Managing Successful Business Projects: Digitalization at Continental

This report examines the impact of digitalization on the growth and innovation of small and medium-sized companies, using Continental Consulting Limited as a case study. The report explores the implementation of digital technologies, including Artificial Intelligence, to improve marketing activities, sales, and overall business processes. It includes a project management plan covering cost, scope, quality, communication, risks, time, and resources. The research utilizes both quantitative and qualitative methods, including primary and secondary research, interviews, and questionnaires. The report also presents a Gantt chart and work-breakdown-structure to organize the research process. The findings emphasize the importance of digitalization for staying competitive in the IT industry and recommends strategies for Continental Consulting Limited to upgrade its commercial processes.

Managing Successful
Business Projects

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P 1 Project aims and objectives..................................................................................................1
P 2 Project Management plan.....................................................................................................2
P 3 Gantt chart &Work-breakdown-structure.............................................................................4
TASK 2............................................................................................................................................6
P4 Small scale research...............................................................................................................6
TASK 3............................................................................................................................................8
P5 Analysation of research..........................................................................................................8
P 6 Recommendation................................................................................................................13
TASK 4..........................................................................................................................................14
P 7 Reflection............................................................................................................................14
CONCLUSION..............................................................................................................................14
REFERENCES .............................................................................................................................16
LOGBOOK....................................................................................................................................18

