Comparison of Digital and Traditional Marketing Strategies: Report

This report provides a detailed comparison of traditional and digital marketing strategies. It highlights the key differences in terms of meaning, price, product, promotion, and place. The report emphasizes the role of digital marketing in enhancing customer experiences and facilitating direct interaction between consumers and brands. It explores customer touchpoints across various digital platforms such as YouTube, Facebook, Twitter, and television, detailing how marketers can leverage these channels to build brand awareness and engage with their audience. Furthermore, the report discusses the significance of analyzing data generated through digital marketing activities to map customer journeys, improve company performance, and enhance customer experience. The report concludes by summarizing the advantages of digital marketing, including its cost-effectiveness and ability to target a broad audience, while also acknowledging the effectiveness of traditional methods. The report also includes an analysis of how digital marketing has changed the definition of marketing segment.

DIGITAL MARKETING

Contents
Difference between Traditional & Digital Marketing.................................................................3
Customer touch points and omni channel points.........................................................................4
analysis of data generated through digital marketing activities enables marketers to map this
journey to improve company performance and improve the customer experience.....................5

INTRODUCTION
Digital marketing is the marketing of products or services using digital technologies on the
Internet, through mobile phone Apps, display advertising, and any other digital mediums. Report
will highlight difference between traditional and digital marketing. It will also lay emphasis on
customer touch points and OMNI channel points. Report will also lay focus on analysis of data
generated through digital marketing activities enables marketers to map this journey to improve
company performance and improve the customer experience.
Difference between Traditional & Digital Marketing
Meaning: - Traditional marketing was done through print media , television, radio and etc while
Digital marketing is done through Social media , email, mobile, google ads etc.
Price: - Traditional marketing is costly as it is done through newspaper, radio etc. while Digital
marketing cost is affordable as it done through website, social media etc. In traditional marketing
they have to wait for result of business improvement for many weeks and months while digital
marketing you do not need to wait for long. While in digital marketing the cost can be affordable
like in promoting product on Facebook is free of cost.
Product: - Traditional marketing is one-way communication while digital marketing is two-way
communication. Product awareness takes time in traditional marketing.
In traditional marketing company cannot get feedback in traditional marketing while you can get
feedback in digital marketing. In Contrast digital marketing products are being promoted to huge
number of consumers and also it is very easy to promote goods and services on social media
channels
They cannot identify customers’ needs and preferences in traditional marketing while in digital
marketing you can identify customers’ needs and preferences (Stephen, 2016).
Promotion: - All companies cannot afford traditional marketing as you know that it has high
cost while all companies can afford digital marketing.
Digital marketing is more advantageous than traditional marketing as you can target local
audience as well as international audience. The audience can choose how they want to receive
your content that is one person may like to watching you tube videos another person may like to
read blog post. Traditional marketing do not give choice to audience. While in Digital marketing
it is really easy to promote products, and that also at a lower cost. This method of promotion can
also reduce operational cost of organization. (Kannan, 2017).

Place:- in digital marketing customers do not need to interact with seller to purchase product.
Customers can buy products online. But in traditional marketing customers have to interact with
seller to purchase the product. Digital marketing helps more than traditional marketing in
increasing sales.
Customer touch points and Omni channel points
Product awareness
You tube: - In this campaign must be started with bumper ad rather than a 30 sec ad generate
early buzz. It allows you to quickly introduce your brand to the customers engaging the viewers
while building brand trust and brand awareness After the foundation of brand awareness has
been created by the bumper campaign, launching a 30 second ad give viewers dig deeper into
featured product, messages and services.
Engage the viewers:- only tell the viewers what they need and want to know. Add main
components of products or services in ad.
Facebook :- respond to comments :- do not leave your audience hanging by not responding to
their comments on your Facebook page. Whatever may be written on your wall you needs to be
responded to.
Have educational and engaging content :- articles and videos should not be only to sell product
or services but should also include helpful content that fan can use. This include anything that
your customer will find interesting in your industry.
Monitor the Facebook page :- first you need to identify your objective of the page. Once you
know what your objective is track the success of your posts to find out how much traffic is
coming to your website.
Twitter: - tweet information and content regularly :- the golden rule of internet is that the more
regularly a website or page is updated. The more traffic will gravitate towards it. Lead generation
marketing is all about converting the highest percentage of customer- the more traffic you have,
the higher the potential for lead conversion, simply due to more people reading your content
(Ryan, 2016).
Television:- Television advertising provides marketers with broad platforms capable of reaching
thousands of customers. This advertising is widely used to advertise children product. Children
do not use mobile so tv advertising helps in attract children towards their product. Children will
get to know about product through tv.

analysis of data generated through digital marketing activities enables marketers to map this
journey to improve company performance and improve the customer experience
Figure 1 Use of digital sites
(Source: Digital marketing activities, 2016.)
In today's time there too many things comes in life and in our day to day experience in which
one them is digital marketing . It plays a major role in consumer lifestyle and enhance the
experiences of the consumer . Digital marketing helps many entrepreneur to develop there
business more quickly with platform of that . Digital marketing helps consumer to do direct
contact through products brand and companies its give satisfaction to consumer that which
product they choose it is good for that . Like for example Consumer also connects indirectly
through there brands or products because its a time of social world many advertisement comes in
social sites and consumer reviews also so its necessary for marketers to do right impact on
consumers because we live in a world of customer centric environment.
Digital marketing gives so many options to consumer to select product according to there choice
and preference (Chaffey and Ellis-Chadwick, 2019).
digital marketing helps consumer to buy product instantly without wondering in the market rush
digital marketing gives platform to consumer to purchase soo many brand and products at one
palace .
Digital marketing know the customer past purchase history and there choices soo they
recommend products according to customer preference.

Digital marketing helps consumer to buy product within one hour or within seven days at there
home according to products.
with help of digital marketing consumer also can share the products with there relatives and
friends so that they can buy product for them or as a gift for you .
Through the digital marketing not only consumer can buy products but there are many apps with
help of that consumer can earn money also by sharing there products in social sites.
In short digital marketing changes, the definition of marketing segment.
CONCLUSION
From the above report it had been summarized that Traditional marketing done through
print media as it is one-way communication while Digital marketing easy to promote products
through social media platform by the help of the internet. Traditional marketing target local
audience You tube, Facebook, Twitter and Television are known as Digital marketing. With the
help of the digital marketing customers can select product as per their choice as well as helps
consumer to buy product instantly without wondering in the market. So digital marketing is less
expensive the traditional marketing and not every firm afford digital marketing.

REFERENCES
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital
generation. Kogan Page Publishers.
Kannan, P.K., 2017. Digital marketing: A framework, review and research agenda. International
Journal of Research in Marketing, 34(1), pp.22-45.
Stephen, A.T., 2016. The role of digital and social media marketing in consumer behavior.
Current Opinion in Psychology, 10, pp.17-21.