Business Research Proposal: Digitalization Effect on Management

This research proposal examines the effects of digitalization on business management within various industries. The study investigates how digital technologies have transformed operational processes, recruitment, marketing, and workforce management. It explores the impact of digitalization on current management trends, aiming to identify the effects and the perceptions of industry executives. The research includes a literature review on the shift from labor-intensive to digital methods, the impact of technologies like social media and cloud computing, and the changes in employee skills and job opportunities. The methodology involves both qualitative and quantitative research, using interviews and surveys to gather data on management practices. The proposal addresses the need for understanding the implications of digitalization in the context of management, particularly in manufacturing and other sectors.

BUSINESS RESEARCH METHOD RESEARCH PROPOSAL
The Effect of Digitalization on Management
Introduction
The current performance of industries and firms organization has considerably transformed in
few year due to innovation of the new technology. The industries have become more productive
and efficient on their activities of production. The organization’s speed has effectively improved.
Authentic reason behind this advancement is the technology that uses digital platforms in
worldwide market. Reception of technology in the industrial management sector has led to
improvement on the recruitment, manufacturing, marketing and workforce management. The
analysis have acknowledged that more than 50% advancement has been documented in the both
external and internal functions of management (Borowiecki, 2017).
The suggestion of the operational data management system software has assisted in bringing the
consistency in the performance of the organization. Now proper records of all the activities both
long term and short term are kept safe under limited costs. The major influence of the modern
technology has transpired the employment in many firms. This is one of the function of the any
business organization. Use of digital platforms has produced simplicity in the enrolment sector
and in the assortment of new workers (Brynjolfsson, 2012). Due to this, the firms now are not
proficient in making the right comparison amongst the different interviewees in order to appoint
the appropriate person for the specific task. The research shows that the human abilities and
skills of the organization have improved after the advancement in the firms’ operation into the
digital technology system.
Today, the growth in the pace of markets is due to advancement of technology as we always
need to digitalize our systems. We are living in a time when technology has occupied over
everything and our business element had transformed to accommodate the new invention and
innovation of technology. The development and advancement in the communication sector being
the key to business (Coreynen, 2017). Many communication platforms have developed in such a
way that we are lost for choice.

In the firms, the output of the employees has increased rapidly to about 40% in few years. The
new capacities and skills have emerged in the industrial sector that has led to improvise of the
employment requirement in the organization. Most of the organization nowadays they prefers
hiring people with skills and knowledge on the digital advancement technologies and also digital
system. Thus, the study will be carried out to find out the impacts of digitalization over the
management of firms within the industries. Employees and the management organization will be
evaluated in order to examine how the modern technology has altered the tactics and of the
industrial sector linked with management (Fitzgerald, 2014).
1) Research objectives
The objective of the survey was;
1) To identify effects of digitalization on management of the industry.
2) To determine the impact that are perceived by the management sector in the industry.
2) The Research Questions
For the essence of the literature review both secondary and primary study questions have
articulated for the suitable lead of the research (Heeks, 2013). The study questions will help in
covering the historical literature .they includes:
Primary question:
1) What is the effect of digitalization on Current management trend?
Secondary questions:
2) How this effects perceived by executives?
3) Was the effect constructive or destructive on the Executive view?
Literature Review
The digitization procedures has led to firms converting their way of production from labor-
intensive method to involuntary or digital. The firms are now able of carrying out their tasks with
high efficacy. Advanced technologies such as social media, cloud computing, smartphones and
online socialization has fully changed the old-fashioned operational scheme of the industries.
Digitization has improved the work opportunities of every commercial sector. The perception of
online working has also led in the industry after the discovery of online technology (Mithas,
2013). Now individuals are able to work from their resident areas on their appropriate and
flexible time.

In different sectors of production, use of innovative technologies has become a precedence in the
management of work opportunities and strategies. Employees and employers are able of creating
the best coordination with one another. It is experienced that the usage of modern know-hows
has improved the ethical of workers to their responsibilities. Appropriate mechanism of response
has begun in the industries and the management is now capable of keeping their control on the
enactment of every employee. Portable applications has provided chances for the labors to attain
new knowledge and information conferring to their suitability. The procedure of workers
learning has become flexible and constant (Westerman, 2014). Human efficiency in the industry
has accomplished a greater percentage in boosting the output of the company.
According to the research carried out about 50% of the employment opportunities are linked to
information technologies. In other countries about 6% of the job opportunities are centered on
the advancement in communication and technical process (Al-Aali, 2013). The organization
sectors have encountered a lot of change in the attitude of the workers. In another research has
presented that all the sector in the industry has become depended on the digital technology
systems. Primary and tertiary sectors, the staffs have enhanced much development in their
routine activities. Due to the advancement in technology now the employees are eager to task
challenges or risks. The industries have created more jobs which has led to improvement in the
economy environments worldwide (Baldwin, 2011).
Technological advancement has played a key role in success of firms. Commercialization of new
invention and innovation have become a significant source of the profit, where the firms are
using a strong management or possession of assets. The appropriability of the regime depends on
how informal imitation is for the competitors and be influenced by the strength of the legal
protection and the advanced technology. The ownership of the assets refers to the facilities of
manufacturing and capability of the complementary technologies from the innovation.
The historical literature has delivered more evidence around the upsurge in management in retail,
marketing, service and financial sectors (Bharadwaj, 2013). Though, there is no any information
linked to management ratio of manufacturing industries after the incorporation of the new
technology. This gap in the research of digitization process of different industry sectors related to
management.
Digitization 4

