Managing Successful Business Project: Continental Consulting Limited

This report provides a comprehensive analysis of a digitalisation project undertaken by Continental Consulting Limited, a small consultancy firm. The report begins with an introduction to digitalisation and its importance in modern business, followed by an analysis of the project's aims and objectives, including the impact of digital technology on business growth and innovation. The report then delves into the project management plan, covering aspects such as cost, scope, time, quality, communication, risk, and resources. Furthermore, it presents the work breakdown structure (WBS) and Gantt chart to illustrate the project's time frames and stages of completion. The report also examines various research techniques, provides recommendations, and concludes with a summary of the findings. The report emphasizes the significance of digital tools in expanding business operations, increasing sales and profits, implementing innovative ideas, and utilizing digital technology effectively. This report offers a practical and insightful overview of the digitalisation project and its implications for the business.

Managing Successful
Business Project

INTRODUCTION
Digitalisation is concept in which use of digital technology is more. Business operations
can be performed easily with the help of computer. There is much competition in market these
days. It is essential to work according need and requirement. This helps to make changes in
working style of organisation. Small business means operations owned and operated by 10- 50
people to earn livelihood (Lin and Chen, 2012). This helps to know what can be done through
which business can grow and accept changes. Technology is one of the main component which
makes alteration in roles and responsibilities of workers. To adopt modification in working style
it is necessary to work according to changes. Through adopting technological changes there is
requirement of proper planning which is significant for growth. This report is based “Continental
Consulting Limited” which is a small consultancy firm provides knowledge about business. This
report enhance knowledge about project aims and objectives, project management plan, WBS
structure and Gantt Chart. There are various types of research and its techniques and
recommendations associated with research with some conclusions.
TASK 1
P1 Analysis of project aims and objectives
Digitalisation means to work with use of technology. As there are many changes taking
place in technology, so it is important to know what can be done through which modifications
can be done in business operations which help to work according to change in business
environment. Through more digitalisation business operations can be performed with the help of
change in roles and responsibilities. There is connection among departments which are working
in Continental Consultancy Limited to make changes in working style. It is important to know
relevance of digital technology in business consultancy services, so changes can be performed in
proper manner. While running business, there is requirement to work according to customer
demand, so this helps to generate money with making changes. Small business can run business
in significant way through use of policies which are efficient for improving goodwill in market.
Background of project: In this project, there is discussion about “Continental
Consulting Limited” which works at small level (Beringer, Jonas and Kock, 2013). This
company located in London. There is team of 22 expertise consultant. While using technology
there is use of various techniques which are significant for growth and making changes in
working style. There is use of various technology through which customer gets satisfied and
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works according to trends happening in market. It is important to collect knowledge about
customer demand and this helps to work as per updated market. As while providing knowledge
related to customer related to some issues then this helps to work according to criteria of
customer. In consultancy business there is need of some knowledge which are efficient for
providing satisfaction. As working with latest technology there is reduction in waiting time and
solutions can be provided frequently (Bhuiyan, 2011).
Aims: Impact of digital technology supporting small business growth and innovation
Objectives
 To access importance of use digital tools for expand business operations.
 To examine significance of digital technology in increase sales and profits of company.
 To ascertain the effectiveness of digital technology in implement innovative idea at
workplace.
 To determine the requirement to utilise digital technology at workplace (Binder, 2016).
Research questions
 What is the importance of digital tools to expand business?
 What is the significance of digital technology to increase sales and profits?
 How digital technology is effective to implement innovative ideas at work place?
 What is the requirement to utilize digital technology at work place?
P2 Project management plan covering aspects of cost, scope, time, quality, communication, risk
and resources
“Continental Consulting Limited” is working to provide consultancy services related to
business. It is important to know what can be done through which satisfaction can be provided to
customers. As there are many customers come with their business related issues and want
solution, so it is essential to work according to their demand (Chang, Walters and Wills, 2013).