INTRODUCTION
Competition is increasing day on day due to the introduction of large number of
companies in marketplace. Each and every business owner is trying to prove themselves better in
comparison to their competitors. For doing same, they are implementing digital technologies at
workstation and attempting to increase their profitability along with productivity. The present
report is describing the impact of digitisation on the growth and innovation of small and medium
sized companies (Geraldi and Lechter, 2012). In this context, Continental Consulting Limited is
considered here and research has been carried on for determining the implications of modern
technologies on their commerce. This venture was established 8 years ago for manufacturing
latest equipments, computers. They are also providing services associated with Information
Technology (IT) at that time. Currently, firm is being headed by Mario Bindas who is at the post
of Chief Executive Officer. The aim and objectives of this corporation is described in this
project. For doing investigation, a proper project management plan is going to be framed by
researcher which will be covering aspects of cost, time, scope, risks, assets, quality and
communication.
TASK 1
P 1 Project aims and objectives
Topic: “To determine the impact of social media on marketing activities and sales
improvement: A case study on Continental Consulting Limited”.
Continental Consulting Limited is a popular organisation which is dealing with research
and business consultancy. This was working properly during the time of its establishment as the
owner was developing modern instruments, computer, IT facilities. But afterwards, business
scenario changed dramatically and their manufactured products or services get outdated by the
passage of time (Hall, 2011). The world become completely modernised by the rapid growth of
technologies and innovation. Although, Continental Consulting ltd. includes talented workers
who are having experience of more than 150 years, but they felt that their rivals are moving
forward. It has been seen that various other companies are coming up with newer and innovative
ideas which is a great challenge for them. Therefore, in order to hold a strong position in the
industry of IT, Continental Consulting Limited must have to upgrade their existing commercial
processes. If they will not do so, they will remain backward, in-fact may lost their business
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forever. Hence, this is the responsibility of CEO to determine current necessities of firm
associated with information technology. In order to carry on similar work, Mario ordered
'Deputy Head of Business Research' and 'Section Head' to start innovation for finding out
requirements of their business. In this context, necessary action should be taken by them for
renovating as well as upgrading the facilities of corporation so that they can give tough
competition to their rivals. Thus, they started working together and created an aim as well as
specific objectives for the research that is listed below :
Aim : “To determine the impact of Artificial Intelligence on production and sales
improvement : A case study on Continental Consulting Limited”.
Objectives :
 To evaluate the importance of digitalisation in corporate world.
 To determine the influences of executing modern technologies on outcomes of
corporation.
 To ascertain the impact of Artificial Intelligence upon the business activities of
Continental Consulting Limited.
Research Questions :
 What is the significance of digital technology in business world ? What are the benefits of introducing Artificial Intelligence at Continental Consulting
Limited ?
 How to identify the impacts of Artificial Intelligence on production department in
organisation ?
P 2 Project Management plan
 It is important to prepare an appropriate management scheme before implementing new
techniques. This will help in predicting several information regarding business such as
cost, quality, scope, risky factors, communications, etc. These elements are considered as
soul of the project since without determining facts about such components, Section
Head and Deputy Chief of business research may not be able to create a successful
business project. The description about project management plan are following :
 Cost : This states the overall costing required for executing the project. Since company is
going to introduce a new technology named as Artificial Intelligence, they need to decide
proper calculation regrading entire expenses. According to researcher, average costs vary
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between $35'000-$100'000, relies on the size as well as complexity of total project
(Harish and Kumar, 2014). At the same time, CEO of firm should focus on controlling
extra expenditure so that they can afford this price. In past years, this has been seen that
paper work was being used at workstation which is consuming high sum of money.
Thereby, owner should leave this strategy by directing their staff members to work on
computers. This would definitely save higher amount of revenue that can utilised for the
implementation of newer idea. In addition to this, lots of errors used to occur while
manually working on papers. Therefore after introduction of modern tool, firm should
focus on using updated software such as Ms-excel, Spreadsheet, digital calculators, Ms -
office & so on. It may assist in reducing faults and bringing error - free result. Besides
this, time will also get saved since employees would begin working on PCs (i.e. Personal
computers ).
 Scope : The scope of current project is extremely good as it is associated with digital
technologies and Continental Consulting Limited is also dealing with IT products or
services. They can use this report for long time since this is covering impact of artificial
intelligence upon the business activities. It is related to an innovative concept which is
currently being used by most of IT firms. With the help of this technology, referred
organisation can develop unique commodities and services easily in minimum period of
time.
 Quality: This is a vital factor that should be considered by every venture while designing
any project. Continental Consulting Limited ought to maintain good quality in its
preparation of a unique projection. If members working under similar task would not
show better presentation regarding quality, then it is obvious that they can't reach their
goal of creating successful business project. Along with this, consumers may also get
dissatisfied by the implementation of such a product whose standard is inappropriate.
 Communication : It is nothing but the action of transferring essential facts and figures
among all participants performing in a group. In context to this plan, mentors or team
leaders of refereed company should communicate each and every information associated
with determined scheme to all workers so that they become aware about similar data also.
This will enhance the level of understanding of entire people who are going to work on
that. The reason for doing the same is that no one is familiar with new digital conception.
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Therefore, effectual communication needs to maintained within whole firm so that
possibility of confusion may be reduced in efficacious manner.
 Risks : When implementation of newer strategy is carried on, the probability associated
with occurrence of risk get increased drastically. This is risky to introduce Artificial
Intelligence at Continental Consulting Limited since owner had not applied such a
technology. But the number of contenders are rising day by day. It has been noticed that
these firms are providing same services and products to target market. Thus, referred
venture must have to face every risky factors that comes in the path of executing new
business plan. This digital technique will allow them to manufacture innovational goods
and facilities. It is to be noted that for detecting as well as handling hazards or risk, CEO
should create a risk hander team.
 Time : This is not an easy task to bring changes in existing business since large number
of obstacles may occur in way of modification. For example, some people would resist
the change as they find themselves uncomfortable in new environment. So, it is the
responsibility of section head to convince such personnels by making them conscious
about critical situation of their association (Kowalkowski, Kindström and Brehmer,
2011). In this context, time frame of approx. 1 to 2 year would be consumed for
manufacturing innovational products. Whereas for preparing suitable report, 2 to 3 weeks
is sufficient.
 Resource : Some of the main resources needed for doing deep research on mentioned
topic are human resource i.e. workers, monetary value, technological assets, etc. Each
objectives and aim can be accomplished with the assistance of these raw materials.
Furthermore, in order to begin the task of investigation, primary as well as secondary
research should be done. Regrading this books, journals, internet, authorised web – links,
interviews, etc. is treated as few more resources since these components may assist in
gathering vital information related to report.
P 3 Gantt chart &Work-breakdown-structure
Gantt chart help in carrying out research in an organised format. This shows arrangement
of entire activities in graphical form which help in understanding implementation of project
easily. On the another side, work break down structure is utilised for segmenting complicated
task into small parts. This aid in knowing about responsibilities of each member. In addition to
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this, how much time is being consumed is represented with the assistance of work break down
structure. Researcher has framed proper Gantt chart & work – breakdown – structure for
mentioned theme in effectual manner which is presented below :
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TASK 2
P4 Small scale research
In order to meet the agenda of current project, investigator should take use of appropriate
qualitative as well as quantitative research methodologies. Some of the methods which can be
utilised are listed below :
 Quantitative research : This is considered as important methodology as it is applied in
aggregating numerical facts and figures associated with the theme of project. By using
this process, team of investigation is able to collect data linked with production, income,
profitability, etc. of different competitors. Through this, they come to know about their
own existing condition of business in marketplace by comparing themselves with other
rivals (Hwang and Ng, 2013). As a result, company get also aware regrading recent
techniques used by those firms, hence they could apply the similar but in a different way
for producing unique goods and services. This help them in gaining competitive
advantages which may enhance overall profitability of venture.
 Qualitative research : This method can also be executed by deputy head of business
research. With the assistance of similar methodology, members of research team can
accumulate views and opinions of common public. Some of the common technique that
can be utilised here are discussion, surveys, interview conduction, preparation of
questionnaire, etc. This has been observed that almost all of the investigator are taking
use of qualitative research methodologies since it provide them practical information
regarding any topic.
Besides this, they can utilise various other data collection methods for gathering authenticated
facts related to project. These are primary and secondary researches. The primary one is
considered as fresh info i.e. such data has been discovered very first time by any investigator.
Observation, survey, feedbacks, questionnaires, etc. are few sources of aggregating primary
facts. On the other hand, secondary research is applied when researcher wants to take help of
existed theories and concepts associated with specific subject (Marston and et. al., 2011). It is to
be noted that very less time is consumed in searching authenticated information since it is
already presented by other scholars. Census, journals, magazines, past marketing records,
websites of government and libraries, etc. are used as major sources of secondary research.
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For creating this project, both primary as well as secondary data has been collected.
Besides this, qualitative research methodology is being applied by researcher. In this context,
interviews of consumers and workers has been taken for knowing about their ideas and opinions.
Questionnaire has been designed afterwards in appropriate manner. It is to be noted that sample
size of 30 is being used by investigator.
are described below :
Questionnaire
Name :-----------------------------------------------------------------------------------------------
Age :--------------------------------------------------------------------------------------------------
Gender :----------------------------------------------------------------------------------------------
Q 1. Are you satisfied by the implementation of digital technology within Continental
Consulting Limited ?
 Yes
 No
Q 2. Which kind of modern technology should be used by referred organisation ?
 Artificial Intelligence
 The internet of Things
 Cloud technology
 Mobile technology
 Social media
Q 3. What is the impact of introducing Artificial Intelligence in sector of production ?
 Positive
 Negative
Q 4. Is there any relationship between digital tools and increased productivity of company ?
Yes
No
Q 5. What are the advantages of implementing updated applications at Continental Consulting
Limited ?
 Increment in profit
 Enhancement in production level
 Creation of innovational merchandises
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Q 6. Can Artificial Intelligence contribute in improving existing level of sales of Continental
Consulting Limited ?
 Yes
 No
Q 7. Give your suggestion for the further development of corporation in future.
TASK 3
P5 Analysation of research
Theme 1 : Satisfaction of customers and workers in execution of modern tools
Q 1. Are you satisfied by the implementation
of digital technology within Continental
Consulting Limited ?
Frequency
Yes 20
No 10
Interpretation : Digital technologies support the growth and prosper opportunities of business
within an organisation through improving their procedure in more easier way. Numerous
organisations including small and large companies are employing distinct technologies in regard
of achieving the business objectives and standard goals in more efficient manner. Therefore, as
8
20
10
Yes
No

