Does Digitalization Affect Healthcare Choices in the UAE?

This report investigates the impact of digitalization on customer choices of healthcare providers in the UAE. It begins with an introduction defining digitalization in healthcare and outlining the report's aims and objectives, including exploring the influence of digital advancements on consumer behavior, the impact of digitalization on service quality, and the development of recommendations for healthcare providers. A review of literature explores the effects of digitalization, including increased accessibility, competitive advantages, and the potential for improved diagnostics and patient care through telehealth and AI. The theoretical framework utilizes a phenomenological approach and inductive reasoning to understand customer experiences. The research methodology includes interpretivism, an inductive approach, and qualitative research methods such as surveys and questionnaires, with a sample size of 200 patients from various hospitals in the UAE. The report's structure includes an abstract, introduction, literature review, methodologies, findings, discussion, and conclusion, with a defined timeframe for each stage. The conclusion summarizes the key findings, emphasizing the central role of digital tools in healthcare innovation and providing recommendations for healthcare providers to enhance services and customer satisfaction through digitalization.

DOES DIGITALIZATION
AFFEC THE CUSTOMERS
CHOICE OF HEALTHCARE
PROVIDERS IN THE UAE?

Table of Contents
INTRODUCTION...........................................................................................................................3
Aims and objectives- ...................................................................................................................3
Review of literature......................................................................................................................3
Theoretical framework.................................................................................................................4
Research methodologies-:............................................................................................................5
Structure.......................................................................................................................................6
Time frame- ................................................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................1

Topic- Does digitalisation affect the customer choice of healthcare providers. A study on
UAE.
INTRODUCTION
Digitalisation in health care services defined as an revolution that combines techniques
with personal health and genetic information that better improve the efficiency and delivery of
services (Botrugno, 2019). Healthcare organisation is taking initiatives towards adopting the full
digitalisation of the enterprise with help of making medical services more accessible. In addition
to this, health technical advancement is termed out as an application that organized the
knowledge and skills in manner as devices, medicine, procedures and system that develops to
sort out the health problem and this also improves the quality of lives.
The present report is based on the digitalisation that impacts the customer choice of the
healthcare providers within the UAE. Furthermore, report will outlines the aims and objectives
on the basis of chosen topic. Thus, research methodologies will be taken to undertake the
research study in reliable and proper manner. Additionally, structure will define that aids to
conclude the research activities properly. Lastly, time-frame will be given that helps to undertake
all research activities with proper deadline.
Aims and objectives-
The overall aim of the proposed research is to explore that behaviour of consumer is
highly influenced with quality and improved services with use digital advancement in health
sector. In order to ensure the aim, the objectives to research study are defined as-:
 To explore and examine previous literature related to effectiveness of using digitalisation
within healthcare.
 To access the impact of Healthcare digitalisation on quality and services rendered by
Health care organisation in UAE.
 To determine the influence of customers over digitalisation approach to make better
choices about their health.
 To develop suggestive measures to healthcare providers with regard to use of
Digitalisation in heath services that aids to promote better and improved services.
Review of literature
Digitalisation and execution of new and innovative technical advancement within
healthcare facilities over the past decades have created the sweeping changes across industries

and around the world (Digitisation in healthcare, 2018). Innovation within the digital healthcare
enables access to healthcare services for patients within the remote locations. As per the view of
Konttila, Siira and Utsumi, (2019) stated that healthcare can be considered as highly competitive
industry and this also aids to introduce new ways for patients to customise the care facilities and
aids to identify more convenient options for health services. In contrary to Preko, Boateng and
Effah, (2019) stated that digital advancement within healthcare services aids to create the new
opportunities for patients and this also exercise choice of customer and services.
According to the view of Mattsson, (2019) stated that technological advancement has potential
that offers doctors to speed up and to bring improvement within the diagnostic capabilities by
better managing the flow of information.
In contrary to Preko, Boateng and Effah, (2019) stated that digital health care services
can be considered as to one of the powerful tool as this can aids to render the services within the
remote location in developing countries. Therefore, Tele-health plays crucial role as this supports
to connects with patients directly to doctors in manner as faraway health facilities and also
provide a valuable link to health care system without any burden. According to the view of
Preko, Boateng and Effah, (2019) stated that Artificial intelligence techniques can be defined as
one of the effective tool in healthcare advancement as this speed up the diagnoses, improves the
outcomes of patients and also leads to cut treatment cost by more than the 50%.
Theoretical framework
The main aim of this research is to utilise the phenomenological approach. This is termed
out approach that explores experience and meaning that aids to gain depth insights into the
phenomenon that needs to be examined. This approach has varied strength and this also allows to
understand the people meanings. On the other hand, this approach also has varied number of
weaknesses as this gather the data that is more time consuming. Henceforth, analysis and
interpretation of data can be subjective despite the researchers stating the approach that needs to
be conducted and also must be free from perspective.
In order to undertake the prosed research study, the researcher has adopted the inductive
reasoning approach. It is approach that is inclusive of search for pattern from observation and
development of theories and explanation. Therefore, this is beneficial techniques as this allows
theory to be developed after the whole data is collected. It is considered as one of the effective
approach as that allows people to undertake real life experience that aids to develop the strategy

