Analysing Digitalisation's Impact on Berry House Hotel Efficiency

This research project examines the influence of digitalisation on the efficiency and operational functioning of the Berry House Hotel in London. The project investigates the adoption of digital technologies, such as billing machines, surveillance cameras, Wi-Fi, and intercommunication facilities, and their impact on profitability and consumer satisfaction. It explores research aims, objectives, questions, and the rationale behind the study, highlighting the need for technological advancements in the hospitality sector. The project includes a literature review covering the benefits of digitalization on business performance, data collection methods, and ethical considerations. It analyzes the current changes in technology, buyer preferences, and ways to implement digital technology within the premises. The research also provides recommendations for enhancing the hotel's performance and profitability through the use of upgraded technologies and software. The project concludes with suggestions on overcoming production costs and improving business development in a competitive market.

Unit- 11 Research Project

TABLE OF CONTENTS
CHAPTER 1: RESEARCH PROPOSAL........................................................................................1
Background.............................................................................................................................1
Overview................................................................................................................................1
Research Aims and Objectives...............................................................................................2
Research Questions................................................................................................................2
Rational...................................................................................................................................2
Significance of research.........................................................................................................3
CHAPTER 2: INTRODUCTION....................................................................................................4
CHAPTER 3: LITERATURE REVIEW.........................................................................................5
CHAPTER 4: RESEARCH METHODOLOGY.............................................................................8
Research approach..................................................................................................................8
Research Philosophy..............................................................................................................8
Research Design.....................................................................................................................8
Data collection........................................................................................................................8
Sampling.................................................................................................................................9
Data analysis...........................................................................................................................9
Ethical consideration..............................................................................................................9
Reliability and validity...........................................................................................................9
Research limitations...............................................................................................................9
CHAPTER 5: DATA ANALYSIS................................................................................................11
CHAPTER 6: RECOMMENDATION..........................................................................................21
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23
APPENDIX....................................................................................................................................26
Research Proposal Form................................................................................................................27
Research Ethics approval form......................................................................................................31

CHAPTER 1: RESEARCH PROPOSAL
Title of the research project: Analysing the influences of digitalisation in efficiency of entity:
Berry- house hotel.
Background
In the present research there has been discussion based over implication and adoption of
digitalisation which affect the profitability, efficiency and the operational functioning of the
Berry House Hotel. Therefore, in the current situation the market has the huge growth and
development in the technological environment. Thus, there are various firms in this hospitality
sector which tends to have increment in the profitability (Holtgrewe and et.al., 2017). In terms of
making the technical increment in the firm there is need to install various gadgets, machineries
equipments which will help in bringing the promptness in the work as well as enhance the
quality of work. Therefore, there will be drastic changes in the operational activities of the
business which in turn fruitful for the development in the current era. The Hotel need to adopt
the changes in business operations such as billing machines, Surveillance Cameras, Wi-Fi and
internet facilities as well as must have the intercommunication facilities. The professionals in the
firm need to arrange an appropriate educational training and development program which will be
beneficial for the workforce to understand the usage of such technologies.
Overview
The research is based on Berry House Hotel which is the fast growing hospitality sector
in London having the adequate operational efficiency. The business has maintained the 5 star
rating by offering the quality services as well as satisfying the consumers. It was established in
2012 and have the appropriate accommodation facilities. This hotel is based on the concept of
having the totally non smoking zone and have the proper technical facilities in the business such
as Wi-Fi and internet services, Smart TVs with Netfix and Iplayers. Thus, it can be said that it
will be fruitful in terms of attracting the consumers and facilitating the satisfactory level of
services. The research will help this hospitality firm in context with recent trends and the
changes in the technologies which are need to be adopted and implicated by them.
1

