Research Report: Digitalisation's Impact on Britannic Group

This report investigates the impact of digitalization on business operations, focusing on the Britannic Group. It explores the aims and objectives of a project centered around social media's transformation of business activities across departments like HR, marketing, and accounting. The report details a project management plan, incorporating costs, scope, time, quality, communication, risk, and resources. It also includes a work breakdown structure and a Gantt chart for project timelines. The research employs both qualitative and quantitative methods, followed by data analysis using appropriate tools. The study concludes with recommendations based on the research findings and a reflection on the value of the research in meeting the stated objectives. The report provides an in-depth analysis of how digitalization influences various aspects of business operations, offering insights into the challenges and opportunities associated with digital transformation.

Managing a Small Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
P1 Aims and objectives for project.............................................................................................1
P2 Produce project management plan incorporating: costs, scope, time, quality,
communication, risk and resources.............................................................................................2
P3 Produce a work breakdown structure and a Gantt chart to provide time frames and stages
for................................................................................................................................................4
Completion..................................................................................................................................4
PART 2............................................................................................................................................6
P4 Carry out small-scale research by applying qualitative and quantitative research methods..6
PART 3............................................................................................................................................8
P5 Analysis of research and data using appropriate tools and techniques..................................8
P6 Recommendations as a result of research and data analysis................................................17
P7 Reflect on the value of undertaking the research to meet stated objectives........................18
CONCLUSION..............................................................................................................................18
REFERENCES .............................................................................................................................19
.......................................................................................................................................................20

INTRODUCTION
Digitalisation means to perform activities with the help of technological means. Through
digitalisation, there is use of techniques through which physical data is converted into digital
means. In digitalisation, there is use of internet, computer system, etc. Digitalisation helps to
perform business operations in more effective and efficient manner. There are many factors
which affects growth and development of business. Digitalisation helps to conduct business in
smooth and efficient way and take actions as per market demand. This report is based on
Britannic Group (Bakker and et. al., 2011). This association deals in communication and
networking equipments. In this company, digitalisation is one of the essential component which
helps them to increase profits and sales of association. In this report, there is research conducted
to know the impact of digital technology on various departments such as HR, marketing,
accounting, etc. this report discuss about project management plan, aims and objectives of
project, techniques of research such as breakdown and Gantt chart, research methods,
recommendations, etc.
PART 1
P1 Aims and objectives for project
These days digitalisation is one of the essential component which is required to be
considered by managers of association. This helps to perform business operations in better and
specific way. There are possibilities of change in working style and hence manager has to plan
training and learning program. With the help of new techniques, strength can be improved and
defects can be reduced. As in case of Britannic Group, there is use of various technological
means which are effective and significant for market growth. While applying changes in business
operations, it is essential to work according to guidance of managers, so positive results can be
achieved. To accept technological changes, there are many problems such as training cost,
installation cost, up-gradation, etc. So there are possibilities that association may gets diverted
from their main targets (Bakker and et. al., 2011).
In Britannic Group, digital technology is much needed to perform business operations in
better and effective way. There are many departments in Britannic Group such as HR, IT,
Research and Development, etc. These departments has interrelation with each other. It is
essential to know what can be done through which changes are implemented in better way.

Communication is the sector where digitalisation is much essential and perform business
activities in better and appropriate way. In communication, there is use of various approaches
such as internet services, telephonic communication, etc. Digitalisation helps to serve customers
as well as within organisation also. For e.g. marketing department can serve information or query
from customers to service department through LAN, etc. This helps to improve quality of
services and satisfaction among customer (Crane and Matten, 2016). Workers are also satisfied
that they are working with latest techniques. Digitalisation is effective for reducing production
and waiting time. There is proper and appropriate information delivered to concern departments.
With digitalisation, up-gradation in communication equipments is possible and there will
delivery of latest and upgraded services such as 4G, 5G services.
Topic: How social media has transformed business activities, e.g. operations, marketing,
accounting and HR.
Aims: The aim of this research project is to adopt social media which helps to make changes in
operations of various departments of organisation.
Objectives
 To analyse the impact of digitalisation on operations conducted in Britannic Group
 To evaluate the issues faced by departments due to accepting social media in business
operations. To know impact of social media on overall business growth and development.
Research questions
 What are the impact of digitalisation on operations conducted in Britannic Group ?
 What kind of issues faced by the departments due to accepting social media in business
operations.
 What is impact of digitalisation on overall business growth and development?
P2 Produce project management plan incorporating: costs, scope, time, quality, communication,
risk and resources
Project management plan means to plan research activities in better and appropriate
manner (Eweje, Turner and Müller, 2012). This plan helps to perform research work in proper
way and it delivers knowledge to subordinates. Research can be performed in a proper manner if
planning is done effectively. this helps to perform business operations in effective and efficient
manner. This plan is farmed by top level managers which helps to perform business operations in

