Unit 6 Project: Innovative Digital Workspace and its Impact on M&S

This project report investigates the innovative digital workspace strategies implemented by Marks & Spencer and their impact on employee and organizational performance. It begins with a literature review exploring the concept and need for workplace transformation, the importance of innovative digital workspaces, and the strategies adopted by M&S. The research methodology employs a quantitative approach using questionnaires to gather data, which is then analyzed and interpreted to provide findings. The report concludes with recommendations for M&S based on the research, emphasizing the importance of flexibility, cost reduction, and improved productivity through digital transformation. The research highlights the significance of remote working and technology adoption in creating a successful digital workspace.

Unit Number
and Title
Unit 6 – Managing
Successful Business Project
Project Title What does an innovative
digital workspace look like?

Table of Contents
Portfolio: What does an innovative digital workspace look like?...................................................4
Research aim and objective.........................................................................................................4
Research question........................................................................................................................4
1 – PROJECT PLANNING.............................................................................................................5
Scope: What activities and tasks as defined in the project must be done in order to make the
project a success?........................................................................................................................5
Milestones: Major events or phases in the project......................................................................5
Initiation, planning and execution: Details of activities to be carried in the project ..................5
Gantt chart: Work break down structure using to track the activities to be undertaken.............6
3 – Business Case Project Report....................................................................................................8
Chapter 1: Literature Review......................................................................................................8
2.1 Introduction of Literature Review....................................................................................8
2.2 Explain the concept and need of workplace transformation within Marks & Spencer?.......8
2.3 What is the importance of innovative digital workspace within Marks & Spencer?............9
2.4 What are the strategies adopted by Marks & Spencer for creating innovative digital
workspace?..................................................................................................................................9
2.5 What is the impact of innovative digital workspace over performance of employees and
organisation?.............................................................................................................................10
2.6 Conclusion of Literature Review ...................................................................................10
CHAPTER 1: METHODOLOGY.................................................................................................11
3.1 Research Process............................................................................................................11
3.2 Research Approach.........................................................................................................11
3.3 Research Strategy ..........................................................................................................11
3.4 Research Methodology and Tools..................................................................................12
CHAPTER 3: FINDINGS AND DISCUSSION (DATA PRESENTATION AND
INTERPRETATION)....................................................................................................................14
3.1 Frequency Distribution Table.............................................................................................14
3.2 Data Interpretation..............................................................................................................15
CHAPTER 4: CONCLUSION AND RECOMMENDATIONS...................................................23

4.1 Conclusion...........................................................................................................................23
4.2 Recommendations...............................................................................................................23
REFERENCES..............................................................................................................................25
APPENDIX....................................................................................................................................30
Questionnaire............................................................................................................................30

Portfolio: What does an innovative digital workspace look like?
INTRODUCTION
Workplace transformation is the business strategy which help the organisation to shift their
focus on cresting a positive working place for their organisation. In current digitalisation era it
becomes very necessary for the company to adopt the strategy of workplace transformation as it
facilities in improving organisation performance (Plantes and et. al., 2021). This is the process
through which work, workers are aligned with various technology and network in order to
improve efficiency.
For conducting the above investigation, the chosen organisation is Marks and Spencer.
The founder of the company is Michael Marks and Thomas Spencer which was founded in the
year 1884. The headquarter is in London, UK. The company operates their business worldwide
and approx. 1463 stores are there of Marks and Spencer (Holzer, 2021).
Research aim and objective
Research Aim:
To identify the significance of innovative digital workspace and its impact over performance of
employees and organisation. A study on Marks & Spencer
Research Objectives:
 To understand the concept and need of workplace transformation within Marks &
Spencer
 To determine the importance of innovative digital workspace within Marks & Spencer
 To examine the strategies adopted by Marks & Spencer for creating innovative digital
workspace
 To discern the impact of innovative digital workspace over performance of employees
and organisation
Research question
 Explain the concept and need of workplace transformation within Marks & Spencer?
 What is the importance of innovative digital workspace within Marks & Spencer?
 What are the strategies adopted by Marks & Spencer for creating innovative digital
workspace?

