How Digitalisation Benefits User Experience: Global Turn Case Study

This report investigates the impact of digitalisation on user experience and business performance, focusing on the case of Global Turn, an international student recruitment company. The study explores the challenges of analyzing user experience and the methods used, including primary and secondary research, qualitative analysis, and surveys. The report examines the concept of digitalisation, website development, and their benefits for business growth, aiming to understand the relationship between digitalisation and user experience. The study highlights the importance of website development for Global Turn, emphasizing its role in enhancing student satisfaction, expanding the customer base, and building stronger relationships. The research also addresses the challenges of digitalization, such as measuring customer experience and the importance of website design and functionality for user engagement. The report includes a literature review covering topics such as the concept of website development, the importance of user experience, and the relationship between the two. The report concludes by emphasizing the benefits of digitalization for international businesses, such as market expansion and cost advantages.

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How Can An International
Business Digitalise Their
Service In Order To
Benefit The User Experience

Abstract
Main purpose of conducting this dissertation is to identify the impact of digitalisation on
users experience and business performance. How to analysis user experience is one of the main
problem which is faced by the researcher. For this, an investigator follow different model and
ways to implement website and enhance user experience in an proper manner. User experience
is more essential and important for the growth and success of an enterprise as well as also help
them to accomplish better results and outputs within predetermined time period. For
accumulating proper amount of information, researcher use to apply different methods of
research such as primary and secondary research, qualitative, deductive approach, conveniences
sampling method and many other relevant methods. Along with this, survey is identify as one of
the main and important instrument which is follow by the researcher to collect accurate data
from the respondent. Data analysis and interpretation also significant for the business to analysis
response of respondents.

Table of Contents
Abstract ...........................................................................................................................................2
TITLE: ............................................................................................................................................4
INTRODUCTION ..........................................................................................................................4
Problem statement: ..........................................................................................................................5
Resume of Literature: .....................................................................................................................6
Methodology ...................................................................................................................................9
Research ........................................................................................................................................13
Analysis .........................................................................................................................................15
Construction/Implementation........................................................................................................18
Evaluation of methodology..............................................................................................................7
Further spin off ...............................................................................................................................7
Conclusion ......................................................................................................................................8
REFERENCES................................................................................................................................1

TITLE:
“How Can An International Business Digitalise Their Service In Order To Benefit The
User Experience”. A case study on Global Turn.
INTRODUCTION
Background of the research
Digitalisation is identify as an effective process of converting information to the other
person in more frequent manner (Van Gorp and Honnefelder, 2015). In addition, advanced
technology is the integration of digital technologies or application into everyday life or routine
by the advanced of all things that can be digitalised. For this research, chosen organisation is
Global Turn which is a international student recruitment organisation. This company hire
different students from Nepal, Bangladesh, India and many other African countries. This
organisation is registered and operating in Denmark. Due to which they have to recruit students
via various local agencies or sub agents. Now, the management has decided to recruit students
directly through new technology. Beside this, company want to implement Website as a part of
advanced technology which will help this organisation to easily recruit students without wasting
any time as well as cost. Thus, it is essential and significant for the company to enhance their
growth and reputation at marketplace (Xun, 2014). It will also help an enterprise to retain long
run sustainability and attain better outcomes within predetermined time period. This technology
help Global Turn to maximise student experience and increase their knowledge and skills in
particular field.
Overview of the Global Turn: It is a international student recruitment company that authorized
agents of various universities. Mainly company recruit students from different number of
countries such as Nepal, Bangladesh, India and other African nations. Such type of organisation
is registered in Denmark. So for this, they require to recruit students via various number of
agencies and sub agents. Recently, Global Turn desire to recruit students without any via. In this
company need to digitalized and liable to make website. Thus, it is essential for the company to
easily recruit students from different number of countries. In the organisation target customer is
students from different countries namely Bangladesh, Nepal, India and many other.
Company face different challenges and issue in which one of the main problem is how to
enhance user experience with the use of website. Therefore, it is biggest challenge for an

