Digital Transformation at Rolex: Analyzing Business Operation Impacts

This report presents collected data to support the decision-making process for managers at Rolex, focusing on the impact of digitalization on business operations. It begins by outlining the project's objectives and background, emphasizing the importance of adapting business operations to changes in the business environment to better satisfy customers and capture a larger market share. The research objectives include analyzing the effectiveness of technology, assessing the implementation of digital technology, and identifying the need for technology transformation within Rolex. The report then presents a series of survey results, visualized through bar graphs, addressing key questions such as the advantages of digitalization, its long-term benefits for Rolex, its positive impact on business operations, the necessity of implementing digitalization in current market conditions, the essential nature of transformation for Rolex's business, the adequacy of resources for data storage, the impact of transformation on business activities, the usefulness of binding operations to decrease red tape, and the most effective marketing methods for Rolex's products. The report concludes by referencing relevant academic literature on cloud computing and neuro-IS research methodology.

Managing successful
business enterprise

Introduction
Present the collected data in an effective way support decision
making process of managers. Collected data have to interpret by
Rolex in order to draw valid conclusions.

Project objectives and aim
Background of project
In order to better satisfy the needs of customers and to capture a large
market share, it is important for every company to change its
business operations as per the variations take place in business
environment.

Continue...
Research objectives:
 To analyse the effectiveness of technology on business
operations
 To assess the implementation of digital technology
 To identify the need of technology transformation

Continue....
Does
digitalisation
give any
advantages to
enterprise?
Yes 17
No 3
Yes No
0
2
4
6
8
10
12
14
16
18 17
3

Continue...
Does this will be
good for Rolex
in long run?
14
6
Yes No
0
2
4
6
8
10
12
14
16
14
6

Continue....
Does digitalisation
affect the
operation of
business in
positive way?
Yes 15
No 5
Yes No
0
2
4
6
8
10
12
14
16 15
5

Continue....
As per the current
market
conditions, is it is
essential for
Rolex to
implement
digitalisation?
Yes 14
No 6 Yes No
0
2
4
6
8
10
12
14
16
14
6

Continue...
Is transformation is essential for
Rolex to carry out business?
Yes 1
7
No 3
Yes No
0
2
4
6
8
10
12
14
16
18 17
3

Continue...
Does enterprise have adequate
amount of resources to store
relevant data?
Yes 1
4
No 6
Yes No
0
2
4
6
8
10
12
14
16
14
6

Continue....
What will be the
impact of
transformation on
business
activities?
Positive 14
Negative 3
Can't say 3
Positive Negative Can't say
0
2
4
6
8
10
12
14
16
14
3 3
Column C

Continue...
Is this is useful for
business to bind all
its operation in
order to decrease
red tapism?
Yes 14
No 6
Yes No
0
2
4
6
8
10
12
14
16
14
6

Continue....
Which method of
marketing must
be used by
enterprise for
marketing of its
products?
Traditional 3
Modern 17
Traditional Modern
0
2
4
6
8
10
12
14
16
18
3
17
Column B

REFERENCES
Chang, V., Walters, R.J. and Wills, G., 2013. The development
that leads to the Cloud Computing Business Framework.
International Journal of Information Management. 33(3).
pp.524-538.
Riedl, R., Davis, F. D. and Hevner, A. R., 2014. Towards a
NeuroIS research methodology: intensifying the discussion on
methods, tools, and measurement. Journal of the Association
for Information Systems. 15(10). p.I.