Analyzing Social Media Platforms and Digital Marketing Strategies

This essay explores the significance of digital marketing and social media marketing for businesses, highlighting how these strategies can enhance sales and customer engagement. It covers key components such as the marketing mix (product, price, place, promotion, process, people, and physical evidence) and emphasizes the role of digital channels in reaching target audiences. The essay also discusses the importance of user-generated content and live streams in social media campaigns, using examples like Audi's Instagram campaign and Tesco's social media strategy to illustrate effective implementation. Furthermore, it analyzes the importance of various social media platforms in increasing brand awareness, improving customer feedback, and driving business growth in a competitive market. The conclusion underscores that digital and social media marketing are essential tools for businesses seeking to expand their customer base and improve profitability.

Digital marketing and
social media marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Marketing....................................................................................................................................1
Marketing mix and fits of communication mix...........................................................................1
Digital marketing........................................................................................................................2
Social media marketing...............................................................................................................2
Importance of digital marketing and social media marketing to businesses...............................3
Social media contents..................................................................................................................3
User Generated Content: .......................................................................................................3
Social media campaigns:.............................................................................................................4
.....................................................................................................................................................4
Analyse the importance of social media platforms.....................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Digital marketing is component of marketing that use to utilize internet and online
application to promote product and services to the target audience(Chaffey, and Ellis-Chadwick,
2019). Digital marketing is the method by which company endorse product, services and their
brands. Social media marketing refer to the use of social media platforms such as Facebook,
Instagram, twitter, LinkedIn, YouTube etc. in order to promote product and services in the
market. There are various social media management tools that helps business to get the most out
of the social media platforms.
MAIN BODY
Marketing.
Marketing refer to the set of activities company undertake in order to promote its product
and services in the market. This includes, advertising, selling, distribution of product and
services of the customers or other businesses. Marketing and networking with the potential
customer and maintain long term relationship with them is the main motive of marketers.
Marketing also involve the networking with the other businesses in order to promote business in
the market. Promotion of product and services and provide customer high level of satisfaction
could help in better growth and profitability of the business in the market.
Marketing mix and fits of communication mix.
Marketing mix is the strategies that company use in order to gain competitive advantages in the
market. It is the foundational model of the company that helps in better growth and effective
level of profitability in the industry. Below is the detail explanation of marketing mix and where
communication mix fits in.
Product: It the fist element of marketing mix, product could be refer to the service,
physical product or an experience(Desai, 2019). A product of the company made in order to
fulfil the needs and wants of the customers. Product of the businesses provide satisfaction to the
customers and fulfil their expectation from the market.
Price: This represent the value of product and services a customer willing to pay in order
to gain satisfaction from those product and services. Price of product refer to its value in the
market and how much a customer willing to pay for it. Price of product and services
communicate its value for the product in the market.
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Place: It refer to the market where the product and services of the business is available
for the target customers. Place is where a business decided to sell it product and services to the
customers or other businesses. Place is the main factor that communicate the existing product
and services in the market to its customers.
Promotion: It refer to the advertising product and services in the market, provide all the
information about those product and services in to the potential customer(Gupta, 2019). It is the
way where company choose to communicate with the target audience by offering various
product and services in order to increase profitability of business.
Process: It is the series of actions that business undertake in order to distribute its
product and services in the market. Process of the business refer to the all the distribution
channels of the company that helps in describing product and services to the customers.
People: These are the individuals that are involved in the marketing of product and
services in the market. People could a employee of the company that helps in managing,
designing, representing to the customers directly or indirectly.
Physical evidence: It is the symbol of how customer know and think about the brand. It
represent the brand identity of the brand in the minds of customers. It include logo, business
cards, sign,websites etc.
Digital marketing.
Digital marketing refer to the use of internet in order to reach to the customers and
promote business on online platforms(Jin, Muqaddam, and Ryu,2019). Digital marketing
targets specific segment of the customers base and interact business to the customers. Internet
marketing include promotion of product and services to the customers and get appropriate
feedback from them. Digital marketing helps business to gain effective level of profitability and
growth in the market. There are different digital marketing channels that can be use in the
promotion of the business and increase its sell.
Social media marketing.
Social media marketing is the power full way to promote business in the online platforms and
increase the level of sell and profitability of business. Now days customers are interacting with
social media rather than other offline medium. Use of social media marketing can be helpful in
the growth or the business and increase level of profitability. It can help company to gain insight
about the customer's point of view about their product and services. It also provide company a
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way to reach to new customers and provide them information about the various product and
services that they are offering to them.
Importance of digital marketing and social media marketing to businesses.
Digital marketing is an important tool that helps business to promote their product and services
and target new customers from those tools. Through the digital marketing business can reach to
the enormous customers in the market(Key, Czaplewski, and Ferguson, 2019). It also save the
cost of the promotion in off line marketing. Digital campaigns can help the business to show the
advert that could attract the customers towards the brand and increase level of effectiveness of
advertising of company. It increase the sell of product and services and provide better result to
the business. It also helps business to enhance the experience of their customers by providing
them an option of feedback about the product and services.
Social media is one of the most used platform by the people now days, and social media
platform can help businesses to reach to the target audience and provide them information about
the product and services. Social media is becoming one of the most important aspect of digital
marketing which provide incredible benefits to the business by reaching to the millions of
customers. It also helps business to increase brand awareness and boost business into the leads
and sale.
Social media contents.