organisation but it is important because better experience of students help an enterprise to
maximise customer base and retain long run sustainability in different countries like India,
Bangladesh, Africa,UK etc. According to the research, investigator faced issue about how to
business digitalise their services as well as how to enhance experience of customers towards
achievement of maximum amount of capital and benefits.
Research aim:
“To analyse benefit of digitalisation (website) on user experience provided by
International business like Global turn.
Research objectives:
 To understand the concept of digitalisation and website development for the purpose of
business growth.
 To understand the user experience and its benefits for international businesses like Global
turn. To measure the basic relationship between digitalisation (website) and user experience.
Research questions
 What are the concept of digitalisation and website development for the purpose of
business growth?
 How can understand the user experience and its benefits for international businesses like
Global turn? What are the relationship between digitalisation (website) and user experience?
Problem statement:
Problem is identify as a issue which is faced by each and every person as well as
organisation. In this research, investigator face issue about how to business digitalise and what
are the ways used to increase student experience. Thus, it is essential and important for the
company to analysis customer experience and accomplish better results within predetermined
time duration.
It is identify as a concise description and detail of a problem to be addressed or a
situation to be enhanced upon. Problem statement is also analysis the gap between the past and
present problem. “One of the main problem in this research for investigator is how to enhance
user experience with the use of website and other digital tools”. It is one of the main problem
which is faced by an organisation is how to analysis customer experience through digitalisation

or Website. It help an enterprise to easily recruit student from different number of countries in an
easy and systematic manner (Marcus, 2014). With the help of website Global Turn can easily
identify needs and wants of students and fulfil as per the same. Website and many other tools of
digital technology is essential for the international business to easily provide all information
about their business to the customers. It will also essential and significant for the Global Turn
which is a international business organisation and provide effective service to those students who
search course and identify different number of well-established universities according to their
qualification. There are different advantages of digitalisation to international business such as
market expansion, non-availability of product in new market, cost advantage, product
differentiation, economic recession in one's own country, loss of domestic market share, growth
in demand in other market, excess capacity of production, economies of scale, purchasing power
and many other. In this researcher play vital role for increasing experience of student with the
application of website and many other relevant technology.
Thus, it is more significant and beneficial for the company to develop strong reputation
and goodwill in marketplace. Along with this, there are some important steps which is used by an
organisation to build website such as to get a domain name, get a personalized business email
address, choose a business website builder, select a website template design, populate their
business website with its content and information (Billestrup and Stage, 2014). All this are main
and essential steps, business should follow this and implement website which will help them to
easily recruit students. This also help a student to make an easier registration and having a
quicker overview of future. In this researcher play vital role for identifying the importance of
website for the Global Turn and students. Therefore, it will support both to easily accomplish
their business and personal goal within predetermined time period. Problem domain is identify as
a area of application or expertise that requires to be examined to overcome a issue effectively
and systematically. In order to solve such issue company should try to develop digital technology
which will help them to easily hire students (Park, 2017). By solving above mentioned problem
investigator is able to easily attract large number of students and attain better results within
predetermined time duration. Along with this, for enhancing user experience on website,
investigator use to follow some ways such as taking a consultative approach, determining calls to
action, testing and monitoring, implementing responsive web design, tracking what's hot and
what's not, making it social, trying good old-fashioned testing, avoiding overwhelming users

with data entry, educating consumers, applying customer surveys, interviewing users, optimizing
language capabilities and many other. All this are more significant and essential way for
overcoming such type of issue and maximising customer base. It will also help an international
business to maximise their sales and revenues as well as maintain long lasting reputation in
market.
Resume of Literature:
It is another important and significant part of the research in which researcher obtain their
opinion. It is essential part of dissertation because it provide accurate and in-depth information to
the organisation and researcher (Frach, Fehrmann and Pfannes, 2017). In this all research
objectives and questions are addressed in well planned and effective manner.
Purpose of this section: The purpose of a literature review is to: Give foundation of knowledge
or understanding on topic. Determine areas of prior scholarship in order to prevent duplication
and provide credit to other investigators. Place their own research within the context of present
literature making a case for why advance study is needed. This section is more essential and
important for the researcher because in this different thesis are includes such as concept of
website development, importance of user experience and relationship between user experience
and website. Therefore, this section is more relevant for thesis because in which different
scholars are give their opinion.
The concept of digitalisation and website development for the purpose of business growth
According to the Rouse, (2018), digitalisation is identify as an essential and effective
process of converting data from a physical format or structure into a digital one. In addition, it is
the main procedure of leveraging digitalisation in order to enhance business process and
performance within predetermined time period. Website is identify as one of the best part of the
digitalisation which is used by the Global Turn in order to recruit student easily and
systematically. A website is refer as a collection of web page, covering multimedia content,
mainly determined with a basic domain name and introduced on at lease single web server.
Website is more significant and beneficial tool and platform for an organisation to provide their
entire detail to the student. Beside this, company wants website which help all students to find
out entire necessary data here. In this, they can search various courses, different well-established
universities as per their qualification etc. Apart from this, if student have any query or
information they can directly contact to the company through email and phone as well as video

