Analysis and Management of Pinion's Digitalization Project

This project report focuses on the digitalization project of Pinion, a UK-based watch manufacturer. The introduction highlights the importance of project management in achieving business goals and the necessity of digital methods for enhancing market presence. Task 1 outlines the aims and objectives of the project, aiming to analyze the impact of digital applications on business growth, followed by a background on Pinion and the rationale for digital transformation. The objectives include determining the need for digital technology, understanding the benefits of mobile technology, and identifying the impact of digitalization on product portfolios. Task 2 presents the project management plan, covering scope, risk management, quality control, cost, time, and communication strategies. The plan emphasizes the importance of effective planning and resource allocation to achieve project goals. Task 3, covered in a PPT, likely addresses the research findings and recommendations. The conclusion summarizes the project's key insights and findings, emphasizing the benefits of digital technology for Pinion. References are included to support the project's research and analysis.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and Objectives.........................................................................................................1
P2 Project management plan..................................................................................................3
P3 Time frame and action plan...............................................................................................5
TASK 2............................................................................................................................................8
P4 Small scale research by applying qualitative and quantitative research...........................8
TASK 3..........................................................................................................................................11
Covered in PPT.....................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
There are many projects lead to take part in business whom execution in an appropriate
and effective manner is must. Thus, their management is all in the hands of business manager by
applying and organising relevant study (Jeston and Nelis, 2014). Management of such successful
business projects play a crucial part so that association become able to take active participation
in keen competitive world. This consent is helpful and support in accomplishing all goals and
objectives properly. This project is based on Pinion whom are wrist watch manufacturers and
have a good command over on UK market. Now, management want to implement a project of
digitalisation into business for which they need to prepare appropriate aims & objectives. Along
with this, it also includes a project management plan for managing and executing operations
effectively. Along with this, questionnaire will support in analysing various aspects with suitable
theme and interpretation. Recommendations enables business to improve such areas which are
under high consideration. All these consents get evaluated in this project of management of
successful business task.
TASK 1
P1 Aims and Objectives
In recent era, each and every kind of company needs to utilize digital methods into their
business because it enables them to increase their goodwill at market (Polonsky and Waller,
2014). Additionally, they will able to pull attention of numerous people towards items as well
services. For promotion, manager will utilize latest tools such as social sites, which help them to
take benefits from their competitors at competitive world. Pinion is a watch manufacture firm
which is selling their products and services in United Kingdom. They are having more than 110
employees; thus, it is fundamental for manager to manager an appropriate communication
amongst them. This helps them to increase revenues and market share. Major benefit of utilizing
advanced methodologies is that; firm will develop wide network. With assistance of
digitalisation, superior will make their services appropriate which help them to acquire effective
judgement. This will provide affirmative influence on company.
Topic: To analyse the impact of advance applications on growth of business.
Project Background:
One of a major and fundamental duty of every business to manage and determine all new
context of business properly so that work get manage and productivity get enhance properly.
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There are various kinds of context get articulated which support and promote business in an
appropriate and effective manner (Verzuh, 2015). There are many business associations are
working in an appropriate manner with a clear motive to reach wide range of users so that more
suitable results could be gain. In this present era, most of the companies opt digitalisation as a
beneficial tool through which more and more suitable and appropriate gain could be promoted.
Digital technologies are helpful in order to gain competitive advantage as well as to sustain into
market world properly. This approach is helpful for many small business firms for making
quality products and services which rich in ingredients so that satisfaction level of users get
improve. Digital technology is helpful in order to store data as well as made effective
communication. Thus, this factor lead to enhance better and appropriate results so that chances of
duplication get remove.
This project is based on Pinion whom are small business organisation of watch and they
want to implement digital technology into business through which they become able to reach
more and more users as well as develop such software where chances of maintain information
confidential in nature get maximise (Kaiser, Arbi and Ahlemann, 2015). This project is
completely based on digitalisation technology implementation by Pinion group for better and
effective outcome.
Aim: To implement digital technology into business so that better and effective sustainability of
business get promoted – A case study on Pinion
Objectives
 To determine the need of implementing digital technology in business
 To determine how by mobile technology businesses is benefited with a wealth of choice
and opportunity
 To identify how digitalisation has increasingly diverse product portfolios.
Research questions
 What is a need of implementation of digital technology into business?
 What will be the use of digital technology in order to maintain effective performance of
business?
 What will be the outcome of a project which Pinion could be gain through
implementation of digital technology?
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P2 Project management plan
It is required for an organisation to prepare an appropriate plan for business as this helps
to conduct each activities effectively (Too and Weaver, 2014). This will provide success and
long term growth to project. Manager of Pinion needs to identify some factors, for example: risk,
scope, cost, quality and many more. This aids to manager entire working in a proficient manner.
Main purpose of association is to increase revenues; for this, they are going to provide products
online also to people. Following are some components which are related to project:
Scope: This is much wide as in recent era, there are numerous chances for firm to expand
their business at market; thus, they will increase their revenues. To manage operational activities
effectually, employer will utilize digital methodologies. If they provide goods to people online,
then they will be able to enhance market share. Therefore, it gets comprehended that, project
scope is wider which helps them to take benefits from their competitors at competitive world.