 What is the impact of innovative digital workspace over performance of employees and
organisation?
1 – PROJECT PLANNING
Scope: What activities and tasks as defined in the project must be done in order to make
the project a success?
There are several activities which will be undertaken in the research that can help the
investigation to be successful. Such tasks includes introduction which specifies the aims and
objectives of the research along with the rationale and background. Another activity includes the
literature review which helps in attaining the objectives of the research (Ng, 2021). It also
specifies the writings of well known authors in order to critique the content in an authentic
manner. Moreover, research methodology is also covered along with the data analysis and
interpretation. Conclusion and recommendations are the activities which is stated at the end for
better findings and results.
Scope of the research
The scope of the current investigation is limited because it has conducted questionnaire
but has chosen 30 respondents from chosen organisation. This limits the scope of whole study
because primary conclusion is only based upon information collected from these 30 respondents
(Sobieralski, 2020). Thus, for having wider scope investigator has used both the methods of data
collection such as primary and secondary method. With the assistance of these two research
methods, investigator has tried to gather combination of information in a systematic and precise
manner.
Milestones: Major events or phases in the project
There are basically two major events which are highly focused in the research. These are
the literature review and research methodology. Literature review is contented out with the help
various secondary sources using books and journals along with the articles and internet. It has
used the writings of well known authors in order to maintain the authenticity of the information
provided in the research (Hayakawa and Mukunoki, 2021). Research methodology outlines in the
current research are such that it uses the positivism philosophy and deductive approach along
with the quantitative choice and survey strategy in the form of questionnaire containing closed
ended questions. It uses both primary and secondary data collection with cross sectional studies.

The two significant milestones of the current study are: literature and research methodology.
Literature is the main milestone because it holds the major significant information of the
research. It only uses secondary sources which have helped researcher to utilise limited time and
attain research aim and objectives (Catania and et. al., 2021). The secondary sources may
include: magazines, journals, newspapers, publications etc. On the other hand, another
significant milestone is research methodology because the whole study is dependent over
methods of collecting and analysing data. Identification of right research methods is necessary
because they assist in assembling and evaluating information in a systematic way. Thus, research
questions and objectives can only be attained if right research method is chosen.
Initiation, planning and execution: Details of activities to be carried in the project
Project life cycle includes 4 stages that are important for the project manager in completing full
research in a successful manner. Initiation stage of project involves the analysis of the
requirements which will be necessary for the project report to be successful. Planning stage of
the project involves the prototyping of the entire project report which is essential to get the
direction that in which flow the research will be undertaken (Bukhari and et. al., 2020).
Execution stage is the final implementation of the project report with findings and results.
Initiation includes the activities of data collection. Planning includes the activities of outlining of
the project structure. Execution includes the activities of data analysis and interpretation along
with the conclusions and recommendations (Tavares and et. al., 2020).
Figure 1: Project life cycle

Source: Rowe, 2020
Initiation It is one of the significant stages to carry out
the investigation because in this idea is
generated to start the project. Development of
that idea makes researcher to focus and work
on it (Brynjolfsson and et. al., 2020). With this
stage, selection of topic, formation of project
aim, objectives and questions are done.
Planning The other important stage is planning and in
this researcher works on identifying and
selecting relevant research method and sources
for the collection of information. In this
quantitative research methods are chosen for
this study so that quantitative data can be
carried out.
Execution Another significant stage is execution and in
this selected research methods are
implemented in the project to collect and
analyse information (Ervasti and et. al., 2022).
Questionnaire is also developed and
information is assembled from respondents.
Closure This is a last stage that is important for the
project manager in completing full project
successfully. In this, project manager has use
time, communication, quality and many other
elements.