conferencing also. Thus, website is more significant and essential for the student and it also help
them to pay fees via that website. With the help of this students are more satisfied which move to
help an organisation to enhance their growth and success easily. Development of website is
essential for the growth and success of an organisation. Some benefits are determined as under:
Less Expensive: Development of website in the organisation is not expensive for the
company (Advantages of having a Website for business, 2018). With the use of this, company
can easily advertise their information without paying any cost. For example: on the internet,
there are different version of offline advertising which is sometime free. Thus, website is more
significant and less expensive technology for the Global Turn to enhance their performance and
success at marketplace.
Satisfaction: Having a Website will be more easier and convenient for the students. It
make easy for their clients to get necessary information from them. Proper and quicker
information help a student to increase their satisfaction level.
Increase customer base: Development of website is significant and essential for business
entity to maximise customer base. It is possible with the help of proper and accurate information
on website. Website support the Global Turn to provide their information across the globe.
Better relationship: Website also support and beneficial for the Global Turn in order to
build better and long term relationship with their students. In this, company can send message or
information instantly to their students via email or phone as well as video conferencing also.
Also, their clients can review its services online and can also leave commend for them. Thus, it is
essential and significant for an organisation to build strong and good relation with students.
Maximise sales: It is another benefit and advantage of having website for Global Turn.
With the use of website an enterprise can easily promote their services which help a student to
get data about their course and different university according to their qualification.
Understand the user experience and its benefits for international businesses like Global turn
According to the Norman and Nielsen. (2018), user experience is identify as an
individual's attitudes and emotions about using a specific services, system or product. It cover
the practical, affective, meaningful, valuable and meaningful aspects of person interaction with
international business. In this an organisation must couple this accurate and deep understanding
of users with different information which are determined as under:

 Useful: Website of an organisation should deliver specific and accurate value to
particular student.
 Usable: The website should be simple or easy to navigate on entire devise.
 Desirable: Business design must be easy, intelligent and attractive to look at.
 Findable: Users or students should have no issue finding key data via search and
navigation of their course and different university as per the qualification.
 Accessible: Business content or information require to be accessible to student with
disabilities.
 Credible: An organisation site require sufficient quality and authority of information to be
believable.
Above mentioned all information support an organisation to maximise user experience and
increase their sales and profitability within predetermined time period. There are some benefits
which is get by international business by increasing website user experience. Some are
determined as under:
Increase traffic with optimised user experience: Better and strong experience of
customers help an organisation to maximise customer base and achieve better outcomes within
predetermined time period. It will also essential for the organisation to accomplish better
outcomes or results easily.
Enhance customer engagement: Effective website experience of customer is also
support an organisation to increase customer engagement and accomplish their long term goals
and objectives within predetermined time period.
Increase sales and performance: Better experience of customers about the business
website is also effective and beneficial for international business to maximise their performance
and sales. Having website support an organisation to easily hire students for its course and
qualification. Thus, it is more significant for the company to enhance their performance and
sales.
The basic relationship between digitalisation M1_1544507389 (1)(website) and user
experience.
According to the Sweeksha, (2018) website and customer experience are interrelated with
each other and benefited an organisation to maximise customer base and achieve better results in
given time period. Website is more significant and essential technology for the international

business to hire students from different countries. Thus, it essential and beneficial for the
company to retain long run sustainability at market and attract large number of customers. Use of
website benefited to the company to provide all information and data about their services to
students. Thus, it will help them to accomplish their long term objectives and tagetes in given
time period. Website also support the Global Turn to achieve better results and retain strong
reputation in marketplace. This technology also essential for the company to maintain strong
relation with customers and increase their sales and profitability. Along with this, website is
more beneficial for business to provide important and detail information about them to the
clients. Thus, clients are more happy and satisfied towards business services which will help an
enterprise to maximise their revenue and sales and retain better position in market. Website also
support and benefited to the business to expand or enlarge their business operations and
functions at different countries. Therefore, in each and every organisation, website technology
play vital role by enhancing growth and performance of company. Apart from this, website also
essential and useful technology for an enterprise to run their business in smooth and quick way.
Through website, business organisation is able to deliver their all essential and valuable data to
the students which will support a student to easily search their course detail, university according
to their education or qualification.
Reflation: It is another section of research which is important and essential for the
researcher to describe their point of view about the importance of digitalisation or website
development. Website is essential for the Global Turn to enhance user experience and achieve
better outputs. There are also different tools of digitalisation such social media channels, digital
media and many other. Facebook, Twitter, Instagram, Google+ and many other are identify as
biggest method which will also support an organisation to easily enhance student experience and
retain strong position in different countries.
Methodology
Purpose of Methodology: Main purpose of this section is how to collect accurate and
relevant amount of information from the respondents. This section includes different methods
which is used by the researcher with the motive of collecting accurate information and driving
valid conclusion for the research.
Research methodology is an effective and main process which is applied by an
investigator to collect relevant data or information from the respondents for the purpose of