The scope of this project is wide enough as digitalisation can be implemented in range of
operations at work place. this will increase the overall quality of results for the referred to
enterprise.
Risk management: Pinion is much popular enterprise across the world; thus, risk which
is related to project is less. Superior needs to evaluate hazards; therefore, they will take some
steps to resolve it within sufficient period of time. If individuals are not aware about digital
methods then, this project will be risky for them which leads to losses. Henceforth, it is must for
employer to use some promotional techniques; so that, people will get familiar from this. It will
help them to take benefits from rivals. Apart from this, they have to present watches to customers
uniquely which will assist to capture attention of numerous individuals (Rosemann and vom
Brocke, 2015). Risk management will be done by maintaining the plans for uncertain evets that
may take place during the research project.
Quality control: Enterprise is operating their business online also; thus, it is fundamental
for them to maintain quality of their items and services. This helps them to keep up customer
base and reputation at market. As a result, sales and production of firm will get enhanced. To
check out quality of products, some tools or methods will be utilized by manager; like, fish bone,
check sheet, scatter diagram, histogram and many more. This will aid them to maintain project
quality which will help to pull attention of many persons. In order to maintain the right quality of
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project authenticated source of information will be used so that in case reference is needed in
future than same is provided.
Cost: This is much high because firm is going to provide their services online to clients.
For above stated aim, they need finance; thus, they will manager overall operational activities
effectually. Superior of affiliation will cater training to subordinates to improve working
performance of them. As Pinion is going to begin project of digitalisation which will take high
cost (Somsuk and Laosirihongthong, 2014). Apart from this cost of project will be controlled by
constructing budgets against the same. This will help in meeting the targets and achieving the
results in the planned cost.
Time: Organisation has number of projects which they are required to process in their
system to achieve their objectives and expand their business. Manager should determine time
limit for each assignment so that employees pays full attention in carrying activities and
complete it on time without delay in deadlines. This help company to complete orders timely and
improve image in front of their clients by fulfilling their needs and satisfying them. The time
limit given for the completion of this project will be achieved by following the Gantt chart and
work break down structure through which priorities will be set and which is helpful and meeting
the targets.
Communication: Executives should have healthy relationship with their staff to maintain
their morale and encourage them to put their efforts effectively so that they are able to
accomplish goals. If management keep their employees informed about polices of company and
outcome which they are required to achieve within specified period. They should transfer all
necessary information and aware them about various techniques and making them learn desired
skills required to accomplish project (Ebert, 2014). It will be ensured that the correct medium of
interacting with the team members is used so that the quality of message is maintained and no
required information is missed out.
Henceforth, by examining each and everything appropriately, employer will achieve
coveted targets and objectives within limited period of time. This aids to provide positive
influence on operational exercises of firm. If enterprise wants to open a new outlet then, it is
needed for them to search new candidates. As a result, they will be able to increase revenues and
market share. An effective as well as efficient project will render success and advancement to
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firm. Now, they are selling watches online to individuals which aid them to increase their sales
and in addition, they will compete competitors at marketplace (Christin Jurisch and et. al., 2014).
Illustration 1: Work breakdown structure
(Source: Work breakdown structure, 2018)
P3 Time frame and action plan
Evaluation is fundamental as this aids to identify nature and thoughts of different places.
This will help company to take best decision for them which is beneficial for firm, for longer
duration. Therefore, manager will prepare an appropriate action plan. For above stated aim, they
have to utilize resources properly; thus, work will complete within limited period of time. It is
required for them to study entire things effectively and efficiently (Reich, Gemino and Sauer,
2014). When superior is going to conduct research, he needs to acquire some steps, which are
stated as beneath:
 Identify those problems for which manager is going to lead research.
 Literature revaluation.
 Explain issues.
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 Mention concepts and terms associated with examination.
 Answerers.
 Formulate appropriate plan
 Collect proper data as well as info.
 Evaluate gathered data.
Henceforth, it is required for manager to include above described points into research
project. This needs to be connected with digital technology on business activities. It is useful to
identify opinions of other persons. Pinion is going to modify their business operations by
implementing digital techniques; thus, they will take advantages from competitors at competitive
world. In this regards, it is required for them to acquire viewpoints of many authors, because it
helps them to find out that digitalisation is beneficial for them or not (Jeston and Nelis, 2014).
After accomplishment of entire things, superior select 20 individuals on random basis. Hence, he
will collect appropriate data and then evaluate it; this aids firm into decision making procedure.
Association needs to prepare an effective plan for their business and include date and
time into this; therefore, they will able to accomplish project within certain time schedule. It will
help them into their long term success as well as survival. If they are going to use primary data
then, it is must to prepare questionnaire. Almost 10 questions are formulated by employer to get
review of respondents. They are selected from population because it is not easy for organisation
to arrange research for more than 500 individuals. Persons who get opted are residing in London.