Gantt chart: Work break down structure using to track the activities to be undertaken

Work Breakdown Structure

3 – Business Case Project Report
Chapter 1: Literature Review
2.1 Introduction of Literature Review
Literature review is that chapter of the research which contain secondary information
about the topic. In this past published data of various researcher and author is used so that
detailed understanding about the topic can be acquired by the researcher. In this section data is
collected from various secondary sources such as books, journal, articles, website and many
more. Literature review answer the research question in sound manner so that research aim can
be attained effectively.
2.2 Explain the concept and need of workplace transformation within Marks & Spencer?
As per the view in Gupta and et. al., (2021), workplace transformation is business strategy
which is used by the organisation to change their workplace. It is process of rethinking an
environment which is more flexible as well as contain various digital technology and network in
their workplace. Workplace transformation is the accumulation of various work, workers and
technology all together in the working. There are various dimensions of workplace
transformation that are employee, communication, collaboration, resources and many more. All
this helps in transforming the working space in flexible and innovative way.
According to the view of Griffiths and et. al., (2021), there is a need of workplace
transformation in Marks and Spencer. It is because it will help the company to work in more
productive manner. The foremost need of workplace transformation is to boost the morale of
employee. With the help of digital working employee morale can be enhanced as various works
and workers can be aligned with each other which helps them to work in more productive
manner. Another need is it helps in developing various digital and networking skills in employee
which assist in increasing the performance of the employee as well as develop them in
professional way.

2.3 What is the importance of innovative digital workspace within Marks & Spencer?
As per the view of Voorhees and et. al., (2020), it is very important to have digital
workspace as it helps in gaining competitive advantage. For marks and Spencer, it is importance
to have workplace transformation because of following reason:
Increased flexibility: For Marks and Spencer it is important to have innovative digital
workplace as it increase the flexibility of the employee. With the help of digital working space
employee enjoy doing work in flexible manner as it helps in reducing the stress among them.
Their work schedule as well as working environment will become positive.
Reduce operational cost: Another importance to have creative workplace for Marks and
Spencer is it minimise the operational cost and expenses of the company. Digital workplace
helps in decreasing the duplication of work as well as helps in managing the resources in
sustainable manner. Marks and Spencer can use various chat bots and virtual meeting technology
to make an interaction
Improved productivity and efficiency: Creative and innovative workplace transformation
helps the Marks and Spencer to improve their productivity in greater sense. With the help of
various digital technology and networks work can become easier which increase the efficiency of
the workers. This will help Marks and spencer to increase their productivity and performance.
2.4 What are the strategies adopted by Marks & Spencer for creating innovative digital
workspace?
As per the view of Kraus, Breier and Dasí-Rodríguez (2020), it is very important for the
companies to adopt various digital workplace strategy in order to enhance their organisational
performance. Marks and Spencer has also adopted various Creative and innovative digital
workspace strategy in order to improve create flexible workspace, some of them are:
Remote working: The foremost strategy that is adopted by Marks and Spencer to create
digital workplace is allowing remote working. At the time of Covid 19 this strategy helps the
company a lot to continue doing their work while sitting away from the office. This aid the brand
in enhancing the productivity at the time of pandemic. This is one of the most attractive strategy
for Marks and Spencer which helps them to increase productivity (Pak and et, al., 2020).
Technology and software: Another way that is adopted by Marks and Spencer to create
innovative working place is using various technology and network software in their organisation.
With the help of various software, they interlinked various work with workers that helps in

reducing the overload and duplication. The day to day working also improve with the help of this
software (Pinzaru, Zbuchea and Anghel, 2020).
2.5 What is the impact of innovative digital workspace over performance of employees and
organisation?
According to the view of Forster and et. al., (2020), there is a positive impact of digital
workspace over the performance of employee and organisation. It has seen that many
organisation has gained various advantage when they start rethinking to change their working
space into digital place. Some of the positive impact of digital working space are:
More employee engagement: The first advantage that they gained by using this is it helps
in increasing the employee engagement. With digital working space employee are engaging with
their work in larger manner. This helps them to increase their productivity and doing their job
with more dedication and energy.
Decreasing operation cost: Another impact of digital workspace over the performance of
employee and organisation is reducing operational cost. With the adoption of various technology
company can minimise their unnecessary expenses which as incurred earlier. This will help in
improving their financial performance in sound manner (Howe and et. al., 2021).
Improved communication and collaboration: One of the vital impact of digital
workplace is it aid in increasing the communication system and making effective collaboration
with one another. Through network useful information can be share in right manner and at right
time, which helps in taking decision at right point of time.
Research the value and benefits of using innovative digital tools.
Some of the significant innovative digital tools for the company are: gives competitive
advantage, protects company from threats, improve productivity, increases rate of interest, keeps
pace with evolving customer expectations and many more (Petropoulos, 2021). It helps an
organisation to provide digital solution for creating new revenue streams, diversifying offerings,
streamlining online procedures and many more. Another significant benefit of innovative digital
tools is accessing to big data & analytics, automation and centralised system.
Investigating two other organisations
H&M is one of the retail companies that has adopted method of workplace digital
transformation so that employees can be motivated and performance of organisation can be