Research Aims and Objectives
There will be informative Aims and objectives which will be helpful for the researchers
to make the adequate efforts in context with achieving the targets of business. However, the
research will be based on the several aims and objectives as follows:
Aim: “To analyse the implication of the digitation in the business and the various factors which
affect operational functioning”.
Objectives:
 To Analyse the current changes in the technology.
 To identify the usage digitalisation will help in enhancing business performance.
 To identify preferences of buyers for technology advancement.
 To presenting various techniques to implement the digital technology in the premises.
Research Questions
 What will be the current variation in the technology?
 How the usage of technology will improve the efficiency of firm?
 What will be choices and preferences of buyers in terms with increment in the
technology?
 What will be the ways to implement the technological factors in the premises?
Rational
There has bee increment in the issues and obstacles in the business operations which will
be lower down as per the efforts made by professionals in the firm to introduce the technology.
However, the rational behind this project is based on the various questions such as:
What: there has been issues in the workplace of a Hospitality sector which are affecting
the efficient efforts of the workforce (Mashayekhi and Ara, 2017). Due to increasing trend of
digitalisation in the current environment consumers are usually attracted towards the most
advance business operations. Therefore, it has provoked the competition in the market for
becoming most successful technical giant.
2

Why: The issue rises due to consumers preferences to have the prompt and convenient
services from business. Decreasing clients as well as profitability of business which provoke
industries to implement digitalisation in the operational environment (Bieger, Franz and
Herrmann, 2017). The issue raises due to increment in the operational activities as well as
advancement of the business operations.
How: The researcher will make the adequate efforts in terms with overcoming such
issues and present the most suitable decision to overcome such issues. It will also help in
identifying the various factors which are influencing the industrial operations (Shamim and et.al,
2017). The soothing ways will be presented to the managers to overcome such obstacles as well
as make the effective efforts to implement the technological changes in the operations.
Significance of research
There has been significance to the research that, it will help in enhancing the business
performance as well as make the effective efforts to analyse the main issues in a hospitality
sector can resolve. Research will be helpful for the organisations in terms of making the adequate
improvements as well as suggesting ways to enhance the profitability of the Berry House Hotel.
There will be various ways and factors which are need to be involved by the professionals in the
operations of business such as upgraded technologies, installation of various software,
Surveillance Camera, Wi-Fi and internet facilities (Holdsworth and Apeh, 2017). There will be
suggestion base d on how the firm will overcome with the costs of production as well as make
the adequate efforts for the development of business to fight in the rivalry world.
3

CHAPTER 2: INTRODUCTION
In the present research will highlight current or recent changes in the operations of
business of SME as per the influences on the digitalisation. Therefore, there will be debate over
the pros and cons of the new technologies as well as its impacts over the organisational
development. The data will be collected by the researchers on the basis of recent changes and
issues faced by various professionals in different organisations. These report will be helpful for
as it highlight the serious issues as well as profitability in implicating the digital reforms in the
organisation. Thus, in these regards there has been presentation of the questionnaires which will
be asked to the 20 respondents. However, in accordance with the reviews and responses the
researcher will recommend effective changes to be adopted.
4

CHAPTER 3: LITERATURE REVIEW
According to Quinton and et.al., (2017), in the current marketing environment there has
been increasing use of various technical equipments and gadgets which in turn helps in
presenting the adequate disclosure of the industrial operations. Therefore, the implication of the
digitalisation in the operational work of the business there will be improvements in the
efficiency, productivity and profitability of an organisation. The adequacy of such techniques
will help firms in making the appropriate changes in the organisational operations as well as it
will become prompt and quick. Jensen and et.al., (2016) stated that, with the help of
technological reforms the record of all transactions in computer devices which will be helpful for
the business in terms of analysing the actual outcomes or profitability on the basis of level of
sales and operational activities (Osarenkhoe and Fjellström, 2017). There will be use of such
techniques which in turn helpful for the business development as well as expansion of the level
of services.
In accordance with Curraj, (2017), the implication of the machineries, equipments and
digital ways of recording transactions will be helpful for the business in context with making the
prompt actions and the adequate utilisation of all the resources. Thus, it will create the brand
image in the market and facilitate the favourable competition to make appropriate changes in the
operational activities. In context with Basu and Bhola, (2016), due to increment in the usage of
technological influences there has been increment in the level of making outcomes. The
influences of new technologies in the business operations which will positively affect in the case
of research and development and it promotes the innovative changes in the premises. Therefore,
with the help of advancement in the technology there has been positive increment in the
profitability, function of the business as well promptness in the work.
Oks, Fritzsche and Lehmann, (2016) stated that, in the current marketing environment
there has been introduction to new ways and methods of operation in each department and each
piece of work. The technological advancement can be analysed as per the introduction of Cloud
technology which in turn helps the managers of any firm to make record of all business
transactions on the cloud servers (Gutiérrez and et.al., 2016). Therefore, after making an
effective record of transaction the accounting professionals can use or record information in such
cloud data servers which will be any time and in any place. The fruitfulness of such revolution is
5