Apart from this, it is essential for researcher to analyse work on continuous basis;
therefore, it get completed within limited period of time. This will cater growth and advancement
to project of business (Polonsky and Waller, 2014).
It is much difficult for company to transform their business into digitalisation as they
have to give requisite information about it to their clients. Along with, manager to gather data
from respondents and examine it effectually. This will help them to increase effectiveness of
operational activities. Action plan along with time frame related to project is presented as below
which is connected to examination on digital technology on business exercises.
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It is essential for association to follow plan in an effective way; thus, manager will able to
accomplish task properly. Additionally, they will attain desired targets and goals within certain
time span. Pinion will sell their products on online sites because each individual is not able to go
to store and purchase items. By doing this, firm will improve client base and in addition
reputation which assist them to compete their competitors at marketplace (Kaiser, Arbi and
Ahlemann, 2015).
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TASK 2
P4 Small scale research by applying qualitative and quantitative research
Company will use various kinds of methods to conduct research in an effective way as
this will advantageous for them. By doing this, they will able to fulfil needs and wants of clients
within limited period of time. Along with, manager will take an appropriate judgement for
business. Following are two tools which will be used by firm:
 Primary
 Secondary
Hence, with aid of these techniques, manager will gather adequate data and information which
will help them to take decision effectively. Pinion is using both methodologies as they are going
to digitalize their business which is essential for them to gain competitive advantage. As a result,
they will able to maintain their position at marketplace for long time duration. Apart from this,
firm will utilize quantitative and qualitative techniques because this assists to evaluate outcome
(Too and Weaver, 2014).
Qualitative – It is that research in which the researcher gathers information in theoretical
manner and interprets same to reach a solution. In order to analyse the result user has to go
through the entire report and then evaluation of same is made.
Quantitative – This is another method in which the information collected is presented in
graphs and tabular form which is easy to be evaluated. Conclusions can be made easily just by
looking at the graphs and results can be determined easily.
Primary data: Manager will collect info by using this type of tool. There are some
examples which are related to this, like interview, questionnaire and many more. Gathered data
is much reliable and accurate because it is associated with recent time duration. Superior of
Pinion develop a questionnaire to conduct research and take 20 individuals as a sample size for
this.
QUESTIONNAIRE
Name:
Age:
Gender:
E- mail:
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Q1. As per you, is digital techniques are favourable for Pinion?
a) Yes
b) No
Q2. As per you, is digitalisation is advantageous for organisation for long duration?
a) Yes
b) No
Q3. In recent era, is digitalisation is mandatory for firm to take benefits from
competitors?
a) Yes
b) No
Q4. As per you, will digital tools provide positive influence on firm?
a) Yes
b) No
Q5. Do you think that, it is required for Pinion to alter their business operations?
a) Yes
b) No
Q6. Is organisation is utilizing effective techniques to store their data as well as
information?
a) Yes
b) No
Q7. Is digitalisation will provide long term effect on business?
Yes
No
Q8. Is it essential for superior to bind digital techniques on each division of Pinion?
a) Yes
b) No
Q9. As per you, which sort of marketing tool is beneficial for company?
a) Traditional
b) Modern
Q10. Do you want to provide any suggestions or recommendations to association?
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Secondary data: There are many types of methods will include into this, for instance:
newspaper, journals, internet, books and many more. With help of them, manager will collect
requisite data for their business. But the major disadvantage of using this, it is not reliable and
not associated with current time scale (Rosemann and vom Brocke, 2015).
Case study 1: It is fundamental for Pinion to apply new and unique things into their
goods and services. Company needs to develop effective items and in addition, they have to
make brand name much easy; therefore, individuals will easily recognise it. Main mission of firm
is to cater qualitative watches to customers. Apart from this, they alter their products timely
which help to accomplish requirements of clients effectually.
Case study 2: Basically, Pinion's watches present financial status of people. Persons'
whose age is more than 35 years keep watch of these firm. Henceforth, association needs to
develop items for middle class individuals also as this assists them in improvisation of customer
base and profits. To promote it, they will utilize latest tools or methods because it helps to
capture attention of numerous persons.
Therefore, it gets understood that enterprise has to implement new and latest
methodologies into their items. By using unique promotional techniques, they will provide
positive impact on social group (Somsuk and Laosirihongthong, 2014).
Apart from this, there are some methods which are associated with research are stated as
beneath:
Data analysis: It is required for manager to examine entire information effectually,
which is collected by him because this will help them to take effective judgement for business. Quantitative: With assistance of this, superior will get data in term of numbers. Some
tools will have used by them to analyse it, such as statistical, mathematical etc. employer
will conduct research; as a result, he will be able to know about needs and requirements
of clients.
 Qualitative: If this method is using by company then, there is no need of numbers. This is
associated with pictures or words. There are certain examples of this method, like
interview, reports, focus team and many more.
Research design: This is connected with strategies which is opt by company as this will
help them to examine different components. As a result, they will find out issues and then,
resolve it effectively.
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