and to access the credibility of healthcare digitalisation that promotes better and improved
services to customers.
Research methodologies-:
It is termed out as specific procedure and techniques that aids to identify, select, process
and analyse the information about the chosen topic. This is the methodological section that
allows individual to critically evaluate the study with use of suitable methods. These are defined
in the following manner as are-
Research philosophy- This is considered as one of the component of research. This provides a
basic framework of how research get done. Also, it helps to identify the purpose of research.
Henceforth, research philosophies classified into the varied categories as realism, positivism,
interpretivism, etc. To undertaken proposed research study, researcher will use interpretivism
philosophy.
Research approach – It is second element that aids to undertake plan that reflects that how data
can be gathered and interpreted (Preko, Boateng and Effah, 2019). With help of it, the overall
study can be conducted in systematic manner. Research approach classified as inductive,
deductive, etc. To undertake the present research, the researcher will adopt inductive approach.
Research type – This is term that aids to evaluated that what type of data will be collected.
generally, research type is divided within categories as qualitative and quantitative. In qualitative
only theoretical data can be gathered with use of questionnaire. Thus, quantitative data can be
gather with help of numerical data and this defines facts and figure. However, researcher will use
qualitative research with help of undertaking survey and questionnaire as research tool.
Data collection – This is termed out as method that helps to gathered the data systematically.
The element is significant in study as outcomes are based on data that is collected. besides, data
must be authentic and reliable. Henceforth, data can be collected with use of two techniques as
primary and secondary. In this, data can be collected with use of primary approach.
Sampling- This is defined as process that aids to select target people from population. Therefore,
sampling classified as probability and non probability. In this study, random sampling will be

used by researcher. To undertake this study the sample size will be as 200 patients from different
hospitals within the UAE and this is also inclusive of government and private hospitals.
Data analysis- This is the term that defined as to interpret the data in order to gain relevant
information so that aims and objectives of the study can be attained. Thus, data can be analysed
properly so that results can be generated that are accurate and precise. Herein, thematic analysis
will be used to undertake proposed research study properly.
Structure
The proposed research will adopt the following structure as are-
 Abstract- The brief outline about the dissertation topic stating the rational of the study.
The better methodologies can be used and this also helps to gain findings with concluding
statement.
 Introduction- It is the stage that is based on to gain detailed section that helps to
undertake the rationale behind the study. Therefore, aims and objectives will be stated
and this also aids to explain that why objectives have been made with reference to
previous research.
 Literature review- The literature review will be separate within the sections and this
allows each elements of the title to be discussed. Therefore, the key sources will be
undertaken that aids to discuss the impact of digitalisation affect the customer choice of
healthcare providers.
 Methodologies- It is techniques that helps to select research methodologies properly. In
order to undertake the proposed research study in depth interview techniques and
thematic analysis will be conducted. It is research that assess the strength and weaknesses
that is beneficial for answering the research questions systematically.
 Findings- This phase aids to undertake the explanation and critical analysis of the depth
interviews. It is section that also highlight the coding and final themes that will undertake
the research study effectively.
 Discussion- The theme chosen to undertake the analysis will be discussed and supported
by other literature.

 Conclusion- Final phase of research study is to undertake the findings effectively.
Recommendation for business will be made in relation to determine the impact of
digitalisation affect the customer choice of healthcare providers.
Time frame-
Activit
y
1
week
2
week
3
week
4
week
5
week
6
wee
k
7
week
8
week
9
week
10
week
Identify
researc
h topic
Review
of
Literatu
re
Draftin
g
Method
ologies
Comple
te
Propos
al
Designi
ng
questio
nnaire

Collecti
on of
data
Analyz
ing
data
and
interpr
etation
Discuss
ion and
Conclu
sion
Submis
sion
CONCLUSION
From the above report it can be summarized that digital tool can be considered as central
to healthcare innovation. Digitalisation within the healthcare is multifaceted phenomenon that
remains emergent. The present research is based on topic as to determine the digitalisation affect
the customer choice of healthcare providers.
Furthermore, study has covered the aims and objectives on the basis of chosen topic.
Therefore, research methodologies has been undertaken to carry out present research study
appropriately. Additionally, structure has been given to undertake the research study effectively.

REFERENCES
Books and journals
Konttila, J., Siira, H. and Utsumi, M., 2019. Healthcare professionals’ competence in
digitalisation: A systematic review. Journal of clinical nursing. 28(5-6). pp.745-761.
Preko, M., Boateng, R. and Effah, J., 2019, August. Healthcare Digitalisation in Ghana: An
Assessment Based on the Realist Social Theory. Association for Information Systems.
Mattsson, T., 2019. Digitalisation and Artificial Intelligence in European Healthcare. European
journal of health law. 26(4). pp.285-288.
Preko, M., Boateng, R. and Effah, J., 2019. Healthcare Digitalisation in Ghana–Myth or
Reality?.
Botrugno, C., 2019. Information technologies in healthcare: Enhancing or dehumanising doctor–
patient interaction?. Health, p.1363459319891213.
Online
Digitisation in healthcare. 2018. [Online]. Available through:
<https://www.researchgate.net/publication/323687390_Digitalisation_in_healthcare_An_a
nalysis_of_projects_proposed_by_practitioners>
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