Digitalization Project Management and Execution Plan: Premier Inn

This report presents a project management plan for Premier Inn, focusing on the need for digitalization in the context of the current pandemic. It details the project's aims and objectives, including evaluating workplace transformation, analyzing digitalization requirements during Covid-19, examining the pandemic's influence, and recommending appropriate strategies. The report outlines the project lifecycle phases (initiating, planning, executing, controlling, and closing) and the research methods used for data collection, primarily a survey of 50 employees. Key elements of the project management plan include deliverables, quality control, risk assessment, communication resources, a Gantt chart, a network diagram, and a work breakdown structure (WBS). The survey results are analyzed to understand employee perspectives on workplace transformation, digitalization, and adapting to advancements. The report also includes a reflective component and concludes with key findings and recommendations for Premier Inn's digitalization efforts.

MANAGING AND
SUCCESSFUL BUSINESS
PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
SECTION 1......................................................................................................................................4
Project life cycle..........................................................................................................................4
Aims and Objectives....................................................................................................................5
Research methods for data collection..........................................................................................6
Project management plan.............................................................................................................7
Gantt Chart...................................................................................................................................8
Network diagram.........................................................................................................................9
WBS...........................................................................................................................................10
SECTION 2....................................................................................................................................10
Data collection...........................................................................................................................10
Theme 1 : concept of workplace transformation.......................................................................10
Theme 2 : requirement of digitalization during Covid 19.........................................................11
Theme 3 : influence of pandemic over workplace transformation............................................12
Theme 4 : adapting to advancements.........................................................................................13
SECTION 3....................................................................................................................................14
SECTION 4....................................................................................................................................14
Reflective report.........................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES................................................................................................................................1

INTRODUCTION
A project management plan is approved document that set how project is executed,
controlled and monitored (Heldman, 2018). Premier Inn is the UK largest hotel brand, located in
Dunstable, UK. Organization establishes good brand image. They also provides 24/7 Wi-Fi
service to their customers. The report includes a project management planning that is project
aim, objective with research theme. Along with this the report will highlight the key stages of
project life cycle and their importance to success of project. The report will also examine factors
that considered when compiling PMP (Project Management Plan). The report will produce a
PMP that covers objective, aim, risk, quality, research methods, deliverables and communication
researches. Moreover, the report will also give findings of project management plan.
Furthermore, the report will also evaluate project life cycle and stages upon research methods
implement for completing business project.
MAIN BODY
SECTION 1
Project life cycle
Project life cycle steps needed for project mangers to manage project from starting to end. In
other words, project life cycle is process by which a team can achieve project success (Uda,
S.A.K.A., and et.al., 2021). Project life cycle has five phases such as initiating, planning,
executing, controlling and closing.
Initiating Phase:
The initiating stage of project life cycle includes two separate processes the stakeholders register,
and project charter. The point of this stage is to identify the vision of the project, document that
will be accomplished and make secure approvals from stakeholders. Here, the key elements of
project charter contain objective, cost estimate, dependencies, project scope, resources needed
and issues and risk. Here, the planner estimate clear vision and thinks to be determined that will
be involved in bringing project to life. So in this phase the planner specify goals and objectives
of the project. It involves creation of statement of work, create business contract and business
case.
Planning phase:
The planning stage is the process group under which planner build project infrastructure that
allow achieving goal within the predetermine budget and time. Starting with PMP, project scope,

work structure and more are wrapping with quantitative and qualitative risk response and risk
analyses. Planning phase is detailed roadmap or blueprint for success. At the end of this phase of
project life cycle everyone of team will understand the vision and objective of the project as well
as they will understand correctly that what they required to do to achieve finish line within
budget and finish line. The planner in this stage secure resources they will need up front so it
gives project good start to the project. Here, the planner create project budget and also allocate
task to resources.
Executive phase:
This stage is start when the actual plan is performed. Here, the budget is allocated and project
deliverables are produced. Required tools, resources and materials are transformed to limit
project goals. In this phase performance of the project is continually measured to make sure that
project is successful. This is the stage when work or task are performed and also put everything
in project plan came to action. Here activities involve are issue management, manage
communication with stakeholders, risk management and verify when milestones are achieved.
The planner tracked resources and also see that the project on time and budget. The executive
phases involve implementation and strategic planning (Ketmanto, and et.al., 2018).
Controlling and monitoring phase:
The monitoring phase involves keep eye on actual progress of project against the plan and also
take corrective action whenever needed. Through this they will know their performance level, in
short in this stage they will match their actually performance to the standard one, and if the
correction is needed then take it on time. If the action is take on time then it further helps in
achieving plan effectively.
Closing phase:
It is the final stage of the project life cycle. It is very essential to close formally the project and
also secure sign -off or even take approval from the stockholders, project sponsor and customers
(Orgut, and et.al., 2020). This phase of the project life cycle might includes archiving project
records, delivering project, acknowledging or celebrating achievement, hosting mortem meeting
etc.
Aims and Objectives
Aim

To identify the need for digitalization during current pandemic condition within the
company.
Objectives
 To evaluate the concept of workplace transformation.
 To analyse the requirement of digitalization during Covid 19.
 To examine the influence of pandemic conditions over workplace transformation.
 To recommend appropriate strategies of workplace transformation in Premier Inn.
Research methods for data collection
Research method refers to the processes, techniques and strategies that are used for the
collection of data for the purpose of analysis to examine new information and also create better,
enhanced and clear understanding of the topic. The research can be conducted by two methods
that are primary methods and secondary methods (Stokes. and Wall., 2017).
Primary research method is a type of research method in which data is collected
personally or directly from the original or authentic source of the information. Data collected
may be qualitative or quantitative. In this methods like interview, focus group, etc. are included.
Primary research is more reliable and up to date. It is also more relevant. The data collected can
also be kept confidential. But the data can be biased and the process can be time-consuming and
expensive too (Fallon., 2016).
Secondary research is a research in which data is collected from resources that are not
original, rather it is collected from other relevant sources like, newspapers, internet, etc.
Secondary research can be less reliable as the data passes through different levels but the
collection can be cheaper than the primary collection and even less time-consuming (Martins. da
Cunha. and Serra., 2018).
In this project secondary research is done in accordance to the PMP prepared.