As there is need of internet, latest software so data entry is easy and help to work according to
demand of customer. While adopting any latest technology there is various methods which are
effective for analysing changes and use techniques which are effective for analysing changes in
roles and responsibilities. There is requirement of cost as well as time through which
technological modifications can be effective. In ''Continental Consultancy firm'' works to serve
society with consultancy services, so it is important to provide correct option and work according
to demand of consumer. While analysing carnages in technology it is essential to analyse scope,
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cost, requirement, time, resources, etc. ''Continental Consultancy Limited'' consider following
points which are discussed as under-
COST - Cost is one of the main factor which has to be considered by consultants of
Continental Consultancy limited (Cleden, 2017). While adopting technological changes it is
important to work according to requirement of society and hence there is change in working
style. Sometimes due to use of technological there is rigidity in working, so this affects working
styles. Cost of digitalisation must be low as compared as profits.
Total forecasted budget
Particulars 2017-18(£)
Implementing technology cost 14000
Promotional expense 6000
Advertisement expense 5500
Catalogues 2000
Training charges 6500
Total cost 34000
SCOPE
Scope of digitalisation is very wide. As these days upgraded technology is used in
consultancy field also. There are many problems which are associated with business so managers
of Continental Consultancy Limited work according to need of customers. There is use of
upgraded software which helps to work according to customer's need. Hence there is wide scope
of digitalisation through which association can earn good image in society.
TIME
There is requirement of training to use digital techniques. These days digitalisation is the
era which works according to market demand (Crane and Matten, 2016). There is reduction in
processing time and provide satisfaction to customers. This helps to perform business operations
in proper way. Waiting time of customer will reduce and they get solution of their business
related problem problems on time. Digitalisation helps to make changes in working style and this
can be performed with full efficiency through training of workers.
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QUALITY
With using latest technique to perform business operations. There is improvement in
quality of services. Customer satisfaction will get improve. When Continental Consultancy Firm
gives updated t6echniques then this is effective for making changes in roles and responsibilities
of workers. It is important to analyse changes in demand of consumers. Technique which are
most significant for growth of business must be used and this helps to know what changes can be
made to analyse environment. These days customer does not only want solution to their problem
but it must be appropriate and timely (Dutta and Bose, 2015). There are possibilities that
consumer do not like solution provided by managers of Continental Consultancy Firm, then in
this case two three options must be available to therm. This creates confidence and loyalty factor
in mind of society regard organisation.
COMMUNICATION
This is one of the best component which can be sorted with use of digital technology.
Continental Consultancy firm is working to provide consultancy services, so there is need of
latest communication techniques through which they can satisfy demand of society, there are 22
expert personnel working in ream to provide solution. In this case there s need of proper
communication through which positive results can be earned. In communication these days there
is need of internet, LAN connection, codeless, etc. which works to provide satisfaction to
consumer. There must be use of communication channel which is safe and secure for
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confidential informations. Through communication channel information and ideas are delivered
appropriately and on time (Florén and Frishammar, 2012). The sample for project is outlined
from employees of Continental Consulting Ltd. While conducting research, e- mails and
conference calls are used. These are the two ways through which formal and informal
communication is possible. Data and formal information are shared through e- mail while
discussion to achieve targets on done through call.
RISK
Through use of digital technology in consultancy services there is risk associated with
delivering information related to problem. There are possibilities that due to working with latest
technology, there is risk of leakage of information which affects business operations. But
sometimes there is use of techniques which are significant for growth of business. There is use of
techniques which are significant for growth of business. When manual process are used then
there are possibilities that it is time consuming and waiting time of consumer gets increased
(Forsgren and Johanson, 2014).
While performing this project of digitalisation execution, team faced problem in working
with latest techniques. This has affected working style of whole team in negative manner. Also
there were conflict emerged among team mates that have restrained the growth of project as well.
For improving this, proper risk assessment and risk management plan will be done.
RESOURCES
There is requirement of various resources to adopt technological changes. This is
effective for promoting brand in market and provide better services. There are possibilities that
workers of Continental Consultancy Limited gets affected because of change in technology.