proper and prompt manner. There is involvement of cost, time, risk, resources, etc. So with the
help of this project it is easy to frame policies and take actions which are appropriate for market
growth. Top level managers of Britannic Group has to work according to market trend and take
actions to satisfy customer demand.
Cost- Cost is one of the essential component which helps to perform research in
appropriate way (Eweje, Turner and Müller, 2012). In accepting digitalisation, there is need of
money to work in appropriate manner. Manager of Britannic Group has to work according to set
targets, so profits does not get affected in adverse manner. Cost for implementing social media
must be planned so it can be reduced down, which helps to increase profits of Britannic Group.
Implementation cost of social media is £ 1500. apart from this there are some different cost also
such as promotional, advertisement, catalogues and training charges.
Total forecasted budget 2017-18(£)
Particulars
Implementing technology cost 1500
Promotional expense 500
Advertisement expense 450
Catalogues 160
Training charges 650
Total cost 3260
Scope- Scope of digitalisation is more in today's era. It is essential to select approaches
through which changes are possible in working style. With the help of digital technology,
performance gets improved and it helps to make positive change in business operations.
Britannic Group deals in telecommunication sector, so digital technology helps to perform
business operations as per customer demand. Scope of social media for growth and development
of Britannic Group because in telecommunication sector, services are needed to be rapid and
fast. With the of social media, it is easy to market new services, to keep eyes of competitor's
strategy, etc. It is easy to take feedback from customers related to services.
Time- Digitalisation helps to perform, business operations in specified time. There must
be some specified time period for achieving targets. Digital technology helps to perform business
operations in effective and efficient manner. Positive results can be judged with the help of
digitalisation as customers gets vest services with minimum time. Time required to complete this

project is with the help of social media, queries of Britannic Group customer's get resolved
quickly. It is helps to have knowledge about external parties. This also reduces time for
communication, hence performance of overall organisation gets improved.
Quality- Quality of product or services of Britannic Group gets improved. It is essential
to take actions which are signifiant for organisational growth and development. It is essential that
managers of Britannic Group must analyse what can be done through which best quality services
can be given to customers (Fisher, 2011). Britannic Group deals in telecommunication sector, in
which there is much competition. With the help of social media, it is easy for managers to
contact with customer regarding feedback and hence actions can be improve quality of services.
Communication- Digitalisation is one of the essential component which has to make
changes in communication style also. Britannic Group deals in tele- communication equipments,
so it is essential for them to make policies which are helpful to improve it and hence customer
satisfaction will be there. With the help of social media, communication gets ease for managers
of Britannic Group. This helps to make fast decisions and deliver it to subordinate level. When
some new scheme, services is launched by Britannic Group then it can effectively communicated
to consumers.
Risk- Changes are taking place very frequently in communication sector, so while
adopting digitalisation, there is risk of technological up- gradation. There are possibilities that
due to change in technology manager of Britannic Group has to train employees. There is risk of
frequent up-gradation of social media applications. This might require time as well as cost. There
is requirement of time as well as cost, so this affects performance of organisation in market.
Resources- Resources is one of the essential component which helps to accept
digitalisation (Keller, Parameswaran and Jacob, 2011). In Britannic Group there is need of
internet, commuter, telephone, etc. through which digitalisation can be effective for various
departments such as HR, IT, Operations, sales, etc. For ensure effective implementation of
digital technology and to get various benefits related with it, it is very essential for enterprise to
have adequate amount of resources. Major resources require by entity for implementation of
digital technology are funds, workers, technical resources and many more.