improved (Van Eck, van Melik and Schapendonk, 2020). H&M has started giving remote
working to its employees so that they can perform their roles and responsibilities from their
home also. This has motivated and encouraged employees to work in more effective and efficient
manner.
Good practice to build and support your business case
Next PLC is another retail organisation which has focused over digital workplace
transformation. This company has used advance communication tools for communicating
significant information and instructions to the human resource (Cech and Tellioglu, 2019). It
includes video conferencing, e-mail and many more and all these channels have reduced the
face-to-face conversation of people and helped in quick communication.
2.6 Conclusion of Literature Review
From the above literature review it is being concluded that workplace transformation is an
important business strategy in recent time. Many organisations are shifting their focus on
adopting various digital technology and network in their company so that they can create an
innovative and flexible working space for their employee. It is also concluded that digital
workspace helps in cresting a positive impact on organisational and employee performance and
productivity.

CHAPTER 1: METHODOLOGY
3.1 Research Process
It is a step by step process which is followed by the researcher to conduct the investigation is
scientific manner (Börsig, 2021). Each and every step in the research process is interlinked with
one another. There are eight step of research process which are as follow:a) Identifying the research problemb) Formulating the hypothesis, aim and objectivec) Written literature reviewd) Preparing research designe) Deciding research samplef) Collecting datag) Analysing and evaluating datah) Written the report
3.2 Research Approach
Research approach is planned process which facilities in testing theories and hypothesise.
They are classified into two parts which are deductive and inductive approach. In the current
research investigation, researcher has chosen deductive approach (Pantazopoulos, 2020). The
main benefit to use this approach is it will evaluate existing theories. The theories will be tested
on the basis of quantitative information so that aim and objective can be acquired in valid and
reliable manner.
3.3 Research Strategy
Research strategy is a step by step plan which assist in gathering information as per the
though and idea possess by an individual. There are various kind of research strategy such as
survey, experimental research, action research, case study, focused group and many more
(Chatterjee and Bhattacharjee, 2020). As per the existing investigation, researcher has selected
survey research strategy. Using this strategy helps the investigator to gather large data from
wider sample. This also collect numerical information in less time and cost.

3.4 Research Methodology and Tools
Research methodology is the systematic process which identify, analyses and interpret
data as per the study (Rieber, 2020). This section helps the investigator to know what type of
data is needed and which philosophy, approach, data collection method is used for gathering and
analysing information (Joshi and et. al., 2020). The reader uses this section to evaluate the
validity of the overall data so that they can rely on research.
Research philosophy: Research philosophy is the set of principle and belief used for
collecting type of information they want. Positivism and interpretivism are the two research
philosophies. In the current research, positivism philosophy is used by the investigator. The main
reason for this is it assist in gathering and analysing objective information so that current trend
and pattern can be known (Thomas and et. al., 2022).
Research choice: Quantitative and qualitative are the two research choice that can be
used by the investigator. Quantitative is based on numerical information and qualitative is based
on non-numerical data. In the present investigation Quantitative information is used by the
researcher to gather data in figures and values. The main advantage that can be obtained by using
this is more valid information can be attained and analysing numerical information is quite easier
(Dunn, 2021).
Time horizon: It is the time framework which is used to know the time of investing.
Time horizon is divided into two frameworks that are cross sectional and longitudinal. In the
present investigation, researcher has chosen cross sectional time horizon (de la Chica-Herrador,
Hernández-Fernández and Pérez-Navío, 2021). The reason is that it will gather data as per the
current situation because data is collected at single time and that too in shorter duration.
Data collection: Data collection is the technique used to gather and evaluate information.
There are two source for collecting information which are primary and secondary. In current
research both primary and secondary data is used by the researcher. Primary data is the fresh
hand information which is gathered by respondent themselves. On the other hand, Secondary
data is the second hand information which is used in multiple investigator in their research. The
tool to collect primary data is questionnaire and for secondary data it is books, article and online
site (Silverman, 2021).
Data analysis: Data analysis is the research tool which inspect, clean and measure
collected information. Using this technique useful information is accumulated by evaluating raw