that it brings quick solution to any problems as well as provokes the effective communication of
all the revenant data. As per the views of Huang, (2016), IT applications in the business will
bring favourable environment in the premises as it promotes the healthy communication as well
as the data sharing facilities. Therefore, with the help of such techniques all the departments in
the organisation will be connected to each other and the managerial professionals will become
able to make the effective decisions (Ngarachu and et.al., 2017). There solution and decision lies
over the requirements of funds, improvement in the technology as well as accurate changes in the
industrial operations.
As per Pereshybkina, Conde mand Kalyesubula, (2017), the influence of this technical
variation in the current scenario will be helpful for the small scale enterprises for having the
effective methods to make the favourable promotions and marketing of the brand. The effects of
social media and various online sites will help in creating the unique identity in the market as
well as organisations will have the favourable numbers of buyers (Meriläinen, 2017). It will be
convenient for the consumers in terms of fetching informations such as making bookings, price
determinations and analysing the fruitfulness of the product and services to them. In accordance
with Parker, Cox and Thompson, (2017), there will be fruitful development of the small scale
industries if they make promotion of the operational activities over online suites as well as create
their own website. Thus, it will be beneficial in terms of attracting the consumers, facilitating the
informations as well as presenting the adequate disclosure of the financial of the entity. Thus,
with the help of these techniques the business will become able to have the most fruitful capital
structure as well as have the healthy work environment Collazos Nieves and Pers, (2017). Due to
implication of technologies there will be positive changes were seen in the operations of the
business such as in the cost effective manner.
As per the views of Bohlin and Wiebe, (2016), the technological revolution is profitable
for SME in terms of creating the identity in the Global market. As various international investors
are seeking the organisations which are fruitful for them in terms of having proper return over
their investments. Thus, in context with such investments the entity will have appropriate capital
funds for the future business development such as expansion, operational innovation, increment
in the product line etc. To meet the requirements of stakeholders of the international investors
there is need to adopt the changes in making the financial disclosure on the basis of new
6

methods. Obreja, Hart and Bednar, (2016) stated that, there has been revolution seen in finance
and accounting techniques such as integrated reporting, CSR reporting, consolidated financial
statements etc. are the innovative techniques which are useful for attracting the stakeholders. A
stakeholder get attracted to the company's financial position, profitability as well as the
efficiency which in turn fruitful for the investors in terms of having the adequate returns over
their investments as well as profitable dividends. They analyse the profits, revenue and gains
acquired by firm in the period and the level of payments they have made to the stakeholders. In
accordance with Adam, Morsy and Moawad, (2017), the adoption of the methods and techniques
to make the records of each business transaction the firm will become able to gain the adequate
information and solutions to any organisational obstacles. However, it has been criticised by
Augustine and Asiedu, (2017) that, there may be bunch of benefits with the technical reforms but
there are risks too. The informations which are presented over sites will be misused by some
individuals or manipulated as per the hacking and heft of the informations. These problems will
affect the operational process of the business as well as make the unlawful changes in financials
that will affect the brand image and there will be great loss of organisation in terms of losing the
large numbers of investors in the firm (The wider economy - helping every British business
become a digital business, 2017).
7

