Digital Trends Discussion: Customer Expectations and Future Service

This discussion post examines the impact of digital trends, particularly social media and the digitization of industries, on customer expectations and needs. The post references an article on digital trends and explores how these changes influence customer service. It analyzes how Artificial Intelligence (AI) and Machine Learning (ML) are used in customer service and business development, improving data management and process management. The post also discusses the rise of social media and its impact on marketing and customer interactions. It concludes by considering the future of customer service in light of these technological advancements, emphasizing the importance of adapting to evolving customer expectations. The author discusses the potential of AI to improve customer satisfaction and the impact of these trends on various industries.

1/26/2020
Running Head: DIGITAL TRENDS 0
Digital trends
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DIGITAL TRENDS 1
AI and Machine Learning Power Opportunity
Most of the businesses are successful in the market because of technological
innovations especially Artificial Intelligence (AI) and Machine Learning (ML). in addition,
there are many good impacts of AI and ML. businesses are successful because of disruptive
innovations and most of the companies have innovated new technologies to enhance their
businesses in the new market place. Data and business analysis are better using AI and ML,
as it has enhanced the limit of data and information (Adams, 2017).
In addition, many industries have implemented AI-enabled systems for managing
their business functions, such as customers services management, and supply chain
management (Castelluccio, 2017). Moreover, a business can grow using social media as
well, which is a new trend in the market for marketing, such as blogs, websites, mobile
applications, and many more. AI and ML are the best tools and techniques to improve the
growth and performance of a firm (Hakes, 2018). Furthermore, there are many benefits of AI-
based systems, as it has used for data management and process management.
Moreover, there are many features of AI, which makes processes easier, such as
supply chain, customer relationship, accounting, and many others (Tkáč & Verner, 2016).
Besides, social media networking sites have used AI and ML for their business, which is a
good thing for their leaders and managers. In conclusion, social media can use AI and ML for
the betterment of their customer's satisfaction and other things. AI will be the future of many
industries.

DIGITAL TRENDS 2
References
Adams, C. (2017, May 14). Describe Artificial Intelligence and how it might impact the
Business Analysis profession? Retrieved from modernanalyst.com:
https://www.modernanalyst.com/Careers/InterviewQuestions/tabid/128/ID/3834/
Describe-Artificial-Intelligence-and-how-it-might-impact-the-Business-Analysis-
profession.aspx
Castelluccio, M. (2017). Artificial intelligence in business. Strategic Finance, 98(10), 55.
Hakes, T. (2018, January 25). The 7 Biggest Digital Trends in 2018: What Business Leaders
Need to Know. Retrieved from https://www.hellosign.com:
https://www.hellosign.com/blog/digital-trends-in-2018
Tkáč, M., & Verner, R. (2016). Artificial neural networks in business: Two decades of
research. Applied Soft Computing, 788-804.