P3 Produce a work breakdown structure and a Gantt chart to provide time frames and stages for
Completion
Research forms one of the most effective tool for effective decision making as it assists
managers to get wide range of information about different micro and macro factors related to
business environment and also to get opinions and ideas of its people. An effective plan of action
helps provides guidance and necessary directions for efficiently implementing its various
business operations and to optimum utilization of its limitedly available resources. The basic
steps that are involves in conducting a research are as follows:
 Identification of main reason for conduct research.
 Literature review
 Clarify problem
 Define concept of study
 Respondents on which research will execute
 Formulation of instrumentation plan
 Collection of data
 Analysis of data
Britannic Group make use of work breakdown structure and Gantt chart managerial tools for
effectively coordinating various activities of the its business operations.
Work- Break Down Structure: Work Break Down structure is a systematic approach to
divide work in to smaller task in hierarchical form in order to assist project team to mange their
assigned task easily. Work break down structure is basically dividing the work in the hierarchical
form. The structure explains the scopes visually into smaller chunks that makes it for project
team to interpret them as proper description about each job is further provided with details (Too,
and Weaver, 2014). Britannica Group designs its work breakdown structure by segregating its
various tasks and determine the estimated time that will be required to accomplish those
assignments. By identifying key functional deliverables and further decomposing them into sub
function and so on into smaller jobs until allotted to an individual. This further helps firm to
efficiently allocate proper resources and formulate budget for a particular project. Moreover it
also enables firm to analyse the risks and uncertainties that are likeable to be undertaken while
executing a particular project or task.

Gantt Chart: It is one of the most prominent and essential tool that are applied by
managers in their project management system. It helps Britannica Group to identify, plan and
design the series of jobs that are required to be completed within specific time frame. It is
displayed in the form of horizontal chart that depicts various lengths representing timeline of a
particular project covering its duration within which it to be completed, task sequences and
starting and closing dates for the job (Trevino and Nelson, 2016).

PART 2
P4 Carry out small-scale research by applying qualitative and quantitative research methods
Research has some specified format which has to be followed by managers of Britannic
Group. There must be use of techniques which help to know approximately data which is present
to know what can be done through which changes are effective and significant for organisational
growth and development. Managers of Britannic Group thinking to accept digitalisation in their
working style, so they can perform business operations in appropriate manner (Yuan, Bao and
Verbeke, 2011). As there are many departments in Britannic Group such as HR, IT, Operations,
sales, etc. so with the help of digital technology it is easy to work and take actions in effective
and efficient way. There are mainly two ways through which research data can be collected, they
are-
Qualitative research- In this research, data is collected as per sample. This can be done
through study of nature which is effective and significant for market growth and development.
This can be done with the help of interview, questionnaire, etc. This research is time consuming
and costly but more reliable. When managers of Britannic Group are thinking to select technique
which helps to perform business operations in proper manner. This method gives proper and in-
depth information which is effective and significant for organisational development. Qualitative
research is conducted by managers of Britannic Group to accept digitalisation in business
departments. One of the main reason behind go with qualitative research method is that it helps
in carry out an in depth study of research topic and helps in draw valid conclusion.
Quantitative research- This research is part of secondary data. In this research there is
use of sources which are present online (Zhao, 2012). In this type of research, there are
possibilities that such data is irrelevant and old. In this investigation is done online data or
presented by some else party. So for business purpose, this is less reliable as compared to
qualitative research.
Questionnaire presented by managers of Britannic Group are discussed as under-
Questionnaire
Name
Gender
Age

Q1. What are the impact of digitalisation on operations conducted in Britannic Group ?
 Positive
 Negative
Q2. What kind of issues faced by the departments due to accepting social media in business
operations?
 Finance problem
 Uninterested employees
 Lack of training program
Q3. What is impact of digitalisation on overall business growth and development?
 Positive
 Negative
Q4. Does use of digital technology assist in increasing customer satisfaction of Britannic
Group?
 Yes
 No
Q5. Whether working in digitalisation helps to compete with external parties?
 Agree
 Disagree
Q6. What are the key sectors which help to run business smoothly?
 HR
 IT
 Operations
 Distribution
Q7. Do Britannic Group have sufficient amount for accepting digital techniques?
 Yes
 No
Q8. Whether employees are happy to work under digitalisation, yes or?
 Yes
 No
Q9. Are managers of Britannic Group able to coop up with fluctuations in digital techniques?
 Agree

 Disagree
Q10. Provide their own suggestions to cope with challenges of digital disruption and
transformation?
PART 3
P5 Analysis of research and data using appropriate tools and techniques
There is requirement of various tools to perform research operations in appropriate way.
It is essential to know what can be done so research give correct and appropriate data. Data
interpretation is one of the essential component which helps to know about view of audience. For
survey sample size is 50 respondents.
Q1. What are the impact of digitalisation on
operations conducted in Britannic Group?
Frequency
 Positive 26
 Negative 14