CHAPTER 4: RESEARCH METHODOLOGY
Research approach
The study will be based on qualitative techniques which will be helpful in terms of
analysing the collected informations as well as the accurate reasoning will help researchers to
come up with any business solutions. These techniques are beneficial as they provoke deep
analysis of all the issues and problems which are being faced by every SME in market. In
accordance with the other methods in the qualitative technique is most fruitful and accurate as it
will not being base on the assumptions as well as do not bring any unlawful solutions.
The researchers have selected the inductive research on which there will be no
application of any theory or model at the beginning of the research but it will be at the end of
such research. Thus, the initiation of this inductive research is based on the accuracy of the data
as well as have the concrete respondents to build the theories and accurate solution to any issue.
Research Philosophy
The researcher is based on the interpretive philosophy which denotes as there will be
influence and weight-age of the primary data collection in spite of secondary data collection.
Therefore, the study will be helpful for the individuals in terms of making the adequate
observations with the help of interviews and various primary data collection techniques
(Interpretivism (interpretivist) Research Philosophy, 2017). The Hermeneutics feature of this
philosophy will help in creating the adequate understanding over any issues and the solutions of
any outcomes.
Research Design
The study will be based on collection of most efficient data and knowledge gathering
which will help in the adequate improvements in the operational activities of firms. This research
will highlight obstacles faced by professionals and the other stakeholders while performing the
business tasks. Thus, the data collection from the various sources will be analysed and an
effective solution will be presented to society.
Data collection
To conduct research there will be requirements in terms of collecting the quantitative and
qualitative data. Thus, the study highlights the collection of information from the various
different sources which are based on the variables of interest as well as it establishes the test,
8

examination of such collected data. Therefore, after gathering the adequate amount of
informations the researchers will analyse such obstacles and recent issues and then they will be
present the most fruitful solution to such issues.
Sampling
The random sampling method has been determined by the researchers which will help
them in making the adequate changes in the business operations. Therefore, this will be
beneficial for them in terms of making the study and collecting data from the randomly selected
individuals. Therefore, it will be helpful for the researchers to fetch the informations and the
major issues from the various individuals.
Data analysis
The analysis were made over the collected informations which helps in bring the
adequate solutions to any concern problems which will be fruitful for the business in terms of
making the adequate increment in the industrial operations. Therefore, with the help of proper
analysis the researchers will make suitable decision for the resolving the technical issues in the
firm.
Ethical consideration
The framework of the research is based on proper citation as well as referencing which
will help in creating the validity of the research. The research project without referring texts and
the academic influence will be treated as the pirated material so this is necessary for the legality
of the project that it must consist of legal referencing.
Reliability and validity
In the present study all the data and information which are gathered form adequate
sources so it will be relatable and validate informations which are being presented to the users
and individuals. There has been use of Questionnaires which will affect in making the adequate
analysis over the group of individuals and variations in their choices or preferences.
Research limitations
The research has several limitation like there is no proper time available for the study.
Fewer numbers of individual or respondents were selected which results in the few data
collection. There was need to exceed the limit of the time which was allotted to team so the
9

adequate research would be made by them. Thus, these are the limitations which are being faced
by researchers in context with study as well as presenting the suitable solution to any firm.
10

CHAPTER 5: DATA ANALYSIS
To analyse the current market requirement in the hospitality sector there is need to have
the adequate research and collection of data for the business operations. Thus, it can be said that
with the help of such techniques the informations which are gathered by researchers will be
analysed and monitored and the suitable recommendation will be facilitated to the professionals
of Berry House Hotel. There has been increment in the technological influences in every piece of
work such as production, manufacturing, accounting, financial disclosures, taxation, market
analysis as well as in each field of the industrial operations (Bohlin and Wiebe, 2016). Thus,
there will be favourable and unfavourable impacts of such revolutions. Therefore, in order to
fetch the validity and reliability of these reforms there is need to make the adequate analysis over
the internal and external stakeholder with the help of these two data collection methods such as:
Primary-data collection:
In consideration with this technique the data or informations will be collected, measured
and analysed and present the effective solutions. Therefore, this method is based on making the
direct interaction with the individuals such as consumers, organisational professionals etc. which
represented their view and thoughts to the asked questions. This includes data collection form
interviews, focus group interviews, questionnaires etc. with which they will make proper
estimation over issues and planned for the effective solutions (Obreja, Hart and Bednar, 2016).
In this process the questions has been asked from the 20 randomly selected individuals which
includes industrial professional, consumers, investors etc. However, the list of questions and
their views are as follows:
Theme 1: Problems which are being faced by entity in the daily operations
Answer Respondents Percentages
Competition 5 25.00%
Consumer retention 5 25.00%
Cost or expenses 10 50.00%
Total 20 100.00%
11

