Research Proposal: Tesco's Digital Transformation Impact Analysis

This research proposal investigates the impact of digital transformation on the business operations of Tesco Plc. at a global level. The study aims to analyze the concept of globalization, its benefits to Tesco, and the current global requirements for the company. It also seeks to identify emerging economies for brand development and suggest techniques for improving the operational framework. The research employs a deductive approach with a quantitative design, utilizing questionnaires and simple random sampling to collect primary data from Tesco employees. The proposal outlines the research rationale, literature sources, activities, timescales, and methodologies, including data collection and analysis techniques. The study references key literature on digital transformation and its effects on the retail industry, emphasizing the importance of adapting to technological influences for operational efficiency and global expansion. The project is designed to provide insights into Tesco's digital transformation journey and its implications for future growth.

Appendix
Research Proposal Form
Unit Unit 11 – Research Project
Proposed Title An Investigation of the impact of digital transformation at global level on the
business operations of Tesco Plc.
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Section One: Title, aim, objectives, questions
TITLE: An Investigation of the impact of digital transformation at global level on the business
operations
Research background
Impact of globalisation on a retail industry is that it will be helpful in creating various opportunities as
well as developing the brand image on global level. As Tesco is known as the best retail brand in UK which
has various stores throughout country, so, there is requirement of uplifting the operational activities of this
organisation on a wider scale.
Aim and objectives
Aim: “An Investigation of the impact of digital transformation at global level on the business operations
- a case study on Tesco Plc.”
Objectives
To analyse the concept of globalisation and its benefits to Tesco Plc
To determine the current global requirement for Tesco Plc
To identify emerging economies for brand development for Tesco Plc
To suggest development techniques for improving the operational framework in Tesco Plc
Research questions
What is the concept of globalisation and its benefits to Tesco Plc?
How to determine the current global requirement for Tesco Plc?
How to identify emerging economies for brand development for Tesco Plc?
What are the suggestions for development techniques for improving operational framework in Tesco
Plc?

Section Two: Reasons for choosing this research project
Rationale
The reason behind selection of this research topic is that, in the current era, there have been rise in
the technical influences in al sectors such as production, marketing, selling etc, which helps in uplifting the
operational efficiency of organisation. This an effective approach towards analysing the operational
discrepancies which have been faced by the organisation in terms of promoting the use of technical devices.
Study will represent various new techniques and modes of development which will help Tesco Plc. in
its global operations. It will evaluate the opportunities and current market scenario that will be ascertained
to make accurate analysis and planning. Along with this, there will be identification of factors which affect
industrial functions on a global level such as changes in educational level, economic conditions, per capita
income, culture, tradition, languages as well as resources.
Section Three: Literature sources searched
Literature Sources searched
According to Atkin, Faber and Gonzalez-Navarro, (2018), development of operational activities is a
prime requirement in every business. There can be implications of various activities and opportunities which
in turn will be useful for management of several operations. Expansion of operations of a retail business on
global segmentation will lead the firm in attaining effective targets. Moreover, it will help a business in
generating new buyers, creating brand image as well as increasing the market share. The capital stability
will increase due to increment in sales or in operational criteria. Kundu and Chatterjee, (2018) stated that
there will be various obstacles in terms of developing an organisation in the global context. The
demographic factors such as location, culture, economy as well as living standard of people will be a big
challenge to a retail organisation (Ecommerce Business Ideas, 2018). Availability of resources will also
affect the operations as higher tax charges or tariffs will affect a retail business in developing efficiencies.
Bhullar and Gill, (2018), carried out a study, it has been analysed here that, promoting the business
operations on the global level will be helpful in bringing the appropriate gains and growth to retain the
higher market value. Digitalisation of operations will be helpful in recording all transactions in clouds which
can be audited by an auditor for analysing the financial stability in the firm. Lahl and et.al., (2018) sought to
analyse that, main obstacles for a retail industry is for carrying out the business operations in a new location
which in turn have influences due to variations in geographical factors. Therefore, bringing the business on
online segmentation will reflect the favourable opportunities in opening the doors for developing the global
level of operations.

Books and Journals
Atkin, D., Faber, B. and Gonzalez-Navarro, M., 2018. Retail globalization and household welfare: Evidence
from mexico. Journal of Political Economy. 126(1). pp.1-73.
Bhullar, A. and Gill, P.S., 2018. Digitalisation through mobile commerce: the impact of demographic and
behavioural intention factors on mobile commerce usage activities. International Journal of
Business Continuity and Risk Management. 8(4). pp.335-351.
Kundu, S. and Chatterjee, S., 2018. Role of Digitalisation in Hospitality Industry with Special Reference to
Online Food Delivery Services. Bharatiya Vidya Bhavan Institute of Management Science,
Kolkata-9., p.58.
Lahl, K. and et.al., 2018. On the Relevance of Digital Learning Cultures Within Online Business Education.
In On the Line (pp. 175-188). Springer, Cham.
Online
Ecommerce Business Ideas. 2018. [Online]. Available through :<
https://www.bigcommerce.com/blog/ecommerce-business-ideas/#top-16-ecommerce-business-
ideas-of-2018>.
Section Four: Activities and timescales
Activities
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Idea generation
Communicating
plan
Analysing the
cost
Analysing time
Conducting
market survey
Data Collection
Analysing the
gathered
information
Communicating
the outcomes
Suggesting
changes in
operations
Drafting
development
plan
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Final look
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Submission

Appendix
Research Proposal Form (contd.)
Milestone one: Preparing research proposal
Target date (set by tutor): .........................................................................................
Milestone two: Completing research project
Target date (set by tutor): .........................................................................................
Section Five: Research approach and methodologies
Research approach: It consists of two approaches such as deductive and indicative. In this project
there will be sue of deductive research approach which will present appropriate analysis on the gathered
data.
Research design: There are two designs such as qualitative and quantitative. In this research there
will be use of quantitative technique which will bring details through questionnaires about human
behaviour and preferences.
Sampling: In an approach towards analysing the research issues there will be use of simple
random sampling techniques which will conduct the tests on 30 randomly selected employees of Tesco
Plc.
Data collection: Among primary and secondary data collection techniques there will be use of
primary data collection method. Thus, it will be based on preparing questionnaire and asking them to te
professionals of Tesco Plc.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another qualification
and is appropriate.
Agreed: .................................................................................... (name) .................................................................................... date) ......................................................
Comments and agreement from project proposal checker (if applicable)
Comments (optional):

I confirm that the project is appropriate.
Agreed: .................................................................................... (name) .................................................................................... date) ......................................................