There is need of training which help to work according to market trend. Sometimes association
has to make changes in knowledge and then use factors which are effective for growth of
analysing changes. Training method which is preferable by all must be considered, this helps to
enhance knowledge. When some new software is used to enter data related to customers then this
can be effectively applied to business operations in appropriate manner. Resources which are
used to conduct this research are human resource (for management and execution of project),
capital as fund (to manage digitalisation and arrange digital technologies), computer (to control
the procedure), internet connection (for quick access the plan and interconnect different
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technologies) etc. to administrate the practices and properly execute the project prolly. These
resources assist in completing project and getting in- depth knowledge.
P3 Work breakdown structure and Gantt chart to provide time frames and stages for completion
There is requirement of some knowledge which are significant for growth of business. It
is important to know what can be done through which association is making changes in their
working style. There is use of technique which are significant for growth of business. This is
effective for making changes in roles and responsibilities of association. This can be understood
by Work Break Down structure and Gantt Chart which are sufficient for growth of business. It is
essential to know what can be done through which business operations can be performed
properly (Keil, Lee and Deng, 2013).
In digitalisation there is requirement of policies which are effective for making changes
in roles and responsibility of workers. It is essential to know which activity has to be performed
and when. This helps to frame policies which are important to analyse market. It is important to
control and provide direction to workers s business operations can be performed in appropriate
manner.
Work break Down Structure
Work Break Down structure is a systematic way which talks about roles and
responsibilities of workers working in organisation. This helps to setting job roles. There are
various workers working to achieve targets, so through WBS structure roles and responsibilities
can be promoted. This hierarchy helps to know creates division of activities. Through work break
down structure, there is use of techniques through which resources can be utilized in proper
manner (Kendrick, 2015).
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Gantt Chart-
Gantt Chart was produced by Henry L in 1917. There is graphical representation of
activities which are performed for adopting digitalisation. It is essential because through this
technique activities are done by managers according to set time. This helps to create a bridge
between future and present through planning and organising resources (Loch, DeMeyer and Pich,
2011). This is time based description of activities and helps to divide all activities. As there is
requirement of various departments to work one after other, so through Gantt Chart helps to
work properly.
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TASK 2
P4 Small-scale research by applying qualitative and quantitative research methods
Objectives of Continental consultancy firm can be achieved with the help of various
changes in analysing changes in society. There is quantitative or qualitative research methods
which is effective for making changes in business operations. Small business managers has to
make changes in working style so this helps to optimal utilise resources. So there is research
conducted by managers through which they can know about relevance of making changes in
business operations (Lin and Chen, 2012). This helps to know are of scope, improvement, etc.
There is motivation of employees through actions are performed according to demand and
requirement of customers. Business consultancy services can be provided with the help of use of
digital technology more effective and in efficient manner.
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 Quantitative research- This research is secondary. Data collected from this research is
not relevant because huge amount of data is collected which sometimes become
confusing and hence data interpretation is not appropriate. This ultimately give negative
impact on interpretation of project. Data which is not systematic is collected by managers
and then converted information is transformed in usable information. Data collected from
this method is less reliable as compared to qualitative research. Qualitative research- This is the research which is used by managers to know opinion
ideas, reasons behind any issue. There is numerical data, statical numbers to give
interpretation. In this method there is use of some scientific data which is significant for
interpretation. There is use of data which is unstructured techniques. Questionnaire,
interviews, feedback, etc. are some methods which are used under this. Continental
Consultancy firm works with this technique only. Small size of this research is 50
respondents (Beringer, Jonas and Kock, 2013).
Questionnaire
Name
Gender
Age
Q1. What is the importance of digital tools to expand business?
 Increase goodwill
 Good quality services
 Compete with external elements
Q2. What is the significance of digital technology to increase sales and profits?
 E-commerce
 IT software's
 Wireless technologies
 Cloud techniques
Q3. How digital technology is effective to implement innovative ideas at work place?
 Virtual reality
 AI
 Online platforms
Q4. What is the requirement to utilize digital technology at work place?
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