Competition
Consumer retention
Cost or expenses
Total
0
2
4
6
8
10
12
14
16
18
20
5 5
10
20
25.00% 25.00% 50.00% 100.00%
Respondents
Percentages
Interpretation: in accordance with the above listed the 20 individual were asked about
the current issues in the premises. 25% of the response has lies over the obstacles form the
increasing competition in the hospitality sector. 5 individuals says that there has been problems
in retaining the consumers for long run. The majority of the responses lies over increment in the
costs and expenses of the firm. Thus, it can be said that, there is need to make the adequate
control over the expenses and utilisation of the funds for the business operations.
Theme 2: Have enough machineries and gadgets to perform the operational tasks.
Answer Respondents Percentages
Yes 15 75.00%
No 5 25.00%
Total 20 100.00%
12

Yes No Total
0
2
4
6
8
10
12
14
16
18
20
75.00% 25.00% 100.00%
Respondents
Percentages
Interpretation: in context with the above theme the respondent were asked out about the
availability of the computer devices and the gadgets. 75% of the individuals says that they have
the enough amount of machineries in the firm as to perform the operations. The 25% of the
respondents have answered the unfavourable answer which describes that there are fewer
amounts of machineries and necessary gadgets to perform the operational tasks. Therefore, Berry
House Hotel ned to analyse the requirement of such tools to make the adequate performances.
Theme 3: Digitalisation will enhance the productivity and profitability of firm.
Answer Respondents Percentages
Yes 14 70.00%
No 6 30.00%
Total 20 100.00%
13

Yes No Total
0
2
4
6
8
10
12
14
16
18
20
14
6
20
70.00% 30.00% 100.00%
Respondents
Percentages
Interpretation: In the present them the respondents were asked to make their judgement
over the usefulness of digitalisation in enhancing the productivity or profitability of the
organisation. Therefore, 14 individuals reacted in the favourable of such statements and they said
that it will be fruitful for the firm in terms of having improvements in the profitability and
resource management. On the other side 6 individuals do not found it will be must effective in
terms of enhancing profitability and productivity. Therefore, it can be said that Berry House
Hotel must install new devices which will help them to make the proper record of all the
transactions as well as they will present fruitful strategies which enhance the performance of
firm.
Theme 4: Technical reforms are adequate for the reduction in the costs and expenses.
Answer Respondents Percentages
Yes 13 65.00%
No 7 35.00%
Total 20 100.00%
14

Yes No Total
0
2
4
6
8
10
12
14
16
18
20
13
7
20
65.00% 35.00% 100.00%
Respondents
Percentages
Interpretation: the responses has been collected as per the presented theme is that, the
impacts of technical advancements will result in reducing the costs or expense in the operations
of organisation. There are 65% of the responses has been presented the favourable reaction.
Thus, it can e said that the introduction of IT reform has facilitated ways to reduce the costs and
it will timely notify managers or professionals in the firm so they could become able to make
changes in their decisions.
Theme 5: With the help of digital reforms there will be reduction in the debts or liabilities.
Answer Respondents Percentages
Yes 11 55.00%
No 9 45.00%
Total 20 100.00%
15

Yes No Total
0
2
4
6
8
10
12
14
16
18
20
11
9
20
55.00% 45.00% 100.00%
Respondents
Percentages
Interpretation: The respondents were asked about the impacts of digital technology over
reduction in liabilities or debts of business. 55% of the responses lies in the favour of the
operations while 45% responses have come to the negative reaction over such theme. Therefore,
it can be said that with the impacts of the digitalis reforms in the companies there has been
reduction in the debts and liabilities of the organisation but not adequately. It is due to less
knowledge and numbers of staff members who know how to operate devices and record the
transaction. Therefore, in these regards Berry House Hotel need to make proper analysis over the
ways and methods to reduce debts or the proper payments of these debts.
Theme 6: Impacts of the digitalisation over external investments
Answer Respondents Percentages
Increases 12 60.00%
Decreases 5 25.00%
No changes 3 15.00%
Total 20 100.00%
16