data. frequency distribution and thematic are the two data collection tool. In the existing
investigation, researcher has selected frequency distribution method. The main advantage for this
is that it will evaluate quantitative data in easier manner (Ali and Amin, 2020). As well as it
takes less time and money to inspect the raw data. using this data is being represented in the form
of charts, tables and graphs.
Sampling: Sampling is method to select sample from population. There are two sampling
method which are probability and non-probability sampling. In current research probability
sampling is used because it will provide equal chance to get selected. Further in that random
sampling method is used. The sample size is 30 mangers from Marks and Spencer (Mustafa and
et. al., 2020).

CHAPTER 3: FINDINGS AND DISCUSSION (DATA PRESENTATION
AND INTERPRETATION)
3.1 Frequency Distribution Table
Q1) Do you think workplace transformation is necessary for
companies to keep up with the competition and to gain great
success?
Frequency
a) Yes 24
b) No 4
c) May be 2
Q2) Do you think innovative digital workplace is created through
workplace transformation?
Frequency
a) Yes 25
b) No 2
c) May be 3
Q3) As per your opinion, why do you think there is need of
workplace transformation within Marks & Spencer?
Frequency
a) To empower employees to work effectively 7
b) To increase both morale and productivity 5
c) To better communicate and collaborate 8
d) To lead better innovations 6
e) To better utilise workforce 4
Q4) As per your opinion, what is the significance of innovative
digital workspace within Marks & Spencer?
Frequency
a) Increasing productivity 8
b) Enhancing employee experience 7

c) Improving access to the appropriate collaboration techniques and
tools
9
d) Helping managers to retain and attract best talent 6
Q5) According to your perspective, what is the main strategy
adopted by Marks & Spencer to create innovative digital
workspace?
Frequency
a) Remote working 8
b) Adoption of advance technologies 9
c) Software for internal communication 6
d) Collaboration with employees 7
Q6) As per your experience within Marks & Spencer, what is the
implication of innovative digital workspace over organisational and
employees performance?
Frequency
a) Positive implication 24
b) Negative implication 4
c) Neutral implication 2
Q7) As per your knowledge, what is the main benefit gained by
Marks and Spencer through creating innovative digital workspace?
Frequency
a) Decreased operational costs 4
b) Increased flexibility 3
c) Enhanced innovation and communication 5
d) Strengthened talent retention and recruitment 6
e) Increased employee organisational performance 2
f) Increased profit and revenue 6
g) More time for generating new ideas and thoughts 4

3.2 Data Interpretation
Question 1: Workplace transformation is necessary for companies to keep up with the
competition and to gain great success
Q1) Do you think workplace transformation is necessary for
companies to keep up with the competition and to gain great
success?
Frequency
a) Yes 24
b) No 4
c) May be 2
a) Yes b) No c) May be
0
5
10
15
20
25
24
4
2
Interpretation: As per the assembled data, it is carried out that 24 representatives have
answered that workplace transformation is necessary for companies to keep up with the
competition and to gain great success because it helps in creating changes in the workplace as
per the requirement of time. The other 4 respondents answered no that it is not necessary as it
depends upon the situation. The rest 2 respondents said may be as they are not sure.
Question 2: Innovative digital workplace is created through workplace transformation
Q2) Do you think innovative digital workplace is created through Frequency