1.1 Introduction
It has observed from the current performances of the industries that the organization has
drastically changed in the last few years. The firms have become more efficient and productive
in their daily activities. Even the speed of the organization operations has also been
increased
effectively. The actual fact behind all these developments is the emergence of digital technology
in the global market. The acceptance of these technologies in the business sector has improved
the conditions of traditional functions like manufacturing, recruitment, workforce management,
marketing and so on (Westerman, Bonnet and McAfee, 2014). The analyses have identified that
more than 50% improvement recorded in the internal and external functions of the organization.
The implication of online systems and data management software has helped to bring
consistency in the organization performance. Now, businesses can keep a proper record of their
activities for long-term under limited costs (Mithas, Tafti, and Mitchell, 2013).
The major impact of digital technology has occurred in the employment of the companies. This
is one of the detailed functions of any organization due to multiple steps and
measurements.
However, the use of the digital system has created ease in the recruitment and selection of new
employees. The firms are nor capable of making proper comparison between different applicants
in order to hire right person (Brynjolfsson and McAfee, 2012). The study has shown that human
capabilities and skills of the organization have enhanced after the revolution of
organization
operations into the digital system. The productivity of employees has been increased by 30% to
40% in the last few years. The need of new skills and talents has emerged in the
industrial
sectors. That is why the employment requirements of the organization have also
improvised.
Now, the organizations prefer to hire people with the knowledge of the digital system
and
advanced technologies (Fitzgerald, Kruschwitz, Bonnet and Welch, 2014).
Therefore, the following research will be conducted to find the consequences of digitization over
the employment of the companies. The employee, as well as organization, will be assessed
to
analyze how the digitization has transformed the strategies and approaches of the
industrial
sectors related to employment.
It has observed from the current performances of the industries that the organization has
drastically changed in the last few years. The firms have become more efficient and productive
in their daily activities. Even the speed of the organization operations has also been
increased
effectively. The actual fact behind all these developments is the emergence of digital technology
in the global market. The acceptance of these technologies in the business sector has improved
the conditions of traditional functions like manufacturing, recruitment, workforce management,
marketing and so on (Westerman, Bonnet and McAfee, 2014). The analyses have identified that
more than 50% improvement recorded in the internal and external functions of the organization.

The implication of online systems and data management software has helped to bring
consistency in the organization performance. Now, businesses can keep a proper record of their
activities for long-term under limited costs (Mithas, Tafti, and Mitchell, 2013).
The major impact of digital technology has occurred in the employment of the companies. This
is one of the detailed functions of any organization due to multiple steps and
measurements.
However, the use of the digital system has created ease in the recruitment and selection of new
employees. The firms are nor capable of making proper comparison between different applicants
in order to hire right person (Brynjolfsson and McAfee, 2012). The study has shown that human
capabilities and skills of the organization have enhanced after the revolution of
organization
operations into the digital system. The productivity of employees has been increased by 30% to
40% in the last few years. The need of new skills and talents has emerged in the
industrial
sectors. That is why the employment requirements of the organization have also
improvised.
Now, the organizations prefer to hire people with the knowledge of the digital system
and
advanced technologies (Fitzgerald, Kruschwitz, Bonnet and Welch, 2014).
Therefore, the following research will be conducted to find the consequences of digitization over
the employment of the companies. The employee, as well as organization, will be assessed
to
analyze how the digitization has transformed the strategies and approaches of the
industrial
sectors related to employment.
Research Design and Methodology
1) Methodology
This research proposal is centered on two bodies of historical literature that are well connected
and explored on the technology strategy on management (Grant, 2018). Recent changes in the
business based industry has brought modifications that has reveals mechanism and improved
understanding of the two research areas. The changes revolve mainly around digitalization,
notwithstanding its massive attention in business and media in the previous years but static
relatively unexplored in the academic study setting. The firm innovation organization field have
frequently been the industries operating in telecommunication and other a few in the research
which has conveyed digitalization in the appropriate factor. Thus in this research focuses on the
overlap of technology, digitalization and management (Billon, 2010).