Increases Decreases No changes Total
0
2
4
6
8
10
12
14
16
18
20
12
5
3
20
60.00% 25.00% 15.00% 100.00%
Respondents
Percentages
Interpretation: In accordance with the current theme the respondent were asked that the
impacts of this technical reform has effect the external investment of the business. 60% of them
says that it has improved the level of investments that means that the changes are very fruitful for
the Berry House Hotel to have the strong capital structure as well as attaining the adequate
amount of funds for the business operations. On the other side 25% of them said it has the
reduction in the investment while 15% of them said that there has no changes at all. Therefore, it
can be said that the presentation of the financials over online site of the business website will
help in presenting the exact improvements, growth, profitability as well as valid information
which in turn attract the large numbers of consumers.
Theme 7: Digital reforms are helpful in promotion or marketing of the brand
Answer Respondents Percentages
Yes 16 80.00%
No 4 20.00%
Total 20 100.00%
17

Yes No Total
0
2
4
6
8
10
12
14
16
18
20
16
4
20
80.00% 20.00% 100.00%
Respondents
Percentages
Interpretation: In consideration with the above mentioned theme it has been asked to the
individuals that these reforms helps the business in making the satisfactory level of promotion
and marketing in the environment. Therefore, it can be said that 80% of the reposes have been
fetched by researchers in the favour of this theme. On the other side, 20% responses come in the
negative side. Therefore, as per the majority of the review is in the favour of the digitalisation
than it can be said that it was the most helpful tools in terms of making the proper marketing of
companies in the external market. There has been various ways of promoting the Berry House
Hotel with the help of television advertisements, newspapers, social media etc. thus, it can bes
said that the reforms are profitable for organisation.
Theme 8: Financial disclosure over online sites will help the firm in attracting the large
numbers of investors.
Answer Respondents Percentages
Yes 14 70.00%
No 6 30.00%
Total 20 100.00%
18

Yes No Total
0
2
4
6
8
10
12
14
16
18
20
14
6
20
70.00% 30.00% 100.00%
Respondents
Percentages
Interpretation: In terms of this above listed theme it has been asked disclosing the
financial statement or presenting annual reports of the business over the online sites of
organisations be helpful for the form in terms of attaining the attraction of the large numbers of
investors. Thus, it can be said that there has been positive reactions in the favour of this theme
such as 70% of the responses were lies in the favour of this theme. Therefore, the 30% of
reviews come in the negative side of this theme which describes that it is not fruitful in terms of
attracting the large numbers of shareholders. However, it will be beneficial for the Berry House
Hotel to present the financial reports on the online sites which will be helpful for theme in terms
of attracting the national or international investors to the make investment decisions
Secondary- data collection:
In order to collect the informations from the external market which are not bay direct
interacting with the individuals and asking their reviews on any topic. Thus, in accordance with
this method the researchers has made analysis over the various sites of the different
organisations. This technique of conducting the surveys over business is determined as to analyse
the annual reports of the firms which are recently making the disclosures of the financial on their
19

sites. Thus, the analysis will be based on comparison the previous year's turnover and
profitability with the current years. Thus, it will help the industry in making the adequate
changes in the operations of the firm as well as make the satisfactory increment in the growth of
entity. In this method the data will be collected with the help of observations, social media,
blogs, articles, reviews of consumers, recent changes and the loophole or benefits of such
changes as well as from the websites of various units (Adam, Morsy and Moawad, 2017). These
can be known as the market research which will make and indirect survey over the recent
changes and analyse the benefits of such changes while adopting them in the daily operations.
Therefore, it can be said that Berry House Hotel as if the professional will conduct the surveys
over the current market environment and make the necessary changes to improve the
productivity of business (Augustine and Asiedu, 2017).
20