User Generated Content:
This content of social media marketing helps business to show their customers that they
care about the audience and engage them by sharing their credited content. It is a product
consumers create disseminate information about the online products or the firms that market
them(Kingsnorth, 2019). User generated content is the wide range of of application that user use
for the entertainment, advertising, research etc. GoPro is using this content very well for the
better reach to their follower. They always sharing content that their follower captured using the
GoPro. Brands has seen the success of user generated content due to the higher customer
engagement they receive especially on Instagram. Reposting customer made content and
creading them in the post makes customer feel loved and satisfaction from the brand.
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Livestreams:
Live streams on the social media platform made an huge impact on the mind set of the
customers. Lives streams on the online platforms provide company an opportunity to choose
whether the content they want to show to their customers. This allows other people to view the
livestreams if they had missed it earlier(Liu, Perry, and Gadzinski, 2019). Facebook's
livestreams helps business to generate lead in the market. It also helps to promote the content on
the within the streams. Businesses can ask their viewers to click on the specific link in the
comment section and make them fill the form to asset the displaying. Now Instagram livestreams
is also available in the US and UK that can help business to use it in appropriate manner.
Social media campaigns:
Instagram campaigns of Audi:
In this Advertisement Audi show its new R8 model on the Instagram. In this company
use of Forrester 5ls model that helps company to increase the customers base and attract new
customers in the brand. The first I is involvement, company involve its customers through the
social media advertisement. They focus on the involvement of customers on the brand's
application. This essentially that measure the presence of the customers. The next step is
interaction, in this Audi analyse the actions of its target customers such as buying the cars,
requesting the catalogue, signing up for an email etc. it measured the interaction of customers
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with the brand. The next step is intimacy, in this explain all the actions that customer take in
order to review about the advertisement such as post, comments, review of the product. Audi
measured the interaction with the customers and know about the brand awareness. In influence,
stage company know about the customers likely hood and recommendation to the other people
about the product. This model Audi use for the individual attract rather than group.
Social media campaign of Tesco:
Illustration 1: https://www.campaignlive.co.uk/article/tesco-overhauls-youtube-
presence-social-strategy-rethink/1136897
Tesco use social media platform to introduce its Coherent social media strategy, it began
with the launch of its first YouTube channel. Tesco hired digital agency Zone to help simplify its
presence on YouTube. On Facebook company has more than 800,000 likes, also company
recently lunched their first social games(McGruer, 2019). Company also has presence on the
twitter @UKTescooffers. With this company use 4Cs for marketing communications for the
better outcomes. In the first stage company convey Clarity in the advertisement, a clear idea and
simple message is the main motive of the company to show digital presence and increase the
level of market shares from the product and services they offer on online platform. In the
Consistency company show consistence message to break through myriad of communication. In
Credibility Tesco show an creative concept of advertisement that make an impact on the minds
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of the customers. Competitiveness, this idea of advertisement through the various social media
platform helps company to gain competitive edges.
Analyse the importance of social media platforms.
Know days social media is one of the most important platform that can help business to
generate sale and increase the level of effectiveness in the business. Most of the people are using
social media platform for the entertainment purpose but it could also help them to know about
the various offers and the product that companies are offer(Seyyedamiri, and Tajrobehkar,
2019). Social media platform become most influenced platform and influence people on the
virtual spaces. It is the great way to advertisement the product and services to the millions of
people on one time. It also helps businesses to reach to the large number of the people within
seconds of posting ad on it. With huge number of online user it become one of the most effective
advertisement platform in the market.
Having online presence in the business can help in better growth and profitability in the
market. It increase the level of brand awareness in the market, it also helps business to increase
the level of effectiveness in the product and services by asking customers about the
feedback(Tuten, 2020). Also it increase the effectiveness in the businesses by increase number
of review on the site. Also there are various number of users that can increase the level of
advertisement in the market. Thus, social media platforms are important for the and profitability
in the competitive market.
CONCLUSION
From the above information it can be conclude that digital marketing and social media
marketing is an important tool that company can use to increase its sale and gain better customer
base in the market. It also helps business to attract more customers in order to gain better
profitability and growth in the market. Digital marketing helps business to gain better insight
about the brand awareness in the market and how much customer know about the various
product and services company offer to them. Marketing mix is the tool that helps business to
make appropriate strategy that can help them to increase the level of profitability and growth in
the market. Use of social media content helps business to achieve attentions of the people, social
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media content helps customers to know about the various product and services available in the
market.
REFERENCES
Books and Journals
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Desai, V., 2019. Digital Marketing: A Review. International Journal of Trend in Scientific
Research and Development, pp.196-200.
Gupta, G., 2019. Inclusive use of digital marketing in tourism industry. In information systems
design and intelligent applications (pp. 411-419). Springer, Singapore.
Jin, S.V., Muqaddam, A. and Ryu, E., 2019. Instafamous and social media influencer marketing.
Marketing Intelligence & Planning.
Key, T.M., Czaplewski, A.J. and Ferguson, J.M., 2019. Preparing workplace-ready students with
digital marketing skills. Marketing Education Review, 29(2), pp.131-135.
Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to online marketing.
Kogan Page Publishers.
Liu, S., Perry, P. and Gadzinski, G., 2019. The implications of digital marketing on WeChat for
luxury fashion brands in China. Journal of Brand Management, 26(4), pp.395-409.
McGruer, D., 2019. Dynamic digital marketing: master the world of online and social media
marketing to grow your business. John Wiley & Sons.
Seyyedamiri, N. and Tajrobehkar, L., 2019. Social content marketing, social media and product
development process effectiveness in high-tech companies. International Journal of
Emerging Markets.
Tuten, T.L., 2020. Social media marketing. Sage.
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