Australian City Design College: BSBMGT407 Digital Business Report

This report, focusing on BSBMGT407, explores the application of digital solutions to work processes within a business context. It examines two key elements for evaluating digital technology and information options, emphasizing the synergy of technology and IT techniques, referencing examples like Lendlease and Westpac Group. The report delves into the effects of legislation, regulations, and organizational policies on digital technology use, including the importance of ethical conduct and data security. It specifically addresses intellectual property requirements, referencing Australian Intellectual Property Law, and outlines the necessary administration of patents, trademarks, and related rights. The analysis considers how these elements impact an organization like Max Lionel Realty, ensuring compliance and effective management of digital resources. The report also references several sources to support the analysis.

Running head: DIGITAL BUSINESS MANAGEMENT
Digital Business Management
Name of the Student:
Name of the University:
Author Note:

1DIGITAL BUSINESS MANAGEMENT
Table of Contents
Two key elements to consider while evaluating the digital technology and information
options........................................................................................................................................2
Effect of Legislation and Regulations........................................................................................2
Effect of the Organisational Policies and Procedures................................................................2
The legislation, the regulations and organisation’s policy relevant to the intellectual property3
References..................................................................................................................................4

2DIGITAL BUSINESS MANAGEMENT
Two key elements to consider while evaluating the digital technology and
information options
 Application of the existing knowledge as well as IT techniques to the synergy of
technology as well as transfer. The IT firm, Lendlease, for example have been known
to use the traditional form of knowledge of its IT professionals to improve the synergy
of its IT techniques and developing the software (Zamenopoulos and Alexiou 2018).
 Using the new and innovated features or the upgraded form of technology. Take, for
instance, the firm named Westpac Group which is known to make use of the newest
form of technologies in the concern of maintaining its financial resources and services
(Gitman, Juchau and Flanagan 2015).
Effect of Legislation and Regulations
Taking the synergy of legislations as well as regulations into consideration, the same
would affect the team in the concern of the ethical background that is needed to be
maintained while working with the digital technology and the information. Moreover, the
accountability of the employees to keep a back-up and store the data so that the same can be
checked whenever required by the government bodies attached to the concerned organisation
of Max Lionel Realty (Clayton 2018).
Effect of the Organisational Policies and Procedures
The IT professionals’ team connected to the organisation of Max Lionel Realty,
would be affected by the policies and procedures of the organisation in the way that they have
to ensure that the given tasks and activities are completed on the stipulated time and in a
significant way that the same satisfies the clients. The employees should not comment any
confidential information of the organisation in any social media platform (Neill and Moody

3DIGITAL BUSINESS MANAGEMENT
2015). No misconduct in the behaviour of the professional should be seen in the organisation
as well as the social media. The professionals are to ensure that no IT system is live
telecasted without prior testing of the same as well as no professional should try and hack
anything from the IT sector that they are not authorised too.
The legislation, the regulations and organisation’s policy relevant to the
intellectual property
Based on the Protection of the IP from the infringement by others, the above-
mentioned aspects in the concern of maintaining the intellectual property at Max Lionel
Realty are specified as below.
 The Australian Intellectual Property Law is to be followed deliberately by the
concerned MLR firm (Drahos 2016).
 Proper administration of the patent, the trade mark, as well as the design and plants of
the breeder’s rights officers. This also includes the power as well as the functioning of
the Commissioner of Patents and the Registrars connected to the trade mark.
 Publishing of the Official Journals of the Patents and the Trade Mark (Drahos and
Braithwaite 2017).
 Registering the synergy of the patent as well as the trade marks attorneys along with
the prescribing of the rights of practice the concerned company has (Parr 2018).
 Accreditation of the approved individuals in the concern of supervising and verifying
the rights applications of the plant breeder’s.

4DIGITAL BUSINESS MANAGEMENT
References
Clayton, M., 2018. Managing library automation. Routledge.
Drahos, P. and Braithwaite, J., 2017. Information feudalism: Who owns the knowledge
economy. Routledge.
Drahos, P., 2016. A philosophy of intellectual property. Routledge.
Gitman, L.J., Juchau, R. and Flanagan, J., 2015. Principles of managerial finance. Pearson
Higher Education AU.
Neill, M.S. and Moody, M., 2015. Who is responsible for what? Examining strategic roles in
social media management. Public Relations Review, 41(1), pp.109-118.
Parr, R.L., 2018. Intellectual property: valuation, exploitation, and infringement damages.
John Wiley & Sons.
Zamenopoulos, T. and Alexiou, K., 2018. Co-Design as Collaborative Research.