CHAPTER 6: RECOMMENDATION
To recommend the professionals at Berry House Hotel as to make effective increment in
efficiency as well as in revenue retention the digitalisation will be helpful tool for organisation.
Thus, in accordance with the preferences of consumers it will be very convenient for them as if
they have been awarded with the facilities to make the online booking and analysing the prices of
various packages. In accordance with enhancing the capital generation of firm the professionals
m\are required to make the financial disclosure over the online sites which will be fruitful for
them in having the proper amount of revenue and capital generation. In the eternal market the
users of the financial reports will seek the profitability, efficiency and the ability of business to
make debt payments. Thus, it will attract theme to make valuable investments in hotel and take
the profitable returns over their invested amount. They also seek what are the divided policies of
entity which will be beneficial for them to convenience over the amount they have invested in
the firm is secured and they will be insured as if the firm become insolvent. However, these are
the information which will not be delivers to the large numbers of stakeholder but the online
platform will help the concern to convey is messages.
21

CONCLUSION
Hereby, in consideration with the above study it can be said that, implication of
digitalisation will be helpful for the business in terms of making the adequate improvements in
the operations of organisation. There will be adequate record of all the transactions as well as the
fruitful suggestion will be facilitated to the managers in the firm. The financial analysis will have
authenticated transactions so the professionals will become able to plan forecasted and budgets
for the industrial operations. There will be influences of various unlawful obstacles such as
Internet thefts, hacking which will affect the brand image or operations but the instillation of
proper software will help in protecting the cyber crimes. Further, it can be said that the
hospitality business of Berry House Hotel will be profitable as it they will make the adequate
implications of new technologies.
22

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APPENDIX
Questionnaire
Q1 What are the problems which are being faced by entity in the daily operations?
A. Competition
B. Consumer retention
C. Cost or expenses
Q2 Do you have enough machineries and gadgets to perform the operational tasks?
A. Yes
B. No
Q3 What do think that digitalisation will enhance the productivity and profitability of firm?
A. Yes
B. No
Q4 Is the technical reforms are adequate for the reduction in the costs and expenses?
A. Yes
B. No
Q5 is there any changes With the help of digital reforms there will be reduction in the debts or
liabilities.?
A. Yes
B. No
Q6 What are the Impacts of the digitalisation over external investments?
A. Increases
B. Decreases
C. No changes
Q7 Are these digital reforms are helpful in promotion or marketing of the brand?
A. Yes
B. No
Q8 Is the financial disclosure over online sites will help the firm in attracting the large numbers
of investors.?
A. Yes
B. No
26

Research Proposal Form
Student Name: ______________________ Student ID: ______________________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: Analysing the influences of digitalisation in efficiency of entity: Berry- house hotel.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of
a question, objective or hypothesis)
Research objectives (e.g what is the question you want to
answer? What do you want to learn how to do? What do you
want to find out?):
In the present research there has been discussion based over
implication and adoption of digitalisation which affect the
profitability, efficiency and the operational functioning of the Berry
House Hotel. Therefore, in the current situation the market has the
huge growth and development in the technological environment.
Thus, there are various firms in this hospitality sector which tends to
have increment in the profitability (Holtgrewe and et.al., 2017). In
terms of making the technical increment in the firm there is need to
27

install various gadgets, machineries equipments which will help in
bringing the promptness in the work as well as enhance the quality of
work. Therefore, there will be drastic changes in the operational
activities of the business which in turn fruitful for the development in
the current era. The Hotel need to adopt the changes in business
operations such as billing machines, Surveillance Cameras, Wi-Fi and
internet facilities as well as must have the intercommunication
facilities. The professionals in the firm need to arrange an appropriate
educational training and development program which will be
beneficial for the workforce to understand the usage of such
technologies.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other
subjects you are studying, personal interest, future plans,
knowledge/skills you want to improve, why the topic is
important):
The research is based on Berry House Hotel which is the fast growing
hospitality sector in London having the adequate operational
efficiency. The business has maintained the 5 star rating by offering
the quality services as well as satisfying the consumers. It was
established in 2012 and have the appropriate accommodation
facilities. This hotel is based on the concept of having the totally non
smoking zone and have the proper technical facilities in the business
such as Wi-Fi and internet services, Smart TVs with Netfix and
28