The type of the research can be either be qualitative or quantitative.in this research both of them
were employed as explained below;
Qualitative Research
In the study, the HRM of the industry will be the target of gathering data on the improvement of
management after the advent of digitization practices. The research sample size of the
qualitative study will be calculated. The average of population extent used is 100 with 95% level
of confidence and 5% error margin. Total 90 of the sample size obtained from calculation
(Bogers, 2011). Only 12 managers will be loomed owing to cost limitation and time. Information
will be gathered on via use of face to face conversation. The time and place will depend on the
suitability of the manager and each meeting will be documented to uphold validity and the end
outcome of the findings. The consent from the human resource manager will also be documented
for the discussion all through the interviews. Open ended questions will be appropriate in the
collection of detailed information (Fitzgerald, 2014).
Quantitative research
Quantifiable study will be implemented by the market research of workers in industries. Only
300 employees will be approached in gathering the first hand data .The sample size then will be
calculated by putting the size 1000 ,with confidence level of 95% and error margin of 5%.Here
the closed ended demands will be appropriate which are accessed in form of a questionnaire for
the gathering of clear and valid responses. Overall 15 question will be asked in getting the data
on the effect of digitalization on management. But the questionnaire will be designed after the
literature review to find the investigation variables and it will be presented via direct method
(Bogers, 2018). The firms will be visited in order to gather employees, responses to uphold the
legitimacy and validity of the data (Fisher III, 2013).
2) Data collection method
Sampling
The data collection strategy that is used in the research can be defined as judgment selection.
Elaborate concern and selection criteria will be used in picking of firms. The first concern
will be firms’ strategy in which the random assumption will be made according to patent

selections are needed (Borek, 2013). The number of patents of the firm will be arbitrarily in
relation to the size of the firm in terms of revenue and number of employees. The selection
criteria is created from the practices that are technology intensive. The second concern is the
degree of firm’s digitalization in alignment to the main purpose of the research with the
sampling industry (Chesbrough, 2014).
For the other firms, the various indicators of digitalization like digital initiative notes in the
end of the year reports and obvious on digital technology.
3) Research limitation
The research development was quite difficult to the researcher due the emergency of the
following limitation;
1. Inadequate time for the conclusion of the whole study (Bryman, 2015) . Period of eight
months was not sufficient for attainment of the detailed data analysis. The researcher due
to time limit was incapable to reach the big number of the interviewers for data gathering
(Ceccagnoli, 2009).
2. Insufficient financial budget for the study. The full costs of research was inadequate in
accessing all the sources mostly from online which require higher charges.
4) Data analysis plan
Time schedule
The research was to take eight months as shown in the table below.
Task Duration
Review of earlier trainings for literature
review
14/04/2018-14/05/2018
Confirmation of research objectives and
questions
14/04/2018-14/06/2018

Construction of quantitative and qualitative
methods
14/06/2018-14/07/2018
Face to face to interview of human resource
managers
14/07/2018-14/08/2018
Market studies of employees through
questionnaire
14/08/2018-14/09/2018
Analysis of data 14/09/2018-14/10/2018
Finalization of report 14/10/2018-14/12/2018
Official publication 14/12/2018-14/01/2019
Table1.Time for research.
Conclusion
For the effective execution of the study, the researcher developed the survey enquiries and
objective to assess the effects of advancement on the management condition of industries. The
suggestion of operational data management system software has assisted in bringing the
consistency in the performance of the organization. Now proper records of all the activities both
long term and short term are kept safe under limited costs. The major influence of the modern
technology has transpired the employment in many firms. This is one of the function of the any
business organization. Use of current technology scheme has produced simplicity in the staffing
sector and in the assortment of new workers.
Today, the growth in the pace of markets is due to advancement of technology as we always
need to digitalize our systems. We are living in a time when technology has occupied over
everything and our business element had transformed to accommodate the new invention and
innovation of technology. The development and advancement in the communication sector being
the key to business. Many communication platforms have developed in such a way that we are
lost for choice. Due to this, the firms now are not proficient in making the right comparison
amongst the different interviewees in order to appoint the appropriate individual for the specific
task. The research shows that the human abilities and skills of the business staff have improved
after the advancement of operation into the digital technology system.
Process of digitization has led the firms to convert their way of production from manual to
automatic or digital. The industries and firms are now capable of carrying out their activities with

high efficacy. The advanced technologies such as social media, cloud computing, smartphones
and online socialization has completely transformed the old-fashioned working scheme of the
industries. The digitization has enhanced the employment opportunities of every business sector.
The perception of online working has also introduced in the industry after the discovery of online
technology. Now people are able to work from their resident areas on their appropriate and
flexible hours.
Technological advancement has played a key role in success of firms. Commercialization of new
invention and innovation have become a significant source of the profit, where the firms are
using a strong management or possession of assets. The appropriability of the regime depends on
how informal imitation is for the competitors and be influenced by the strength of the legal
protection and the advanced technology. The ownership of the assets refers to the facilities of
manufacturing and capability of the complementary technologies from the innovation.
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