workplace transformation?
a) Yes 25
b) No 2
c) May be 3
a) Yes b) No c) May be
0
5
10
15
20
25
25
2 3
Interpretation: From the above graph, it is interpreted that 25 respondents answered yes
that innovative digital workplace is created through workplace transformation because it assists
in bringing new changes by creating new innovations. The other 2 participants answered no that
it is not created through workplace transformation because there are other significant elements
and components. The remaining 3 representatives have said that they are not sure if it is created
workplace transformation or not.
Question 3: Need of workplace transformation within Marks & Spencer
Q3) As per your opinion, why do you think there is need of
workplace transformation within Marks & Spencer?
Frequency
a) To empower employees to work effectively 7
b) To increase both morale and productivity 5

c) To better communicate and collaborate 8
d) To lead better innovations 6
e) To better utilise workforce 4
0
2
4
6
8 7
5
8
6
4
Interpretation: With the above mentioned data, it is understood that 7 respondents
answered that empowering employees to work effectively is the major need of workplace
transformation because it is necessary change then only employees get motivation. The other 5
participants said that increasing productivity and morale is the other main need because when
workplace is as per the need of employees they do their work with greater efficiency. Another 8
participants have said that better communication and collaboration is the greatest need because it
includes better channels for communication. Another 6 participants have said that it leads better
innovations because employees get chance to focus more on generating new ideas. The
remaining 4 participants answered that better utilisation of workforce is the major need of
workplace transformation.
Question 4: Significance of innovative digital workspace within Marks & Spencer
Q4) As per your opinion, what is the significance of innovative
digital workspace within Marks & Spencer?
Frequency

a) Increasing productivity 8
b) Enhancing employee experience 7
c) Improving access to the appropriate collaboration techniques and
tools
9
d) Helping managers to retain and attract best talent 6
0
2
4
6
8
8 7
9
6
Interpretation: As per the drawn graph, it is analysed that 8 respondents said that
increasing productivity is the main significance of innovative digital workspace because
employees focus more on their roles. Another 7 people have answered that enhancing employee
experience is the other importance as it assists in working with the attainment of their own needs.
The other 9 respondents have said that improving access to the appropriate collaboration
techniques and tools because it helps in increasing engagement. The rest 6 respondents said that
helping managers to attract and retain best talent.
Question 5: Strategy adopted by Marks & Spencer to create innovative digital workspace
Q5) According to your perspective, what is the main strategy
adopted by Marks & Spencer to create innovative digital
workspace?
Frequency

a) Remote working 8
b) Adoption of advance technologies 9
c) Software for internal communication 6
d) Collaboration with employees 7
0
2
4
6
8
8 7
9
6
Interpretation: With the above assembled data, it is interpreted that majority of
respondents have said that adoption of advance technologies is one of the main strategies
adopted by Marks & Spencer to create innovative digital workspace. With the adoption of
technologies communication and collaboration increase.
Question 6: Implication of innovative digital workspace over organisational and employees
performance
Q6) As per your experience within Marks & Spencer, what is the
implication of innovative digital workspace over organisational and
employees performance?
Frequency
a) Positive implication 24
b) Negative implication 4

c) Neutral implication 2
a) Positive implication b) Negative implication c) Neutral implication
0
5
10
15
20
25
24
4
2
Interpretation: With the above collected insights, it is interpreted that 24 participants
have said that there is positive implication of innovative digital workspace over organisational
and employees performance because it is directly with creating changes as per the changes
happening in the external and internal environment. The other 4 respondents said there is
negative implication because some employees do not get satisfied. The rest 2 participants have
said that there is neutral implication.
Question 7: Benefit gained by Marks and Spencer through creating innovative digital
workspace
Q7) As per your knowledge, what is the main benefit gained by
Marks and Spencer through creating innovative digital workspace?
Frequency
a) Decreased operational costs 4
b) Increased flexibility 3
c) Enhanced innovation and communication 5
d) Strengthened talent retention and recruitment 6

e) Increased employee organisational performance 2
f) Increased profit and revenue 6
g) More time for generating new ideas and thoughts 4
0
1
2
3
4
5
6 4
3
5
6
2
6
4
Interpretation: As per the above assembled piece of information, it is analysed that
majority of participants have said that strengthened talent retention and recruitment is the major
benefit gained by an organisation through creating innovative digital workspace in the
organisation. The other majority of people have said that increased revenue and profit is the main
advantage because innovative digital workspace is created.