Iplayers. Thus, it can be said that it will be fruitful in terms of
attracting the consumers and facilitating the satisfactory level of
services. The research will help this hospitality firm in context with
recent trends and the changes in the technologies which are need to be
adopted and implicated by them.
Section Three: Literature sources searched
Use of key literature sources to support your research
question, objective or hypothesis:
Research Aims and Objectives
There will be informative Aims and objectives which will be
helpful for the researchers to make the adequate efforts in context
with achieving the targets of business. However, the research will be
based on the several aims and objectives as follows:
Aim: “To analyse the implication of the digitation in the business and
the various factors which affect operational functioning”.
Objectives:
 To Analyse the current changes in the technology.
 To identify the usage digitalisation will help in enhancing
business performance.
 To identify preferences of buyers for technology
advancement.
 To presenting various techniques to implement the digital
29

technology in the premises.
Research Questions
 What will be the current variation in the technology?
 How the usage of technology will improve the efficiency of
firm?
 What will be choices and preferences of buyers in terms with
increment in the technology?
 What will be the ways to implement the technological factors
in the premises?
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research, development and
analysis of ideas, writing, data collection, numerical analysis, tutor meetings, production of
final outcome, evaluation, writing the report):
In the present research will highlight current or recent changes in the operations of business of SME as per
the influences on the digitalisation. Therefore, there will be debate over the pros and cons of the new
technologies as well as its impacts over the organisational development. The data will be collected by the
researchers on the basis of recent changes and issues faced by various professionals in different
organisations. These report will be helpful for as it highlight the serious issues as well as profitability in
implicating the digital reforms in the organisation. Thus, in these regards there has been presentation of the
questionnaires which will be asked to the 20 respondents. However, in accordance with the reviews and
responses the researcher will recommend effective changes to be adopted.
How long this will take:
Milestone one: _________________
Target date (set by tutor): ____________________
30

Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are you
likely to use and why?
What your areas of research will cover:
The study will be based on qualitative techniques which will
be helpful in terms of analysing the collected informations as well as
the accurate reasoning will help researchers to come up with any
business solutions. These techniques are beneficial as they provoke
deep analysis of all the issues and problems which are being faced by
every SME in market. In accordance with the other methods in the
qualitative technique is most fruitful and accurate as it will not being
base on the assumptions as well as do not bring any unlawful
solutions.
The researchers have selected the inductive research on which
there will be no application of any theory or model at the beginning of
the research but it will be at the end of such research. Thus, the
initiation of this inductive research is based on the accuracy of the
data as well as have the concrete respondents to build the theories and
accurate solution to any issue.
Comments and agreement from tutor
31

Comments (optional):
I confirm that the project is not work which has been or will
be submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date
______________
Comments and agreement form project proposal
checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
32

Research Ethics approval form
All students conducting research activity that involves human participants or the use of data collected form
human participants are required to gain ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your unit tutor. Please
complete this form in good time before your research project is due to commence.
Section 1: Basic details:
Project title: Title of the research project: Analysing the influences of digitalisation in efficiency of entity: Berry- house hotel.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes
 Questionnaires Yes
 Observations Yes
 Use of personal records No
 Data Analysis Yes
 Action Research Yes
 Focus Groups No
33

 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Adults: 20
How will participants be recruited (identified an approached)?
Managerial professionals for Questionnaires
Describe the processes you will use to inform participants about what you are doing:
Questionnaires
How will you obtain consent from participants? Will this be written? How will it be made clear to participants that they may withdraw
consent to participate at any time?
Questionnaires
Studies involving questionnaires: will participants be given the option of omitting questions that do not wish to answer?
Yes
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed consent to be observed.
No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of the study)?
No
Will participants be given information about the findings of your study?(This could be a brief summary of your findings in general)
Yes
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act (1998)
Yes
Who will have access to the data and personal information?
Managerial professionals at Berry House Hotel
During the research: Researchers
Where will the data be stored?
34

Personal data based of organisation
Will mobile devices such as USB storage and laptops be used
No
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers?
Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so, please outline how you will deal with
these:
It is important that you demonstrate your awareness of potential risks that may arise because of your research. Please
consider/address all issues that may apply. Ethical concerns may include, but are not limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy:
Yes
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may arise in the course of my
research
Name: Date:
35