per the illustrated graph, 20 respondents has given their views in positive aspects of digital
technologies stating that execution of digitalisation within company is satisfactory for
Continental Consulting Ltd. On the other hand, 10 responders presented their views against this.
Theme 2 : Digital technique applied by Continental Consulting Limited
Q 2. Which kind of modern technology should
be used by referred organisation ?
Frequency
Artificial Intelligence 10
The internet of Things 5
Cloud technology 6
Mobile technology 4
Social media 5
Interpretation : Digital technologies are not limited to certain domain but has expanded in
wider context. There are numerous regions and types of digital technologies which can be
employed by an organisation so as Continental Consulting Ltd. As per the given statics, this can
be claimed that 10 respondents has suggested that artificial intelligence is more efficient
technology to employ by Continental Consulting Ltd. On the other side, 5 responders
recommended 'The internet of Things', 6 recommended cloud technology and 4 mobile
9
Artificial Intelligence
The internet of Things
Cloud technology
Mobile technology
Social media
0
1
2
3
4
5
6
7
8
9
10
10
5
6
4
5
Column B

technologies. Whereas, 5 of them proclaimed social media to improve communication and
marketing methods as well.
Theme 3 : Influence of Artificial Intelligence upon productivity of company
Q 3. What is the impact of introducing
Artificial Intelligence in sector of production ?
Frequency
Positive 25
Negative 5
Interpretation : As per the illustrated graphs and presented data, this is claimed by respondents
that Artificial Intelligence influence positively. 25 testee stated that this is assisting in the
production and other operation management activities. On the other side, 5 claimed that this has
negative influence on the organisation.
Theme 4 : Relation between production and implementation of digital tools
Q 4. Is there any relationship between digital
tools and increased productivity of company ?
Frequency
Yes 20
No 10
10
Positive Negative
0
5
10
15
20
25
25
5
Column B