CHAPTER 4: CONCLUSION AND RECOMMENDATIONS
4.1 Conclusion
It is being concluded from the following gathered information that digital workplace
transformation plays an important role in the company as it helps in brining new changes, new
creative and innovative ideas for improving the organizational performance and productivity. For
gaining more growth and success in the highly competitive business market, it is important for
the company to adopt the strategic technological changes for the development and growth of
employees in the business. Digital transformation basically helps the company in improving the
efficiency and effectiveness of employees, increasing customer value and loyalty, manage and
mitigate the risk and gaining new growth opportunities. It has also been evaluated that the digital
transformation plays an essential role in the company as it helps in increasing the level of
knowledge and skill for performing the given project. There are so many benefits that digital
transformation provides to the company such as increasing productivity, flexibility, performance,
employee retention and engagement. This also helps the company in gaining competitive
advantage over other competitor companies that are existing within the business market and
provides ways to sustain in the competitive market. Transformation in the workplace helps in
creating a healthy and positive environment where employees work with a happy and motivated
way for attaining the business goals and objectives. Innovative changes in the organization helps
in improving their brand image in the market in order to gain more market share and a large
number of customers. Thus, it is necessary for the company to adopt digital transformation in the
company so that employees gets retained and engaged for operating the operations of the
business for longer period of time.
4.2 Recommendations
Digital transformation is needed for every company as it helps in achieving high growth
and success in the business market and this helps in improving the overall performance of the
business. This helps in developing the culture of the company as it results in achieving high
growth opportunities for the employees so that they remain in the business for more time period.
Recommendations for the company which is defined below:
Hire talented employees – The company must hire talented and skilled employees so that they
achieve high growth and success in the market because they have enough knowledge about

their job profile. Talented employees are more aware about the new technology so that they
are more fruitful and important for the company. Talented employees are more beneficial
and productive for the company as they help in making effective and strong decisions for
attaining high positioning in the market.
Train and develop existing employees – It is important for the company that they must provide
effective training to the existing employees that are working in the business in order to
increase their level of sill and knowledge. This helps the employees of the company in
increasing their working efficiency and capability to work in an effective manner. Training
and developing must be appropriate and suitable so that employees get proficient and better
knowledge.

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3 – Project Logbook
Project Logbook
Logbook Entry 1 Date:
[Logbook 1 entry should be completed after week 1 or 2 of the Project start date.]
What problems you have encountered, and what steps taken to address them?
I have experienced certain problem which includes completing activities and tasks on
time. Due to poor time management skill various activities are not completed in time. So
to overcome this problem i used project management tool where i divided activities into
small tasks and setting small goals to attain. I have used WBS tool for dividing large
activities into smaller tasks. This has assisted me in completing each task with greater
efficiency and effectiveness. I also used Gantt chart here starting and ending data to
complete specific activity is mentioned.
Logbook Entry 2 Date:
[Logbook 2 entry should be completed in the middle of the Project.]
What problems you have encountered, and what steps taken to address them?
The other problem faced by me in this stage is selecting right research method for the
collection and analysis of information. Due to this i face the problem of collecting data in
effective and efficient manner. I have resolved this problem by understanding the
concept of research methodologies in an investigation. I had dependent upon Saunders
research onion framework for learning about the different stages to collect and analyse
data in a precise way. Using this I am able to identify and analysed the type of data
which is most suitable for the current investigation.

