Digitalisation's Role in SME Growth and Innovation: Roli Analysis
VerifiedAdded on 2023/02/06
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AI Summary
This report investigates the impact of digitalisation on Small and Medium Enterprises (SMEs), focusing on its influence on growth, innovation, and overall performance. The report begins with an introduction to the importance of SMEs in the UK economy and the role of digital technologies in business. It outlines the aims and objectives of the research, which include evaluating the significance of digitalisation and its impact on developing small business operations. The report examines various themes, including the direct impact of digitalisation on innovation and growth, its significance for companies like Roli, and its support for various business operations. It also explores how digitalisation manages brand awareness, improves productivity, and enhances competitive advantages, along with the use of numerous marketing methods through digital technologies. The research uses a case study approach to investigate how digitalisation can maximize sales, improve performance, and optimize modern marketing methods for SMEs. Findings from the research suggest that digital technology plays a vital role in organizational growth, streamlining daily activities and generating revenue. The report concludes with recommendations for musicians and music technology experts, emphasizing the need to embrace new forms of expression through music and digitalization. The research also highlights the financial challenges associated with implementing digital technologies. The report is supported by references to academic sources.
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