Project management plan
A conventional document that defines the ways through which a particular project is that
defines the ways through which a particular project is executed, monitored and concluded. The
performance of a particular project is based on the standards of performance management that
are included in the plan prepared (Heagney., 2016).
The project management plan in accordance to the requirement of digitalization within Premier
Inn is provided further.
Deliverables
Deliverables are basically the output that is derived from the implementation of the project in
particular. What are the outcomes that the company is looking for and aiming at. Firstly,
availability of online booking of rooms and dine-ins for the customers, more technologically
advanced and knowledgeable staff of the hotel, implementation of smart technology within the
guest rooms and make all the activities contactless.
Quality
Project quality basically refers to the procedures which help in maintenance and management of
the quality of a project in particular. In this project, the project quality is developed and sustained
through recruitment of technologically proficient staff or employees, implementing required and
advanced IT technologies and prepare in trend marketing strategies.
Risks
Risks refer to the uncertain conditions or events that usually have a negative impact on the
objective of the project. The risks present are, limited budget for IT implementations, it is a
controllable risk, hindrance in working of the applied technologies, it is a transferable risk and
risk of competitors copying the techniques of digitalization, it is a risk that needs to be accepted.
Communication resources
Communication resources are basically the resources that support the procedures of supervising
that the messages provided by the project are sent, understood and received by right people. In
this project the communication mainly used are written and visual communications. Written
through presenting articles regarding the new implementations in magazines and newspapers and
visual through marketing on social media platforms and website of the Premier Inn.
Research method

The research method is the method used for collection of the relevant data from the related
people in the project. There are two types of research methods, primary and secondary. In this
project primary method of data collection is used for collecting data from the employees of the
company, because it is more reliable and accurate and the number of employees is also not much.
Also, in primary research survey is conducted (Mazhar. And et.al., 2021).
Gantt Chart
Task Name Duration Start Finish Predecessors
Project Initiation 8.5 days Wed 3/2/22 Mon 3/14/22
Identification of
aims and objectives 3 days Wed 3/2/22 Fri 3/4/22
Outlining risks 3.5 days Mon 3/7/22 Thu 3/10/22 2
selection of
research methods 2 days Thu 3/10/22 Mon 3/14/22 3,2
Planning 13 days Mon 3/14/22 Thu 3/31/22
Deliverables 2 days Mon 3/14/22 Wed 3/16/22 4
Making strategies
regarding marketing
channels
4.5 days Wed 3/16/22 Tue 3/22/22 6
resources required 4 days Wed 3/23/22 Mon 3/28/22 7,6
Addressing
potential risks 2.5 days Tue 3/29/22 Thu 3/31/22 7,8
Execution 16 days Thu 3/31/22 Fri 4/22/22
Monitor and
control 3.5 days Thu 3/31/22 Tue 4/5/22 9
Adjust and update
tasks 3 days Mon 4/11/22 Wed 4/13/22 9,11
Communicate
between team
members
2 days Fri 4/15/22 Mon 4/18/22 6,12
Manage budget 3.5 days Tue 4/19/22 Fri 4/22/22 13
Closure 6.5 days Fri 4/22/22 Mon 5/2/22
Analysis of project
and final results 2 days Fri 4/22/22 Tue 4/26/22 14
Document project
closure 2 days Tue 4/26/22 Thu 4/28/22 16
Analyse project
performance 2.5 days Thu 4/28/22 Mon 5/2/22 16,17

Network diagram

WBS
SECTION 2
Data collection
A survey from 50 employees that are working in the organization overall was conducted and the
following are the results of it;
Theme 1 : concept of workplace transformation
What do you understand by workplace transformation? Frequency
Transforming the architecture of the office 15
Transformation in work, workers and the technology 35
Total 50

Interpretation:
Out of 50 participants in total more than 50 percent of the participants think that workplace
transformation is transforming the work, workers and technology as well. The number of
participants that think that workplace transformation is a wider field is 35, whereas, 15
participants think that workplace transformation is only limited to transformation of the
architecture of the office.
Theme 2 : requirement of digitalization during Covid 19
Is digitalization required in the company? Frequency
Yes 40
No 10
Total 50
15%
35%
50%
Transforming the
architecture of the office
Transformation in work,
workers and the
technology
Total

Interpretation:
Out of the 50 participants more than 75 percent of the participants think that digitalization is an
important factor to be considered within the company. This is because of the age and the era that
has technologically advanced so much. Whereas, 10 of the participants think that digitalization is
not so necessary.
Theme 3 : influence of pandemic over workplace transformation
Did the pandemic change the workplace? Frequency
A lot has changed due to the pandemic 30
Not much 20
Total 50
30%
20%
50% A lot has changed due to
the pandemic
Not much
Total
40%
10%
50% Yes
No
Total