Logbook Entry 3 Date:
[Logbook 3 entry should be completed towards the end of the Project.]
What problems you have encountered, and what steps taken to address them?
The other problem faced by me is concluding the whole project. As I was facing issue in
segregating information which needs to be included in the conclusion or not. As
conclusion is the short summary of the whole investigation so i found difficulty in
scrutiny the raw data and select useful information out of it. Thus, I used the strategy of
including each objective in a brief manner in the conclusion. This has assisted me to
include brief data in the conclusion about each included chapter in the study. With this i
also able to address the research problem and the useful of this investigation in
significant manner.
4 – Reflective Practice
Performance Review
What did you aim to achieve through your work?
With the assistance of current of investigation I have aimed to achieve:
To identify the significance of innovative digital workspace and its impact over
performance of employees and organisation. A study on Marks & Spencer
Did your work succeed in achieving your aims? How do you know? Specifically, please
outline any evaluation and assessment undertaken.

Yes, I have received success in attaining my targeted aim in a significant way. I know that
I have attained my targeted aim because I have formed appropriate aim and objectives and
collected right piece of information. I have carried out proper analysis so that only relevant
and accurate information can be taken out to meet defined aim and objectives.
What aspects of your development process do you think worked well and why? Evaluate
all aspects of the project (e.g. initial research, concept development, development
process, presentation, etc.) from a range of perspectives.
I think while doing existing research project, every process has helped me in attaining my
defined aim and objectives. Gantt Chart and work breakdown structure of the study have
helped me as development process of the whole study. I have divided proper time with the
use of time scheduling chart called Gantt chart. With the assistance of work breakdown
structure, I have divided larger activities into smaller tasks so that objectives can be
attained.
What problems emerged during the project and how were they tackled? Was there
timely identification of issues and resolution during the project process?
While developing this project I have faced certain problems such as managing time so that
every activity and task can be completed. The other problem faced by me in the project is
managing communication with selected number of participants. For successfully managing
time I have followed Gantt chart in a systematic and precise manner. For improving
communication with respondents, I have used digital communication channels so that
quick interaction can be done.
What did you learn from undertaking the project?
I have learnt through this project that workplace transformation is quite important in an
organisation because it is directly linked with the success and development of the whole
company. The other thing I have learnt through this project is that time is one of the
significant components because it assists in completing each activity and task on time.
What are the strengths and weaknesses of your process that you have identified?
I have come through my certain strengths which are:
Great interaction skill
Problem solving skill
Time management skill
I have also come through my certain weaknesses which are:
Lack of patience
Lack of knowledge related to research methods

How could your process improve for the future?
I have learnt that managing time is necessary for improving the future.

APPENDIX
Questionnaire
Q1) Do you think workplace transformation is necessary for companies to keep up with the
competition and to gain great success?
a) Yes
b) No
c) May be
Q2) Do you think innovative digital workplace is created through workplace transformation?
a) Yes
b) No
c) May be
Q3) As per your opinion, why do you think there is need of workplace transformation within
Marks & Spencer?
a) To empower employees to work effectively
b) To increase both morale and productivity
c) To better communicate and collaborate
d) To lead better innovations
e) To better utilise workforce
Q4) As per your opinion, what is the significance of innovative digital workspace within Marks
& Spencer?
a) Increasing productivity
b) Enhancing employee experience
c) Improving access to the appropriate collaboration techniques and tools
d) Helping managers to retain and attract best talent
Q5) According to your perspective, what is the main strategy adopted by Marks & Spencer to
create innovative digital workspace?
a) Remote working
b) Adoption of advance technologies
c) Software for internal communication
d) Collaboration with employees

Q6) As per your experience within Marks & Spencer, what is the implication of innovative
digital workspace over organisational and employees performance?
a) Positive implication
b) Negative implication
c) Neutral implication
Q7) As per your knowledge, what is the main benefit gained by Marks and Spencer through
creating innovative digital workspace?
a) Decreased operational costs
b) Increased flexibility
c) Enhanced innovation and communication
d) Strengthened talent retention and recruitment
e) Increased employee organisational performance
f) Increased profit and revenue
g) More time for generating new ideas and thoughts