The influencers will encourage the employees and the
work for the company will be halved.
Task 5 -Create a Digital-Ready Culture
The digital ready culture can be defined as set of values and practices that are shared as
well as mutually reinforced for giving high performance in the execution of the digital
transformation business environment. The formal and informal leaders can promote speed,
impact, openness and autonomy in the digital ready culture (Westerman, Soule and Eswaran,
2019). The leaders can build a digital ready culture in Tate and Lyle.
Build practices that set digital firms apart
The culture can be made by cultivating the habit for rapid experimentation as well as self-
organisation in alliance with the set framework of the data-driven decision making. This
practices help in driving self- growth along with the innovation.
Preserve practices that promote integrity and stability
The leaders can include the qualities and practices to support the integrity and stability
that help the employees in the innovative performance. The leaders have to critically find ways
to achieve these practices without hindering the self-organisation experimentation that is making
the innovation happen. That’s where the leader can use the values of openness, working with

people regardless the organisational location and accountability, giving freedom within the
guidelines.
Reorient important practices that were only optimized for the pre-digital world
The leaders can look for the needs of the customers and focus on the meeting the desires
of the customer by proactively experimenting to delight the customer (Malter and Rindfleisch,
2019). The leaders can ask for the current information of the unit along with the product
performance and work with it. The leaders can change the opaque and infrequent performance
evaluation to the on-going attention and transparent goals as well as the performance metrics.
Task 6- Steer Collaboration
Tate and Lyle can use different collaboration tools for enabling the employees in the
decision-making process like:
Slake
It is the fastest growing team messaging app used by millions of the employees all round
the world. This real-time communication tool can help the employees to stay organised with
various projects and have the features of notification along with the reminder settings to help
track the conversation (Johnson and et,al, 2017). The user can highlight the keywords during the
conversation so the members using the tool can use the slack’s search feature for quickly getting
the relevant chat histories. In paid accounts the employees can achieve or store the messages.
This can be very useful during the decision making process.
Yammer
This tool is an enterprise social network having 7 million users and provide a platform for
the team members of the company to collaborate and communicate privately and safely. The
employees can join the network by using the company email address and open it in the desktop
or mobile. The tool provides the facility for the users to communicate privately with the
individual colleagues and with the public chats in the specific groups. This can be used as a tool
to communicate and contribute in the decision making.
Chanty
Thus tool also provide the platform for communication and collaboration for the small
teams. The tool is provided with many features like messaging, audio calls, video calls, easy file
sharing, notification options and unlimited search history with voice transcript. Chanty is
provided with a unique feature that set it apart from other tools is it provide with algorithm that is

able to predict the responses (Staňková, 2020). This feature saves the valuable time of the user.
This tool is very efficient for the use by the employees in the decision making process.
Task-7 Select your Leader
In order to have an inculcation of the digital culture in an organisation, leaders play an
important role in terms of influencing the followers and other employees so that they can accept
the change and infuse the digitalization. As leaders have influencing power by which they can
make the agree to the employees regarding the adoption of change so they can lead the
inculcation of digitalization in Tate and Lyle.
In addition of this, presence of certain attributes and behaviour will lead to have a better
building of culture with respect to digital transformation in Tate and Lyle.
Attributes and behaviour:
Communication:
It is one of the essential attribute with respect to execution of change in an organization.
A leader by using an effective communication skill would be able to deliver the exact meaning
and need of changes and thereby plays its role in the implementation (Morgan, 2020). Through
effective communication attribute leaders can easily infuse digital transformation in Tate and
Lyle.
Influence:
It is also a major aspect and attribute with respect to leader by which they can influence
and individual and make the performance of task. By using this attribute, leaders of Tate and
Lyle can inculcate digitalization in the company’s business along with employees contribution
and co-ordination.
Building trust:
Trust building behaviour of a leader plays an important role in bringing changes in an
organization. By the development of trust a leader can easily change the mind-set of the
employees towards the resistance and make the execution of change (Hanna and et.al., 2019).
Thus, this behaviour of a leader can make the digital conversion of business of Tate and Lyle.
Encouraging innovation:
As leader is a follower of innovation and always perform the task with innovative ideas and
new form. With the presence of this behaviour of a leader any company including Tate and Lyle

can bring innovation and make the efficient business operation. This behaviour will lead to have
an easy execution of change in company.
CONCLUSION
From the above report it is concluded that the digital transformation with respect to Tate
and Lyle will enable it to lead the company to meet the current requirement of changes along
with enabling competitiveness. Inculcation of various steps including the capture regarding the
competitors and market also enable it take the best decision. Likewise, human resource will also
plays an essential role to have an execution of the change related with digital transformation. It is
also understood that the culture of organization in terms of digital ready will lead to better
implication. Along with this engaging a leader in an organization will also assist it to have a
better change and in respect to Tate and Lyle a well-established digital change.

REFRENCES
Books and Journals
Gobble, 2018. Digital strategy and digital transformation. Research-Technology
Management. 61(5). pp.66-71.
Hanna, and et.al., 2019. The effect of leader risk-taking on subordinate felt trust. Leadership &
Organization Development Journal.
Johnson and et,al, 2017. Multiple triangulation and collaborative research using qualitative
methods to explore decision making in pre-hospital emergency care. BMC medical
research methodology. 17(1). pp.1-11.
Kane, 2019. The technology fallacy: people are the real key to digital transformation. Research-
Technology Management. 62(6). pp.44-49.
Malter and Rindfleisch, 2019. Transitioning to a digital world. In Marketing in a Digital World.
Emerald Publishing Limited.
Morgan, J., 2020. The Future Leader: 9 Skills and Mindsets to Succeed in the Next Decade. John
Wiley & Sons.
Staňková, 2020. Virtual leadership of people and teams in the 21. century-modern technologies
and cooperation methods.
Westerman, Soule and Eswaran, 2019. Building digital-ready culture in traditional
organizations. MIT Sloan Management Review. 60(4). pp.59-68.