M1_1544507389 (1)making appropriate business decisions (Canzler and Knie, 2016). There are
different methods which are include in this section of research such as publication research,
survey, interviews and many other useful techniques. In addition , methodology is refer as a
useful system of broad rules or principles from which particular procedures or methods may be
derived in order to interpret or solve various issue within the scope of particular discipline. For
analysing different methods, research onion framework is identify one of the best and valuable
approach for the investigator. Such framework cover different layers which will support a
researcher to collect relevant and accurate data from the participants who are the part in survey
analysis. There are some possible methods for the researcher which are determined as under:
Research philosophy: It is identify first layer of onion framework which is mainly
classified into two parts such as interpretivism and positivism. Both type of philosophies are
useful and valuable for the researcher to accumulate exert data from the participants.
Interpretivism philosophy will be applied in the dissertation which will support in analysis
information effectively (Papetti, Christofle and Guerrier-Buisine, 2018). On the other side,
positivism philosophy is not used because it is not suitable and appropriate for an investigator
because with the use of this they can not carrying out research activities properly. This will be
considered as the outermost layer of research and the technique which is used in this is known as
pragmatist. The decision to adopt this technique of research was based on the rationale that
corporate social responsibility is not going to be seen as a fact but this will provide socially
constructed views on corporate social responsibility with insights from the result of the views.
One of the basic advantage which is associated with this research technique is that this will
provides an opportunity to ascertain the best results through the usage of mix of different
methods present in research. One of the method that can be used an alternative of this method is
known as interpretivist or positivist research philosophy. These methods and techniques of
research are considered as the major philosophies which used for the purpose of conducting
research but not fits with the requirements of this particular research.
The method of pragmatism research is new in comparison to other methods but this will
be used by the research as as n alternative (Klewes, Popp and Rost-Hein, 2017). This method of
research relies between two different research philosophies named as positivist and interpretivist.
Research approach: There are basically two type of research approach such as inductive
and deductive. Both approaches are useful and valuable for the investigator to accumulate

accurate information from the participants. On the other hand, inductive approach is not suitable
for the investigator because this not give accurate response of participants about the research.
Research strategy: One of the main and essential research strategy which is used by the
investigator is case study. This part of the research onion is more effective for the researcher to
collect proper and relevant data from the participants (Hao and et. al., 2015). Case study of an
organisation is also important and useful for the researcher to collect accurate data about the
topic or research from the respondents.
Research choice: There are two types of research such as qualitative and quantitative.
Both are useful type of research which is applied by the researcher to collect proper and relevant
information from the participants. In case of qualitative research, it is used to gain a better
understanding of underlying motivations, opinions and reasons. It gives detain information about
the issue and support to develop hypotheses and ideas for potential quantitative investigation. On
the other hand, under quantitative research, it is applied to quantify the issue arising in the
research by way of creating numerical information that can be transformed into valuable
statistics. It is applied to quantify behaviour, opinion and attitudes as well as generalize outputs
from a large sample population. There are different methods of collecting quantitative
information from the respondents such as mobile survey, paper survey, face-to-face interviews,
systematic observation etc. Both methods are important and valuable but according to the
research topic, qualitative research is more suitable because it provide exert information about
the topic.
Time Horizon: It is another important and essential layer of research onion. With the
help of this investigator identify the opening and ending time period of completing research
activities. For this, researcher need to prepareM1_1544507389 (1) a time scale, Gantt chart to
analysis proper time duration of completing each and every activity of research systematically
(Tongiani and Luca, 2018). In this different activities include such as Submit the proposal and
start the research, Review related literature/
Conduct secondary research, Prepare for the primary research, Conduct the primary research,
Summarise the primary research outputs and relate with secondary research results, Draft the
dissertation from the outcomes achieved, Consult with the supervisor, Finalise the dissertation
while incorporating the feedback and Submit the complete dissertation.